Noto Edinburgh

What Noto Edinburgh does

Noto Edinburgh is an independent fine dining restaurant founded in 2019 by chef-owner Stuart, located at 47a Thistle Street in Edinburgh, Scotland. The restaurant is built around a sharing-plates menu with small domaine wines and bespoke cocktails, and was awarded Michelin Bib Gourmand recognition for five consecutive years from 2021 to 2025. The legal entity was registered with Companies House in Scotland under number SC629104.

The Noto restaurant group has expanded to five distinct venues: Noto (the flagship), Vinette (Parisian bistro), Vivien (cocktail bar), tipo (pasta and charcuterie small plates), and lyla (Michelin-starred Scottish seafood tasting menu). The group operates as a direct-to-consumer business, with reservations managed through Sevenrooms (and ResDiary) and a Shopify-hosted e-commerce store selling vouchers and cookbooks. Pricing is a la carte for the main menu (dishes £9-£30), a £30 lunch set menu, and a £50 per-head set menu for groups of 7-8.

The business model is entirely founder-owned and operated with no disclosed external investors or parent company. The reported headcount is 6 employees, suggesting a lean core team that likely depends on venue-level hourly staff for operations. The entire footprint is concentrated in Edinburgh, with no geographic expansion disclosed. Marketing relies on organic social (Twitter, Facebook, Instagram), email newsletter, and the brand equity generated by Michelin recognition and cross-promotion across the sister venues.

Name

Noto Edinburgh

Legal name

Noto

Website

https://notoedinburgh.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Noto Edinburgh is an independent Edinburgh restaurant group operating five venues (Noto, Vinette, Vivien, tipo, lyla) under chef-owner Stuart, serving sharing plates, small domaine wines, and a Michelin-starred Scottish seafood tasting menu to fine dining consumers.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Casual Dining Restaurants (THAFACAB)

akta.pro secondary industries

All-Day Dining Restaurants (THAFACAJ), Fine Dining Restaurants (THAFACAA)

Keywords

• Fine dining restaurant
• Small plates sharing
• Wine and cocktails
• Chef-led cuisine
• Restaurant group

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dine-in Service: Revenue from food and beverage sales directly to dine-in customers at the restaurant, including small plates for sharing, wine from small domaine producers, and bespoke cocktails. Pricing ranges from £9 for bread/tapas items to £30 for premium mains like honey bbq quail.
2. Bar Service: Bar open during same hours as restaurant for food, wine and cocktails, serving the whole menu at bar seating.
3. E-commerce Sales: Online store sales of vouchers and cookbook through their Shopify storefront (notoedinburgh.myshopify.com).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Noto Edinburgh is an independent restaurant serving food for sharing, alongside wine from small domaine producers and bespoke cocktails. The restaurant operates lunch (12–2:30pm) and dinner (5:30–9pm) service seven days a week at 47a Thistle Street, Edinburgh, offering an a la carte menu (dishes from £9 to £30), a £30 lunch set menu, and a £50 per-head set menu for groups of 7–8. The restaurant is complemented by a bar serving the full menu and an online Shopify store selling vouchers and a cookbook.

Product overview

Noto Edinburgh operates as a unified restaurant concept with multiple venue brands under the Noto group umbrella. The flagship Noto Edinburgh restaurant offers sharing plates, small domaine wines, and bespoke cocktails, complemented by a lunch set menu option. The group has expanded to include several sister venues: Vinette (Parisian bistro style), Vivien (cocktail bar), tipo (handmade pasta and charcuterie focus), and lyla (Michelin-starred Scottish seafood tasting menu). The group also operates an e-commerce store via Shopify for selling vouchers and cookbooks. All venues are located in Edinburgh, with the main restaurant holding Michelin Bib Gourmand status from 2021-2025.

Differentiator

Problem solved

Functional benefit

Brands

• Vinette: Parisian bistro style sister venue.
• Vivien
• Tipo
• Lyla

Products and services

• Noto Edinburgh Restaurant Independent restaurant on Thistle Street, Edinburgh, serving an a la carte menu (£9–£30 per dish), a £30 lunch set menu, and a £50 per-head large group set menu, paired with small domaine wines and bespoke cocktails. Open 7 days a week for lunch and dinner, accommodating vegetarian, pescatarian, dairy-free, gluten-free, and common allergy requirements.
• Vinette (Sister Venue) Parisian bistro style sister venue to Noto Edinburgh, offering French-inspired dining in Edinburgh.
• Vivien (Sister Venue) Stylish cocktail bar located below Vinette, complementing the Parisian bistro dining experience.
• tipo (Sister Venue) Small plates restaurant focusing on in-house made pasta and charcuterie, another sibling venue to Noto Edinburgh.
• lyla (Sister Venue) Michelin star restaurant featuring a Scottish seafood focused tasting menu, the group's premium dining destination.
• Noto Online Store Shopify-hosted e-commerce storefront at notoedinburgh.myshopify.com selling Noto Edinburgh vouchers and cookbook, with card payments processed by Stripe.

Quantifiable outcome

• Michelin Bib Gourmand recognition for 5 consecutive years (2021, 2022, 2023, 2024, 2025)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Seven partnerships are on record, tiered core.

• SevenroomscoreTechnology or IntegrationSevenrooms provides the online table reservation system for Noto Edinburgh. Customers book via the Sevenrooms platform at sevenrooms.com for individual tables or bar seating at the restaurant.
• ResDiarycoreTechnology or IntegrationResDiary is used for processing reservations, collecting customer name, email, phone number and card details to ensure smooth reservation processing between the website and restaurant.
• StripecoreTechnology or IntegrationStripe processes all payment transactions for voucher purchases on Noto's Shopify store. Card details are processed by Stripe only and never stored by Noto.
• VinettecoreStrategic or Co-development PartnerSister venue - Parisian bistro style restaurant, part of the Noto restaurant group portfolio.
• ViviencoreStrategic or Co-development PartnerSister venue - stylish cocktail bar located below Vinette, part of the Noto restaurant group portfolio.
• tipocoreStrategic or Co-development PartnerSister venue - small plates focused on in-house made pasta and charcuterie, part of the Noto restaurant group portfolio.
• lylacoreStrategic or Co-development PartnerSister venue - Michelin starred restaurant focused on Scottish seafood tasting menu, the group's premium dining destination.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vivien Edinburgh: Sister cocktail bar venue within the same group located below Vinette. Comparable as an Edinburgh beverage-led concept under the same founder-operator that supports Noto's wine and cocktail program.
• Timberyard: Family-run Edinburgh independent in a converted warehouse serving seasonal, ingredient-led small plates. Comparable Bib Gourmand-level independent Edinburgh operator with a similar chef-driven, sharing-format concept.
• The Kitchin: Tom Kitchin's Michelin-starred Edinburgh restaurant in Leith offering modern Scottish cuisine. Highly comparable as a chef-driven, award-winning Edinburgh fine dining destination in the same price band.
• Restaurant Martin Wishart: Long-standing Michelin-starred fine dining restaurant in Edinburgh's Leith, serving modern Scottish/French tasting menus. Comparable as a prestigious chef-owned Edinburgh independent with similar cover caps and price points.
• Lyla Edinburgh: Sister venue within the same restaurant group operating a Michelin-starred Scottish seafood tasting menu. Comparable as a premium Edinburgh concept under the same founder-operator.
• Vinette Edinburgh: Sister venue within the same group serving Parisian-style bistro fare. Comparable as an Edinburgh dining concept under the same founder-operator, with adjacent French-bistro positioning to Noto.
• Aizle: Edinburgh Bib Gourmand contemporary Scottish tasting menu restaurant. Closely comparable on Bib Gourmand tier, city location, and small-format chef-led independent positioning.
• tipo Edinburgh: Sister venue within the same group focused on in-house pasta and charcuterie small plates. Comparable as an Edinburgh small-plates concept operating under the same operator and sharing booking infrastructure.

Broad incumbents

• Hawksmoor Edinburgh: Edinburgh outpost of the well-funded UK steakhouse group. Comparable as an Edinburgh city-center premium dining operator, but with group-level scale, marketing, and pricing power Noto lacks.

Regional players

• Cail Bruich: Michelin-starred modern Scottish restaurant in Glasgow. Comparable as a chef-driven Scottish tasting-menu destination, but operates in a different city from Noto's Edinburgh base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/EdinburghNoto
• Facebookfacebook.com/notoedinburgh
• Instagraminstagram.com/notoedinburgh
• LinkedInlinkedin.com/company/noto-edinburgh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noto Edinburgh