Notts Gymnastics Academy

What Notts Gymnastics Academy does

Notts Gymnastics Academy (NGA) is a UK registered charity (Charity Registration No. 1173908; Company Registration No. 07435883) operating from a dedicated, state-of-the-art gymnastics facility on the Rushcliffe Spencer Academy site in West Bridgford, Nottingham. Founded in 1997 through the amalgamation of several local clubs, NGA runs a dual-track programme: Participation Classes (PreSchool, GymSchool ages 4-10, TeenMania ages 11-17, Adults 18+, Inclusive adapted provision, and Home Education classes) and Performance Squads (Men's Artistic Gymnastics, Women's Artistic Gymnastics, and Competitive General) with documented international athlete outcomes including representation at Commonwealth Games, World Championships, and Junior European Championships. The 25-person staff team delivers recurring monthly subscription memberships (priced £25.50-£74.50 depending on programme and session length), mandatory annual British Gymnastics affiliation fees (£25-£35), pay-as-you-go holiday camps and workshops, private 1:1 inclusive sessions, facility hire, and a kit partnership with Quatro.

The business model is community-led and direct-to-consumer. Member acquisition relies on the British Gymnastics JustGo booking platform integration, regional school partnerships for teacher CPD, corporate sponsorship outreach, social media presence across Instagram/Facebook/LinkedIn, and word-of-mouth within the 1,800+ member community. NGA augments operating revenue with charitable fundraising channels (JustGiving, EasyFundraising, One Lottery, Gift Aid declarations) and has secured two rounds of Community Infrastructure Levy funding from Rushcliffe Borough Council to support facility expansion, accessibility upgrades, and digital development. The 2025 opening of a new Participation Gym and the August 2026 launch of the Display Gymnastics Programme reflect ongoing product and capacity extension. As a charity governed by a Board of Trustees and led by Academy Director Nila Bowdler, NGA is not venture-backed; strategic and operational decisions prioritise community benefit, participation growth, and competitive pathway development over profit maximisation.

Name

Notts Gymnastics Academy

Legal name

Notts Gymnastics Academy

Website

https://nottsgymnasticsacademy.co.uk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Notts Gymnastics Academy is a UK registered charity operating a state-of-the-art West Bridgford facility, delivering dual-track gymnastics programmes — recreational participation classes and competitive performance squads — to 1,800+ members from PreSchool through Adults.

Ownership category

akta.pro rank

Product category

Gymnastics Training Services

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

akta.pro secondary industries

Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE), Adaptive & Para-Sport Coaching (HSADAEAM)

Keywords

• Recreational gymnastics classes
• Competitive gymnastics squads
• Inclusive adaptive gymnastics
• Gymnastics holiday camps
• Pre-school gymnastics coaching

Headquarters

HQ city

West Bridgford, Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Monthly Membership Fees: Recurring monthly fees for regular participation classes including PreSchool, GymSchool, TeenMania, Inclusive, and Adult classes. Fees vary by programme type and session length.
2. Holiday Camps and Workshops: One-off session fees for school holiday activities including holiday camps, handstand workshops, flicks and tricks workshops, and stay and play sessions.
3. Annual Affiliation Fees: Mandatory annual fees supporting administration and membership management. GymSchool/TeenMania/Inclusive: £30, PreSchool: £25, Performance Squads: £35.
4. Session-based Fees: Pay-as-you-go pricing for adult sessions, home education classes, experience days, and trial sessions.
5. Community Infrastructure Funding: West Bridgford CIL funding received for facility development including additional accommodation, accessibility improvements, and digital development.
6. Private Sessions: 1:1 inclusive sessions charged at £27 per session for individualised coaching.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Notts Gymnastics Academy is a registered UK charity delivering gymnastics coaching to approximately 1,800 members through weekly Participation Classes (PreSchool, GymSchool, TeenMania, Adult, Inclusive) and competitive Performance Squads (MAG, WAG, Competitive General). Programmes are delivered at a purpose-built dual-gymnasium facility in West Bridgford, Nottingham, with memberships managed via the British Gymnastics JustGo platform and supplemented by school holiday camps, workshops, facility hire, a kit shop partnership, and a new Display Gymnastics Programme launching August 2026.

Product overview

Notts Gymnastics Academy operates as a registered charity offering a dual-track gymnastics programme: Participation Classes (recreational PreSchool, GymSchool, TeenMania, Adults, and Inclusive) providing grassroots access for all ages and abilities, and Performance Squads (MAG, WAG, Competitive General) developing elite competitive gymnasts. The academy enhances its core offering with supplementary experiences including Holiday Camps & Workshops, Facility Hire, Kit Shop, and a new Display Gymnastics Programme launching August 2026. The organisation serves approximately 1,800 members with programmes ranging from beginner recreation through international competition, all governed through British Gymnastics membership and aligned with their safeguarding and welfare standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Participation Classes Recreational gymnastics classes for all ages and abilities including PreSchool (babies to 5 years), GymSchool (ages 4-17), TeenMania (ages 11-17), Adults (18+), and Inclusive classes adapted for participants with additional support needs.
• Performance Squads Competitive gymnastics programmes including Men's Artistic Gymnastics (MAG), Women's Artistic Gymnastics (WAG), and Competitive General. Pathways from Foundation through to National/Elite levels with international representation achievements.
• NGA Experiences Supplementary offerings including Experience Sessions (bookable taster sessions), Facility Hire, Holiday Activities, Parties, Squad Trials, Home Education classes, and Stay & Play Sessions for flexible participation.
• Holiday Camps & Workshops School holiday activities including Activity Camps for ages 4-11, Handstands & Cartwheels workshops (ages 4-11), Flicks & Tricks workshops (ages 7-13), Bars & Bounce workshops, and Stay & Play sessions.
• Display Gymnastics Programme Team-based performance programme combining gymnastics, creativity, music and teamwork for group performances at festivals, events and showcases. Available via Performance Display Team (invitation) or Participation Display Class (open enrollment) for gymnasts aged 8+.
• Young Leaders Programme Leadership development programme for gymnasts aged 13-16 providing coaching, judging, event management experience, and pathways toward Duke of Edinburgh Award, coaching qualifications, and career development.
• Facility Hire Rental of gymnastics facility space for external sports workshops, fitness events, team training sessions, and private bookings with access to full gymnastics equipment.

Quantifiable outcome

• 50% growth in community participation following CIL-funded facility improvements
• +3 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Rushcliffe School Games Organiser (Chris Ballard)minorStrategic or Co-development Partner · 21 May 2026Partnership for teacher CPD events focused on enhancing delivery of gymnastics in schools. Event supported by British Gymnastics representative. Aimed at increasing participation in gymnastics across local community.
• Rushcliffe Borough Council (RBC)coreStrategic or Co-development Partner · 6 May 2026RBC allocated Community Infrastructure Levy (CIL) funding to support NGA's facility development including additional accommodation, improved accessibility to changing facilities, reception area enhancements, inclusive spaces for participants with additional needs, and digital development. This follows previous successful funding that resulted in 50% growth in community participation.
• British GymnasticscoreStrategic or Co-development PartnerNational governing body for gymnastics in the UK. NGA is affiliated club requiring all members to hold British Gymnastics membership. Integration with JustGo booking and membership management system. Welfare and safe sport policies aligned with BG standards.
• QuatrominorChannel Partner/ Reseller/ DistributorKit supplier partner providing gymnastics apparel and accessories. NGA-branded merchandise available through Quatro online shop.
• Rushcliffe Spencer AcademycoreStrategic or Co-development PartnerShared site partner. NGA operates from Rushcliffe Spencer Academy campus. Collaborative arrangement for maintenance of safety and wellbeing of all site users. NGA maintains dedicated access routes and facilities.
• JustGivingminorGTM or Marketing PartnerOnline fundraising platform for one-off and regular donations to support NGA programmes, equipment and athlete development.
• EasyFundraisingminorGTM or Marketing PartnerOnline shopping donation scheme where retailers donate percentage of purchases to NGA at no extra cost to supporters.
• One LotteryminorGTM or Marketing PartnerWeekly lottery supporting NGA with cash prize opportunities. Ticket sales fund NGA's work and community programmes.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Others

• British Gymnastics: National governing body for gymnastics in the UK. Not a competitor but a strategic ecosystem partner: mandates NGA's affiliation, powers the JustGo booking platform, and sets welfare/safeguarding standards that shape NGA's operations.

Direct peers

• Salto Gymnastics Centre: UK gymnastics centre offering recreational and competitive programmes to a wide age range. Comparable in dual-track (participation + performance) model and reliance on British Gymnastics affiliation.
• Total Gymnastics: Multi-site UK gymnastics club chain offering participation and squad programmes across age groups. Directly comparable in model - subscription-based classes, performance pathways, and venue-based delivery - but operates across multiple locations.
• Phoenix Gymnastics: UK gymnastics club providing structured recreational and competition pathways. Comparable in target audience (children through adults) and subscription-based class delivery.

Broad incumbents

• The Gym Group: UK-wide low-cost gym operator with broad fitness memberships. Not a gymnastics specialist, but competes for the same adult/family fitness discretionary spend and offers adjacent supervised activity programmes.
• Spring Health Clubs: UK operator of health, fitness and gymnastics facilities. Comparable in offering gymnastics programmes alongside broader fitness services, but operates multiple sites and a wider portfolio than NGA's single-site gymnastics focus.
• David Lloyd Leisure: Premium UK health club operator offering family fitness, swimming and group classes. Comparable in family-oriented membership model and broad activity programming, but includes gymnastics-relevant activities only as part of a larger portfolio.

Regional players

• East London Gymnastics Academy: UK gymnastics club offering participation and performance tracks for children and adults. Comparable in offering but serves a different geography (East London) and does not directly compete with NGA in the East Midlands.

Emerging players

• NuWave Gymnastics (community gymnastics clubs): UK gymnastics club offering recreational and competitive programmes. Comparable in age-group programme structure and grassroots-to-elite pathway, though smaller in scale than NGA.
• Loughborough Sport (Performance): University-affiliated high-performance gymnastics and sport development programme. Comparable in elite gymnast development and coaching pathways, but operates inside an academic institution rather than as a community club.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NottsGymnasticsAcademy
• LinkedInlinkedin.com/company/notts-gymnastics-academy
• Instagraminstagram.com/nottsgymacademy

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Notts Gymnastics Academy