Nova Imobiliária

What Nova Imobiliária does

Nova Imobiliária (legal entity Experience2Day Mediação Imobiliária, Lda) is a Portuguese real estate mediation agency founded in November 2016, operating under IMPIC license AMI nº 12678. The firm intermediates property sales, rentals, business transfers (trespasse), construction and rehabilitation works, and home loan financing, serving primarily private individuals and, to a lesser extent, companies and Portuguese diaspora buyers across six districts of Portugal (Porto, Aveiro, Braga, Lisboa, Setúbal, Vila Real). It maintains two physical offices — Ermesinde (Porto metropolitan area) and Carnaxide (Lisbon metropolitan area) — and runs a multi-language website in seven languages (Portuguese, English, French, German, Spanish, Italian, Chinese) to capture inbound interest from diaspora and international buyers.

The company's core technology is the X-IMO CRM platform, a third-party real estate management system that powers the property listings portal, contact forms, virtual tours, and back-office operations. Inventory at the time of observation comprised approximately 154 active listings spanning apartments, houses, shops, offices, warehouses, land, and farms, with listed prices ranging from €31,000 (commercial spaces) to €1,296,000 (luxury apartments). Distribution is executed through direct sales at the two physical offices, the self-service web portal, and reciprocal channel partnerships with real estate agencies across Portugal and in France, Switzerland, and Luxembourg, alongside banking partnerships for mortgage brokerage and construction firm partnerships for works mediation.

The revenue model is commission-based: transaction fees on sales and rentals, supplemented by professional services fees for construction mediation and mortgage brokerage. Commission rates are not publicly disclosed and pricing is contact-based. The go-to-market is sales-led, leveraging experienced real estate consultants, physical proximity to clients, personalized service, and active recruitment of new agents. The firm employs 29 people and is privately held with no institutional or venture capital backing disclosed. No revenue figure is publicly available.

Name

Nova Imobiliária

Legal name

Experience2Day Mediação Imobiliária, Lda (NOVA IMOBILIÁRIA)

Website

https://novaimobiliaria.pt

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Nova Imobiliária is a Portuguese real estate mediation agency (AMI 12678) intermediating property sales, rentals, business transfers, construction works, and home loans for private individuals and companies across six Portuguese districts, operating from two offices and a seven-language web portal.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Real Estate Agents & Managers (For Others) (6531), Loan Brokers (6163)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Real estate mediation
• Property brokerage
• Residential property sales
• Commercial real estate services
• Mortgage brokerage

Headquarters

HQ city

Carnaxide

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Sales Mediation: Commission-based mediation services for property sales to private individuals and companies. The company acts as intermediary between buyers and sellers.
2. Rental Mediation: Commission-based services for property rentals and leasing arrangements.
3. Business Transfer (Trespasse): Mediation services for business transfers and commercial property subleases.
4. Construction Mediation (Mediação de Obras): Partnership-based construction and rehabilitation advisory services through contracted partners.
5. Home Loan Assistance (Crédito Habitação): Assistance with mortgage financing in partnership with banking institutions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Nova Imobiliária is a licensed Portuguese real estate mediation agency that intermediates property sales, rentals, and business transfers between buyers and sellers. The company operates a multilingual self-service property portal powered by the X-IMO CRM, complemented by in-person consultations at two offices, mortgage brokerage with partner banks, and construction/rehabilitation mediation through contracted partners.

Product overview

Nova Imobiliária operates as a multi-service real estate agency offering a web-based property listings platform alongside complementary services. The core product is the property search and listing platform where users can browse properties (apartments, houses, shops, offices, warehouses, land, farms) across Portugal with advanced filtering by location, price, bedrooms, and condition. This platform is powered by the X-IMO CRM system. The company bundles this with four additional services: property selling mediation, works mediation (construction/rehabilitation partnerships), home loan assistance (credit brokerage), and investment partnership facilitation for development projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Property Listings Platform Web-based property search platform enabling users to browse, filter, and inquire about residential and commercial properties including apartments, houses (moradias), shops (lojas), offices, warehouses, land, and farms across Portugal.
• Property Selling Mediation Full-service real estate mediation for property sellers, including property valuation, marketing, buyer matching, and transaction support through licensed brokerage under AMI 12678.
• Rental Mediation Commission-based mediation services for residential and commercial property rentals and leasing arrangements between landlords and tenants.
• Business Transfer Mediation (Trespasse) Mediation services for business transfers (trespasse) and commercial property subleases in Portugal, connecting business buyers and sellers.
• Works Mediation (Mediação de Obras) Construction and rehabilitation advisory services through partner networks, helping clients with property renovation and construction project coordination.
• Home Loan Assistance (Crédito Habitação) Mortgage brokerage service assisting clients in obtaining home loan financing through partner national and international banking institutions.
• Real Estate Investment Partnership Services Real estate investment facilitation services through partnerships with investors for construction and real estate promotion projects.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Portuguese Real Estate Agencies NetworkcoreChannel Partner/ Reseller/ DistributorPartnerships with real estate agencies throughout Portugal enabling access to thousands of properties in the best market conditions. The company can search and offer properties beyond their direct inventory.
• International Real Estate Partners (France, Switzerland, Luxembourg)coreChannel Partner/ Reseller/ DistributorPartnerships with real estate agencies in France, Switzerland, and Luxembourg to attract Portuguese diaspora buyers and expand market reach internationally.
• Construction and Rehabilitation CompaniesminorStrategic or Co-development PartnerPortfolio of construction and rehabilitation partners who can assist clients with property construction, renovation, and remodeling projects under the Mediação de Obras service.
• Banking InstitutionscoreStrategic or Co-development PartnerPartnerships with the entire national and international banking system to provide home loan (Crédito Habitação) solutions with the best conditions for financing property purchases.
• X-IMO CRMcoreTechnology or IntegrationCRM and property website platform provider powering novaimobiliaria.pt with property management, listings, and virtual tour capabilities.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Imovirtual: One of Portugal's largest property listing portals (owned by OLX Group), aggregating inventory from thousands of brokerages including Nova Imobiliária; competes for buyer attention and increasingly for direct lead conversion.
• Idealista: Dominant Iberian property portal with the strongest consumer brand in Portuguese real estate, shaping buyer search behavior and pressuring traditional broker commissions — a structural competitor to any Portuguese agency.

Direct peers

• IAD Portugal: Network-based (non-office) real estate agency model active in Portugal, competing for independent agents and offering similar sales and rental mediation services.
• Porta da Frente / Christie's International Real Estate: Premium Portuguese real estate brokerage affiliated with Christie's International, operating in the Lisbon, Porto, and Algarve markets with a comparable intermediation model — particularly relevant to Nova Imobiliária's high-end listings.
• Zome: Portuguese real estate franchise with national coverage offering intermediation, financing support, and works mediation — a near-identical service bundle to Nova Imobiliária's offering.
• RE/MAX Portugal: International real estate franchise operating across Portugal with a commission-based brokerage model very similar to Nova Imobiliária, competing for the same agents and clients in the Porto and Lisbon metros.
• ERA Imobiliária Portugal: Portuguese-rooted real estate franchise (now part of a larger international group) operating commission-based brokerage offices throughout Portugal, directly overlapping Nova Imobiliária's residential and commercial mediation services.
• Century 21 Portugal: Global real estate franchise with a dense Portuguese agent network offering sales, rentals, and complementary services — directly comparable brokerage model and target market to Nova Imobiliária.
• KW Portugal (Keller Williams): Global real estate franchise with a Portuguese presence, offering residential and commercial brokerage on a commission-based model directly comparable to Nova Imobiliária.

Emerging players

• Nolon: Portuguese proptech offering a digital, fixed-fee alternative to traditional brokerages, including virtual tours and AI-driven matching; represents the emerging disruption to commission-based agencies like Nova Imobiliária.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nova-imobili%C3%A1ria

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nova Imobiliária