X-IMO CRM

Real Estate CRM Softwareximo.pt

X-IMO CRM is a Portuguese SaaS platform, operated by InovaDigital, that provides an all-in-one CRM, marketing suite, market data, mobile app, portal distribution, and AI tools for SMB real estate agencies, promoters, and independent consultants in Portugal.

Company typePrivate
Founded2005
HeadquartersAveiro, Portugal
Headcount1–10
GTM typeB2B
OfferingSoftware

What X-IMO CRM does

X-IMO CRM is a vertically focused SaaS platform that provides customer relationship, opportunity, and property portfolio management for the Portuguese real estate sector. The product, built and operated by InovaDigital — Tecnologias da Informação Lda (founded 2005, headquartered in Aveiro, Portugal), is structured as a single all-in-one hub spanning a core CRM (CRM Imobiliário), a professional website builder, a marketing suite (including an in-platform Designer content tool), distribution to 100+ national and international real estate portals, a Market DATA intelligence module, a mobile app on iOS and Android, digital signatures, and a developer API. Differentiating technology components include a Smart Inbox that automatically captures and pre-fills leads from portals, AI-driven lead analysis (automatic summaries, response suggestions, probability-of-closure scoring, interest classification), automated property-to-buyer matching, and a marketplace/wallet system for consumption-based add-ons. The company is GDPR/RGPD compliant under EU Regulation 2016/679.

The company monetizes via pre-paid SaaS subscriptions tiered by feature set, with pricing published online at ximo.pt/pt/planos-e-precos-crm, and supplements that with usage-based charges for AI features, SMS, and email marketing through an integrated wallet and marketplace for third-party apps and add-ons. Go-to-market is product-led growth: customers self-serve sign-up through the website, augmented by an inside-sales/demo motion for higher-touch accounts. Customers are SMB real estate agencies, promoters, and independent consultants across Portugal (single-country focus). Strategic interoperability with CrediDesk links property mediation to mortgage credit workflows. Customers cited include Anadvise (17-year tenure), Falcão Real Estate Agency, Projecto Perfeito, JV Consultores, and Villè Aveiro (8 years), all SMBs in the real estate vertical.

X-IMO CRM firmographics

Firmographics

Name: X-IMO CRM
Legal name: InovaDigital - Tecnologias da Informação Lda
Website: https://ximo.pt
Company type: Private
Founded year: 2005
Operating status: Operating
Headcount range: 1–10 employees
Short description: X-IMO CRM is a Portuguese SaaS platform, operated by InovaDigital, that provides an all-in-one CRM, marketing suite, market data, mobile app, portal distribution, and AI tools for SMB real estate agencies, promoters, and independent consultants in Portugal.
Ownership category
akta.pro rank

X-IMO CRM industry classification

Industry

Product category: Real Estate CRM Software
NAICS: Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: Sales Force Automation (SFA) CRM (HDAEAFAA)
akta.pro secondary industries: Marketing Automation & Campaign Management CRM (HDAEAFAB), Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

Keywords

Real estate CRM
Property management software
Lead management platform
Real estate marketing automation
Portal distribution software

Where X-IMO CRM is headquartered

Location

Headquarters

HQ city: Aveiro
HQ country: Portugal
HQ region: Europe

Offices1 record

Markets served

X-IMO CRM business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

SaaS Subscription: Software as a Service subscription model with pre-paid billing. Services are provided in pre-paid mode according to plans available online. Customers can upgrade plans, add or remove additional services through a subscription management module. Marketplace offers additional paid apps, add-ons, and integrations. Wallet system allows purchasing AI features, SMS, email marketing and other services with additional charges.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Multiple subscription tiers available with different feature sets

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

X-IMO CRM product offering

Product offering

Core offering

X-IMO CRM is a cloud-based SaaS platform designed for Portuguese real estate agencies, promoters, and independent consultants to centralize property listings, lead capture, client management, marketing, and market intelligence. The platform integrates a real estate CRM core with modules for website building, marketing automation, distribution to 100+ real estate portals, AI-powered lead qualification and property matching, digital signatures, mobile access, and API connectivity. It is offered on a pre-paid SaaS subscription model with online digital contracting and an integrated marketplace of add-ons.

Product overview

X-IMO is a comprehensive all-in-one real estate CRM SaaS platform built by InovaDigital - Tecnologias da Informação Lda, based in Aveiro, Portugal. The core product is the CRM Imobiliário, which serves as the central hub for property, lead, and client management. Around this core, X-IMO offers a suite of integrated modules: Site Imobiliário (professional website builder), Marketing Imobiliário (marketing tools including Designer and email campaigns), Portais Imobiliários (export to 100+ real estate portals), Market DATA (market intelligence and property matching), Inteligência Artificial (AI automation, lead scoring, and Smart Inbox), Aplicação Móvel (iOS/Android mobile app), Assinaturas Digitais (digital signatures), and API (developer connectivity). The platform operates on a SaaS subscription model with plans available at ximo.pt/pt/planos-e-precos-crm.

Differentiator

Problem solved

Functional benefit

Products and services

CRM Imobiliário (Real Estate CRM) Centralized real estate management platform covering property listings, client and lead management, sales funnels, business dashboards and KPIs, commission processing, document generation, and team performance tracking for Portuguese real estate agencies.
Site Imobiliário (Professional Real Estate Website) Professional real estate website builder integrated with the CRM, featuring lead generation tools, market study capabilities, virtual tours, and property search functionality for agencies seeking a professional online presence.
Marketing Imobiliário (Real Estate Marketing Suite) Suite of real estate marketing tools including email marketing campaigns, newsletter creation, landing pages, social media post creation via the Designer tool, and customer segmentation for personalized communications.
Portais Imobiliários (Real Estate Portal Distribution) Automated property export and distribution to over 100 national and international real estate portals, with synchronized listings and lead collection from all portal sources feeding back into the CRM.
Market DATA Real estate market intelligence tool providing daily market data, automatic notifications of new properties matching client preferences, FSBO (For Sale By Owner) listings, bank-owned properties, competitor listings from major portals, and automated market study generation.
Inteligência Artificial (AI Automation) AI-powered automation including automated lead pre-qualification and response suggestions via Smart Inbox, automatic lead classification with probability-of-closure scoring, property matching against buyer preferences, and task automation for daily workflows.
Aplicação Móvel X-IMO (Mobile App) Mobile application for iOS and Android providing on-the-go access to properties, leads, clients, market listings, favorites, property valuations, and automated market studies, with full synchronization to the main CRM system.
Assinaturas Digitais (Digital Signatures) Digital signature functionality enabling reduced bureaucracy in real estate transactions, supporting electronic contract execution and document signing within the CRM workflow.
API X-IMO (Developer API) Developer API enabling additional integration and connectivity options for connecting the X-IMO platform with third-party systems and extending platform capabilities.

Quantifiable outcome

Eliminate manual lead entry with automated Smart Inbox delivery from portals
+2 more outcomes

Companies that use X-IMO CRM

Customer profile

Named customers5 records

Segments3 records

Ideal customer profiles3 records

X-IMO CRM technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature8 records

X-IMO CRM partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

CrediDeskcoreTechnology or IntegrationStrategic interoperability partnership between X-IMO and CrediDesk connecting real estate CRM with credit process management systems. The integration ensures seamless information flow between property mediation and mortgage financing stages, eliminating duplicate data entry and maintaining process continuity. Client information transfers automatically when customers proceed to financing, with appropriate confidentiality controls for sensitive credit data.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

X-IMO CRM competitors and assessment

Company assessment

Direct peers

Witei: Spanish real estate CRM SaaS with integrated website, marketing, and portal distribution features; directly comparable to X-IMO in product scope, with a neighboring Iberian market focus that makes it a close competitive analogue.
Inmovilla: Spanish real estate management software offering CRM, marketing, portal exports, and AI-assisted tools to agencies; overlaps almost entirely with X-IMO's feature set and serves a similar SMB agency customer profile.
Apimo: Multi-country European real estate CRM with property, client, and transaction management; comparable in vertical specialization, though more focused on multi-country agencies than X-IMO's domestic-only model.
BoldTrail (formerly kvCORE): US-based real estate CRM and lead generation platform serving SMB agents and teams; comparable in combining CRM, lead routing, marketing automation, and AI-driven engagement, though at a much larger scale.
Real Geeks: Real estate CRM with integrated IDX websites, lead capture, and marketing tools targeted at SMB agents; overlaps with X-IMO's website-builder + CRM + lead-management bundle, though focused on the US market.
LionDesk: Real estate CRM focused on CRM, email/drip campaigns, video email, and lead management for individual agents and small teams; comparable SMB-targeting and marketing-automation scope to X-IMO.

Regional players

Casablanca Software: Portuguese real estate management software vendor with CRM, property, and marketing modules; the closest head-to-head competitor in X-IMO's domestic market, operating with a similar Iberian-portuguese language base.

Emerging players

Propertybase: Salesforce-native real estate CRM platform for agents, teams, and brokerages; comparable in offering CRM plus marketing automation, with the differentiation of being built on Salesforce's ecosystem rather than an independent stack.

Broad incumbents

Salesforce Real Estate Cloud: Enterprise CRM platform with a real estate vertical solution offering lead, opportunity, and transaction management; represents the broad incumbent threat from a much larger, well-capitalized platform that can localize for any market.
HubSpot: General-purpose CRM and marketing automation platform used widely by SMBs including real estate agencies; competes with X-IMO's marketing automation and CRM modules at the lower end of the market with a freemium entry point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

X-IMO CRM compliance and trust

Trust signal

Compliance1 record

X-IMO CRM financial estimates

Financial estimate

Revenue estimate

Valuation estimate

X-IMO CRM leadership team

Management profile

Number of profiles

X-IMO CRM funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

X-IMO CRM M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about X-IMO CRM

What does X-IMO CRM do?

Is X-IMO CRM a public or private company?

X-IMO CRM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was X-IMO CRM founded?

X-IMO CRM was founded in 2005. It employs 1 to 10 people.

Where is X-IMO CRM based?

X-IMO CRM is headquartered in Aveiro, Portugal, in the Europe region.

How does X-IMO CRM make money?

One revenue line is on record: saaS Subscription.

Who are X-IMO CRM's main competitors?

Direct peers on record are Witei, Inmovilla, Apimo, BoldTrail (formerly kvCORE), Real Geeks and LionDesk. Casablanca Software is listed as a regional player. Propertybase is listed as an emerging player. Broad incumbents are Salesforce Real Estate Cloud and HubSpot.

Does X-IMO CRM have an API?

Yes. X-IMO offers an API that enables third-party integrations and connectivity. The Terms of Service reference 'integrações (APIs) com terceiros' (integrations with third-party APIs) as part of the Platform definition. The API is listed as one of the core solutions ('API | Mais formas de conectar o seu negócio') and has a dedicated page at /pt/api-ximo. No further technical details (REST/GraphQL, auth method, rate limits, versioning, sandbox) are publicly disclosed.

What industry is X-IMO CRM in?

X-IMO CRM's product category is Real Estate CRM Software. Its primary akta.pro industry code is HDAEAFAA, Sales Force Automation (SFA) CRM, with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 5182 and its SIC code is 7372.