Novanisa. Todos

What Novanisa. Todos does

Novanisa is a Portuguese multi-brand retailer and distributor of professional tools, equipment, and hardware, founded in 1980 as Drogaria ANISA and rebranded to NOVANISA in 1999 under founder António Lopes de Almeida. The company operates a hybrid B2C/B2B model through a single physical showroom, store, and warehouse in Amora, Portugal, and a domestic e-commerce platform at novanisa.pt delivering nationwide. Its catalog spans more than 100,000 articles across power tools (Milwaukee, Festool, Fein, CAT, Batavia), hand tools and tool storage (Facom, TOPTUL, 4K5, Toughbuilt), welding equipment (HEAVYWARE, Genergy), construction machinery (SIRL, Rubi, Ecef), plumbing tools (Rems), measuring instruments (LaserLiner), automotive care (K2), and safety/workwear (Baak, Beta, Velilla, Doka), with recent expansion into portable power stations and solar panels. It also distributes its own Novanisa/ANISA-branded products alongside the third-party lines.

The business model is straightforward transactional retail: per-unit pricing with VAT-inclusive display prices, €6.14 shipping on orders under €49.90, payment via Multibanco and bank transfer, and no subscription or recurring component. The customer base is fragmented across individual professional tradespeople (construction, electrical, plumbing, mechanical) and DIY consumers, with no disclosed enterprise contracts or named accounts. Technical sales support and post-sale assistance are positioned as differentiators versus pure-play online competitors. Revenue is not publicly disclosed; the firm holds PME Líder status, an official Portuguese designation for financially stable SMEs. There is no evidence of venture capital or private equity ownership, geographic expansion beyond Portugal, or proprietary technology development.

Name

Novanisa. Todos

Legal name

Novanisa

Website

https://novanisa.pt

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Novanisa is a Portuguese multi-brand retailer of professional tools, equipment, and hardware, founded in 1980, serving tradespeople and DIY consumers through a physical store in Amora and a domestic e-commerce platform offering 100,000+ SKUs across 40+ premium brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Amora

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales of Tools and Equipment: Novanisa generates revenue through direct retail sales of professional tools, hardware, and equipment via its physical store and e-commerce platform. They sell a wide range of branded tools and equipment from multiple manufacturers, as well as their own Novanisa/ANISA branded products. Revenue is primarily one-time transactional (retail purchase model) rather than recurring.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Novanisa is a Portuguese multi-brand retailer and distributor of professional tools, hardware, and equipment, selling 100,000+ articles across power tools, hand tools, welding equipment, safety gear, construction tools, generators, and accessories. Products are sourced from 40+ major manufacturers and resold through a physical store in Amora, Portugal, and an e-commerce platform (novanisa.pt) that delivers across Portugal. The company also sells its own ANISA/Novanisa-branded products and offers in-store technical advisory and post-sale technical assistance for machinery.

Product overview

Novanisa is a Portuguese e-commerce platform selling professional tools and equipment across multiple categories. The company operates as a multi-brand distributor offering power tools (Milwaukee, Fein, CAT, Batavia), hand tools (Facom, TOPTUL, 4K5, Beta), welding equipment (HEAVYWARE, Genergy), power stations and generators (Genergy GZE series, Genergy generators), safety equipment (Baak, Beta, Velilla workwear, Doka), measuring instruments (LaserLiner, 4K5), construction tools (SIRL, Rubi, Ecef), plumbing tools (Rems), car care products (K2), and organizational solutions (TOUGHBUILT bags and organizers). The platform features over 40 branded product lines with a focus on professional-grade equipment for contractors, workshops, and industrial applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Milwaukee Power Tools Professional-grade battery and corded power tools including MX FUEL series, drills, impact drivers, and grinders, sold to professional tradespeople and contractors through the Novanisa store and e-commerce platform.
• CAT Power Tools Professional power tools including circular saws (1400W), drills (750W-850W), grass trimmers (M18), hedge cutters, and accessories sold to tradespeople and DIY users.
• Fein Power Tools Professional power tools including brushless screwdrivers (18V) and impact drivers with high torque output for metalworking and industrial applications.
• Batavia Power Tools and Batteries 18V cordless drill (Fusion Drill 12V, 36Nm) with MaxxPack Li-Ion batteries (2Ah, 4Ah, 5Ah) and compatible chargers for DIY and light professional use.
• Facom Workshop Equipment Tool chests, rolling carts, and workshop organization solutions for professional garages and workshops, including 208-piece tool chests.
• TOPTUL 172-Piece Hand Tool Set with 7-Drawer Cart Complete 172-piece hand tool set with 7-drawer rolling cart, including wrenches, screwdrivers, pliers, and Torx keys, sold under the Novanisa/ANISA product line.
• TOUGHBUILT Tool Bags and Organizers Professional tool bags, pouches, and organization systems featuring ClipTech and Massive Mouth technologies for contractors and tradespeople.
• 4K5 Professional Hand Tools Professional hand tools including multi-function pliers (MT401, MT400), safety knives (TK100), tape measures, and work lights (FLOODLIGHT FL800).
• HEAVYWARE Welding Equipment MIG welders, MMA inverter welders (220V), and automatic welding masks for professional welding applications.
• Genergy Generators and Power Stations Petrol and diesel generators ranging from 4000W to 8000W including AVR models, plus portable power stations (GZE Series, 512Wh to 3600Wh) and monocrystalline solar panels (200W and 300W) for mobile power supply needs.
• SIRL Construction Equipment Concrete mixers (160L), hand carts, wheelbarrows, and construction site equipment under the ANISA brand for civil construction professionals.
• Rubi Tile Installation Tools Tile leveling systems, levelling wedges, cutting discs, and sponges for professional tile installation.
• Ecef Diamond Cutting Discs Diamond cutting discs for angle grinders available in 125mm and 230mm diameters for masonry and tile work.
• Rems Pipe Tools Pipe fitting tools including Tenaz Mini series for stainless steel, multilayer/PEX, and composite pipes for plumbing professionals.
• LaserLiner Measurement Tools Laser levels, cross lasers, and measurement instruments including 360° horizontal lasers and green cross lasers for construction layout work.
• Baak Safety Footwear Safety boots (PATRICK S3 FO LG SR ESD) and shoes (S1PS SR ESD) meeting European safety standards for industrial and construction use.
• Beta Workwear and Safety Shoes Work trousers, shorts, overalls, safety shoes (0-Gravity S1P series), and knee pads for professional use.
• Velilla Workwear Waterproof padded work jackets (V.Dynamix series) in various sizes for outdoor work.
• Doka Safety Visors Polycarbonate safety visors and face protection equipment for construction and industrial use.
• K2 Car Care Products Automotive cleaning and care products including tyre treatments, detergents, windscreen cleaners, wax, and microfiber cloths.
• Nettuno Cleaning Products Professional hand washing kits and cleaning solutions for industrial and personal use.
• Brennenstuhl Electrical Equipment Electrical accessories distributed under the Brennenstuhl brand.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered major and minor.

• MilwaukeemajorChannel Partner/ Reseller/ DistributorNovanisa distributes Milwaukee branded power tools and accessories as a reseller, offering Milwaukee's professional tool range to Portuguese customers through both retail and e-commerce channels.
• CAT (Tools)majorChannel Partner/ Reseller/ DistributorNovanisa distributes CAT branded professional tools and equipment as an authorized reseller.
• FacommajorChannel Partner/ Reseller/ DistributorNovanisa distributes Facom professional hand tools, tool chests, and workshop equipment as a reseller.
• ToughbuiltmajorChannel Partner/ Reseller/ DistributorNovanisa stocks the full Toughbuilt range including ClipTech bags, sawhorses, knee pads, and work gear.
• GenergymajorChannel Partner/ Reseller/ DistributorNovanisa distributes Genergy generators, solar power stations, and solar panels as an authorized reseller.
• FestoolmajorChannel Partner/ Reseller/ DistributorNovanisa distributes Festool professional power tools and workshop equipment as an authorized reseller.
• FeinmajorChannel Partner/ Reseller/ DistributorNovanisa distributes Fein power tools and accessories as an authorized reseller.
• Lincoln ElectricmajorChannel Partner/ Reseller/ DistributorNovanisa distributes Lincoln Electric welding equipment and accessories as an authorized reseller.
• HusqvarnamajorChannel Partner/ Reseller/ DistributorNovanisa distributes Husqvarna outdoor power equipment including chainsaws and brush cutters.
• SoudalmajorChannel Partner/ Reseller/ DistributorNovanisa distributes Soudal chemical products including sealants, adhesives, and construction chemicals.
• FischermajorChannel Partner/ Reseller/ DistributorNovanisa distributes Fischer fixing systems, anchors, and construction fastening solutions.
• KarcherminorChannel Partner/ Reseller/ DistributorNovanisa distributes Karcher cleaning equipment including pressure washers.
• K2 (Automotive Care)minorChannel Partner/ Reseller/ DistributorNovanisa distributes K2 automotive cleaning and care products including shampoos, waxes, and detailing products.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Würth Portugal: Würth is the dominant professional tools, fasteners, and hardware distributor across Europe and operates a dedicated Portuguese subsidiary. It directly competes with Novanisa for the same professional tradesperson segment with overlapping brand depth (own-brand plus premium partners), technical field sales, and workshop/construction supplies.
• ManoMano: ManoMano is a major pan-European online-only marketplace specialized in DIY, home improvement, and gardening with a dedicated Portuguese storefront. It competes head-to-head with Novanisa.pt on professional tools and equipment across Iberia, though without physical-store technical support.
• AKI (Leroy Merlin Portugal subsidiary): AKI is one of Portugal's largest DIY and professional hardware retailers with physical stores across the country. It overlaps with Novanisa on power tools, hand tools, and hardware categories and competes for the same SMB/consumer segments in the Portuguese market.
• Toolstation (Travis Perkins): Toolstation is a UK-origin trade-focused tools and hardware retailer expanding into Iberia. It targets the same professional tradesperson customer as Novanisa with a multi-brand catalog and competitive pricing, representing a growing direct competitor in the Portuguese market.

Others

• Milwaukee Tool (direct): Milwaukee Tool is the flagship power tool brand carried by Novanisa. Milwaukee's own European direct-sales initiatives and selective distribution policy directly affect reseller economics, making the brand owner itself a structural counterparty rather than just a supplier.
• Facom (Stanley Black & Decker): Facom is both a major distributed brand on Novanisa's shelf and a global hand-tool manufacturer with its own distribution. Listed as a relevant relationship/peer because Novanisa depends on Facom as a key supplier, and Facom's own direct channels are a structural competitor to its resellers.

Broad incumbents

• Bricomarché: Bricomarché is a Portuguese DIY and home improvement chain part of the Groupement Les Mousquetaires. It competes with Novanisa on consumer DIY tools and hardware categories, with broader home/garden assortment but less professional-trade depth.
• Leroy Merlin Portugal: Part of the Adeo Group, Leroy Merlin operates large-format home improvement stores in Portugal and competes across tools, hardware, and DIY categories. While broader than Novanisa's professional trade focus, it overlaps significantly on power tool and consumable categories.

Regional players

• Soldolive / E-Soldiveira (Iberian welding distributor): Iberian specialty welding equipment distributors overlap with Novanisa's welding category (Lincoln Electric, HEAVYWARE). They serve a similar trade customer base in neighboring Spain/Portugal, illustrating adjacent regional competitors in the welding sub-category.
• Cevik (Spanish tool distributor): Cevik is a Spanish professional tool and equipment distributor with overlapping brand portfolio. As a regional Iberian peer, it represents a comparable go-to-market model in the neighboring market that could expand into Portugal or anchor consolidation logic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/novanisa.-todos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novanisa. Todos