NOVAON GROUP

What NOVAON GROUP does

NOVAON GROUP is a Vietnamese technology conglomerate founded in 2006 and headquartered in Hanoi, with additional offices in Ho Chi Minh City and Singapore. The company operates through five core business divisions: Novaon Digital (digital marketing agency and advertising), Novaon Commerce (e-commerce marketplace operations), Novaon Industry (industrial digital transformation), Novaon Media (out-of-home advertising), and Novaon Energy (renewable energy solutions). The group is structured under Novaon Oy, a Finnish-registered holding entity, and reports a headcount of 109 employees while claiming a customer base exceeding 95,000 enterprises including more than 300 VNR500 (Vietnam's Top 500) companies.

The group's principal technical asset is a "Make in Vietnam" digital ecosystem comprising approximately 10 platforms and 20+ products, including OnCustomer (multi-channel customer experience management), OnMarketer (marketing automation), Onfluencer (CPA-based influencer marketing), OnShop OmniHub (omni-channel commerce), OnSales CRM, OnPeople (HR management), OnSign (digital signatures), OnWork (work management), and NovaonX Chatbot. These platforms are unified through Novaon ID single sign-on and an Enterprise Service Bus (ESB) that synchronizes data with customer ERP systems such as SAP. AI/ML capabilities embedded across the stack include NLP-powered chatbots, recommendation engines, predictive analytics, and process automation delivered via a 2021 partnership with UiPath for RPA.

NOVAON's revenue model combines three streams: (1) digital marketing and media agency services as a certified major partner of Meta/Facebook, Google, and TikTok; (2) recurring SaaS subscriptions for its proprietary platforms with freemium/annual tiering; and (3) enterprise digital transformation consulting and implementation. The go-to-market is predominantly direct enterprise field sales targeting VNR500 corporations, augmented by a government-supported SME digitalization program. The company is founder-led (Chairman/CEO Nguyen Minh Quy, Vice Chairman Le Viet Hai Son), privately held with no disclosed institutional funding, and reports an enterprise contract renewal rate exceeding 80%.

Name

NOVAON GROUP

Legal name

Novaon Oy

Website

https://novaon.vn

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

NOVAON GROUP is a Vietnamese technology conglomerate operating five divisions — digital marketing, e-commerce, industrial transformation, OOH media, and renewable energy — through a "Make in Vietnam" ecosystem of approximately 10 platforms serving over 95,000 enterprise customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: NOVAON generates revenue through digital marketing agency services as a certified partner of Facebook/Meta, Google, and TikTok. Services include campaign management, advertising optimization, and performance marketing across major platforms.
2. SaaS Platform Subscriptions: The company operates on a subscription model for its proprietary platforms including OnMarketer, OnCustomer, OnShop, Onfluencer, and other digital transformation tools. Pricing includes tiered plans with free trial periods (3 months free, 50% discount for annual contracts).
3. Enterprise Digital Transformation Consulting: NOVAON provides comprehensive digital transformation project implementation and consulting services to large enterprises like Austdoor, Thach Ban, and others. Projects include CRM implementation, data warehouse development, and operational management systems.
4. E-commerce Operations Management: Novaon Commerce provides e-commerce channel operations, marketing, and shopper engagement services for brands on platforms like Shopee and Lazada.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

NOVAON GROUP is a Vietnamese technology conglomerate that delivers digital transformation to enterprises through a "Make in Vietnam" ecosystem of 10 integrated platforms and more than 20 digital products. Core offerings span digital marketing services (Novaon Digital), enterprise digital transformation consulting and implementation (Novaon DX), omni-channel e-commerce operations (Novaon Commerce), industrial digital solutions (Novaon Industry), out-of-home advertising (Novaon Media), and renewable energy (Novaon Energy), with proprietary software including OnCustomer, OnMarketer, Onfluencer, OnShop OmniHub, OnSales CRM, OnPeople, and NovaonX Chatbot connected via NOVAON ID Single Sign-On and an ESB integration bus.

Product overview

NOVAON GROUP is a multi-divisional technology conglomerate with five operational sub-brands: Novaon Digital (digital marketing/advertising), Novaon Commerce (e-commerce solutions), Novaon Industry (industrial digital transformation), Novaon Media (out-of-home advertising), and Novaon Energy (renewable energy). The group's 'Make in Vietnam' digital ecosystem consists of approximately 10 platforms and 20+ digital products serving over 95,000 enterprise customers. The core product portfolio includes: OnCustomer (customer experience management/CXM), OnMarketer (marketing automation), Onfluencer (influencer marketing by CPA), OnShop OmniHub (omni-channel e-commerce), NovaonX Chatbot (AI chatbot and auto-sales), OnSales CRM / OnCRM (customer relationship management), OnSales Caller (intelligent call center), OnPeople (HR management), OnSign (digital signature), OnWork (work management), Novanet / Novaon AutoAds (digital advertising), and Novaon DX (digital transformation consulting). Novaon ID provides Single Sign-On across all platforms. Novaon Digital houses Novaon Ads (media agency) which won Meta Agency of the Year 2022. These platforms are tightly integrated with each other and with enterprise systems (SAP ERP, E-Office) via an ESB data integration bus.

Differentiator

Problem solved

Functional benefit

Brands

• Novaon Digital: Digital marketing solutions provider offering comprehensive digital marketing transformation services.
• Novaon Industry
• Novaon Commerce
• Novaon Media
• Novaon Energy
• OnCustomer
• OnMarketer
• Onfluencer
• OnSales CRM
• NovaonX Chatbot
• OnShop
• Novaon Ads
• OnPeople
• OnCRM
• OnSign
• OnWork

Products and services

• OnCustomer
• OnMarketer
• Onfluencer
• OnShop OmniHub
• NovaonX Chatbot
• OnSales CRM
• OnSales Caller
• OnPeople
• OnSign
• OnWork
• Novaon AutoAds
• Novaon Digital
• Novaon Commerce
• Novaon Industry
• Novaon DX
• Novaon Media
• Novaon Energy

Quantifiable outcome

• 20% increase in customer satisfaction for Austdoor Group after CRM implementation
• +7 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability7 records

Feature13 records

Partnerships

Six partnerships are on record, tiered minor and core.

• CSCEC2 and TIG ConsortiumminorStrategic or Co-development Partner · 18 April 2026Novaon Group officially partnered with the CSCEC2-TIG Consortium (China State Construction Engineering Corporation 2 and Thang Long Investment Group) at the consortium's formation and launch ceremony in Hanoi. The partnership marks a strategic collaboration in the international general contracting space.
• UiPathcoreStrategic or Co-development Partner · 30 November 2021Novaon Group formed a strategic partnership with UiPath, the world's leading RPA (Robotic Process Automation) platform, to accompany Vietnamese businesses on their digital transformation journey. UiPath has been ranked No. 1 in Gartner's Magic Quadrant for RPA for three consecutive years and has 190 Fortune 500 enterprise customers. UiPath was valued at $35 billion after its Series F funding round of $750 million in April 2021. The partnership aims to provide comprehensive digital transformation opportunities for the Vietnamese business community through automation technology.
• Meta (Facebook)coreGTM or Marketing PartnerNovaon operates as a certified major partner of Meta (Facebook), providing digital marketing services and Business Messaging solutions to Vietnamese enterprises. Novaon Digital and Novaon Ads have won multiple Meta Agency of the Year awards (2022, 2023) for excellence in Business Messaging and Conversational Marketing campaigns.
• GooglecoreGTM or Marketing PartnerNovaon is a leading partner of Google for digital marketing and advertising services in Vietnam, providing Google Ads management and analytics solutions to enterprise customers as part of its comprehensive digital marketing ecosystem.
• TikTokcoreGTM or Marketing PartnerNovaon operates as a leading partner of TikTok for digital marketing services, enabling brands to leverage TikTok's growing platform for advertising and customer engagement in the Vietnamese market.
• Foreign Trade UniversityminorStrategic or Co-development PartnerNovaon partnered with Foreign Trade University to organize career guidance programs for students, aiming to develop high-quality human resources for the digital economy. The collaboration includes career days and educational initiatives to identify and nurture talent for Vietnam's digital transformation.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• VinAI: Vietnamese AI research and product company under Vingroup developing AI/ML solutions including recommendation engines and chatbots. Comparable as an emerging Vietnamese AI capability provider that intersects with NOVAON's NovaonX Chatbot and OnCustomer AI capabilities.

Broad incumbents

• Salesforce: Global CRM and customer experience platform expanding aggressively in Southeast Asia. Comparable to NOVAON's OnCustomer, OnSales CRM, and OnCRM as a global CX/CRM incumbent competing for Vietnamese enterprise rollouts.
• HubSpot: Global inbound marketing, sales, and CRM platform widely adopted by Vietnamese enterprises. Comparable to NOVAON's OnMarketer and OnSales CRM as a marketing automation and CRM platform competing for the same enterprise buyers.
• FPT Software: Vietnam's largest IT services and software conglomerate offering digital transformation, enterprise software, and managed services. Comparable as a broad incumbent in Vietnamese enterprise digital transformation that NOVAON competes with through Novaon DX.
• VNG Corporation: Vietnamese tech conglomerate operating Zalo messaging, Zing media, and gaming platforms with rapidly expanding enterprise cloud services. Comparable as a broad incumbent Vietnamese tech player entering adjacent enterprise SaaS and digital marketing segments.

Regional players

• Tiki: Leading Vietnamese e-commerce marketplace with first-party brand operations and marketing services. Comparable to NOVAON's Novaon Commerce division that operates brand channels on Shopee and Lazada, sharing the same enterprise brand customers.
• MoMo: Vietnam's largest e-wallet and fintech super-app with strong consumer marketing and merchant services. Comparable as a Vietnamese digital platform that NOVAON serves as enterprise client (similar to Viettel Money campaign work) and competes with for marketing budget.

Direct peers

• Sapo: Vietnamese omni-channel retail and e-commerce SaaS platform providing POS, website, and marketplace management. Closely comparable to NOVAON's OnShop OmniHub and Novaon Commerce marketplace operations services targeting Vietnamese SMEs.
• Haravan: Vietnamese multi-channel commerce and retail SaaS platform offering e-commerce, CRM, and marketing automation tools. Directly comparable to NOVAON's Novaon Commerce, OnShop OmniHub, and OnMarketer products serving Vietnamese SMEs and enterprises.
• KiotViet: Vietnamese retail and wholesale management SaaS platform with POS, inventory, and e-commerce integrations. Comparable to NOVAON's retail-focused commerce and CRM offerings for the Vietnamese SME segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/NOVAONChannel
• Facebookfacebook.com/novaon.vn
• LinkedInlinkedin.com/company/novaon-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOVAON GROUP