What Novarea does

Novarea (legal entity Groupe Novarea SAS) is a privately held, full-service real estate agency headquartered in Pau, France, founded in 2020 and operating across the Béarn, Landes, and Pays Basque regions of Nouvelle-Aquitaine. The firm runs three physical agency branches — Pau (headquarters at 8 Bis place du Foirail), Soorts-Hossegor (135 avenue de la Tuilerie), and Lons (13 Avenue André Marie Ampère) — and serves individual buyers, sellers, landlords, and investors seeking residential property transactions, rental management, and property valuation services. Its stated value proposition rests on a multidisciplinary team of approximately 22-23 professionals combining real estate agents, architects, advisors, and a dedicated communication function.

The agency's core products are organized into three service lines: Transaction Immobilière (sale and purchase brokerage with professional photography, 3D visualization, aerial imagery, and multi-channel portal distribution), Gestion Locative (rental management covering tenant sourcing, lease administration, accounting, and technical maintenance via an online tenant portal), and Estimation de Biens (in-person, email, and telephone property valuation, plus a Typeform-based online estimation questionnaire). Two distinct extensions sit on top of this base: the Mandat Sérénité, an exclusive sales mandate bundling diagnostics coverage, 3D work-budget forecasts, and boosted portal/social campaigns, and Novarea Architecture, an in-house DPLG architect practice covering renovation and construction projects from preliminary study through maîtrise d'œuvre. The firm does not disclose proprietary technology; its tools are standard industry SaaS (Typeform, mygercop.com tenant portal, third-party real estate portals), and no AI/ML capabilities are evident.

Commercially, Novarea operates a transaction-based revenue model earning commissions on property sales and purchases (fees charged to the seller per published barème), recurring rental management fees for landlords under tiered service packages, and professional-services fees from architecture engagements. Customer acquisition is driven by physical walk-in presence at the three branches, organic and boosted listings on specialized real estate portals, content marketing through the Le Mag de l'Immobilier blog covering local Pau and Hossegor micro-markets, organic social media on Facebook and Instagram, and verified reviews via Opinion System and Google. The firm is independently owned with no disclosed external investment, parent entity, or M&A activity, and is led by co-founders Elie Firah (Président) and Michael Lafitte (Directeur général).

Name

Novarea

Legal name

Groupe Novarea SAS

Website

https://novarea.fr

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Groupe Novarea SAS is a privately held French real estate agency operating three branches in Pau, Hossegor, and Lons, serving individual buyers, sellers, landlords, and renovators across the Béarn and Landes regions with brokerage, rental management, valuation, and in-house architectural services.

Ownership category

akta.pro rank

Product category

Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

Keywords

• Real estate agency
• Property transactions
• Rental management
• Property valuation
• Architectural services

Headquarters

HQ city

PAU

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Transaction Fees (Transaction Immobilière): Novarea earns commission on property sales and purchases. Fees are charged to sellers based on a published fee schedule (barème de transaction). The agency also handles commercial real estate transactions including offices and retail spaces.
2. Rental Management Fees (Gestion Locative): Property management services for landlords including administrative, accounting, and technical management. The agency offers personalized service packages where clients choose their formula and services including online personal space, tenant placement, and ongoing property follow-up.
3. Property Rental (Location): Services for finding tenants for rental properties. The agency advertises rental properties on specialized websites and manages the tenant selection process.
4. Architecture Services: Architectural consulting and project management services for renovation and construction projects, provided through Novarea Architecture.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Novarea is a French real estate agency operating in Pau and Hossegor (southwestern France) that brokers property sales and purchases, manages rental properties on behalf of owners, and provides in-house architectural services for renovation and development projects. The firm also offers property valuation and a "Mandat Sérénité" (peace-of-mind mandate) service to support sellers through the transaction process.

Product overview

Novarea is a real estate agency operating in Pau and Hossegor, offering a comprehensive suite of property services. The core offering includes Transaction Immobilière (real estate buying/selling with professional marketing), Gestion Locative (rental management), and Estimation de Biens (property valuation). A differentiating module is Novarea Architecture, an in-house architectural service supporting renovation and construction projects. The flagship sub-product is the Mandat Sérénité, an exclusive sales mandate providing comprehensive services from diagnostics through 3D visualization to boosted marketing. The company also maintains a real estate advice blog. Services span residential properties (apartments, houses, villas), land, and commercial spaces across the Béarn and Landes regions.

Differentiator

Problem solved

Functional benefit

Brands

• Novarea Architecture: Architecture service offered by Novarea, providing renovation and construction project management from preliminary study to contractor supervision.
• Novarea Pau
• Novarea Hossegor
• Novarea Lons

Products and services

• Transaction Immobilière Real estate brokerage service handling the buying and selling of residential and commercial properties for clients in the Pau and Hossegor area.
• Gestion Locative Rental management service for property owners, covering tenant sourcing, rent collection, and administrative oversight of rental properties.
• Novarea Architecture In-house architecture service providing design, renovation, and development support for property owners and small developers.
• Estimation de Biens Property valuation service providing market-based pricing opinions for sellers and buyers considering a real estate transaction.
• Mandat Sérénité A dedicated seller mandate ("peace-of-mind mandate") that provides structured support and end-to-end handling of the property sale process.

Quantifiable outcome

• Real estate testimonials collected and verified through Opinion System and Google Reviews

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• PasserellesminorGTM or Marketing PartnerPasserelles is referenced as a partner platform in the 'Nos sites partenaires' section of Novarea's website. The partnership appears to involve referral or listing exchange for property marketing purposes.
• AME ConsominorOthersConsumer mediation service (Médiateur de la consommation) mandated by French law for consumer dispute resolution. Located at 11 place Dauphine, Paris 75001. Required legal disclosure for consumer protection compliance.
• Opinion SystemminorGTM or Marketing PartnerThird-party review collection and verification service for client testimonials. Manages verified customer reviews displayed on Novarea's website for transparency.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Proprioo: Tech-enabled French real estate agency offering fixed-fee transactions. Competes for digitally savvy sellers in major French cities; partial overlap with Novarea's digital inbound funnel.
• MegAgence: Online-first French real estate agency with flat-fee pricing, competing for sellers seeking lower commissions. Indirect competitor on price-sensitive mandates in Novarea's footprint.
• iad France: Network of independent agents operating without physical offices, active across France including the southwest. Competes with Novarea for sellers/buyers via a different (no-bricks-and-mortar) model but same product.

Direct peers

• Stéphane Plaza Immobilier: French real estate franchise leveraging strong TV-led brand recognition, with offices in the Pau region. Direct competitor on residential sales mandates and rental management.
• Orpi: Largest French real estate network with deep agent presence in Pau, Béarn, and the Landes coast. Direct competitor to Novarea for residential mandates, with broader brand reach and larger inventory.
• Guy Hoquet l'Immobilier: National real estate franchise network active in southwestern France, competing for the same residential sellers, buyers, and rental clients as Novarea across Béarn and Landes.
• Century 21 France: National franchise network operating across France including Pau and the southwest. Competes directly with Novarea on residential sales, rentals, and management with similar transaction-fee economics.
• Laforêt: French real estate franchise with agency presence in the Pau/Béarn region. Competes head-to-head on residential brokerage, rental management, and exclusive mandates with comparable service scope.

Broad incumbents

• Foncia: Major French property management specialist with national scale. Overlaps with Novarea on rental management (Gestion Locative) and competes for landlord mandates in Pau and surrounding areas.
• Square Habitat: Real estate arm of Crédit Agricole, with strong regional presence in southwestern France. Competes on transaction and management services with deep institutional backing and brand trust.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/agence-novarea

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novarea