Nova Wellness Center

What Nova Wellness Center does

Nova Wellness Center is a private, single-physician integrative and functional medicine practice operating from a single location within Bellissimo Spa & Salon in Friendswood, Texas, founded in its current form in 2019 with Dr. Lisa Sachdev as Medical Director. The practice offers a broad portfolio of services including ADHD evaluation and management for all ages, BioTE bioidentical hormone pellet therapy, thyroid and adrenal disorder treatment, male and female hormone programs, cardiometabolic health, digestive health diagnostics, micronutrient and food sensitivity testing, and physician-supervised weight loss (Ideal Protein protocol). Its core technology is rooted in third-party functional medicine laboratory platforms — Spectracell, Vibrant Wellness, Diagnostic Solutions Lab (GI-MAP), and Cell Science Systems (ALCAT) — for diagnostic work, complemented by BioTE-certified bioidentical hormone pellets as a treatment modality. The practice operates exclusively on a private-pay, direct-to-consumer model: no insurance, Medicare, Medicaid, TriCare, or CHIPs are accepted, with payment collected at time of scheduling. Pricing is structured as discrete professional services (e.g., ADHD evaluations $425–$435, BioTE startup packages $695–$1,099, maintenance pellets $350–$750) with subscription-like cadence for recurring hormone therapy. Go-to-market is built on Dr. Sachdev's personal reputation, consecutive Super Doctors recognition (2020–2024), and word-of-mouth referrals, supported by a digital front door comprising Square online scheduling, Spruce secure messaging, telemedicine, and a medical news blog. The practice maintains long-standing relationships with lab partners and CareCredit for patient financing, but has no external investors, no satellite locations, and no disclosed funding.

Name

Nova Wellness Center

Legal name

Nova Wellness Center

Website

https://novawellnesscenter.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Nova Wellness Center is a private-pay, single-physician integrative and functional medicine practice in Friendswood, Texas, led by Dr. Lisa Sachdev, serving individual patients with ADHD management, bioidentical hormone therapy, digestive health, and wellness diagnostics.

Ownership category

akta.pro rank

Product category

Integrative and Functional Medicine

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (HLALAAAA)

akta.pro secondary industries

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC)

Keywords

• Integrative medicine
• Functional medicine
• Bioidentical hormone therapy
• ADHD evaluation services
• Micronutrient testing

Headquarters

HQ city

Friendswood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physician Office Visits: Revenue from in-office and telemedicine encounters including ADHD evaluations, hormone consultations, health maintenance visits, and follow-up appointments. Fee-for-service model with upfront payment required at time of scheduling.
2. BioTE Hormone Pellet Therapy: Startup packages and maintenance pellet insertion services for hormone replacement. Female startup package $695, male startup package $1099. Maintenance therapy $350-750 per insertion. Includes consultation, lab work, pellet insertion, and follow-up.
3. Diagnostic Laboratory Testing: Micronutrient testing, GI-MAP stool analysis, food sensitivity testing, hormone panels, and other lab work performed through third-party labs. Testing costs separate from office visit fees.
4. Administrative Fees: Fees for form completion ($10-30), prior authorization processing ($25), medical records ($5), medication refills when past due for follow-up ($20), and no-show/late cancellation ($50).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Nova Wellness Center is a direct-to-consumer integrative and functional medicine practice offering physician office visits and care plans covering ADHD evaluation and management, bioidentical hormone replacement therapy (including BioTE pellet therapy), thyroid and adrenal disorder treatment, cardiometabolic health assessment, digestive health diagnostics, and micronutrient testing. The practice delivers individualized, holistic care plans supported by advanced third-party diagnostic laboratory testing and provides both in-office and telemedicine visit options on a private-pay basis.

Product overview

Nova Wellness Center is an integrative and functional medicine practice offering a comprehensive portfolio of wellness services centered on individualized patient care. The practice operates as a single-provider clinic led by Dr. Lisa Sachdev, DO, offering core services in ADHD management, bioidentical hormone replacement therapy (including BioTE pellet therapy), thyroid and adrenal health, cardiometabolic wellness, and digestive health. The diagnostic offerings include GI MAP comprehensive stool analysis, Vibrant and Spectracell micronutrient testing, food allergy/sensitivity testing (ALCAT and Vibrant), gut permeability testing, and SIBO breath testing. Hormone programs serve both male and female patients with comprehensive testing and bioidentical hormone replacement options. The practice also offers the Ideal Protein physician-supervised weight loss protocol. All services emphasize a holistic, individualized approach to medicine with the goal of decreasing dependence on pharmaceutical medications.

Differentiator

Problem solved

Functional benefit

Products and services

• ADHD Evaluation & Management

Quantifiable outcome

• Dr. Sachdev personally lost 40 pounds and several inches off her waist within months of starting BioTE therapy in September 2016 at age 48
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• SpectracellcoreTechnology or IntegrationLaboratory testing partner providing Spectracell Micronutrient Testing which measures 31 vitamins, minerals, amino/fatty acids, antioxidants, and metabolites including SPECTROX and IMMUNIDEX tests.
• Vibrant WellnesscoreTechnology or IntegrationLaboratory testing partner providing Vibrant Micronutrient Testing for vitamins, minerals, antioxidants, amino acids, electrolytes and metabolites with intracellular (RBC) testing capabilities.
• Diagnostic Solutions LabcoreTechnology or IntegrationProvider of GI-MAP Comprehensive Stool Analysis which evaluates pathogens, opportunistic microbes, fungi/yeast, parasites, and intestinal health markers for functional medicine assessment.
• Cell Science SystemscoreTechnology or IntegrationProvider of ALCAT Food Sensitivity Testing that detects up to 200 different food sensitivities based on white blood cell reactions to food antigens.
• BioTEcoreTechnology or IntegrationCertified BioTE provider offering BioTE pellet hormone therapy. BioTE provides custom-compounded bioidentical hormone pellets and associated protocols for hormone replacement treatment.
• SquarecoreTechnology or IntegrationSquare provides integrated scheduling and payment processing for the practice, allowing patients to book appointments and pay online through the practice website.
• Spruce HealthcoreTechnology or IntegrationSecure messaging platform used for patient communication. Promoted as the fastest way to reach the office with messages reviewed hourly during business hours.
• CareCreditsupportingOthersThird-party financing option providing interest-free financing for tests and treatments. Links provided throughout website for patients to apply.
• Pasadena Independent School DistrictsupportingStrategic or Co-development PartnerDr. Sachdev has provided ADD/ADHD evaluation services for the school district for many years, demonstrating expertise in educational and clinical collaboration.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fountain Life: Preventive and longevity medicine practice offering advanced diagnostics, hormone therapy, and personalized health optimization to a high-net-worth clientele. Comparable in integrative philosophy, premium cash-pay model, and emphasis on root-cause care.
• Parsley Health: Direct-to-consumer functional medicine membership practice offering root-cause, integrative care with both in-person and telemedicine options. Highly comparable in philosophy, service breadth, and cash-pay model.
• Hone: DTC telehealth platform specializing in hormone optimization and men's health, including testosterone replacement. Directly comparable to Nova Wellness's BioTE and male hormone programs in model and target demographic.
• Evernow: Telehealth platform focused on women's hormone care, menopause, and perimenopause treatment. Closely aligned with Nova Wellness's Female Hormones Program and BioTE pellet offerings in service mix and delivery model.
• Cenegenics: Performance and age-management medicine practice network offering hormone optimization, nutrition, and advanced diagnostics to affluent patients. Comparable in functional medicine philosophy, hormone therapy focus, and cash-pay concierge model.
• Next Health: Membership-based longevity and functional medicine clinic offering hormone optimization, IV therapy, and advanced diagnostics. Comparable in integrative, premium cash-pay positioning, though operating physical wellness centers rather than traditional medical offices.

Others

• The Institute for Functional Medicine: Educational and certification body for functional medicine practitioners. Ecosystem participant relevant to Nova Wellness's clinical training, certification, and positioning rather than a direct competitor.
• InsideTracker: Blood-based biomarker analysis and personalized wellness recommendations platform. Adjacent/complementary to Nova Wellness's micronutrient and cardiometabolic testing — a potential partner or upstream referral channel rather than direct competitor.

Broad incumbents

• Cleveland Clinic Center for Functional Medicine: Functional medicine program within a large academic health system. Comparable in clinical philosophy but vastly larger scale; provides a reference point for institutional adoption of functional medicine and potential competitive pressure from well-funded systems.
• Hims & Hers Health: Large DTC telehealth platform offering hormone therapy, mental health, and primary care on a cash-pay basis. Comparable in DTC cash-pay telehealth delivery but broader in scope and mass-market in positioning rather than concierge.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nova-wellness-center

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nova Wellness Center