Novo Amor Mensagens

What Novo Amor Mensagens does

Novo Amor Mensagens is a Brazilian service-based retail business headquartered in Messejana, Fortaleza (Ceará), founded in 2001. The company specializes in personalized physical gifts and live emotional celebration services aimed at individual consumers seeking to mark romantic, family, and professional occasions. Its product portfolio includes breakfast and afternoon tea baskets, wooden chests with chocolates or champagne, rose and flower bouquets, hypoallergenic plush toys, personalized mugs and photo cushions, and bridal bouquets, all customized per customer request.

Beyond physical products, Novo Amor Mensagens operates live tribute services branded as 'Loucuras de Amor' (Love Madness), which include decorated car presentations with professional announcers and champagne toasts, animated telegrams with costumed actors, violin/saxophone/voice-and-guitar serenades, and projector-based video testimonial presentations. It also maintains a traditional telemensagens service — pre-recorded audio messages delivered by phone to any Brazilian carrier — which was the original product at founding. The company reports over 60,000 presentations completed across its 20+ year history and claims its announcers have 20+ years of experience.

The business operates on a direct-to-consumer model with no disclosed pricing: customers contact the company via phone, WhatsApp, Instagram, Facebook, or the website contact form (with a 6-hour response guarantee) to request quotes. A single physical storefront in Fortaleza complements digital channels, and there is no e-commerce or self-service ordering. The company is privately held by its founders, employs approximately 5 people, has no external funding, and serves primarily individual consumers in Ceará with national reach for messaging and select gift services. Fortaleza Esporte Clube is the only named enterprise client, a one-off engagement for fan tributes.

Name

Novo Amor Mensagens

Legal name

Novo Amor Mensagens

Website

https://novoamortelemensagens.com.br

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Novo Amor Mensagens is a Fortaleza-based Brazilian small business, founded in 2001, that sells personalized gift products (flower bouquets, breakfast baskets, wooden chests, plush toys) and live celebration tributes (decorated cars, animated telegrams, musical serenades) directly to individual consumers for romantic and family occasions.

Ownership category

akta.pro rank

Product category

Personalized Gifts and Celebration Services

NAICS

Florists (45931), Gift, Novelty, and Souvenir Retailers (45942)

akta.pro primary industry

Gift Consultation & Occasion Planning (HSACANAA)

akta.pro secondary industries

Corporate & Client Gifting Programs (HSACANAE), Gift Wrapping & Presentation (Wrapping/Boxes/Ribbons) (HSACANAF)

Keywords

• Personalized gift baskets
• Flower delivery services
• Romantic surprise services
• Celebration tribute services
• Telephone message services

Headquarters

HQ city

Fortaleza

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Gift Products Sales: One-time sales of physical gift products including breakfast baskets, wooden chests, flower bouquets, rose arrangements, plush toys, personalized mugs, cushions, and wedding bouquets. Products are customized per customer request.
2. Love Surprise Services (Loucuras de Amor): Premium celebration services including decorated 'Carro do Amor' (love car) presentations, animated telegrams with actors, violin/saxophone performances, serenades with voice and guitar, limousine rides, helicopter tours, and projector-based testimonial presentations. These are event-based services for special occasions.
3. Telemessages Service: Traditional phone message service delivering audio messages to telephone numbers across all Brazilian carriers. Customers select from a library of pre-recorded messages for various occasions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Novo Amor Mensagens sells personalized physical gift products — including bridal bouquets, breakfast and afternoon tea baskets, wooden chests and trays, hypoallergenic plush toys, and rose and flower bouquets — and delivers live celebration services such as "Carro do Amor" love-declaration presentations, animated telegrams with actors, violin/saxophone/voice-and-guitar serenades, and projector-based video testimonial tributes. The company also operates a traditional telephone message (telemensagem) service delivering pre-recorded audio messages to any carrier in Brazil. All offerings are customized per customer request and staged in person across Ceará.

Product overview

Novo Amor Mensagens is a physical gift and tribute service business based in Fortaleza, CE, operating as a single unified service offering rather than a software platform. The core portfolio includes personalized physical products (bridal bouquets, breakfast/tea baskets, wooden chests and trays, hypoallergenic plush toys, and rose/flower arrangements) combined with live tribute services (love declaration car presentations, animated telegrams, musical performances with violin/saxophone/guitar, and video testimonial presentations). The company began in 2001 with phone messages and expanded to include gift baskets, floriculture, and the popular 'loucuras de amor' (love madness) presentations that have become their signature service. All products and services emphasize personalization according to client specifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Buquês de Noiva (Bridal Bouquets) Luxurious and elegant bridal bouquets made with natural roses and flowers in various colors and types, fully customizable according to client specifications, for weddings and bridal occasions.
• Cestas de Café da Manhã e Chá da Tarde (Breakfast and Afternoon Tea Baskets) Traditional breakfast and afternoon tea baskets containing breads, cakes, fruits, juices, coffee, milk, yogurt, and other delicacies, including a personalized mug, for gift deliveries to homes, hotels, or workplaces.
• Baús de Madeira (Wooden Chests with Chocolates) Personalized wooden chests that can be customized with chocolates, drinks, bath items, or champagne, often combined with rose bouquets, for romantic and celebratory gifting.
• Bandejas de Madeira (Personalized Wooden Trays) Personalized wooden trays containing items from the breakfast basket assortment, customizable according to the occasion, for gift deliveries.
• Pelúcias Antialérgicas (Hypoallergenic Plush Toys) Certified hypoallergenic plush toys in various sizes, used on their own or to complement gift baskets and wooden chests with chocolates, for romantic, gratitude, child, and other occasions.
• Ramalhetes de Rosas e Flores (Rose and Flower Bouquets)

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• FTD Companies: Floral and gift delivery network connecting local florists with consumers for same-day and scheduled occasion orders. Mirrors Novo Amor's floriculture plus gift retail mix.
• From You Flowers: Online gift and flower retailer focused on same-day delivery for occasions. Comparable digital gifting position serving personalized occasion-based purchases.
• Teleflora: Floral network that fulfills occasion-based flower orders through local florists across multiple geographies. Directly comparable to the rose bouquet and bridal bouquet business lines.
• 1-800-Flowers: Multi-category gift and floral delivery platform serving occasion-based purchases (birthdays, anniversaries, romance). Comparable to Novo Amor in the gift-plus-experience model for celebration occasions.

Broad incumbents

• Interflora: International floral and gift relay network with broad geographic reach. Overlaps with Novo Amor's telemensagens-style nationwide occasion messaging concept, but operates at significantly larger scale.
• Edible Arrangements: Franchised fruit-arrangement and gift retailer serving celebration occasions. Comparable to the gift-basket retail concept but at multi-thousand-location scale.

Emerging players

• BloomNation: Online marketplace connecting consumers to local florists for occasion-based flower orders. Comparable to Novo Amor's florist role, but with broader geographic reach and digital ordering infrastructure.
• The Bouqs Co: Direct-to-consumer online florist with a digitally-led bouquet ordering model. Represents the digital-first disruption of traditional local florists that Novo Amor's manual sales model is exposed to.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/novoamorempresa
• Instagraminstagram.com/novoamormensagens
• LinkedInlinkedin.com/company/novo-amor-mensagens

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novo Amor Mensagens