Novus Medical Inc

What Novus Medical Inc does

Novus Medical Inc. is a privately held Canadian medical device distributor established in 1983 and headquartered in Burlington, Ontario with a sales and service office in Calgary, Alberta. Operating under the tagline "Excellence Through Experience," the company has built a 40-plus year track record distributing respiratory, pulmonary, neonatal, and neurodiagnostic devices to hospitals, NICUs, sleep centers, respiratory therapy practices, outpatient clinics, and — most recently — psychiatric and mental health clinics across Canada. The portfolio is organized into five divisions: Pulmonary Diagnostics (spirometry, FeNO, oscillometry, body plethysmography, exercise stress testing, and MDI accessories from MGC Diagnostics and Lothar Medical), Infant Care (positioning, feeding, respiratory support, and developmental care products from Neotech, DandleLION Medical, Inspiration Healthcare, AHT, Paraid, Little Sparrows Technologies, and Rapid Aid), Neuro Diagnostics (Cadwell EEG, EMG/NCS, IONM, and sleep systems launched in January 2023), Magnetic Stimulation / TMS (MagVenture systems added August 2024), and Mechanical Ventilation / Respiratory Therapy (Air Liquide Healthcare ventilators and masks, Physio-Assist Simeox airway clearance, Telesair Bonhawa high-flow oxygen, and Thayer Medical MDI chambers).

The business model is wholesale medical device distribution with technical service attach. Novus holds exclusive Canadian distribution rights with multiple international manufacturers, including Cadwell Industries, MagVenture, Air Liquide Healthcare, Physio-Assist, Lothar Medical, Neotech, and DandleLION Medical, and purchases hardware from these principals for resale to healthcare facilities. Revenue is generated through three streams: capital equipment sales, recurring consumables and accessories (PFT filters, nose clips, calibration syringes, NIV masks, replacement components), and post-sale technical services including installation, maintenance, repair, and remote or on-site field engineer support delivered by trained Canadian-based technicians. Pricing is quote-based and not publicly disclosed; customers contact sales representatives or submit website inquiries for proposals.

Go-to-market is enterprise field sales targeting healthcare facilities, augmented by participation in industry events (CSRT Conference, Pulmonary Function Testing Symposium, MagVenture training), bilingual digital content (product catalogues, blog, monthly newsletter), webinars, and an Instagram presence. The company maintains dedicated sales and technical support contact channels and lists current job openings on its careers page, indicating active hiring. Headcount is approximately 23 employees. No external institutional investment, funding rounds, M&A activity, or ownership transitions are disclosed in the source material, and the company appears to operate as an independent founder- or owner-operated entity led in part by Vice President Robert Simms.

Name

Novus Medical Inc

Legal name

Novus Medical Inc.

Website

https://novusmedical.ca

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Novus Medical Inc. is a privately held Canadian medical device distributor, founded 1983 and based in Burlington, Ontario, that exclusively distributes pulmonary diagnostics, infant care, neurodiagnostics, TMS, and respiratory therapy equipment from international manufacturers to Canadian hospitals, NICUs, sleep centers, and clinics.

Ownership category

akta.pro rank

Headquarters

HQ city

Burlington

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Medical Device Distribution: Novus Medical generates revenue as a Canadian distributor of medical devices. The company purchases products from manufacturers and resells them to healthcare facilities including hospitals, clinics, and respiratory therapy practices across Canada.
2. Technical Service and Support: Provides installation, maintenance, repair, and technical support services for distributed medical equipment. The company maintains highly qualified technicians for on-site service and remote support.
3. Consumables and Accessories: Ongoing sales of consumable products including PFT filters, nose clips, calibration syringes, MDI holding chambers, and other disposable medical supplies.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Novus Medical Inc. is a Canadian medical device distributor that sells and supports specialized medical equipment across four divisions: Cardio-Pulmonary Diagnostics, Infant Care, Neuro Diagnostics, and Respiratory Therapy/Magnetic Stimulation. The company serves as the exclusive Canadian distributor for multiple international manufacturers and provides installation, maintenance, repair, and ongoing technical support for the devices it sells. Customers include Canadian hospitals, clinics, and healthcare professionals.

Product overview

Novus Medical Inc is a Canadian medical device distributor based in Burlington, Ontario with an office in Calgary, Alberta. The company offers a broad portfolio of medical devices across four specialized divisions: Pulmonary Diagnostics (spirometry, FeNO, oscillometry, body plethysmography, sleep diagnostics), Infant Care (neonatal feeding, positioning, respiratory and thermal management products), Neuro Diagnostics (EEG, EMG/NCS/EP, intraoperative monitoring, sleep studies), and Respiratory Therapy (ventilators, secretion management, airway clearance, NIV masks, telehealth). The company serves as exclusive Canadian distributor for multiple international manufacturers including Cadwell (neurodiagnostics), MagVenture (TMS therapy), MGC Diagnostics/Medisoft (pulmonary diagnostics), Lothar Medical (lung diagnostics), Physio-Assist (airway clearance), Telesair (high-flow oxygen), Neotech, DandleLION Medical, Inspiration Healthcare, Rapid Aid, and Air Liquide Healthcare. Novus Medical distributes products to hospitals, clinics, and healthcare professionals across Canada with clinical and technical expertise backed by over 40 years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Pulmonary Diagnostics Equipment Distribution of spirometry, FeNO measurement, oscillometry, body plethysmography, and complete pulmonary function testing equipment from manufacturers including Lothar Medical, MGC Diagnostics, and 12th Man Technologies. Sold to Canadian hospitals and respiratory therapy practices.
• Infant Care Products Distribution of neonatal and infant care products including positioning devices, respiratory support (RAM Cannulas, Ninni), at-breast supplementation systems (Bridge), bilirubinometers (bili-ruler), thermal products, and developmental care solutions. Sold to Canadian NICUs and infant care units.
• Neurodiagnostics Equipment

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Cadwell Industries Inc.coreChannel Partner/ Reseller/ Distributor · 1 January 2023Novus Medical is the exclusive Canadian representative for Cadwell Industries as of January 1, 2023. Cadwell, founded in 1979 and based in Washington state, develops high quality neuro-diagnostic devices for EEG, long-term epilepsy monitoring, ambulatory EEG, EMG, nerve conduction studies, intra-operative monitoring, and sleep diagnostics. This partnership established Novus Medical's Neurodiagnostics division.
• MagVenturecoreChannel Partner/ Reseller/ DistributorNovus Medical is the exclusive distributor for MagVenture TMS therapy. MagVenture is a Danish medical device company providing non-invasive brain stimulation technology (transcranial magnetic stimulation) used in the treatment of major depressive disorder and as an adjunct therapy for OCD. Available for purchase exclusively by licensed physicians.
• Physio-AssistcoreChannel Partner/ Reseller/ DistributorNovus Medical is the exclusive Canadian distributor for the France-based Physio-Assist company. Physio-Assist develops the Simeox device, an innovative airway clearance technology using shockwave technology to liquify lung secretions. Available for sale on prescription from a physician.
• Air Liquide HealthcarecoreChannel Partner/ Reseller/ DistributorNovus Medical is the exclusive Canadian distributor for Air Liquide respiratory products including EO-70 secretion management devices, EO-150 ventilators, Monnal T60 Advanced critical care transport ventilators, and NIV masks (Alnest MC1, Alnest N1, Respireo series).
• NeotechcoreChannel Partner/ Reseller/ DistributorNovus Medical distributes Neotech infant care products including Ninni positioning devices, RAM Cannulas, Bridge at-breast supplementation system, and comprehensive neonatal product line for NICU applications.
• DandleLION MedicalcoreChannel Partner/ Reseller/ DistributorNovus Medical is the new Canadian distributor for DandleLION Medical products focused on developmental care and infant positioning, bathing, soothing, and protection solutions for NICU environments.
• Lothar MedicalcoreChannel Partner/ Reseller/ DistributorNovus Medical distributes Lothar Medical ALDS and ALDS PRO diagnostic devices offering combined oscillometry, FeNO, and spirometry measurements in single systems for pulmonary function testing.
• MGC Diagnostics / MGC Diagnostics InternationalcoreChannel Partner/ Reseller/ DistributorNovus Medical was the exclusive Canadian distributor for MGC Diagnostics and MGC Diagnostics International (formerly Medisoft SA) pulmonary function testing equipment. Effective May 1, 2026, MGC Diagnostics transitioned to direct sales in Canada. Novus continues as first point of contact for warranty and service contracts for devices purchased prior to May 1, 2026.
• Vortran Medical TechnologyminorChannel Partner/ Reseller/ DistributorVortran Medical provides respiratory and ambulatory medical devices including the VCI Vortran Cuff Inflator. Founded in 1983, the company serves domestic and international markets with products for hospitals, emergency medical services, disaster preparedness, and MRI/CT applications.
• TelesairminorChannel Partner/ Reseller/ DistributorNovus Medical distributes Telesair Bonhawa high flow oxygen therapy devices, revolutionizing respiratory care by connecting hospital and home environments through innovative technology.
• FreeArmminorChannel Partner/ Reseller/ DistributorNovus Medical distributes FreeArm products including bendable arm IV poles and syringe holders for hospital and home use, available in a range of colors for patient preference.
• RapidAidminorChannel Partner/ Reseller/ DistributorNovus Medical distributes RapidAid thermal products including instant cold perineal pads, warm compresses, breast compresses, transwarmers, and infant heel warmers for maternal and neonatal care.
• 12th Man TechnologiesminorChannel Partner/ Reseller/ Distributor12th Man Technologies, founded in 2011 as the successor to CareFusion's Advanced Technology Group (formerly VIASYS Healthcare), focuses on innovative technology for pulmonary and critical care medicine plus infectious diseases. Novus distributes NRB masks and parallel nose clips.
• Little Sparrows TechnologiesminorChannel Partner/ Reseller/ DistributorLittle Sparrows Technologies, founded in 2013 by Harvard-affiliated physicians, developed the bili-ruler handheld bilirubinometer for neonatal jaundice measurement. Novus distributes this product in Canada.
• ParaidminorChannel Partner/ Reseller/ DistributorParaid is a UK-based manufacturer of innovative medical transport equipment for neonatal, pediatric, and adult patient transfer. Novus distributes Neo-Restraint and other transfer products in Canada.
• AHT (Advanced Healthcare Technology)minorChannel Partner/ Reseller/ DistributorAHT provides infant care products including NeoPod and BabyPod2 warming devices distributed by Novus Medical in Canada.
• Monitored TherapeuticsminorChannel Partner/ Reseller/ DistributorMonitored Therapeutics focuses on remote patient management solutions for respiratory disease management including COPD, asthma, lung transplantation, and cystic fibrosis. Novus distributes GoSpiro telehealth spirometry device.
• Thayer MedicalminorChannel Partner/ Reseller/ DistributorFounded in 1988 by respiratory therapists, Thayer Medical develops innovative solutions for the respiratory care market including LiteAire and PrimeAire MDI holding chambers, valved tee adapters, and MiniSpacer devices.
• Inspiration HealthcareminorChannel Partner/ Reseller/ DistributorNovus Medical distributes Inspiration Healthcare products including LifeStart and rPAP respiratory support devices for neonatal and infant care.
• NuShieldminorChannel Partner/ Reseller/ DistributorNuShield is a national manufacturer and distributor of screen protectors for electronic medical equipment. Novus distributes antimicrobial screen covers.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Natus Medical: US-based manufacturer of neurodiagnostic equipment (EEG, EMG, sleep diagnostics); a competitor to the Cadwell neurodiagnostic line Novus distributes in Canada, and a potential direct entrant into the Canadian market.
• McKesson Canada: Canadian arm of McKesson Corporation, distributing pharmaceuticals, medical supplies, and medical devices; a broad-line competitor with national logistics capability that competes with Novus for hospital and clinic accounts.
• Henry Schein Canada: Major medical and dental device distributor in Canada offering an overlapping portfolio of clinical equipment and consumables to hospitals, physician offices, and dental practices; competes with Novus on breadth and procurement scale.
• Medline Canada: Canadian operation of Medline Industries, a large privately held medical supplies manufacturer and distributor; competes with Novus on consumables and select medical device categories across Canadian hospitals.
• Cardinal Health Canada: Subsidiary of global medical distributor Cardinal Health; competes with Novus in medical device and consumables distribution to Canadian hospitals and clinics, but at substantially greater scale and with broader product breadth.

Direct peers

• ResMed Canada: Canadian operation of ResMed, a global leader in sleep apnea and respiratory care devices; competes with Novus's Cadwell sleep diagnostics portfolio and broader respiratory offering for sleep clinic and home-care accounts.
• Trudell Medical International: Canadian-owned medical device manufacturer and distributor specializing in respiratory care products (AeroChamber valved holding chambers, Aerobika OPEP device); directly overlaps with Novus's MDI holding chamber and airway clearance franchises.
• Dräger Canada: Canadian subsidiary of Dräger, a medical and safety technology company offering ventilators, anesthesia, and patient monitoring; competes with Novus's Air Liquide ventilator and NIV mask franchises in critical care hospital sales.
• VitalAire Canada: Canadian subsidiary of Air Liquide providing home respiratory care, sleep apnea therapy, and pulmonary diagnostics — directly overlapping with Novus's respiratory therapy and pulmonary franchises and competing for the same hospital and home-care buyer.
• ProResp Canada: Canadian respiratory home-care provider distributing oxygen therapy, CPAP, and nebulizer equipment; directly overlaps with Novus's respiratory therapy and home sleep diagnostics franchises for similar patient and clinician customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/novusmedical
• LinkedInlinkedin.com/company/novus-medical-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novus Medical Inc