NoWa Kitchen
NoWa Kitchen B.V. is a Dutch circular kitchen manufacturer producing modular, biobased kitchens with proprietary detachable connections for Dutch social housing corporations, mid-rent property investors, and office clients.
- Company typePrivate
- Founded2016
- HeadquartersRidderkerk
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What NoWa Kitchen does
NoWa Kitchen B.V. is a Dutch circular kitchen manufacturer founded in 2016 and headquartered in Ridderkerk, Netherlands, operating as a subsidiary of architectural firm TheNewMakers. The company designs, produces, and installs modular kitchens built from bio-based and recycled materials including recycled wood, hemp, elephant grass, seaweed, PET bottles, lignin, and bio-resins. Its central technical differentiator is a proprietary system of detachable ("losmaakbare") connections that enables component-level disassembly, repair, and replacement without full unit replacement, supported by a digital material-passport platform accessible via QR codes on each kitchen. The product carries a 90% Product Circularity Index certified by Alba Concepts, a stated 30-year design lifespan, and 21% lower total cost of ownership versus conventional kitchens, refined across 40+ prototype iterations.
The company primarily serves Dutch social housing corporations (woningcorporaties), mid-rent and free-sector residential property investors, and commercial office clients. Named enterprise customers include De Alliantie (70 kitchens delivered), Urban Woods Delft (102 kitchens), TheNewMakers' own Haarlem project (108 kitchens), Bouwinvest, Wonion, and Plantics, with cumulative deliveries of approximately 280 kitchens. Revenue is generated through direct enterprise field sales of complete modular kitchen units bundled with professional installation—delivered as flatpack and assembled on-site in a single day by two all-round technicians without requiring electricians, plumbers, or tilers. Pricing is quote-based and not publicly disclosed. The company has received EU co-funding through the Kansen voor West-III program for its 'Verbindende Circulariteit Binnenshuis' project and has extended the platform with NoWa Pantry for office and commercial applications.
NoWa Kitchen firmographics
Firmographics- Name
- NoWa Kitchen
- Legal name
- NoWa Kitchen B.V.
- Website
- https://nowakitchen.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NoWa Kitchen B.V. is a Dutch circular kitchen manufacturer producing modular, biobased kitchens with proprietary detachable connections for Dutch social housing corporations, mid-rent property investors, and office clients.
- Ownership category
- akta.pro rank
NoWa Kitchen industry classification
Industry- Product category
- Kitchen Furniture Manufacturing
- NAICS
- Wood Kitchen Cabinet and Countertop Manufacturing (337110)
- SIC
- Wood Household Furniture, (No Upholstered) (2511)
- akta.pro primary industry
- Custom Cabinet Design & Build (HSAPAIAA)
Keywords
Where NoWa Kitchen is headquartered
LocationHeadquarters
- HQ city
- Ridderkerk
Offices1 record
Markets served
NoWa Kitchen business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Circular Kitchen Sales: Sale of modular, circular kitchen units to housing corporations, mid-rent sector, and offices. Includes supply and installation of complete kitchen units with integrated appliances.
- Professional Installation Services: Installation services included in offering - two all-round technicians install kitchen in one day without need for electricians, plumbers, or tilers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Sociale huurwoningen - Budget kitchens |
| One time/ perpetual license | Multi-year contract | Middenhuur en vrije sector - Mid-market |
| One time/ perpetual license | Multi-year contract | Kantoren - Office pantries |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
NoWa Kitchen product offering
Product offeringCore offering
NoWa Kitchen designs, manufactures, and installs circular kitchens built from bio-based materials with dismountable connections that allow components to be reused across housing and office projects. The company supplies complete modular kitchen units and installation services to professional real estate clients, with a design philosophy aimed at eliminating renovation waste and supporting circular material flows in the built environment.
Product overview
NoWa Kitchen offers a circular kitchen system centered on the NoWa Circular Kitchen, complemented by the NoWa Pantry for office environments. The product line is built around four core pillars: dismountable connections (losmaakbaar), all-in-one installation, biobased materials, and a digital platform for design and material tracking. All products use modular construction with smart plug connections and flatpack delivery, enabling installation in a single day without specialized tradespeople. The digital platform enables customer color/material selection and provides digital material passports for each kitchen unit.
Differentiator
Problem solved
Functional benefit
Products and services
- Circular Kitchens
Quantifiable outcome
- 21% lower Total Cost of Ownership compared to traditional kitchens
- +3 more outcomes
Companies that use NoWa Kitchen
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles1 record
NoWa Kitchen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
NoWa Kitchen partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- TheNewMakerscoreParent architecture firm and innovation hub where NoWa Kitchen originated. TheNewMakers runs a circular housing factory and develops modular buildings. NoWa supplies kitchens for their projects including Haarlem (108 kitchens) and Uuthuuske (14 units). Freek van Zeist and Pieter Stoutjesdijk are co-owners of both companies.
- LogchiescoreRenovation and maintenance company that serves as installation partner for De Alliantie social housing. Successfully placed NoWa kitchens in pilot project of 20 units followed by 50 additional units. Positive feedback on reduced disruption and improved working conditions.
- PlanticscoreDevelops fully circular and 100% plant-based materials. NoWa created pantry kitchen using Plantics biohars from agricultural residues (result of 4-year Horizon 2020 subsidy project). Kitchen installed at Plantics office in April 2023.
- BouwinvestflagshipReal estate management company using NoWa Kitchen for 'midden-huur' (mid-rent) properties. Two large kitchens placed in Eindhoven as first introduction. Also involved in Urban Woods Delft project.
- De AlliantieflagshipMajor Dutch housing corporation renting 58,000 homes and replacing thousands of kitchens annually. 70 kitchens placed in Amsterdam social housing after successful pilot. Company sought circular kitchen because traditional ones are glued and not recyclable.
- WonioncoreSocial housing provider. NoWa kitchens placed in social rental homes with no disruption to residents during installation.
- Urban Woods DelftflagshipSustainable new construction project. 102 circular kitchens supplied for wooden apartment building near Delft center. Project described as 'duurzaamste nieuwbouw van Delft' (most sustainable new construction in Delft).
- TheGreenVillageminorInnovation ecosystem partner listed on website as collaborator in circular economy initiatives.
- Social Impact FactoryminorSocial impact organization using NoWa circular kitchen materials in their Kauwgomballen Fabriek workspace, creating inspiring meeting and event venue.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
NoWa Kitchen competitors and assessment
Company assessmentEmerging players
- Madaster: Digital material-passport and circular-asset registry platform for the built environment. Comparable as an emerging player in the same digital-product-passport space that NoWa's QR-coded passports occupy, with overlapping long-term thesis around circular construction.
- Studio RAP: Dutch architecture and innovation studio working on circular, robotic, and biobased construction. Comparable as a Dutch emerging player in the same circular-construction ecosystem, though focused on building-scale rather than kitchen-component circularity.
Direct peers
- Keller Keukens: Established Dutch kitchen manufacturer supplying project-market and replacement kitchens. Comparable as a Dutch B2B competitor targeting similar housing-corporation and mid-rent renovation buyers, with deeper dealer networks but conventional (non-circular) product positioning.
- Bruynzeel Keukens: Dutch kitchen manufacturer with strong presence in social-housing and project-market renovations. Directly comparable as a Netherlands-based B2B kitchen supplier competing for the same housing-corporation contracts, though focused on conventional rather than circular construction.
Others
- Logchies: Dutch renovation and maintenance contractor serving as NoWa's installation partner for De Alliantie social housing. Comparable as an adjacent channel partner and installer in the Dutch social-housing renovation value chain rather than a product competitor.
- TheNewMakers: NoWa's parent architecture firm and innovation hub; operates a circular housing factory and is NoWa's largest single customer. Comparable as a strategic partner and channel for embedding circular kitchens in modular building projects rather than a market competitor.
- Plantics: Dutch biobased materials company producing 100% plant-based resins from agricultural residues. Comparable as a co-development partner for NoWa's biobased kitchens and as an adjacent supplier in the same circular-materials value chain.
Broad incumbents
- Nolte Küchen: Large German kitchen manufacturer with project-market presence across Europe. Comparable as a broad incumbent offering modular kitchen systems that could be specified into Dutch social-housing and institutional projects.
- IKEA (Inter IKEA / IKEA Netherlands): Global home-furnishings giant with modular kitchen systems (METOD) and growing circular/sustainability commitments. Comparable as a broad incumbent serving the same residential kitchen-replacement market across social housing, mid-rent, and offices, but with vastly deeper distribution and budget.
Regional players
- Woonpartners: Dutch housing corporation featured on NoWa's partner page. Comparable as a regional institutional buyer in the same Dutch social-housing kitchen-replacement market, though as a customer rather than a product competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NoWa Kitchen social profiles
Digital presenceNoWa Kitchen financial estimates
Financial estimateRevenue estimate
Valuation estimate
NoWa Kitchen leadership team
Management profileNumber of profiles
NoWa Kitchen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NoWa Kitchen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NoWa Kitchen
What does NoWa Kitchen do?
NoWa Kitchen designs, manufactures, and installs circular kitchens built from bio-based materials with dismountable connections that allow components to be reused across housing and office projects. The company supplies complete modular kitchen units and installation services to professional real estate clients, with a design philosophy aimed at eliminating renovation waste and supporting circular material flows in the built environment.
Is NoWa Kitchen a public or private company?
NoWa Kitchen is a private company. It is classified as corporate owned and is currently operating.
When was NoWa Kitchen founded?
NoWa Kitchen was founded in 2016. It employs 1 to 10 people.
Where is NoWa Kitchen based?
NoWa Kitchen is headquartered in Ridderkerk.
How does NoWa Kitchen make money?
Two revenue lines are on record. Circular Kitchen Sales are the primary driver. The others are professional Installation Services.
Who are NoWa Kitchen's main competitors?
Emerging players on record are Madaster and Studio RAP. Direct peers are Keller Keukens and Bruynzeel Keukens. Others are Logchies, TheNewMakers and Plantics. Broad incumbents are Nolte Küchen and IKEA (Inter IKEA / IKEA Netherlands). Woonpartners is listed as a regional player.
Does NoWa Kitchen have an API?
No public API is recorded for NoWa Kitchen.
What industry is NoWa Kitchen in?
NoWa Kitchen's product category is Kitchen Furniture Manufacturing. Its primary akta.pro industry code is HSAPAIAA, Custom Cabinet Design & Build. Its NAICS code is 337110 and its SIC code is 2511.