What Now & Forever does

Now & Forever is a family-owned chain of convenience stores and travel centers headquartered in Houston, Texas. Founded in 2005 by brothers Zain and Shayan Farooqi in the aftermath of Hurricane Katrina, the company has grown to operate 25 stores across the Houston metropolitan area, including locations in Houston, Channelview, and Katy, with 23 stores currently operational and 2 in development. The chain serves individual consumers and vehicle owners in the greater Houston trade area.

Revenue is generated through transaction-based sales across multiple categories: fuel, convenience store retail merchandise, food services, money services, car wash, and crypto-enabled financial services. A distinctive technical component is the deployment of KIRV Smart ATMs with crypto-enabled functionality, which layers digital currency services onto the convenience store footprint and differentiates the chain from typical c-store competitors. The chain also operates a DoorDash delivery partnership, extending food-service and merchandise reach beyond in-store foot traffic. Corporate headcount is reported at 9.

In October 2025, Now & Forever executed a significant real-estate-led divestiture, selling 12 of its Houston convenience stores to Getty Realty for $100 million, implying an average property value of approximately $8.3 million per store. The transaction represents a portfolio rationalization that reduces store count by roughly half while providing liquidity, and is being partially offset by two upcoming new store openings within the Houston metro.

Name

Now & Forever

Legal name

Now & Forever

Website

https://nowandforever.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Now & Forever is a family-owned Houston-area convenience store and travel center chain operating 25 locations across Houston, Channelview, and Katy, generating revenue from fuel, food services, merchandise, car wash, money services, and crypto-enabled KIRV Smart ATMs.

Ownership category

akta.pro rank

Product category

Convenience Store and Fuel Retail

NAICS

Gasoline Stations with Convenience Stores (457110)

SIC

Retail-Convenience Stores (5412), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB)

akta.pro secondary industries

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE), Truck Stops & Travel Centers (Fuel + Convenience) (CRANAJAC)

Keywords

• Convenience store retail
• Fuel station services
• Car wash services
• Money transfer services
• Fresh food service

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Fuel Sales: Sale of proprietary Now & Forever branded fuel and Shell branded fuel at select locations including Regular Unleaded, Super Unleaded, Diesel, and Clear Diesel options.
2. Convenience Store Retail: Sale of snacks, beverages, candy, energy drinks, bottled water, health products, spirits, and tobacco products at 25+ store locations.
3. Food Services: Revenue from adjacent restaurants and food partners including Texas Forever Bar and Grill, McDonald's, Krispy Crunchy Chicken, Shipleys, Flava Wings, Hotline Burger, Louisiana Fried Chicken, Dairy Queen, and Hunt Bros Pizza.
4. Money Services: ATM transaction fees, Western Union money transfer services, and KIRV smart ATM services including crypto transactions and bill pay.
5. Merchandise Sales: Sale of branded merchandise including Bull Belt Bags, N&F Beanies, car air fresheners, and themed T-shirts through online store and retail locations.
6. Car Wash Services: Drive-thru car wash services at multiple locations including Parker, Fry, Briar, Westheimer, with various wash packages and detailing services.

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

Now & Forever operates a chain of 25+ convenience stores and travel centers across the Houston metropolitan area, providing a one-stop shop that combines fuel (proprietary Now & Forever brand plus Shell at select sites), convenience retail (snacks, beverages, tobacco, spirits), fresh food from adjacent restaurant partners, car wash services, and 24-hour financial services (ATM, Western Union, KIRV crypto-enabled smart ATMs). The company also sells branded merchandise online and in-store.

Product overview

Now & Forever is a family-owned chain of travel centers and convenience stores operating 25 locations across Houston, Texas (23 currently running, 2 upcoming). The company offers a unified one-stop-shop model combining fuel services (both proprietary Now & Forever branded and Shell branded), convenience retail (snacks, beverages, tobacco, health products), fresh food from partnered restaurants, car wash services, and financial services (ATM, Western Union, KIRV). The product portfolio centers on their convenience store and travel center format, supplemented by their proprietary fuel brand and ancillary services like smoke shop products and branded merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• Now & Forever Clean: Car wash service brand with multiple locations including Parker, Fry, Briar, Westheimer, and Detail Lab locations.
• Now and Forever Fuel

Products and services

• Fuel Sales Sale of Now & Forever proprietary branded fuel (Regular Unleaded 87 octane up to 10% ethanol, Super Unleaded 91/93 octane, Diesel B5 and B20 blends, Clear Diesel low-sulfur) and Shell branded fuel at select locations, serving individual drivers across the Houston metropolitan area.
• Car Wash Services Drive-thru car wash services offered at multiple Houston-area locations under the Now & Forever Clean and Detail Lab brands, featuring various wash packages including Bulls Eye, Bulls Wash, and Basic options.
• Money Services 24-hour ATM access, Western Union money transfer services for domestic and international transfers, and KIRV smart ATM solutions offering cryptocurrency, bill pay, and banking functionalities including check cashing, available at Now & Forever locations.
• Fresh Food from Restaurant Partners Hot, fresh food offerings from adjacent restaurant partners including McDonald's, Krispy Crunchy Chicken, Shipleys, Flava Wings, Hotline Burger, Louisiana Fried Chicken, Dairy Queen, Hunt Bros Pizza, and Texas Forever Bar and Grill (Now & Forever's own restaurant brand at Channelview).
• Smoke Shop and Tobacco Products Tobacco and smoking products including cigarettes (Marlboro, Camel, Newport, Kool, Lucky Strike, Benson & Hedges), vapes, hookah supplies, Delta 8 products, THC products, Kratom, gummies, and smoking accessories.
• Branded Merchandise Now & Forever branded merchandise including Bull Belt Bags ($12.99), N&F Beanies ($6.99), car air fresheners ($1.39), and apparel such as Valentine's Day themed T-shirts ($8.99), sold through online store and retail locations.
• Convenience Store Products Traditional c-store offerings including snacks, candy, soft drinks, energy drinks, bottled water, health products, spirits, and grocery items sold at all Now & Forever locations across Houston.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• ShellcoreChannel Partner/ Reseller/ DistributorShell is a global energy and petrochemical leader operating in over 70 countries. Now & Forever offers Shell branded fuel at select locations alongside their own proprietary branded fuel, providing customers with trusted quality and reliability options.
• Western UnioncoreTechnology or IntegrationWestern Union money transfer services are available at Now & Forever locations, enabling customers to send or receive money worldwide with ease through the company's 24-hour service centers.
• KIRVcoreTechnology or IntegrationKIRV provides smart ATM technology to Now & Forever locations offering cryptocurrency services, bill pay, and traditional banking functionalities including check cashing. The company also offers an Authorized KIRV Service Provider program for business partnerships.
• DoorDashcoreChannel Partner/ Reseller/ DistributorDoorDash partnership enables delivery of convenience items, beverages, snacks, grocery products, and other merchandise from Now & Forever retail locations to customers.
• McDonald'scoreStrategic or Co-development PartnerMcDonald's restaurant located adjacent to Now & Forever Westheimer Parkway location, providing hot food options to convenience store customers.
• Krispy Crunchy ChickenminorStrategic or Co-development PartnerKrispy Crunchy Chicken restaurant located adjacent to Now & Forever Beechnut 1, offering hot food options to customers.
• ShipleysminorStrategic or Co-development PartnerShipleys restaurant located adjacent to Now & Forever Bissonnet, providing breakfast and food options.
• Flava WingsminorStrategic or Co-development PartnerFlava Wings restaurant partner with Now & Forever locations.
• Hotline BurgerminorStrategic or Co-development PartnerHotline Burger restaurant located adjacent to Now & Forever Briar Forest, offering food options.
• Louisiana Fried ChickenminorStrategic or Co-development PartnerLouisiana Fried Chicken located adjacent to Now & Forever Beechnut #2.
• Dairy QueenminorStrategic or Co-development PartnerDairy Queen located adjacent to Eco Travel Plaza, offering frozen treats and food items.
• Hunt Bros PizzaminorStrategic or Co-development PartnerHunt Bros Pizza available at Now & Forever Parker and Channelview locations, providing pizza delivery and food services.
• Texas Forever Bar and GrillcoreStrategic or Co-development PartnerTexas Forever Bar and Grill is Now & Forever's own restaurant brand located at Channelview (17124 E Freeway Service Rd, Suite A, Channelview, TX 77530), offering food service to travelers and customers.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Buc-ee's: Texas-based mega convenience store and travel center chain with a similar one-stop-shop model combining proprietary fuel, retail, and food. Directly comparable on geography (Texas), format (travel center + c-store), and brand-led strategy.
• RaceTrac: Large US convenience store and fuel retailer with strong Texas/Gulf Coast presence. Comparable across fuel + c-store + foodservice offering and customer experience focus.
• Murphy USA: Fuel-led convenience store chain with ~1,700 locations. Directly comparable on the fuel-plus-c-store combination model and small-format retail focus.
• QuikTrip: Privately held convenience store and fuel chain operating across multiple Southern states including Texas. Comparable on multi-category one-stop-shop format and fuel-led retail.
• Wawa: Regional convenience and fuel chain known for food-service-led differentiation and brand loyalty. Comparable on the integrated fuel + food + c-store model and proprietary brand identity.
• GetGo (Giant Eagle): Convenience and fuel chain operating across the Midwest and Mid-Atlantic with a fuel + food + c-store model. Comparable on multi-category integrated offering and 24/7 service model.
• Stripes Convenience Stores (Sunoco LP): Texas-based convenience store chain operating ~500 stores, owned by Sunoco LP. Directly comparable on Texas geographic focus, fuel + c-store format, and branded fuel offerings.

Broad incumbents

• 7-Eleven: Largest c-store chain globally, operating ~13,000 US stores including significant Texas presence. Comparable on c-store + fuel format but operates at vastly greater scale with broader geographic coverage.
• Pilot Flying J: Major US travel center chain with ~875 locations, combining fuel, food, and retail. Comparable on the travel center / multi-service format Now & Forever emphasizes for its larger sites.
• Love's Travel Stops: National travel center chain with ~600 locations focused on highways and trucking. Comparable on the travel center / multi-service retail format at Now & Forever's larger locations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

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• Instagraminstagram.com/nowandforevertx/?hl=en
• TikToktiktok.com/@nowandforeverhtx
• LinkedInlinkedin.com/company/now-foreverhtx

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Now & Forever