What NUMERICABLE-SFR does

Altice France, the French telecommunications arm of the Altice group (previously known as Numericable-SFR), is a major French telecommunications operator headquartered in Paris. The company provides fixed and mobile telecommunications services, including fiber broadband, 5G mobile, and television content, to both consumer and business customers across France. Its portfolio is organized under multiple brands: SFR (primary consumer), Red by SFR (budget/no-commitment consumer), SFR Pro (small business), SFR Business (enterprise), and RMC Sport (sports content). Core technology is built on national fiber optic and 5G mobile network infrastructure, with the current flagship consumer hardware being the SFR Box 5G WiFi 7 gateway bundled with a TV decoder, complemented by the Navigation Protégée security feature available to all Fibre customers.

The company's revenue model is subscription-based and recurring across all major streams: residential fiber/mobile/TV bundles, budget mobile and broadband under Red by SFR, enterprise managed telecommunications under SFR Business, and sports content subscriptions through RMC Sport. Altice France is privately held (legal name Altice France, no public ticker disclosed) and operates as a wholly owned subsidiary of the Altice conglomerate. GTM is direct-to-consumer, executed through brand-specific digital storefronts (sfr.fr, red-by-sfr.fr, pro.sfr.fr, sfrbusiness.fr, rmcsport.tv) for self-service acquisition and dedicated direct-sales channels for enterprise customers. Marketing reach spans organic social (X, LinkedIn), earned media/press, investor relations content, and a dedicated recruitment portal.

Recent commercial activity indicates continued investment in product differentiation (Box 5G WiFi 7 launch, Navigation Protégée rollout) and selective vertical expansion into enterprise-adjacent technology domains, evidenced by the May 2026 SFR Business partnership with Control targeting motorsport technology. The company also publicly served as the telecoms provider for the G7 Summit in Evian in June 2026, supporting high-visibility public-sector positioning. No AI/ML capabilities, funding events, or recent M&A activity are disclosed in the source material.

Name

NUMERICABLE-SFR

Legal name

Altice France

Website

https://numericable-sfr.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Altice France (formerly Numericable-SFR) is a major French telecommunications operator providing fiber broadband, 5G mobile, TV, and enterprise connectivity through its SFR, Red by SFR, SFR Pro, SFR Business, and RMC Sport brands to residential and business customers across France.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wireless Telecommunications Carriers (except Satellite) (517112)

SIC

Cable & Other Pay Television Services (4841), Communications Services, Nec (4899)

akta.pro primary industry

Virtual MVPDs (Live TV Streaming Bundles) (MPABAGAD)

akta.pro secondary industries

Virtual MVPDs (Live TV Streaming Bundles) (MPABAHAE), Small Business/SoHo Routers & Gateways (HDAFAIAH)

Keywords

• Telecommunications services
• Fiber broadband internet
• Mobile network services
• Pay television services
• Enterprise connectivity solutions

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Residential Telecommunications Services: Subscription-based telecommunications services including fiber internet, mobile plans, and TV packages for consumer customers
2. Business Telecommunications Services: Enterprise-grade telecommunications solutions under SFR Business and SFR Pro brands targeting business customers
3. Sports Content (RMC Sport): Sports broadcasting content through RMC Sport platform

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Altice France (operating as Numericable-SFR under legacy nomenclature) provides fixed and mobile telecommunications services in France, including fiber broadband, 5G mobile, and pay-TV, delivered through the SFR brand and its sub-brands Red by SFR (budget), SFR Pro (small business), and SFR Business (enterprise). The company also distributes sports content via RMC Sport and offers network-supported services such as the Navigation Protégée protected browsing service for fibre subscribers.

Product overview

Altice France operates a multi-brand telecommunications portfolio centered on SFR as the primary brand, supported by sub-brands Red by SFR (value segment), SFR Pro (SMB segment), and RMC Sport (sports content). The core offering includes broadband services via SFR Box 5G WiFi 7 with bundled TV decoding, enhanced by security features like Navigation Protégée for Fibre customers. SFR Business serves enterprise clients with specialized solutions including motorsport technology partnerships. The brands operate as a unified offering where the SFR platform provides the foundational connectivity while sub-brands address distinct market segments.

Differentiator

Problem solved

Functional benefit

Brands

• SFR: Primary consumer telecommunications brand offering mobile and fixed-line services
• Red by SFR
• SFR Business
• SFR Pro
• RMC Sport

Products and services

• Altice France Télécoms Core telecommunications infrastructure and services brand of Altice France offering fixed and mobile broadband, TV services, and related connectivity solutions across France.
• SFR Box 5G WiFi 7 Flagship residential broadband gateway combining 5G connectivity with WiFi 7 wireless standard, bundled with a TV decoder for comprehensive home entertainment and connectivity. Targeted at residential customers seeking high-performance home internet and TV.
• SFR Navigation Protégée (Protected Navigation) Protected browsing service for Fibre customers that provides enhanced online security and privacy protection while using SFR internet services.
• Red by SFR Low-cost mobile and internet subsidiary brand offering affordable telecommunications plans with no commitment requirements, targeting budget-conscious French consumers.
• SFR Pro Professional and small business-focused telecommunications services offering mobile, internet, and business solutions targeted at French SMBs and self-employed professionals.
• SFR Business Business division of SFR offering telecommunications and technology services to enterprise clients, including specialized solutions such as motorsport technology via partnership with Control.
• RMC Sport Sports content platform offering live broadcasts, news, and coverage of major sporting events, distributed as a subscription service to French consumers.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ControlcoreStrategic or Co-development Partner · 19 May 2026SFR Business and Control have formed a partnership to bring new technology capabilities to motorsport. This collaboration represents a strategic alliance focused on technological innovation in the racing sector, with Control providing technology solutions integrated with SFR Business services.

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• Orange: France's largest telecom operator offering mobile, fixed broadband, and pay-TV services across consumer and business segments. Orange is SFR's primary domestic competitor with overlapping fiber, 5G, and TV product portfolios.
• Bouygues Telecom: French mobile and fixed telecom operator competing directly with SFR across consumer and B2B segments. Comparable product portfolio including fiber broadband, mobile plans, and bundled TV offerings.
• Free (Iliad): French telecom operator under Iliad group, offering fixed broadband (Freebox) and mobile services including a budget mobile brand (Free Mobile). Direct head-to-head competitor with SFR in both fiber and mobile.
• Canal+: Leading French pay-TV operator and sports broadcaster (Canal+, Canal+ Sport). Direct competitor to SFR's TV distribution and RMC Sport in premium content and sports rights.

Broad incumbents

• BT Group: UK integrated telecom operator providing fixed broadband, mobile (EE), and pay-TV (BT Sport). Comparable converged telecom + sports content model to SFR's fiber + RMC Sport positioning.
• Telefonica: Global telecom operator with integrated fixed, mobile, and pay-TV services across Europe and Latin America. Comparable integrated operator model with consumer and B2B segments.
• Deutsche Telekom: European telecom incumbent operating fixed, mobile, and TV services across multiple countries including through T-Mobile. Comparable scale and integrated telecom+TV model to Altice France/SFR.
• Comcast: US cable and broadband operator with mobile (Xfinity Mobile) and pay-TV offerings. Comparable converged cable/telecom model to Numericable-SFR's heritage and current bundled services.
• Vodafone: Major European mobile and fixed telecom operator with cable/broadband and TV offerings in several markets. Overlapping capabilities with SFR in mobile, broadband, and business services.

Emerging players

• beIN Sports: Sports broadcasting platform competing for premium sports rights (including French football). Direct competitor to RMC Sport for sports content subscribers and rights acquisition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AlticeFrance
• LinkedInlinkedin.com/company/numericable-sfr

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NUMERICABLE-SFR