Nurtured TX

What Nurtured TX does

Nurtured TX is a 501(c)(3) nonprofit organization headquartered in Austin, Texas, dedicated to connecting Texans to high-quality perinatal mental health care, education, and resources. Founded by five individuals in honor of Kristi Couvillon-Wise, who died from a perinatal mental health disorder in 2010, the organization was formerly known as the Pregnancy and Postpartum Health Alliance of Texas (PPHA). Its core programs include the Connect to Care Program, which provides free mental health treatment during pregnancy and the postpartum period to residents of five Central Texas counties (Travis, Hays, Bastrop, Caldwell, and Williamson); the Kristi's List Provider Directory, a free statewide public directory of licensed mental health professionals specializing in pregnancy, postpartum, and early parenthood; and weekly virtual support groups (Mamas for Mamas and Dads for Dads) led by mental health professionals. Additional offerings include online continuing education courses for Texas providers and educational resources for parents and partners.

The organization operates with a small staff of approximately 5-7 people, led by Executive Director Tori Cameron Tanner (MPH, University of Arizona) under Board President Dr. Jana Rundle, Psy.D., PMH-C. Its technology footprint consists of a Squarespace-hosted website serving as the primary digital presence and donation channel, a self-serve public provider directory, video conferencing for virtual support groups, and an online continuing education course platform. There is no proprietary software, mobile app, or API layer; delivery is human-led and human-mediated. The organization holds EIN 82-5195108 and is volunteer-driven.

Revenue is generated through three streams: tax-deductible donations and charitable contributions from individuals, corporations, and funding partners; annual subscription dues from mental health providers listed in the Kristi's List directory; and one-time fees from continuing education courses. All client-facing services — direct therapy, support group participation, and directory access — are provided free of charge to end users, while providers pay dues to be listed. Marketing and outreach operate through the website, email newsletter, social media (Instagram, Facebook, Twitter/X, LinkedIn, YouTube), community partnerships, and healthcare provider referrals from OB/GYNs and pediatricians.

Name

Nurtured TX

Legal name

Pregnancy and Postpartum Health Alliance of Texas

Website

https://nurturedtx.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Nurtured TX is a 501(c)(3) nonprofit connecting Texans to perinatal mental health care through free therapy in five Central Texas counties, a statewide provider directory, and virtual support groups led by licensed clinicians.

Ownership category

akta.pro rank

Product category

Perinatal Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (62142), Individual and Family Services (6241)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro industry

PRIMARYHLALAHAH

Maternal Mental Health Telehealth (perinatal anxiety/depression, support programs)

Healthcare & Life Sciences/Telehealth Platforms/Women’s & Family Health Telehealth Platforms (fertility, pregnancy, pediatrics)

SECONDARYHLAFAJAN

Lactation, Postpartum & Perinatal Support Services

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

SECONDARYEDACALAJ

Parent Mental Health, Stress Management & Wellness Programs

Education/Early Childhood Education/Parent Education & Family Engagement Programs

SECONDARYHLALAAAI

Family & Pediatric Direct-to-Consumer Virtual Care

Healthcare & Life Sciences/Telehealth Platforms/Direct-to-Consumer Virtual Care Platforms

Keywords

• Perinatal mental health services
• Postpartum support programs
• Mental health provider directory
• Virtual perinatal support groups
• Continuing education for clinicians

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: Tax-deductible donations from individuals, corporations, and funding partners supporting the nonprofit mission of providing perinatal mental health care access.
2. Kristi's List Provider Dues: Annual dues paid by mental health providers to be listed in the Kristi's List directory, providing a revenue stream from licensed professionals.
3. Continuing Education Course Fees: Revenue from online courses for mental health providers earning continuing education credits in Texas.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Nurtured TX delivers perinatal mental-health support in Texas through four program pillars: (1) the Connect to Care Program, providing free mental-health treatment to residents of five Central Texas counties; (2) Kristi's List, a free public directory of vetted licensed mental-health professionals statewide; (3) Mamas for Mamas and Dads for Dads virtual peer support groups; and (4) continuing-education courses for clinicians serving the perinatal population.

Product overview

Nurtured TX (formerly Pregnancy and Postpartum Health Alliance of Texas) is a non-profit organization offering a suite of mental health support programs and resources focused on perinatal mental health. The core offerings include the Connect to Care Program providing free therapy services in Central Texas counties, the Kristi's List Provider Directory connecting individuals to licensed specialists across Texas, and virtual support groups (Mamas for Mamas and Dads for Dads) led by mental health professionals. The organization also provides continuing education courses for providers and educational resources for families. These programs work together to address the full spectrum of perinatal mental health needs from direct client services to provider training and community education.

Differentiator

Problem solved

Functional benefit

Brands

• Kristi's List: A free, public directory of licensed mental health professionals in Texas who specialize in pregnancy, postpartum, and early parenthood.

Products and services

• Connect to Care Program

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered supporting and core.

• Corporate Contributors 2025supportingOthersMultiple corporate sponsors supporting Nurtured TX through donations and event sponsorships in 2025. Includes sponsors for events like 'Night with Nurtured 2025' and various businesses supporting the mission.
• Corporate Contributors 2024supportingOthersMultiple corporate sponsors providing financial and organizational support in 2024. Sponsors include various Austin-area businesses and professional service firms.
• Community PartnerscoreOthersCommunity-building partnerships described as the heart of the organization's work. Includes TNC Logo and other community organizations. Volunteer-driven organization thrives on community partner support.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mahmee: Maternal health platform providing virtual perinatal support, education, and care navigation — overlapping with Nurtured TX's Connect to Care model and provider directory function.
• Ovia Health: Women's and family health benefits platform (now part of Labcorp) offering pregnancy and postpartum support including mental health screening — competes for the same payer/employer-sponsored perinatal mental health dollar.
• Maven Clinic: Commercial virtual care platform for women's and family health with a strong maternal mental health program (fertility, pregnancy, postpartum). Direct competitor for employer/payer perinatal mental health contracts Nurtured TX may seek.
• Postpartum Support International: National 501(c)(3) dedicated to perinatal mental health awareness, provider training, and support — the closest direct nonprofit peer to Nurtured TX in mission and program mix (provider directory, support groups, training).
• 2020 Mom: Nonprofit focused on closing gaps in maternal mental health screening, treatment, and policy — directly comparable mission to Nurtured TX with overlapping provider education and advocacy work.
• Maternal Mental Health Now: Nonprofit advancing maternal mental health through provider training, advocacy, and family support — directly comparable scope to Nurtured TX's Connect to Care, provider training, and community education programs.

Emerging players

• The Blue Dot Project: Nonprofit raising awareness of maternal mental health disorders. Smaller mission-aligned nonprofit comparable to Nurtured TX in advocacy and community education for PMHDs.
• Motherly: DTC content, community, and resource platform for mothers including mental health content. Adjacent peer targeting the same perinatal audience with education and peer-support formats overlapping Nurtured TX's support groups.

Regional players

• Hand to Hold: Austin-based nonprofit supporting families during the perinatal and NICU journey. Comparable nonprofit model serving the same Texas community with overlapping family-support and education programs.

Broad incumbents

• March of Dimes: Large national nonprofit addressing maternal and infant health, including maternal mental health. Overlaps with Nurtured TX in education and awareness, though at far greater scale and broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@NurturedTX
• Facebookfacebook.com/nurturedtx
• LinkedInlinkedin.com/company/nurturedtx
• Instagraminstagram.com/nurturedtx

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nurtured TX