New York Latino Film Festival

What New York Latino Film Festival does

New York Latino Film Festival (NYLFF), founded in 1999 by Calixto Chinchilla, is a New York City-based nonprofit cultural organization that produces the flagship NYLFF Film Festival and has expanded into a 365-day entertainment and cultural platform. Its core programming includes film screenings, premieres, red carpets, retrospectives, short and long-form documentary sections, and a dedicated Futuro web series/digital content track, staged across venues such as Regal Union Square, The Center, United Palace, and 30 Hudson Yards. The organization also runs the FUTURO Digital Conference (focused on digital creators, distributors, and mobile technology leaders) and AGENCY NYLFF, an award-winning in-house marketing arm.

NYLFF serves two primary customer segments. The first is Latino/Hispanic film enthusiasts, filmmakers, and creators seeking representation and a cultural platform for Latino cinema. The second is brands and marketers (e.g., Warner Bros. Discovery, HBO, Ford, NBC, AARP, Amazon MGM) seeking authentic engagement with the Hispanic/Latino market during Fall marketing and Hispanic Heritage Month windows. Ticketing is sold through the website via the Filmbot platform, with festival passes, individual tickets, and VIP premium tickets at various price points and some free-admission events.

NYLFF's revenue model is a hybrid of consumer ticketing (one-time/per-event payments) and tiered corporate sponsorship (Presenting, Founding, Official, Participating, and event-specific). Sponsorship revenue is structured as recurring, multi-year commitments under tiered partnership packages that include product launches, creator collaborations, experiential activations, hospitality integrations, and social/digital content rights. Marketing is driven primarily through Instagram, Facebook, email, and the festival website, with partnership inquiries routed through a Google Form and dedicated partnership email addresses.

Name

New York Latino Film Festival

Legal name

New York Latino Film Festival

Website

https://nylatinofilmfestival.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

New York Latino Film Festival is a NYC-based nonprofit that operates the flagship NYLFF Film Festival, the FUTURO Digital Conference, and the AGENCY NYLFF marketing arm, serving Latino filmmakers and audiences while monetizing corporate sponsorships from brands targeting Hispanic consumers.

Ownership category

akta.pro rank

Product category

Film Festival & Cultural Events

NAICS

Broadcasting and Content Providers (516)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPADAKAD

Film Festivals & Festival Organizers

Media, Entertainment & Sports/Film & Video Production/Distribution/Exhibition (Cinemas, Film Festivals, Screenings)

SECONDARYMPAGAGAE

Technology & Developer Conferences

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Conventions & Conferences (Business Events)

Keywords

• Film festival
• Latino cinema
• Cultural events
• Digital content conference
• Hispanic marketing

Headquarters

HQ city

New York City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue generated from festival passes, individual event tickets, and VIP premium tickets for screenings, panels, and special events.
2. Brand Sponsorship & Partnerships: Customized partnership opportunities for brands including product launches, creator collaborations, experiential activations, hospitality integrations, social/digital content, and community outreach. Tiered sponsorship levels include Presenting (Warner Bros. Discovery), Founding (HBO), Official, Participating, and Event-specific sponsorships.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The New York Latino Film Festival (NYLFF) is a nonprofit cultural organization that produces an annual Latino film festival in New York City, the FUTURO Digital Conference for digital content creators, and AGENCY NYLFF, a marketing arm that connects brands with Latino audiences. It operates as a 365-day entertainment and cultural platform serving Latino filmmakers, audiences, and brand partners.

Product overview

The New York Latino Film Festival (NYLFF) operates as a 365-day entertainment and cultural platform offering three main integrated products: the flagship annual NYLFF Film Festival featuring diverse film programming including opening night screenings, showcase screenings, fiction shorts, retrospectives, and international features; the FUTURO Digital Conference focusing on digital content creators and mobile technology; and AGENCY NYLFF, the award-winning marketing division. The festival also organizes various film programs such as the Midnight Shorts, Long-Form Documentary, Spectrum Shorts, and Futuro Web Series sections.

Differentiator

Problem solved

Functional benefit

Brands

• AGENCY NYLFF: Award-winning marketing arm of NYLFF that has garnered recognition for innovative campaigns in the entertainment industry
• FUTURO Digital Conference
• Futuro (Web Series, Digital and Non-Scripted)

Products and services

• NYLFF Annual Film Festival Annual multi-day film festival held in New York City showcasing Latino cinema for filmmakers, audiences, and brand partners. Ticket sales via Festival Passes, VIP Premium, and General Admission tiers.
• FUTURO Digital Conference Digital conference/program focused on digital content creators, extending NYLFF's cultural platform beyond the annual film festival window.
• AGENCY NYLFF Marketing Services Brand marketing and partnership services providing brands with cultural activation and access to Hispanic/Latino consumer audiences through the NYLFF platform.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• Warner Bros. DiscoveryflagshipGTM or Marketing Partner · 1 January 2025Presenting sponsor of NYLFF. Warner Bros. Discovery provides flagship sponsorship supporting the festival's annual programming and brand partnership opportunities.
• HBOcoreGTM or Marketing Partner · 1 January 2025Founding sponsor of NYLFF. HBO has been a long-standing founding partner supporting the festival's mission to cultivate Latino cinema audiences.
• AudiblecoreGTM or Marketing Partner · 1 January 2025Presenting sponsor of FUTURO Digital Conference. Audible supports the digital conference programming focused on audio storytelling and creative frontiers.
• Liberty Coca-Cola BeveragescoreGTM or Marketing Partner · 1 January 2025Presenting sponsor of FUTURO Digital Conference. Supports digital content and creator-focused programming.
• KeyBankminorGTM or Marketing Partner · 1 January 2025Partner supporting financial literacy programming 'El Futuro is Financial' panel at FUTURO Digital Conference.
• AARPminorGTM or Marketing Partner · 1 January 2025Official sponsor of NYLFF, supporting Hispanic Heritage Month programming and audience engagement.
• NBC (NBCUniversal)minorGTM or Marketing Partner · 1 January 2025Official sponsor providing media support and brand visibility for the festival.
• Regal CinemascoreChannel Partner/ Reseller/ Distributor · 1 January 2025Official venue partner and sponsor providing theater venues for screenings at Regal Union Square.
• Ford Motor CompanyGTM or Marketing Partner · 1 January 2025Official Auto Partner providing vehicle sponsorship for festival operations and events.
• Amazon MGMminorGTM or Marketing Partner · 1 January 2025Participating sponsor with Amazon Music presenting Bad Bunny screening 'No Me Quiero Ir De Aquí - Una Más'.
• SAG-AFTRAminorStrategic or Co-development Partner · 1 January 2025Union partner supporting industry connections and talent participation in festival programming.
• VarietyminorGTM or Marketing Partner · 1 January 2025Media partner providing editorial coverage and industry visibility for festival and filmmakers.
• United PalaceminorGTM or Marketing Partner · 1 January 2025NYLFF Uptown Presenter and venue partner for special screenings and events.
• Primero LatinominorGTM or Marketing Partner · 1 January 2025Block Party Presenter supporting community-driven programming and cultural activations.
• Project FeelcoreStrategic or Co-development Partner · 1 January 2025Producer of FUTURO Digital Conference, coordinating programming and event execution for the digital content and creator-focused track.
• NYC Mayor's Office of Media and EntertainmentminorGTM or Marketing Partner · 1 January 2025Official sponsor representing municipal support for cultural programming in New York City.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tribeca Festival: Major NYC-based film festival co-founded by Robert De Niro. Overlaps with NYLFF on venue (Manhattan), corporate sponsor pool (WarnerMedia, HBO, etc.), and target brand partners, but operates at a much larger scale with broader, non-ethnic-specific programming.
• Sundance Film Festival: The largest independent U.S. film festival, also operated as a nonprofit cultural organization. Comparable business model (nonprofit, sponsor-driven, premieres-focused), but at much greater scale and with broader programming beyond the ethnic-specific niche NYLFF occupies.
• SXSW Film Festival: Major Austin-based festival with a film track that competes for premieres, talent, and the same corporate brand sponsorship dollars. Overlaps with NYLFF's FUTURO Digital Conference on the digital/creator programming that runs alongside screenings.

Direct peers

• Chicago Latino Film Festival: Long-running Midwest Latino film festival (since 1985) that competes for the same Hispanic cinema premieres, audience, and corporate sponsors seeking multicultural marketing activations in a different major U.S. metro.
• Hola Mexico Film Festival: U.S.-based Mexican and Latino film festival that screens films from Mexico and Latin America. Direct competitor in the Latino film festival category with overlapping audience demographics and brand sponsorship targets in the U.S. Hispanic market.
• CAAMFest (Center for Asian American Media Festival): Bay Area-based ethnic-specific film festival. Closely parallels NYLFF's model — nonprofit cultural festival programming films for an underrepresented U.S. demographic with a tiered sponsor structure and brand activation focus — making it a strong structural peer despite the different ethnic focus.
• San Diego Latino Film Festival: Major West Coast Latino film festival competing for the same premieres, filmmakers, and Hispanic-targeted corporate sponsors. Operates a similar mix of film programming, brand activation packages, and cultural community programming.
• Urbanworld Film Festival: NYC-based film festival founded by Stacy Spikes in 1997 focused on diversity in cinema. Closely comparable to NYLFF in geography, multicultural positioning, tiered sponsor model, and target demographic of urban audiences and brand partners seeking cultural relevance.
• Los Angeles Latino International Film Festival (LALIFF): The longest-running Latino film festival in the U.S., founded in 1997 and based in LA. Directly competes with NYLFF for Latino cinema premieres, filmmaker talent, and Hispanic-targeted brand sponsorships, operating a similar tiered sponsorship and ticketing model.

Regional players

• Miami Film Festival: Major Florida-based international film festival operated by Miami Dade College. Comparable nonprofit festival structure and tiered sponsorship model, with significant overlap in Latin American and Latino-targeted programming, but serves a different primary geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NYLFF
• Facebookfacebook.com/NYLatinoFilm
• Instagraminstagram.com/nylatinofilmfestival
• LinkedInlinkedin.com/company/new-york-latino-film-festival

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New York Latino Film Festival