Project Feel

What Project Feel does

Project Feel is a New York City-based, Latinx-owned multimedia production company founded in 2018 by Anthony Alvarez and George Herrera. The firm produces films, music and performance content, live events, digital campaigns, and creative workshops for mission-led brands, organizations, and independent artists. Its portfolio of 17+ projects includes award-winning short films (In Full Bloom, Seen, Maboya, Friendly Fire), performance series (Live@ Studio 404), branded digital campaigns (Petals & Praise, Stages, Love Thyself, Sanctuaries, Revival, Who is NYC?), the I FEEL YOU interview series, the FUTURO Digital Conference 2025, and The Other Lens emerging filmmaker program.

The company's core technology stack is conventional creative production tooling: film production equipment, cinematography, editing, sound design, and experiential event design. There are no proprietary software platforms, APIs, or AI/ML systems disclosed. The business model is professional services: project-based engagements with custom scopes covering narrative films, documentaries, music videos, branded content, event production, and creative strategy from concept through final delivery. Pricing is not publicly disclosed; prospective clients submit inquiries through a contact form. Distribution and demand generation are driven by an organic mix of social media (YouTube, Instagram, TikTok), a portfolio website, community events, film festival circuit participation, and earned media features including the NYC Mayor's Office of Media and Entertainment and the Center for Communication.

Project Feel operates as a founder-owned, bootstrapped LLC (Project Feel LLC) with no external institutional investment, parent company, or subsidiaries disclosed. Headcount is reported at 1–10 employees, and the firm claims global reach in its positioning while concentrating operations in NYC. Select named clients include Tidal, MetroPlusHealth, and el3ment. Revenue, funding, and ownership structure beyond the two co-founders are not publicly disclosed.

Name

Project Feel

Legal name

Project Feel LLC

Website

https://projectfeel.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Project Feel is a NYC-based, Latinx-owned multimedia production company founded in 2018 that creates films, live events, music videos, digital campaigns, and creative workshops for mission-led brands, organizations, and independent artists.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Independent Artists, Writers, and Performers (71151)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFAAAF

Content Production (Video, Design, Copy, Studio)

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYBPAFAGAB

Event Production & Technical Services (AV, Lighting, Staging)

Business & Public Services/Marketing, Advertising & PR Services/Experiential & Event Marketing

SECONDARYBPAFAEAD

Creative Concepting & Campaign Development

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

SECONDARYMPADADAK

Branded Documentary / Nonfiction (Corporate & NGO)

Media, Entertainment & Sports/Film & Video Production/Distribution/Documentary & Nonfiction Production

Keywords

• Film production services
• Video production services
• Event production services
• Music video production
• Creative content production

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Video & Film Production Services: Project Feel produces narrative films, documentaries, music videos, branded content, and short-form social media content for mission-led brands, organizations, and artists. This includes end-to-end production from concept development through final delivery, with emphasis on emotionally resonant storytelling.
2. Event Production & Experiential Activations: The company creates immersive live events, screenings, creative activations, and workshops. Services include FUTURO Digital Conference, open-air gallery events like SHE, anniversary celebrations like Manifest, and live performance series such as Live@ Studio 404.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Project Feel is a multimedia production company that creates narrative films, documentaries, music videos, branded content, and short-form social media content for mission-led brands, organizations, and artists. They provide end-to-end production from concept development through final delivery, with emphasis on emotionally resonant, purpose-driven storytelling. They also produce live events (conferences, open-air galleries, screenings, creative activations) and workshops for clients and independent creatives.

Product overview

Project Feel is a NYC-based, Latinx-owned multimedia production company that operates as a unified creative studio rather than a software platform. The company offers an integrated portfolio of film production services (including award-winning short films like Seen, Maboya, and In Full Bloom), music and performance content (Live@ Studio 404 music series), live events (conferences, gallery events, creative activations), digital campaigns (Petals & Praise, Stages, Love Thyself, Sanctuaries, Revival), interview series (I FEEL YOU podcast), and a short film program for emerging filmmakers (The Other Lens). The core offering is end-to-end creative production including narrative films, documentaries, music videos, branded content, event production, and creative workshops. The company works with mission-led brands, organizations, and artists to create emotionally impactful storytelling content.

Differentiator

Problem solved

Functional benefit

Brands

• Live@ Performance Series: Live acoustic performances by independent musicians and singers, including collaborations with Studio 404.
• I FEEL YOU Podcast
• STAGES

Products and services

• Film & Video Production End-to-end production services including narrative films, documentaries, music videos, and branded content crafted with emotion, purpose, and style for mission-led brands, organizations, and artists.
• Event Production
• Creative Direction & Collaboration
• Workshops & Educational Programs
• Short Form & Social Media Content
• Live Events Programming
• Music Videos & Performances

Quantifiable outcome

• Best Experimental Short Film award at Sicily Independent Film Awards for In Full Bloom
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• el3mentcoreStrategic or Co-development PartnerGlobal networking app partnered with Project Feel to jointly produce and capture a 3-day songwriting camp at Safe & Sound Studios, featuring 20 indie musicians. Project Feel created a documentary and photoshoot capturing the collaboration. el3ment's music matchmaking technology enables users to find collaborators across 49 different countries.
• BASHousecoreStrategic or Co-development PartnerCreative platform founded by Benny Marienthal and Ashleigh Hill hosted the 'Petals & Praise' campaign, where Project Feel facilitated exchanges of gratitude between creatives. BASHouse's sponsorship enabled creation of vibrant space for artists to express recognition.
• MetroPlusHealthminorGTM or Marketing PartnerHealthcare organization partnered to power the 'Who is NYC?' campaign, a digital campaign and event designed as a colorful, poetic ode to New York City aimed to unite and support the NYC creative community.
• Muz Muz CafeminorGTM or Marketing PartnerSponsored the Manifest anniversary event, providing support that enabled Project Feel to deliver a premium experience for attendees.
• Owl's BrewminorGTM or Marketing PartnerBeverage sponsor for Manifest anniversary event, contributing to the premium attendee experience.
• Frost GalleryminorStrategic or Co-development PartnerArt gallery provided venue space for the Manifest anniversary event, enabling the celebration and community gathering.
• Stoodio OnecoreStrategic or Co-development PartnerBrooklyn recording studio sponsored the Revival performance series, allowing Project Feel to use the studio facilities to film live performances by Francheska, Gloom's Garcia, Edie Wyse, and Laura Galindo exploring post-pandemic creative revival.
• MARSminorGTM or Marketing PartnerSponsorship support for The Other Lens short film program, a screening event designed to champion emerging filmmakers creating innovative cinematic work that challenges convention.
• Filmmakers AcademyminorGTM or Marketing PartnerCollaborated on The Other Lens program, contributing to the mission of championing emerging filmmakers.
• YellowbrickminorGTM or Marketing PartnerCollaborated on The Other Lens program supporting emerging filmmaker representation.
• MusicbedminorGTM or Marketing PartnerCollaborated on The Other Lens program providing music licensing support for emerging filmmakers.
• StrasbergminorGTM or Marketing PartnerCollaborated on The Other Lens program supporting emerging filmmaker initiatives.
• ChiflesminorGTM or Marketing PartnerCollaborated on The Other Lens program as community partner.
• Studio 404coreStrategic or Co-development PartnerMusic studio collaborated with Project Feel on the Live@ performance series, hosting live acoustic performances by independent upcoming musicians and singers including 3ee, Dakota Bleu, TimaLikesMusic, and JR SPECS.
• Safe & Sound StudioscoreStrategic or Co-development PartnerMusic studio hosted the 3-day songwriting camp for the el3ment documentary collaboration, providing facilities for 20 musicians to create music together over the weekend.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pulse Films: Global creative production studio producing films, music videos, branded content, and live experiences. Direct peer given overlapping format mix and brand-led storytelling focus, though operating at a larger scale.
• Smuggler: Global production company producing commercials, films, music videos, and branded storytelling. Direct peer given overlapping offering of narrative and commercial production for purpose-driven brands.
• Radical Media: NYC-based creative production company producing films, commercials, documentaries, and branded content for mission-driven clients. Direct peer given shared production formats, brand-focus, and NYC base.
• Partizan: Global production and entertainment company producing films, music videos, commercials, and branded content. Direct peer given shared creative production offering across narrative and commercial work.
• ARRAY Now: Independent film and advocacy collective producing narrative films and supporting underrepresented filmmakers. Direct peer given mission-driven storytelling focus, diversity-led positioning, and original film production model.

Broad incumbents

• A24: Independent film and production company producing narrative films, documentaries, and branded series. Broad incumbent given much larger scale and slate, but comparable on indie-film production ethos and creative-driven model.
• VICE Studios: Production arm of VICE Media producing documentaries, branded content, and editorial films. Broad incumbent given larger portfolio and institutional backing, but overlapping in branded narrative storytelling.

Others

• Cinetic Media: Independent film sales, financing, and advisory firm serving festival-circuit and indie productions. Adjacent peer given shared focus on independent filmmakers and festival-circuit distribution strategy.

Regional players

• BRIC Arts Media: Brooklyn-based arts and media organization producing events, exhibitions, and media programming. Regional peer given shared NYC creative-community focus and live-event production overlap.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQlgJnFwZlLxS0Bm7soIqyg?view_as=subscriber
• Instagraminstagram.com/project.feel
• TikToktiktok.com/@projectfeel
• Xx.com/ProjectFeelNYC
• Facebookfacebook.com/Pr0jectFeel
• LinkedInlinkedin.com/company/project-feel

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Feel