New Zealand Education Group

What New Zealand Education Group does

New Zealand Education Group is a privately held education consultancy headquartered in Auckland, New Zealand, founded around 2010 and operating with approximately 16 employees. The firm helps international students—primarily from Indonesia, as evidenced by its bilingual English/Indonesian website—navigate the process of applying to New Zealand universities, vocational institutes, and English language schools. Core services include free consultation, course and university selection, application assistance, visa guidance, and ongoing support after arrival; the firm also facilitates the UP Education foundation programme, which provides guaranteed entry pathways into the University of Auckland, AUT, and Victoria University of Wellington. The company's partner network spans all eight New Zealand universities plus a long tail of vocational and English-language providers (New Education Group, ICL Education Group, Yoobee, NZMA, NSIA, New Zealand School of Tourism, Worldwide School of English, and others), with all partner institutes certified by NZQA.

The business model is a free-to-student professional services model monetized indirectly through institutional partnerships and likely commission or referral arrangements with partner universities and institutes, rather than direct fees from students. Go-to-market is sales-led, executed primarily through digital channels (Instagram, Facebook, YouTube, SEO-optimized bilingual website, and a content blog) targeting prospective Indonesian students, with personal consultation as the conversion mechanism. Two named consultants—Dhiaksa Adiwyakto and Sasya Wreksono, both AUT graduates with lived experience in both Indonesia and New Zealand—anchor the advisory function.

The company is not a technology business: it operates on a standard Squarespace website with no proprietary platform, no AI/ML capabilities, no app, and no disclosed API. Strategic differentiation rests on institutional partnerships (especially the exclusive UP Education pathway), founder cultural credibility with the Indonesian diaspora, and accumulated content expertise on the New Zealand education system. No revenue, funding, or ownership structure beyond the two founders is disclosed in the source material.

Name

New Zealand Education Group

Legal name

New Zealand Education Group

Website

https://nzedugroup.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

New Zealand Education Group is a privately held Auckland-based education consultancy that helps international students—primarily from Indonesia—apply to New Zealand universities, vocational institutes, and English language schools via free consultation and partner-mediated placements.

Ownership category

akta.pro rank

Product category

Education Consultancy Services

NAICS

Educational Support Services (61171), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Outbound Exchange Advising, Placement & Nomination Services (EDAIABAL)

akta.pro secondary industries

International Student Academic & Personal Support (case management, referrals) (EDALANAE), Study Abroad Program Operators (THAKAGAD)

Keywords

• Education consultancy services
• International student placement
• University pathway programmes
• Study abroad advisory
• English language placement

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Education Consultation Services: Free consultation and application assistance for international students applying to New Zealand universities and educational institutions. Revenue is likely generated through commission or partnership arrangements with partner universities and institutes rather than direct charges to students.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

New Zealand Education Group is an education consultancy that provides free advisory and placement services to international students, primarily from Indonesia, seeking to study in New Zealand. The service covers course and university selection, application assistance, visa guidance, and ongoing post-arrival support. Revenue is generated through commission and partnership arrangements with partner universities and institutes rather than direct charges to students.

Product overview

New Zealand Education Group is an education consultancy service (not a software product) that helps international students, primarily from Indonesia, access education opportunities in New Zealand. The company offers student recruitment and placement services across eight universities and numerous vocational institutes. Core services include university pathway/foundation programmes through UP Education (guaranteeing entry to University of Auckland, AUT, and Victoria University of Wellington), English language courses through partner providers (Worldwide School of English, ICL Education Group, UP International College, The Campbell Institute), and placement services for undergraduate degrees, diplomas, and certificates across various fields of study including business, hospitality, tourism, design, psychology, and cookery. The company provides free consultation, application assistance, and visa guidance throughout the student journey.

Differentiator

Problem solved

Functional benefit

Products and services

• Education Consultancy and Application Assistance

Quantifiable outcome

• Students guaranteed entry into top NZ universities upon completing UP Education foundation programmes
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core, major and minor.

• UP EducationcoreStrategic or Co-development PartnerUP Education is New Zealand's largest provider of university foundation studies with exclusive partnerships for guaranteed entry into University of Auckland, Auckland University of Technology (AUT), and Victoria University of Wellington. Students completing UP Education foundation programmes with meeting entry requirements are guaranteed university acceptance.
• University of AucklandcoreStrategic or Co-development PartnerNew Zealand's largest university, ranked top 100 globally by QS. Exclusive pathway through UP Education foundation programme. Offers over 40,000 students 250+ bachelor's degrees across six campuses.
• Auckland University of Technology (AUT)coreStrategic or Co-development PartnerUniversity known for real-world experience and practical learning. Exclusive pathway through UP Education foundation programme. Offers 250 bachelor's degrees, graduate diplomas, master's degrees, MBAs and PhDs.
• Victoria University of WellingtoncoreStrategic or Co-development PartnerBest university in NZ for research quality. Exclusive pathway through UP Education foundation programme. Located in NZ capital with strong government and industry links. Ranked 38th globally for Law.
• New Education GroupmajorStrategic or Co-development PartnerVocational and higher learning division of UP Education comprising 13 colleges across 30 campuses in 8 cities. Offers diverse courses in creative industries, hospitality, tourism, business, IT, health, trades, beauty and early childhood education.
• ICL Education GroupmajorStrategic or Co-development PartnerProvides the largest IELTS examination preparation programme in NZ through Auckland English Academy, Bridge International College, and New Horizon College. Also delivers tertiary courses in business, computing and early childhood education through ICL Graduate Business School.
• Worldwide School of EnglishmajorStrategic or Co-development PartnerHigh quality English language school in Auckland offering IELTS, TOEIC, Cambridge Preparation, Business English and General English courses. Member of Quality English and English New Zealand.
• NZQA (New Zealand Qualifications Authority)majorOthersGovernment body ensuring quality and credibility of NZ qualifications. All partner institutes are certified by NZQA as top-level institutes.
• Massey UniversitymajorStrategic or Co-development PartnerNotable for research-based education with campuses in Auckland, Wellington and Palmerston North. Only NZ university offering degrees in aviation, nanoscience, veterinary medicine and dispute resolution. Agriculture programme ranked 22nd globally.
• University of OtagomajorStrategic or Co-development PartnerNew Zealand's oldest university (established 1869), located in Dunedin. Highly distinguished for its medical school; ranks in top 100 worldwide in 12 subject areas.
• University of CanterburymajorStrategic or Co-development PartnerNZ's second oldest university (established 1873), located in Christchurch. Offers programmes across Business and Economics, Arts, Engineering and Science, Education and Law faculties.
• University of WaikatomajorStrategic or Co-development PartnerYounger university with main campus in Hamilton. Approximately 10,000 students across faculties including Arts, Computing, Education, Law, and Management.
• Lincoln UniversitymajorStrategic or Co-development PartnerLocated outside Christchurch with approximately 2,700 students. Specialises in Agriculture, Viticulture and Sciences with strong hands-on learning focus and smaller class sizes.
• Yoobee School of DesignmajorStrategic or Co-development PartnerNZ's largest specialised digital design and multimedia school with campuses in Auckland, Wellington and Christchurch. Known for producing industry-ready professionals in animation, graphic design, filmmaking, web development.
• Yoobee School of AnimationmajorStrategic or Co-development PartnerFounded by ex-Disney animator John Ewing. Provides cutting-edge training in 2D and 3D animation from diploma to postgraduate degree level. Graduates sought after locally and internationally.
• New Zealand School of TourismmajorStrategic or Co-development PartnerNZ's largest travel and tourism specialised school with 8 campuses. Industry partnerships with Walt Disney World Resorts and Tianjin Airlines. Only NZ institute offering flight attendant training and Boeing 737/747/A380 training facilities.
• NSIA - The Professional Hospitality AcademymajorStrategic or Co-development PartnerNZ's leading culinary arts and hospitality institute in central Auckland with 8 training kitchens and own restaurant/cafe. Offers certificate and diploma courses in hospitality, cookery and baking.
• NZMAmajorStrategic or Co-development PartnerEmployment-focused training across 7 campuses in hospitality, cookery, business, health, trades, early childhood education, construction, contact centre and retail. Dedicated to helping students find great jobs.
• New Zealand Institute of SportminorStrategic or Co-development PartnerLeading education provider of sport, fitness and recreation with campuses in Auckland, Hamilton, Wellington and Christchurch. Provides certificate and diploma-level training in sport management, exercise science, and personal training.
• Elite International School of Beauty & Spa TherapiesminorStrategic or Co-development PartnerLeading beauty therapy educator in NZ providing certificates and diplomas in beauty therapy, makeup and skincare with workplace environment training and exclusive internship opportunities.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Study Group: International education provider running pathway, English and higher education programmes globally. Directly comparable business model as a pathway-program partner to universities that NZEG connects students to.
• Kaplan International: English language training and university pathway programs operating across multiple geographies. Comparable because NZEG bundles English-language and pathway enrollment into its student placement service.
• Navitas: Australian-listed education provider offering university pathway, college and English language programs worldwide. Comparable as a pathway-program partner to universities, the model NZEG sells to Indonesian students.
• INTO University Partnerships: Global provider of university pathway and English language programmes with NZ university partnerships. Comparable because pathway programs are at the core of NZEG's exclusive UP Education offering.
• Edwise International: Overseas education consultancy operating across South Asia helping students apply to universities abroad. Comparable as an agent-led study-abroad placement service for students from emerging international education markets.
• IDP Education: Global student placement agency with strong presence across Asia-Pacific including Indonesia and NZ. Directly comparable as a study-abroad agent earning commissions from partner universities for international placements.
• Crimson Education: NZ-founded admissions consultancy that helps international students (notably from Asia) gain entry into top universities globally. Operates a similar free-consultancy-plus-paid-services model and overlaps directly on Indonesian source markets.
• UniAgents: Online platform aggregating education agents and institutions for student recruitment. Comparable as a competing channel for international student placements that targets the same source markets and institutions as NZEG.

Others

• ICEF: B2B network connecting education agents, institutions and service providers globally. Comparable as an ecosystem enabler that education consultancies like NZEG participate in to access partner institutions and training.

Broad incumbents

• QS (Quacquarelli Symonds): Global higher education analytics and services company that publishes the QS World University Rankings and runs student fairs and recruitment platforms. Comparable as a broader incumbent in international student recruitment and university marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCCylCMNOYWGyc70Ehs6Msjg?view_as=subscriber&pbjreload=10
• Facebookfacebook.com/about
• Instagraminstagram.com/nzedugroup
• LinkedInlinkedin.com/company/nzedugroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Zealand Education Group