What Oasi Tigre does

Oasi Tigre is a regional supermarket chain operating across central Italy under the corporate entity Magazzini Gabrielli S.p.A., which is subject to direction and coordination of F.G. HOLDING Spa. The chain operates 100+ stores across five regions — Abruzzo, Lazio, Marche, Molise, and Umbria — under three differentiated formats: Oasi (full-service supermarkets), Tigre and Tigre Jumbo (standard and larger supermarket formats), and Tigre Amico (neighborhood-format stores). Revenue is generated primarily through grocery and consumer-goods transactions at physical stores, supplemented by online grocery sales with home delivery, Click&Collect in-store pickup, and Click&Drive curbside pickup services. The Carta Unika loyalty program anchors customer retention with point accumulation, catalog prize redemption, personalized coupons delivered through the App Oasi Tigre mobile application (launched 2024), and an integrated mobile payment wallet. Persona-specific sub-clubs target distinct demographics: Volpi Grigie (customers aged 70+, 10% Friday discount), Cico Club (parents of children up to 3 years, 10% Wednesday discount), university students (10% Monday/Thursday), Famiglie Numerose (large families with 3+ children, in partnership with the national association, 10% Tuesday/Saturday), and Oasi Tigre Accanto a Te (customers in unemployment or wage integration, 10% weekly). A portfolio of four private label brands — Consilia (value everyday products), Fatti Buoni (regional Italian gastronomy), Selezione Qualità (premium fresh Italian produce), and I Nostri Buoni (ready meals and take-away) — provides margin differentiation and product breadth. Pricing is transactional: a €3 delivery contribution applies to standard customers (free for Carta Unika holders over 75 with purchases exceeding €75), and a €30 minimum order applies to online shopping. The company is privately held with no public listing or external investment rounds disclosed in the source data.

Name

Oasi Tigre

Legal name

Magazzini Gabrielli S.p.A.

Website

https://oasitigre.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Oasi Tigre is a regional Italian supermarket chain operated by Magazzini Gabrielli S.p.A., running 100+ stores under Oasi, Tigre, and Tigre Amico brands across five central Italian regions. It serves general consumers through omnichannel grocery retail — physical stores, online shopping, and a digital loyalty program (Carta Unika) with persona-specific clubs and four private label lines.

Ownership category

akta.pro rank

Headquarters

HQ city

Sulmona, Aq

HQ country

Italy

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales - Physical Stores: Revenue from sales of grocery and consumer goods through physical retail stores under Oasi, Tigre, and Tigre Amico brands across central Italy
2. Online Grocery Sales: Revenue from online grocery orders with delivery contributions and preparation fees charged to customers
3. Loyalty Program Services: Loyalty program Carta Unika drives repeat purchases through points accumulation and exclusive member discounts. The program includes premium services like gift cards and personalized offers

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels7 records

Core offering

Oasi Tigre is a regional Italian supermarket chain that sells groceries and household consumer goods through more than 100 physical stores (Oasi, Tigre, Tigre Amico formats) across central Italy, supplemented by online grocery shopping with home delivery, Click & Drive curbside pickup, and Click & Collect in-store pickup. The chain also operates the Carta Unika loyalty program delivered via a mobile app, and four private-label product lines (Consilia, Fatti Buoni, Selezione Qualità, I Nostri Buoni).

Product overview

Oasi Tigre is a regional Italian supermarket chain operated by Magazzini Gabrielli S.p.A., operating under the Oasi, Tigre, and Tigre Amico brands across central Italy. The company offers a multi-channel retail experience combining physical stores with online services including Spesa Online (e-commerce), Click&Collect (in-store pickup), Click&Drive (curbside pickup), and home delivery. The core loyalty program, Carta Unika, provides members with exclusive discounts, personalized coupons, and a mobile wallet for in-store payments accessible through the App Oasi Tigre. The private label portfolio spans four distinct brands: Consilia (value everyday products), Fatti Buoni (Italian regional specialties), Selezione Qualità (premium fresh Italian produce), and I Nostri Buoni (ready meals and take-away). Specialized loyalty initiatives target specific demographics including seniors (Volpi Grigie), young families with infants (Cico Club), university students, large families, and individuals in career transition.

Differentiator

Problem solved

Functional benefit

Brands

• Consilia: Private label brand offering good value everyday products
• Fatti Buoni
• Selezione Qualità
• I Nostri Buoni
• Carta Unika
• Volpi Grigie
• Cico Club
• App Oasi Tigre

Products and services

• Carta Unika Free loyalty card program for Oasi, Tigre, and Tigre Amico stores offering exclusive discounts, points collection toward catalog prizes, personalized coupon delivery via app, and mobile payment functionality through a digital wallet.
• App Oasi Tigre Mobile app enabling users to store their Carta Unika digitally, access exclusive discount coupons, view loyalty point balances, manage gift cards, check promotional catalogs, track purchase history, and use mobile payment features at checkout.
• Spesa Online (Online Grocery) Online grocery shopping platform with three service options: home delivery, Click&Collect (in-store pickup), and Click&Drive (curbside pickup). Customers can browse products, build virtual carts, select delivery windows, and manage substitutions.
• Click&Collect In-store pickup service where customers order online and collect their pre-assembled groceries at the store, avoiding checkout wait times.
• Click&Drive Drive-through pickup service allowing customers to remain in their vehicles while trained staff load pre-assembled grocery orders into their cars.
• Home Delivery Grocery delivery service bringing online orders directly to customers' homes at scheduled time slots, with preparation and delivery fees.
• Consilia Value-oriented private label brand offering everyday grocery products at competitive prices, spanning dairy, pantry staples, frozen foods, beverages, and household items.
• Fatti Buoni Premium private label featuring Italian gastronomic excellence, showcasing regional flavors and traditional recipes from Italy.
• Selezione Qualità Premium private label focused on fresh Italian produce sourced from selected domestic suppliers, emphasizing quality, safety, and authenticity with seasonal availability.
• I Nostri Buoni Ready meals and take-away line including recipes to cook, prepared dishes to heat, and take-away items, emphasizing quality ingredients and culinary creativity.
• Gift Card Prepaid gift cards available for purchase, loadable with funds to be used as payment in Oasi and Tigre stores.
• Volpi Grigie Loyalty initiative for customers aged 70 and above, offering 10% discount on grocery purchases on designated days, with membership requiring Carta Unika registration.
• Cico Club Loyalty program for families with children up to 3 years old, providing 10% discount coupons every Wednesday delivered through the App Oasi Tigre.
• Sconto Studenti Universitari University student discount program offering 10% coupons on Mondays and Thursdays via the App Oasi Tigre to students with valid university enrollment.
• Famiglie Numerose Large family discount program (minimum 3 children) offering 10% coupons every Tuesday and Saturday via the App Oasi Tigre for members of the Associazione Nazionale Famiglie Numerose.
• Oasi Tigre Accanto a Te Support program for customers experiencing job loss or wage integration (cassa integrazione), providing 10% weekly discount coupons via app to those in professional transition situations.

Quantifiable outcome

• Minimum order value for online shopping
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Croce Rossa ItalianaminorOthersCharitable partnership for humanitarian causes. In July 2026, Oasi Tigre stores participated in a fundraising initiative for earthquake relief in Venezuela, with the company matching customer donations up to €2 per donation.
• Associazione Nazionale Famiglie NumerosecoreGTM or Marketing PartnerNational association partnership providing 10% Tuesday and Saturday discounts to large families (3+ children) who are members of the association. Part of the Carta Unika loyalty program ecosystem.
• Magazzini Gabrielli S.p.A.coreOthersParent company of Oasi Tigre brand. Magazzini Gabrielli S.p.A. is subject to direction and coordination of F.G. HOLDING Spa, headquartered at Contrada Monticelli, Ascoli Piceno. The company operates all Oasi, Tigre, and Tigre Amico retail locations.
• F.G. HOLDING SpacoreOthersUltimate holding company exercising direction and coordination over Magazzini Gabrielli S.p.A. and its retail operations including Oasi Tigre.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Despar Italia: Italian affiliate of Spar international operating regional grocery stores across multiple Italian regions with private label programs (Despar, Eurospar, Interspar). Comparable on multi-format regional grocery model.
• Conad: Italy's largest retail consortium of independent retailers operating multi-format grocery stores (Conad, Conad City, Margherita Conad) with strong regional penetration and private label programs. Direct comparable on multi-format regional grocery strategy and private label portfolio.
• Selex Gruppo Commerciale: Italian buying group of regional independent retailers operating multi-format stores (Selex, Maxi, etc.). Comparable on multi-format regional grocery strategy serving diverse Italian territories.
• Bennet: Italian hypermarket and supermarket chain with regional presence in northern and central Italy. Comparable as a multi-format grocery operator with loyalty programs and private label offerings.
• Eurospin: Italian discount supermarket chain expanding nationally with aggressive price positioning. Comparable as a direct competitor for value-conscious customers in central Italian regions where Oasi Tigre operates.
• Coop Italia: Italian cooperative retailer with national multi-format grocery footprint (Coop, Coop City, InCoop) and member loyalty program. Comparable on multi-format grocery operations and loyalty-driven customer engagement model.
• Esselunga: Italian supermarket chain with regional dominance (especially Lombardy) and strong private label portfolio (Esselunga Bio, etc.). Comparable on supermarket format, private label depth, and digital loyalty integration.
• MD SpA: Italian discount grocery chain with regional presence including central and southern Italy. Comparable as a discount competitor targeting price-sensitive households in Oasi Tigre's core regions.

Broad incumbents

• Aldi Italia: Italian subsidiary of the German discount chain expanding across Italian regions. Comparable as a discount-format competitor and broader international incumbent in Italian grocery.
• Lidl Italia: Italian subsidiary of the German discount giant with broad national footprint in central Italy. Comparable as a discount-format competitor and broader incumbent in the grocery retail space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/oasitigre/?locale=it_IT
• LinkedInlinkedin.com/company/oasi-tigre
• Instagraminstagram.com/oasi_tigre

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oasi Tigre