What Obeikan Education does

Obeikan Education is a Riyadh-based B2B education solutions provider operating across the GCC and broader MENA region, serving K-12 schools, higher-education institutions, and government education authorities. It is a subsidiary of Saudi conglomerate Obeikan Investment Group and operates with roughly 120 employees. Its product portfolio centers on the Nawras Education Learning Content Management System (LCMS), the Nawras School Management System (SMS), Saned School, Nawras Tutoring, and the newer Nawras Corporate offering for workforce training, layered with curriculum content from in-house programs (Enjoy Learning Math/Science, STEM CODE) and a stack of localized global curricula including Amplify, STEM Revolution, E-Planet, Britannica, Teaching Strategies, Nahdet Misr, and ZMROBO.

The underlying platform combines content management, assessment, and analytics delivered to schools, universities, and ministries, with AI-assisted features for assessments, real-time analytics, and adaptive learning paths reported across product material. Virtual labs and STEM/robotics content are integrated through distribution partnerships with Jusoor Labs and ZMROBO, extending the offering into experiential learning.

The business model blends curriculum licensing, SaaS subscriptions (LCMS, SMS), professional services (teacher training and implementation), and distribution/marketing fees from global publisher partners. Pricing is quote-based and not publicly disclosed. Anchor customers include the Saudi Ministry of Education, Imam Mohammad Ibn Saud Islamic University (IMSIU), King Saud University, Qatar Foundation, the Arab Bureau of Education for the Gulf States (ABEGS), King Abdulaziz City for Science and Technology, and Al Ghad International Colleges, alongside private school chains such as Future Leaders Schools. Leadership comprises CEO Mohamed Khalil, General Manager Abdellatif Al Jaber, and Commercial Director Ismail Sekaly.

Name

Obeikan Education

Legal name

Obeikan Education Company

Website

https://obeikaneducation.com.sa

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Obeikan Education is a Riyadh-based B2B education technology provider serving K-12 schools, universities, and government education bodies across the GCC and MENA with its Nawras platform, school management systems, and a portfolio of licensed global curricula.

Ownership category

akta.pro rank

Product category

K-12 Education Solutions

NAICS

Educational Services (611), Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA)

akta.pro secondary industries

K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA), Science & STEM Instruction (School-Delivered) (EDAJAFAH), STEM & Computer Science Curriculum (EDAGAAAB), Classroom & Institutional Language Learning Platforms (Schools/Universities) (EDAFAOAI)

Keywords

• K-12 curriculum solutions
• Educational digital platforms
• Bilingual STEM education
• Teacher professional development
• School management systems

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Curriculum Solutions: Development and distribution of curriculum content for K-12, early childhood, and higher education including bilingual math and science programs, STEM curricula, and English language learning materials.
2. Digital Platform Subscriptions: Subscription-based access to Nawras Education (LCMS), Nawras School (SMS), and Nawras Tutoring platforms providing ongoing revenue from educational institutions.
3. Professional Development Services: Teacher training, professional development programs, and implementation support services for educational institutions.
4. Partnership/Distribution Agreements: Strategic partnerships with global education providers like Amplify, Britannica Education, and Teaching Strategies for distributing their products in the GCC and MENA regions.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Obeikan Education develops and delivers integrated K-12 and higher-education solutions comprising the proprietary Nawras digital ecosystem (Nawras Education LCMS, Nawras School SMS, Saned School, Nawras Tutoring, Nawras Corporate), bilingual curriculum series (Enjoy Learning Math/Science), STEM programs (STEM CODE, STEM Revolution), Amplify Science/Math/CKLA programs, and E-PLANET English language learning, complemented by teacher professional development services for schools, universities, and government education authorities across the GCC and MENA regions.

Product overview

Obeikan Education offers a comprehensive educational ecosystem combining curriculum content, digital platforms, and professional services. The core platform is Nawras Education (LCMS) supplemented by Nawras School for student learning, Saned School for school administration, Nawras Tutoring for personalized support, and Nawras Corporate for human capital management. Curriculum offerings include bilingual Math and Science series (Enjoy Learning Math/Science), STEM programs (STEM CODE, STEM Revolution with robotics/AI), Amplify programs (Math, Science, CKLA), E-PLANET English language learning, and Early Childhood/K-12 solutions. Professional development services and strategic partnerships with global education providers complete the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Nawras Education: Advanced Learning Content Management System (LCMS) designed to deliver interactive, personalized, and student-centered learning experiences
• Nawras School
• Saned School
• Nawras Tutoring
• STEM CODE
• STEM Revolution
• Enjoy Learning Math
• Enjoy Learning Science
• E-PLANET

Products and services

• Nawras Education Advanced Learning Content Management System (LCMS) that delivers interactive, personalized, and student-centered learning experiences with customizable course management, multimedia-rich content, real-time analytics, and automated assessments. Sold to schools, universities, and education bodies in the GCC and MENA.
• Nawras School Digital learning and school management platform with interactive modules, centralized dashboards, AI-powered assessments, and collaborative tools that transform classroom dynamics and support real-time student-teacher engagement.
• Saned School School Management System providing a holistic administrative management interface with automated report generation, cloud-based accessibility, robust data security, and centralized control for all administrative needs of educational institutions.
• Nawras Tutoring Personalized tutoring platform that bridges learning gaps through tailored learning paths based on individual assessments, multimedia content (videos, quizzes, interactive modules), real-time feedback, and scheduling flexibility for students.
• Nawras Corporate Human Capital Management solution providing integrated talent management from hiring to retire, performance analytics, continuous learning modules, streamlined administrative tasks, and customizable features for institutional workforce management.
• Enjoy Learning Math Bilingual mathematics curriculum series for KG1 to Grade 6 that helps students understand mathematical concepts in English, build vocabulary confidence, and apply learning to real-life contexts through hands-on tools and a concrete-to-abstract progression.
• Enjoy Learning Science Bilingual science program for KG1 to Grade 6 that encourages exploration through hands-on discovery and inquiry-based learning, aligning with NGSS standards and providing immersive language experiences.
• STEM CODE Arabic-language STEM coding program comprising books, digital platforms, and educational accessories that develop scientific and creative thinking skills through coding and computational thinking activities.
• STEM Revolution Comprehensive K-12 STEM curriculum offering hands-on modules and advanced technology programs in robotics, AI, coding, and drones, complemented by professional development and a dedicated STEM learning management system.
• E-PLANET Language Learning Comprehensive English language program with courses spanning early learners (Phonics Fun, Voices Pre-Junior/Junior), primary/secondary (Voices 1-6, B1-C2), and adult English (Station Series, Conversation Series), distributed through partnership with E-Planet.
• Early Childhood Programs Comprehensive early childhood education solutions spanning curriculum design, teacher development, child resources, and holistic development programs for pre-K and kindergarten learners.
• Professional Development Teacher training and professional development services delivered through in-person and virtual training sessions, implementation guides, and pre/post-training surveys to empower educators in adopting new curricula and platforms.

Quantifiable outcome

• Education transformation projects delivered across the region
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature7 records

Partnerships

13 partnerships are on record, tiered core, strategic and minor.

• ZMROBOcoreTechnology or Integration · 1 May 2026Strategic partnership to expand robotics, AI, and STEM education across Saudi schools. ZMROBO provides comprehensive K-12 education solutions including self-developed robotics hardware and software, AI-integrated robotics kits, and competitions. ZMROBO holds 300+ patents for independent R&D hardware and software. The partnership introduces hands-on robotics experiences in coding, engineering, and automation.
• Mahd Al-Ibtikar (MHD-EDU)strategicStrategic or Co-development Partner · 1 May 2026MoU signed in May 2026 to deliver integrated educational programs. MHD-EDU is a leading educational institution in Makkah specializing in establishment, management, and operation of educational institutions. Partnership focuses on innovative educational solutions and comprehensive learning experiences.
• Britannica EducationcoreChannel Partner/ Reseller/ Distributor · 10 December 2025Strategic distribution agreement to deliver Britannica's digital education solutions across the Kingdom of Saudi Arabia. Obeikan distributes Britannica's products to K-12 schools, higher education institutions, and government entities. Britannica's digital content is integrated into the Nawras Education platform, providing secure authentication, centralized content access, and scalable deployment.
• Jusoor LabscoreStrategic or Co-development Partner · 12 October 2025Strategic partnership to advance STEM and virtual lab learning. Jusoor Labs provides interactive 3D simulations for science education (biology, chemistry, physics, geology), addressing the gap where 30% of MENA schools lack science labs. The partnership integrates virtual lab simulations into Obeikan's school curricula, provides teacher training, and offers scalable solutions for schools and corporate training programs. Jusoor Labs serves 150+ schools and 300,000+ users with 240+ virtual lab modules.
• Challengers TEAMstrategicStrategic or Co-development Partner · 8 October 2025MoU partnership to empower youth and leaders through world-class, accredited training programs. Challengers TEAM has impacted 35,000+ youth and professionals across 7 countries. The partnership delivers leadership and personal development training in partnership with John Maxwell Team, targeting schools, corporates, and communities.
• Teaching StrategiescoreChannel Partner/ Reseller/ Distributor · 29 September 2025Expanded strategic partnership making Obeikan the authorized distributor of Teaching Strategies' Educational Solutions and International Editions across Saudi Arabia. Teaching Strategies is a U.S.-based global leader in Early Childhood Education (ECE). The partnership focuses on transforming early childhood education through research-based curricula and professional development.
• Saudi Tennis FederationminorOthers · 1 October 2024Strategic partnership to support tennis in Saudi Arabia through joint initiatives and activities targeting youth development in sports and health. Aligned with Saudi Vision 2030 for sports participation expansion. Signed by the Saudi Tennis Federation President aiming to bring one million people into tennis by 2030.
• AmplifycoreStrategic or Co-development Partner · 19 September 2024Partnership to bring Amplify's Desmos Math curriculum to Saudi Arabia. Amplify is a U.S.-based education company known for research-backed STEM products and problem-based math curriculum. The collaboration includes workshops for K-12 mathematics education transformation, targeting international schools and IB curriculum schools.
• STEM RevolutionstrategicStrategic or Co-development Partner · 19 September 2024Partnership for STEM education solutions offering engaging, hands-on programs that cultivate critical thinking, problem-solving, and technological expertise. STEM Revolution collaborates with Obeikan to prepare students for the future workforce through comprehensive K-12 STEM curriculum integration.
• Future Leaders Schools (FLS)strategicStrategic or Co-development Partner · 19 September 2024MoU signed in May 2026 to deliver integrated educational programs. FLS gains access to bilingual curricula in English, mathematics and science, early childhood solutions, Nawras Education platform, and STEM CODE program. FLS is located in Jeddah's Al-Mohammedia district and follows Saudi Ministry of Education curriculum.
• Swedish Education TechnologystrategicStrategic or Co-development Partner · 24 June 2024Strategic partnership with Swedish Education Technology (El Sewedy Education) to enhance technical education and higher technical education in the Middle East. Focuses on developing competencies and skills for sustainable development, aligning with Saudi Arabia and Egypt's Vision 2030 for education improvement.
• E-Planet Educational ServicescoreStrategic or Co-development Partner · 8 March 2024Strategic partnership to transform English language education in Saudi Arabia. E-Planet, a pioneering UK publisher of English language learning materials, partners with Obeikan to provide comprehensive English programs from early childhood (K-12) and beyond. The partnership combines Obeikan's curriculum development expertise with E-Planet's innovative English language learning materials and resources.
• Nahdet MisrstrategicStrategic or Co-development Partner · 1 January 2024Partnership with Egypt's Nahdet Misr group to develop supplementary curricula for early childhood education in Saudi Arabia. The collaboration aims to enhance learning experiences for pre-school children through stimulating creative thinking and interactive skill development. Nahdet Misr brings 86+ years of experience in culture, education, and capacity building across the Arab world.

Scale indicators5 records

Recent moves3 records

Expansion highlights6 records

Others

• INJAZ Arab Region: MENA-wide nonprofit delivering workforce-readiness and entrepreneurship programs in partnership with schools and corporates. Comparable as a curriculum-and-pedagogy delivery platform targeting the same institutional education buyers.

Emerging players

• Lamsa (noon): MENA Arabic-language learning and tutoring platform serving K-12 students. Comparable as a regional content-and-tutoring player competing with Nawras Tutoring and E-Planet distribution.
• SmartClass: AI-enabled K-12 personalized learning platform with MENA distribution. Comparable as a competing adaptive-learning player targeting the same school buyers across the GCC.

Regional players

• LEAP (Learning & Education Advancement Platform): Saudi Arabia-based education solutions provider focused on K-12 digital transformation and curriculum delivery. Directly competes for Saudi Ministry of Education and private school contracts.
• Edraak: Arab-world online learning platform offering MOOCs and K-12 content, founded by the Queen Rania Foundation. Comparable as a regional digital education ecosystem competing for the same Arabic-speaking institutional buyers.

Direct peers

• Classera: MENA-leading Learning Management System and School Management System provider serving K-12 and higher-education institutions. Directly competes with Nawras Education (LCMS) and Nawras School (SMS).
• Alef Education: A UAE-based AI-driven K-12 digital learning platform serving schools across the MENA region. Direct competitor to Obeikan's Nawras stack with localized Arabic/English content and AI-powered assessments.
• iSchool: Egypt-based K-12 EdTech platform delivering online learning, live tutoring, and curriculum content across MENA. Comparable to Obeikan's curriculum-plus-platform offering and overlapping regional buyer base.

Broad incumbents

• Coursera: Global MOOC and credentialing platform with higher-education and enterprise offerings. Comparable in higher-education and vocational training segments where Obeikan serves King Saud University and IMSIU.
• Khan Academy: Global non-profit EdTech platform offering free, localized content including Arabic translations. Acts as a free substitute that constrains monetization across the region, but is a structural comparison point for K-12 curriculum distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ObeikanEdu
• Facebookfacebook.com/ObeikanEDU
• LinkedInlinkedin.com/company/obeikan-education

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Obeikan Education