VerloskundigenPraktijk

What VerloskundigenPraktijk does

OBLeo (VerloskundigenPraktijk Oud-Beijerland e.o.) is a privately-owned Dutch midwifery practice headquartered at Maseratilaan 6, Oud-Beijerland, within the LEIN Vrouwenzorg multi-disciplinary women's healthcare centre the practice co-founded in 2022. The practice provides comprehensive obstetric care — from preconception counseling through six weeks postpartum — to pregnant women and their partners throughout the Hoeksche Waard municipality in the Netherlands. Core services include prenatal monitoring, in-house ultrasound imaging (viability, dating, 13-week and 20-week structural scans), standard prenatal blood panel coordination, prenatal screening (NIPT and structural scans), birth attendance either at home or as outpatient deliveries at Ikazia Ziekenhuis and Maasstad Ziekenhuis in Rotterdam, WHO/Unicef Baby-Friendly-aligned breastfeeding support with lactation-consultant referral and Medela Symphony breast pump rental, contraception counseling and IUD placement/removal, and a CenteringZwangerschap group-based prenatal programme launched in September 2025.

The practice is owned and operated by three practising midwives — Sabrina Grinwis, Marjolein van den Meiracker and Gwendolyn Zeeman — supported by one employed midwife (Daphne van der Lugt), two practice assistants, and a dedicated sonographer (Talitha Visser). All midwives are registered in the KNOV national quality register. Technology consists of standard clinical midwifery practice plus an in-office ultrasound suite with a dedicated echo room; intake runs through digital self-registration via the uwpraktijkonline.nl portal, with downstream integration to regional hospital IT systems for referrals and to Star-Shl for pathology.

Commercially, OBLeo is reimbursed under the Dutch mandatory basic health insurance (basisverzekering) for standard prenatal, intrapartum and postpartum care — meaning a statutory, single-payer revenue model with no out-of-pocket cost to insured clients. Ancillary revenue is modest: external LEIN workshops priced at €10 per pregnant client (€5 per partner) and Medela pump rentals at €2.50 per day. Go-to-market is direct-to-consumer: pregnant clients self-refer without a GP referral, primarily through the practice website (obleo.nl), Facebook page, and word-of-mouth driven by Zorgkaart Nederland reviews; no field sales or third-party channels operate. The practice has no funding rounds, no parent company, and no external investors.

Name

VerloskundigenPraktijk

Legal name

Verloskundigenpraktijk Oud-Beijerland e.o.

Website

https://obleo.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

OBLeo (VerloskundigenPraktijk Oud-Beijerland e.o.) is a privately-owned Dutch midwifery practice in Oud-Beijerland providing comprehensive obstetric care — prenatal monitoring, in-house ultrasound, prenatal screening, birth attendance and breastfeeding support — to pregnant women across the Hoeksche Waard region.

Ownership category

akta.pro rank

Product category

Midwifery and Obstetric Care

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Midwifery & Birth Centers (HLAFAJAC)

akta.pro secondary industries

General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA), Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

Keywords

• Midwifery services
• Prenatal care
• Obstetric ultrasound
• Birth attendance
• Breastfeeding support

Headquarters

HQ city

Oud-Beijerland

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Obstetric care consultations: Prenatal, intrapartum, and postpartum midwifery consultations billed to Dutch health insurers under the basic healthcare package (basisverzekering). No out-of-pocket cost for insured clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

OBLeo is a private midwifery practice delivering full-cycle obstetric care to pregnant women in the Hoeksche Waard region, from preconception counseling through prenatal monitoring, in-house ultrasound screening, birth attendance (home or hospital), postpartum home visits, and breastfeeding support. The practice supplements core obstetric services with contraception and IUD placement, a drop-in fetal heartbeat clinic, Medela breast-pump rental, and CenteringZwangerschap group prenatal care.

Product overview

OBLeo is a midwifery practice (verloskundigenpraktijk) providing comprehensive obstetric and reproductive healthcare services to pregnant women and their families in the Hoeksche Waard region of the Netherlands. It is not a software product but a healthcare service practice. The core offering consists of prenatal pregnancy monitoring (including in-house ultrasound imaging and blood test coordination), prenatal screening (NIPT, 13-week and 20-week scans), breastfeeding support (with WHO/Unicef Baby Friendly certification, lactation consultant referrals, and Medela breast pump rental), contraception and IUD placement, and birth attendance (at home or at hospital). From September 2025, CenteringZwangerschap — a group-based prenatal care model — is added as a programme module. Online appointment registration is available via UwPraktijkOnline. The practice also offers ancillary services such as a drop-in heartbeat clinic, external partner workshops, and preconception counseling.

Differentiator

Problem solved

Functional benefit

Products and services

• Prenatale zwangerschapszorg (Pregnancy Monitoring) Regular prenatal check-ups covering blood pressure, uterine growth, fetal heart tones and fetal positioning on a schedule that starts every 5–6 weeks and increases as pregnancy progresses; delivered by practice midwives to pregnant women in the Hoeksche Waard region.
• Online inschrijving (Online Registration)

Quantifiable outcome

• Less need for birth stimulation during labour
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• LEIN Vrouwenzorg (Connecting Women)coreStrategic or Co-development PartnerMulti-disciplinary healthcare centre co-founded by OBLeo in 2022, housing obstetrics, physiotherapy, psychology, and coaching under one roof at Maseratilaan 6, Oud-Beijerland. OBLeo relocated its practice here. LEIN enables cross-referrals and integrated care.
• Ikazia ZiekenhuiscoreStrategic or Co-development PartnerOne of two Rotterdam hospitals where OBLeo conducts poliklinisch (outpatient) deliveries. The practice collaborates with the hospital's maternity ward for deliveries and shares patient information through connected IT systems.
• Maasstad ZiekenhuiscoreStrategic or Co-development PartnerSecond Rotterdam hospital partner for poliklinisch deliveries. OBLeo midwives attend births at this facility, coordinating with the hospital's maternity and obstetric teams.
• Lactatiekundigen (regional lactation consultants)minorStrategic or Co-development PartnerOBLeo maintains a referral network of 8 regional certified lactation consultants (including Mieke van Rijn, Anita van der Vlist-de Bruin, Chantal Knape, Sandra Udema, Jessie Budding, Cora van den Berge, Ria Weerts, Michelle Lakerveld) for mothers experiencing breastfeeding difficulties. Mieke van Rijn holds weekly lactation consultations at LEIN on Thursday afternoons.
• ProFundum Institute (bekkenfysiotherapie)minorStrategic or Co-development PartnerSpecialized pelvic physiotherapy provider within the LEIN network, serving clients experiencing pelvic girdle pain or other musculoskeletal complaints during pregnancy and postpartum.
• Vrolijke BuikjesminorStrategic or Co-development PartnerSpecialized prenatal/postnatal physiotherapy practice within LEIN Vrouwenzorg, offering services for pelvic girdle pain and pregnancy-related musculoskeletal complaints.
• Sanne de Jong FysiotherapieminorStrategic or Co-development PartnerIndependent physiotherapy practice in Oud-Beijerland (van Goyenstraat) recommended by OBLeo for clients needing pelvic or pregnancy-related physical therapy.
• Jacqueline Luchtmeijer (bekkenfysiotherapie)minorStrategic or Co-development PartnerSpecialized pelvic physiotherapist in Barendrecht, recommended by OBLeo for clients willing to travel further for expert pelvic girdle treatment.
• KNOV (Koninklijke Nederlandse Organisatie van Verloskundigen)minorOthersNational professional association of Dutch midwives. All OBLeo midwives are registered in the KNOV quality register. The practice is also affiliated with the KNOV's complaints and disputes resolution system (Geschilleninstantie Verloskunde).

Scale indicators1 record

Recent moves8 records

Expansion highlights5 records

Emerging players

• Centering Healthcare Institute: US-origin organization that developed the CenteringPregnancy/CenteringZwangerschap group prenatal care model adopted by OBLeo in September 2025. Comparable as the model licensor and broader network operator of the same care pathway.
• Philips Avent (Pregnancy+ / Baby+) apps: Consumer digital pregnancy companion from Philips serving expecting mothers with information, tracking, and content. Adjacent emerging player competing for engagement and information delivery that OBLeo provides in-person.

Others

• Star-Shl: External pathology laboratory partner for OBLeo's prenatal blood screening. Comparable as a back-office enabler of routine midwifery diagnostics for Dutch verloskundigenpraktijken.
• KNOV (Koninklijke Nederlandse Organisatie van Verloskundigen): Royal Dutch Organisation of Midwives — the national professional body and quality register of which all OBLeo midwives are members. Comparable as the industry-wide quality framework and tariff negotiation counterpart for Dutch midwifery practices.

Direct peers

• Verloskundigenpraktijk Spijkenisse e.o. Neighboring Dutch midwifery practice serving overlapping Hoeksche Waard / Spijkenisse catchment with comparable prenatal, birth, and postpartum services. Direct competitor for the same pregnant client base.
• Geboortecentrum Rotterdam: Birth center in the greater Rotterdam area offering midwife-led births in an out-of-hospital setting. Directly comparable care model and target client to OBLeo's home/poliklinisch delivery options.
• Verloskundigenpraktijk Barendrecht: Regional Dutch midwifery practice in the adjacent Zuid-Holland suburb offering standard verloskundige zorg. Competes for clients in the southern Hoeksche Waard / Barendrecht corridor.

Broad incumbents

• Ikazia Ziekenhuis — Maternity Ward: Rotterdam hospital partner where OBLeo conducts poliklinisch births. Broad incumbent hospital OB/GYN service providing a wider portfolio of obstetric, gynecological and neonatal care than the midwifery practice.
• Maasstad Ziekenhuis — Maternity Ward: Second Rotterdam hospital partner for poliklinisch deliveries. Comparable as a broad hospital incumbent providing hospital-based obstetric and gynecological care to the same regional patient base.

Regional players

• Kraamzorg Zuid-Holland: Regional maternity home-care (kraamzorg) provider in Zuid-Holland delivering postpartum in-home support. Adjacent service provider frequently bundled with midwifery care in the same region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Verloskundigenpraktijk-Oud-Beijerland-eo-603991786344421
• LinkedInlinkedin.com/company/verloskundigenpraktijk

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VerloskundigenPraktijk