Oblique

What Oblique does

Oblique is an integrated digital marketing agency headquartered in Kuala Lumpur, Malaysia, founded in 2016 by Sean Ng (CEO) and Jun Yew Kong (COO). Operating as Oblique Branding Sdn. Bhd., the agency runs five marketing disciplines — brand strategy and identity, social media marketing, performance marketing (Meta, Google, TikTok), SEO, and GEO (Generative Engine Optimisation) — plus web design and development under a single integrated team and one shared brief. The company serves growth-stage Malaysian businesses typically in the RM 5M–RM 50M revenue band, including D2C and e-commerce brands, founder-led companies, and enterprise clients such as Sunway, Pavilion, Yamaha, Moët & Chandon, Getha, and Village Grocer. As of the latest data the agency has 25 specialists, 21+ active clients, claims to have grown 300+ brands, and reports 85%+ year-over-year client retention.

The business model combines recurring monthly retainers (social media RM 5,000–RM 25,000, SEO RM 8,000–RM 30,000, GEO RM 10,000–RM 30,000, performance marketing management fees billed separately from ad spend) with project-based engagements (brand strategy RM 25,000–RM 80,000, website builds RM 60,000–RM 200,000). The agency positions its core differentiation around solving the 'Four-Agency Trap' by running all channels from a single brief so brand, content, performance, SEO, and web compound rather than compete. In 2023–2024 Oblique layered on three free marketing tools — the Brand Strength Quiz, the Breakeven ROAS Calculator, and the AI Visibility Checker — which function simultaneously as thought-leadership assets and inbound lead magnets. Distribution is entirely direct-to-founder, with no resellers or marketplace presence; new business is sourced through organic search, content marketing, social proof from the client roster, and the free tools.

Technically the agency's AI capability is concentrated in its GEO service line, which audits and optimises brand visibility across ChatGPT, Google Gemini, Claude, Perplexity, and Google AI Overviews. The proprietary AI Visibility Checker runs 25 real buyer-intent prompts across major AI engines and produces a GEO Health Score combining visibility, source credibility, sentiment, and ranking position benchmarked against industry averages and competitors. The agency has no disclosed proprietary technology platform beyond these tools and its three-phase engagement framework ('The Oblique Method'). Oblique operates as an independent, founder-led private limited company with no disclosed external funding, parent company, or institutional shareholders.

Name

Oblique

Legal name

Oblique Branding Sdn. Bhd.

Website

https://oblique.com.my

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Oblique is an integrated digital marketing agency in Kuala Lumpur running brand strategy, social media, performance marketing, SEO, GEO, and web design under one team. Founded in 2016, it serves 21+ active growth-stage Malaysian and Southeast Asian clients with named logos including Sunway, Yamaha, and Getha.

Ownership category

akta.pro rank

Product category

Integrated Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Creative Concepting & Campaign Development (BPAFAEAD), Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)

Keywords

• Integrated digital marketing
• Brand strategy services
• Performance media management
• Search engine optimisation
• Web design development

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Integrated Marketing Retainers (Recurring): Monthly retainer engagements covering one or more of the five disciplines (brand, social, performance, SEO, web). Clients can engage for a single service or the full integrated system. Retainers are the primary revenue model and are quoted separately for each discipline or as a bundled programme.
2. Website Design & Development (Project): One-off project fees for custom website builds, ranging from marketing sites (RM 60,000–200,000) to larger e-commerce or content-heavy builds (higher). Paid as project fees, not monthly retainers.
3. Brand Strategy & Identity (Project): One-off project fees for brand strategy and visual identity engagements, ranging from RM 25,000 to RM 80,000 depending on scope, competitiveness of category, and whether building from scratch or repositioning.
4. GEO Retainer: Monthly GEO (Generative Engine Optimisation) retainer, typically ranging from RM 10,000 to RM 30,000 per month depending on category competitiveness and content velocity. Most clients bundle GEO with SEO under one team since content production is shared.
5. Performance Media Management: Fees for managing paid campaigns across Meta, Google and TikTok, charged separately from ad spend (media budget billed directly to the client's card). Oblique typically works with brands spending RM 50,000+ per month in ad spend.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Oblique is an integrated digital marketing agency that delivers five disciplines — brand strategy & identity, social media marketing, performance marketing (Meta, Google, TikTok), SEO, Generative Engine Optimisation (GEO), and web design & development — under a single in-house team and one shared brief. Clients can engage for one discipline or the full integrated system; channels are connected so brand, content, performance, SEO/GEO, and web compound each other month over month. The agency primarily serves growth-stage Malaysian and Southeast Asian businesses through monthly retainers and project fees.

Product overview

Oblique is an integrated digital marketing agency offering a unified suite of five core services: Brand Strategy & Identity, Social Media Marketing, Performance Marketing (Meta/Google/TikTok Ads), SEO, GEO (Generative Engine Optimisation), and Web Design & Development. All services are delivered by one integrated team under a single brief, allowing channels to compound rather than operate in isolation. The agency also offers three free marketing tools: AI Visibility Checker (audits brand visibility across ChatGPT, Gemini and Claude), Breakeven ROAS Calculator (margin analysis for e-commerce brands), and Brand Strength Quiz (15-question brand assessment). GEO is a distinct service that optimizes brands for AI recommendation engines, while the free tools serve as lead generation and thought leadership assets.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Identity Brand positioning, messaging architecture, and visual identity system development. Defines who the brand is, who it is for, and what differentiates it from competitors, with outputs including positioning documents, messaging frameworks, and brand guidelines. Targeted at growth-stage Malaysian and regional brands.
• Social Media Marketing Social media strategy, video production, photography, and content management across Instagram, TikTok, Facebook and LinkedIn. Includes monthly content calendars, community management, and performance reporting for Malaysian and regional brands.
• Performance Marketing Paid media campaign management across Meta, Google and TikTok, including paid media strategy, ad creative production, campaign management, and revenue-focused reporting measured by ROAS, CPA, and LTV. Management fees are quoted separately from client ad spend.
• SEO (Search Engine Optimisation) Organic search growth through technical SEO, content and on-page optimisation, authority building, and local SEO. Includes keyword research, pillar and cluster content, Core Web Vitals optimisation, and monthly ranking-to-revenue reporting for Malaysian and regional brands.
• GEO (Generative Engine Optimisation) AI engine optimisation service that helps brands get recommended by ChatGPT, Perplexity, Claude and Google AI. Includes AI Visibility Audit, Citation-Ready Content production, Authority Building, and monthly citation tracking across generative engines for growth-stage Malaysian brands.
• Web Design & Development Conversion-focused website design and development covering UX and information architecture, visual design, development on Webflow, Next.js, Shopify, and WordPress, CMS setup, hosting, and ongoing site care with quarterly improvement cycles. Targeted at Malaysian and regional brands.
• AI Visibility Checker Free audit tool that checks how often ChatGPT, Gemini and Claude name a brand across 25 buyer-intent queries, producing an AI Visibility Score and GEO Health Score benchmarked against competitors. Used as both a client diagnostic and a lead-generation asset for prospective Malaysian clients.
• Breakeven ROAS & Margin Calculator Free browser-based calculator that computes gross margin, breakeven ROAS, and maximum cost per purchase for Malaysian e-commerce brands, helping determine whether advertising is financially viable based on product margins. Functions as both a utility and a lead magnet.
• Brand Strength Quiz Free 15-question assessment evaluating brand strength across five pillars, delivering a scored assessment with breakdown of weakest areas and prioritized recommendations for improvement. Functions as both a client diagnostic tool and a lead-generation asset.

Quantifiable outcome

• RM 30M generated for a D2C retail & e-commerce client in four months
• +13 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature4 records

Scale indicators8 records

Recent moves6 records

Broad incumbents

• Naga DDB Tribal: Malaysian creative and digital agency within the DDB network, offering brand, advertising and digital services. Comparable in Malaysia creative/digital space but with broader holding-company backing and more legacy orientation.
• Reprise Digital: Global performance marketing and digital media agency under IPG. Comparable to Oblique's performance marketing and SEO capabilities, but operating globally with enterprise holding-company scale.
• WebFX: US-based full-service digital marketing agency offering SEO, web design, content and performance marketing. Comparable in integrated digital marketing offering, though at significantly larger scale and in a different geography.
• ADA (ADA Asia): Large Southeast Asia-based digital marketing and data platform serving enterprise brands across multiple markets. Comparable to Oblique in integrated digital services but with meaningfully larger scale and broader regional footprint.

Direct peers

• Kingdom Digital: Malaysian digital agency providing social media, content, performance and digital strategy to regional brands. Direct competitor in the integrated digital marketing category with overlapping Southeast Asia client base.
• Lion & Lion: APAC digital agency with Malaysia presence offering performance, social, content and data-driven marketing. Comparable to Oblique in its integrated digital offering and regional brand targeting.
• Hashmeta: Singapore- and Malaysia-based digital marketing agency offering SEO, performance, social and influencer marketing. Comparable to Oblique in discipline mix and SEA target market, with early GEO/AI-related offerings.
• Entropia Group: Malaysian-headquartered integrated marketing and communications agency offering brand strategy, performance, content and digital services. Closely comparable to Oblique's full-service integrated model and similar Malaysia/SEA geography.

Regional players

• Involve Asia: Kuala Lumpur-based digital marketing and performance advertising platform serving brands across Southeast Asia. Comparable to Oblique in its Malaysia-rooted, multi-channel digital marketing focus, though more centred on affiliate and performance networks.
• ClickView Digital: Southeast Asia-focused digital marketing agency with regional brand clients. Comparable to Oblique in integrated digital service mix and regional scope, though smaller in headcount and Malaysia presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/oblique-branding
• Instagraminstagram.com/oblique.my
• TikToktiktok.com/@oblique.my

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oblique