What Mazda Kuroba Motor does

Kuroba Motor is an authorized Mazda dealership operating two physical showrooms in the Madrid region of Spain — in Leganés (Ciudad del Automóvil business park) and Majadahonda — under the Das WeltAuto certified pre-owned vehicle program administered by Grupo Cars. The company's primary commercial platform is an online used-vehicle catalog at ocasion.kurobamotor.com, listing 153 pre-owned vehicles across approximately 22 brands, with Mazda accounting for 84 units and the remainder drawn from Hyundai, Kia, MG, Xpeng, LIVAN, and other OEMs. Vehicles are sold with vehicle-level detail pages, transparent pricing, savings comparisons versus new-vehicle PVP, and integrated financing through Volkswagen Finance SA EFC (primary) and Santander Consumer Finance (secondary), with financed-price discounts of 2–31% and example monthly payments starting from €373.82/month. Certified pre-owned vehicles undergo a stated 250-plus-point quality inspection, and the dealership supports vehicle trade-in, after-sales workshop services (paint and mechanical), and express home delivery.

The business model is a traditional one-time-sale retail dealership revenue model with no subscription, SaaS, or recurring software revenue streams. Customers are individual consumers and families in the Madrid metropolitan area seeking certified used vehicles with warranty, transparent pricing, and financing flexibility. The customer acquisition motion is primarily field/retail — physical showroom visits, phone inquiries, and the SEO-indexed online catalog — with supporting social sharing on Facebook and Twitter. Supporting services include an online vehicle valuation/purchase program ('Vender mi coche'), a financial simulator, and search-alert functionality. The company is privately held with no disclosed institutional ownership, parent entity, or funding history, and operates with a lean headcount of approximately 7 employees across two locations.

Name

Mazda Kuroba Motor

Legal name

Kuroba Motor

Website

https://ocasion.kurobamotor.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kuroba Motor is an authorized Mazda dealership in Madrid, Spain, operating two showrooms (Leganés and Majadahonda) and an online catalog selling 153 certified pre-owned vehicles across multiple brands to individual consumers in the Community of Madrid region.

Ownership category

akta.pro rank

Headquarters

HQ city

Leganés

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Used vehicle sales: Primary revenue is generated through the sale of certified pre-owned vehicles (both Mazda and other brands including Hyundai, Kia, MG, Xpeng, LIVAN, and others) at listed prices. Vehicles are sold with optional financing through Volkswagen Finance SA EFC.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Kuroba Motor operates as an official Mazda dealership in Leganés and Majadahonda, Madrid, selling certified pre-owned vehicles from Mazda and other brands (Hyundai, Kia, MG, Xpeng, LIVAN, etc.) through two physical showrooms and an online catalog at ocasion.kurobamotor.com. The business offers vehicle financing through Volkswagen Finance SA EFC and Santander, vehicle trade-in/buy-back services, in-house workshop services (paint and mechanical), and express home delivery for purchased vehicles.

Product overview

Kuroba Motor is an official Mazda dealership operating as Grupo Cars - Plataforma VO () under the Das WeltAuto certified pre-owned vehicle program. The company offers a platform for selling used vehicles from multiple brands (primarily Mazda, plus Hyundai, Kia, MG, Xpeng, LIVAN, and others) with integrated financing services through Volkswagen Finance and Santander. The core product is the pre-owned vehicle sales platform, complemented by vehicle financing, car purchase/valuation services, and financial simulation tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Certified Pre-Owned Vehicle Sales Sale of certified pre-owned vehicles across multiple brands (Mazda, Hyundai, Kia, MG, Xpeng, LIVAN, Audi, BMW, Citroen, etc.) through online catalog and physical showrooms in the Madrid region. Vehicles are certified under the Das WeltAuto program with over 250 inspection points and warranty coverage.
• Vehicle Financing Services Installment financing for used vehicle purchases offered through partnerships with Volkswagen Finance SA EFC and Santander Consumer Finance, with example monthly payments and financed price discounts available on vehicle listings.
• Vehicle Trade-In and Purchase Service Online vehicle valuation and trade-in service allowing customers to sell their used vehicles to the dealership, with free assessment and competitive offers.
• AftermSales Workshop Services In-house workshop services including paint and mechanical repair, with appointment booking available through the dealership website.

Quantifiable outcome

• Vehicles pass over 250-point quality certification inspection

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Das WeltAutocoreChannel Partner/ Reseller/ DistributorDas WeltAuto is the certified pre-owned vehicle program operated by Grupo Cars. Kuroba Motor's online platform is branded as 'Das WeltAuto,' indicating membership in this network that provides standardized certification, warranty, and quality assurance for used vehicles.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Coches.com: Leading Spanish online used-car marketplace connecting individual and dealer inventory with buyers. Competes for the same Madrid-region used-car demand as Kuroba Motor.
• Autohero (Spain): Pan-European online used-car retailer (backed by AUTO1 Group) operating in Spain. Sells certified pre-owned multi-brand inventory with home delivery and financing, overlapping directly with Kuroba Motor's online and physical retail offering.
• Grupo Cars: Parent/affiliate network explicitly identified in Kuroba Motor's data as the operator of the Das WeltAuto certified pre-owned platform. Grupo Cars operates multiple dealer locations across Spain, sharing the same CPO program, branding, and certification standards as Kuroba Motor.
• CarNext (LeasePlan): Used-car retail brand of LeasePlan operating across Europe including Spain. Sells certified ex-lease multi-brand inventory online and through showrooms, directly comparable to Kuroba Motor's certified pre-owned model.
• Flexicar: Spanish used-car retailer offering certified multi-brand pre-owned vehicles with online configurator, financing, and home delivery — overlapping closely with Kuroba Motor's omnichannel model.
• Drivus: Spanish used-car supermarket chain offering multi-brand certified pre-owned vehicles with online catalog and physical showrooms, directly competing with Kuroba Motor's model in Spain.
• AutoScout24 (Spain): Pan-European online used-car marketplace with a strong Spain presence. Provides listing infrastructure that competes with Kuroba Motor's own online catalog for buyer attention.

Emerging players

• Wallapop: Spain's leading C2C marketplace with a significant used-vehicle vertical. Competes with Kuroba Motor for private-party used-car transactions in the Madrid region and increasingly adds dealer inventory.

Broad incumbents

• Concesur: Multi-brand automotive dealer group operating in Spain with multiple franchises. Broader incumbent serving overlapping customer segments and competitive landscape in Spanish used and new vehicle retail.
• Ibericar: Multi-brand Spanish automotive dealer group with showrooms across Spain. Larger-scale incumbent with overlapping inventory and financing capabilities, particularly relevant for sourcing and competitive context.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/mazda-kuroba-motor

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mazda Kuroba Motor