Ochsner Fitness Center

What Ochsner Fitness Center does

Ochsner Fitness Center operates four fitness facilities in the New Orleans metropolitan area, anchored by a 170,000-square-foot flagship in Harahan, supplemented by Heritage Plaza in Metairie (20,000 sq ft), a Downtown New Orleans location in the Hancock Whitney Building (16,000+ sq ft), and the Elmwood Gymnastics Academy (18,000 sq ft). The company is structured as a not-for-profit Louisiana corporation and a service of Ochsner Health System, positioning it as a medical-fitness provider. Membership is open to the broader community regardless of any Ochsner physician relationship, and individual, family, senior, and corporate tiers are offered, with a $10 monthly food-and-beverage minimum applied to all memberships. Two of the four locations (Harahan and Heritage Plaza) operate 24 hours.

The core product surface spans cardio and strength facilities (Precor, Technogym, Hammer Strength, Keiser equipment), a 55-bike Precor Ride Lab spin studio with performance telemetry and a 10-foot LED display, over 150 weekly group exercise classes, six indoor/outdoor pools with 20 lap lanes, three-plus racquetball courts, Pilates Lab reformer sessions booked through MindBody, and Elmwood Sharks/Masters aquatics programs. Technology platforms include the proprietary FITT Lab mobile app for reservations, swim-lane bookings, Ride Lab bike reservations, and 90+ on-demand fitness and meditation videos, plus InBody assessment integration for nutrition services. The Eat Fit program extends the brand into a regional nutrition-certification ecosystem with 600+ restaurant partners across six Louisiana sub-regions, complemented by the on-site FUEL Café + Market and Eat Fit Grab & Geaux prepared meals. Childcare is delivered through the 17,000 sq ft Kidsports facility; gymnastics is operated through Elmwood Gymnastics Academy.

Revenue mechanics combine recurring membership dues with diversified fee-based services: personal training (one-on-one, partner, group, express), gymnastics classes ($90/month plus $50 annual registration), swim lessons ($60-$175 per session for members), massage therapy, Pilates Lab, corporate wellness programming (Virgin HealthMiles integration, biometric screenings, on-site lectures), and café/market transactions. Distribution relies on in-club membership sales, corporate outreach, the FITT Lab and MindBody apps, and brand visibility through sponsorships of the New Orleans Saints, Pelicans, and Zephyrs. The company maintains affiliations with IHRSA and the Medical Fitness Association, reinforcing its medical-fitness positioning.

Name

Ochsner Fitness Center

Legal name

Ochsner Fitness Center

Website

https://ochsnerfitness.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ochsner Fitness Center is a non-profit, multi-location fitness operator in the New Orleans metropolitan area, serving individual consumers, families, and corporate clients through four facilities anchored by a 170,000-square-foot flagship integrated with Ochsner Health System.

Ownership category

akta.pro rank

Product category

Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Medical fitness services
• Health club memberships
• Personal training programs
• Group fitness classes
• Aquatics programs

Headquarters

HQ city

Harahan

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Monthly recurring membership fees providing access to fitness facilities. Multiple membership tiers including individual, family, corporate, and senior memberships. A food and beverage minimum of $10 monthly applies to all memberships, with members who don't spend this amount being charged the difference.
2. Personal Training Services: One-on-one personal training sessions, partner training, group training (2-6 members), and 30-minute express training. Volume discounts available for package purchases. Trainers are certified by ACSM, NSCA, NASM, ACE with exercise physiology degrees.
3. Gymnastics Programs: Elmwood Gymnastics Academy charges $90 per month for one class per week plus a $50 annual registration fee. Programs include preschool, artistic gymnastics, tumbling, trampoline, and competitive team options.
4. Massage Therapy: Licensed massage therapist services offering various massage modalities. Sessions require advance booking and include health questionnaire for first-time clients.
5. FUEL Café + Market: On-site café and market generating revenue from smoothies, nutritional supplements, grab-and-go snacks and meals, and Eat Fit Grab & Geaux prepared meals. Open to members and non-members.
6. Childcare Services: Childcare included in membership for up to two hours daily. Additional childcare available at nominal fees per child. Non-members pay $5/hour with 2-hour daily limit.
7. Swim Lessons and Teams: Group and private swim lessons for children and adults. Elmwood Sharks competitive swim team and Masters adult swim team. Youth lessons range from $140-175 per session for members.
8. Corporate Wellness Programs: Corporate wellness services including fitness center discounts, Virgin HealthMiles integration, on-site preventative lectures, biometric screenings, and company-specific fitness challenges.
9. Pilates Lab Classes: Fee-based Group Reformer, Reformer+, and beginner Pilates sessions booked through MindBody app. Private and semi-private sessions also available.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Ochsner Fitness Center operates four fitness facilities in the New Orleans area, including a 170,000-square-foot flagship campus in Harahan, offering cardio and strength equipment, 150+ weekly group fitness classes, personal training, aquatics, Pilates, racquetball, pickleball, gymnastics, and childcare services. It is operated as a service of Ochsner Health System and integrates clinical health expertise with traditional fitness programming, alongside ancillary offerings such as a FUEL Café+Market and nutrition services.

Product overview

Ochsner Fitness Center is a multi-location fitness and wellness operation with four facilities in the New Orleans area (Harahan, Heritage Plaza, Downtown, and Elmwood Gymnastics Academy). The core offering is access to fitness facilities featuring Precor and Technogym equipment, group exercise classes (150+ per week), aquatics (20 lap lanes, multiple pools), and comprehensive childcare services. The product portfolio includes the proprietary FITT Lab mobile app for reservations and virtual workouts, FUEL Café+Market for nutrition and prepared meals, Personal Training with certified fitness professionals, Pilates Lab reformer studio, Nutrition Services with registered dietitians, Massage Therapy, and specialty programs including Elmwood Gymnastics Academy, Elmwood Sharks competitive swim team, and racquetball/pickleball. The Harahan flagship (170,000 sq ft) serves as the main campus with specialized satellite locations for corporate, family, and adult-only fitness segments.

Differentiator

Problem solved

Functional benefit

Brands

• FUEL Café+Market: A cafe and market inside Ochsner Fitness Center Harahan offering smoothies, nutritional supplements, grab-and-go snacks and meals, including Eat Fit Grab & Geaux prepared meals.
• Elmwood Gymnastics Academy
• Kidsports
• Elmwood Sharks

Products and services

• Ochsner Fitness Center Harahan (Main Campus) 170,000-square-foot flagship fitness facility in Harahan offering cardio and strength equipment, group classes, personal training, Aquatics Center, Pilates Lab, racquetball and pickleball courts, Kidsports, and FUEL Café+Market for members and the community.
• Ochsner Fitness Center Downtown Downtown New Orleans fitness facility offering cardio, strength, group fitness, and personal training services for urban members.
• Ochsner Fitness Center Heritage Plaza Metairie-based fitness facility at Heritage Plaza offering cardio, strength, group fitness, and personal training for members in the Jefferson Parish market.
• Elmwood Gymnastics Academy Dedicated gymnastics facility offering structured gymnastics instruction for children and youth, operating as part of the Ochsner Fitness Center network.
• Personal Training One-on-one and small-group personal training services delivered by certified trainers to members seeking individualized exercise programming.
• Group Fitness Classes 150+ weekly group fitness classes across the network, including cycling, yoga, Pilates, dance, and other formats offered to members and drop-in participants.
• Aquatics Programs Swimming lessons and aquatic programming for children, youth, and adults at the on-site Aquatics Center, including Learn-to-Swim and lap swim.
• Kidsports Childcare On-site childcare and youth sports programming provided for members while they work out, supporting family memberships.
• Pilates Lab Specialized Pilates training studio offering equipment-based Pilates sessions and instruction to members.
• Racquetball and Pickleball Courts On-site racquetball and pickleball court access for members and guests at the Harahan main campus.
• Nutrition Services Nutrition counseling services provided by registered dietitians supporting members with personalized nutrition plans and guidance.
• Massage Therapy Therapeutic massage services delivered to members as a paid wellness add-on to memberships.
• FUEL Café+Market On-site healthy-eating café and small market serving food, beverages, and grab-and-go items to members and the community.
• FITT Lab App Proprietary mobile application for browsing and booking classes, programs, and personal training sessions across Ochsner Fitness Center locations.
• Performance IQ Assessments Performance IQ software-driven fitness assessments that evaluate members' fitness baselines and progress to inform training programming.
• Ochsner Elevate Corporate Wellness Corporate wellness program offering employer-sponsored fitness and wellness services to regional businesses through Ochsner Fitness Center facilities.

Quantifiable outcome

• Over 150 group exercise classes per week at Harahan location
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• New Orleans SaintscoreGTM or Marketing PartnerOchsner Fitness Center is a proud sponsor of the New Orleans Saints. The professional football team uses OFC as their preferred fitness center.
• New Orleans PelicanscoreGTM or Marketing PartnerOfficial sponsor of the NBA's New Orleans Pelicans. Team uses OFC facilities for player fitness and conditioning.
• New Orleans ZephyrsminorGTM or Marketing PartnerSponsor of the New Orleans Zephyrs minor league baseball team.
• International Health, Racquet & Sportsclub Association (IHRSA)coreStrategic or Co-development PartnerOchsner Fitness Center is a member of IHRSA, the premier international trade association for the health and fitness industry.
• Medical Fitness Association (MFA)coreStrategic or Co-development PartnerMember of the Medical Fitness Association, which provides standards and best practices for medical fitness facilities.
• Louisiana Racquetball AssociationminorStrategic or Co-development PartnerMember of the Louisiana Racquetball Association. OFC Harahan is the only club in Louisiana that serves as a stop on the United States Racquetball Association Professional Tour.
• Ochsner Health SystemcoreStrategic or Co-development PartnerOchsner Fitness Center is a service of Ochsner Health System, a non-profit Louisiana healthcare corporation. Medical fitness integration provides healthcare credibility and referral potential.
• PrecorcoreTechnology or IntegrationPrecor cardiovascular equipment with wireless connectivity and interactive features installed in the cardio theater renovation. Precor Ride Lab bikes with performance tracking technology for the spin studio.
• Technogym, Hammer Strength, KeisercoreTechnology or IntegrationHeritage Plaza features complete lines of Technogym, Hammer Strength, and Keiser equipment for strength training.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Houston Methodist Wellness Center: Hospital-affiliated fitness center with medical integration, wellness programming, and rehabilitation services. Closest functional analogue to OFC's medical fitness positioning within a non-profit health system.
• YMCA of Greater New Orleans: Community-based fitness with broad programming (aquatics, youth sports, childcare) and a healthcare integration ethos. Operates in the same New Orleans metro with similar family-oriented, multi-demographic appeal at a lower price point.

Emerging players

• Orangetheory Fitness: Boutique group fitness franchise with heart-rate-monitored interval training. Competes with OFC's Ride Lab and group fitness classes for the same time-pressed adult consumer with technology-driven engagement.
• Club Pilates: Boutique Pilates studio chain with reformer-based group classes. Directly comparable to OFC's Pilates Lab offering in instructor-led Reformer Pilates, though much smaller in scope and free-weight/amenity breadth.

Broad incumbents

• LA Fitness: Multi-location fitness chain offering pools, group classes, racquetball, and childcare. Closest large-chain parallel to OFC's broad amenity model and family membership tiers.
• Gold's Gym: Established fitness chain with broad programming, group classes, and personal training. Comparable to OFC's full-service family fitness model with multi-tier membership offerings.
• 24 Hour Fitness: Multi-location fitness chain offering 24-hour access at two locations. Mirrors OFC's 24-hour Harahan and Heritage Plaza access and serves the same urban professional segment in the Downtown facility.
• Equinox: Premium fitness brand with high-end amenities, group classes, and corporate wellness programs. Comparable to OFC's premium positioning and Eat Fit-grade nutrition content ecosystem.
• Life Time Fitness: Large premium multi-amenity fitness club chain with comparable breadth (pools, group fitness, childcare, F&B, spa). Competitor archetype for OFC's medical-fitness-plus-resort positioning at national scale.
• Crunch Fitness: Multi-tier fitness chain ranging from value to premium offerings. Comparable to OFC's tiered membership structure (individual, family, corporate, senior) and broad group fitness programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ochsner-fitness-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ochsner Fitness Center