Aspen Ridge Counseling Center
Aspen Ridge Counseling Center is a privately held outpatient mental health practice operating five clinics across Northern Utah, providing individual, couples, family, child/adolescent, and group therapy via in-person and statewide telehealth to insured, Medicaid, and self-pay clients.
- Company typePrivate
- Founded2000
- HeadquartersMagna, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Aspen Ridge Counseling Center does
Aspen Ridge Counseling Center is an outpatient mental health counseling practice operating as Aspen Ridge Counseling, LLC, a privately held Utah LLC. The practice delivers individual therapy for adults, children and adolescent counseling, couples therapy, family therapy, and group therapy through five physical clinic locations across Northern Utah (Magna, Tooele, Bountiful/North Salt Lake, West Jordan, and Taylorsville), plus statewide telehealth appointments. Clinical staff of approximately 31 therapists deliver care using evidence-based modalities including CBT, DBT, EMDR, TF-CBT, IFS, and the Gottman Method, supported by an EMR system used for mental health assessments, treatment plans, progress notes, and discharge summaries.
The practice generates revenue on a per-session basis through three streams: insurance reimbursement from major commercial carriers (Blue Cross Blue Shield, Aetna, United Healthcare, Humana, Select Health, GEHA, EMI, DMBA, PEHP) and Optum Medicaid in Salt Lake and Tooele Counties; self-pay sessions at undisclosed rates; and income-based sliding scale fees for uninsured clients. Payment is collected at time of service, and patient responsibility is determined via insurance benefit verification prior to the first appointment. The customer base is exclusively individual consumers seeking mental health care across age groups and life stages, with no disclosed enterprise or institutional contracts.
Go-to-market is sales-led and distributed across direct-to-consumer channels: a website with online appointment requests, a wellness blog producing mental health educational content, organic social presence on Facebook and Instagram, email newsletter capture, and SEO-optimized service and location pages. Patient acquisition is supplemented by a structured referral workflow for healthcare providers and community organizations. The practice operates with no app, no public API, no disclosed AI/ML capabilities, no institutional investors, no parent company, and no publicly disclosed revenue.
Aspen Ridge Counseling Center firmographics
Firmographics- Name
- Aspen Ridge Counseling Center
- Legal name
- Aspen Ridge Counseling, LLC
- Website
- https://aspenridgecounselingcenter.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Aspen Ridge Counseling Center is a privately held outpatient mental health practice operating five clinics across Northern Utah, providing individual, couples, family, child/adolescent, and group therapy via in-person and statewide telehealth to insured, Medicaid, and self-pay clients.
- Ownership category
- akta.pro rank
Aspen Ridge Counseling Center industry classification
Industry- Product category
- Mental Health Counseling Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Outpatient Mental Health & Counseling Clinics (HLAFABAC)
- akta.pro secondary industry
- Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)
Keywords
Where Aspen Ridge Counseling Center is headquartered
LocationHeadquarters
- HQ city
- Magna
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Aspen Ridge Counseling Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Therapy Session Fees: Revenue generated from individual therapy, couples therapy, family therapy, child/adolescent therapy, and group therapy sessions. Payment is due at time of service. The practice accepts insurance and completes benefit checks to determine patient responsibility.
- Insurance Reimbursement: Revenue from in-network insurance plans including Blue Cross Blue Shield, Aetna, United Healthcare, Humana, EMI, DMBA, PEHP, Select Health, GEHA, and others. Practice is an Optum Medicaid provider for Salt Lake and Tooele Counties.
- Self-Pay / Sliding Scale: Revenue from clients without insurance or out-of-network coverage. Sliding scale application available for discounted services. Self-pay rates available upon inquiry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per session | Standard therapy session with insurance |
| Subscription | Per session | Medicaid coverage |
| Unit Pricing | Per session | Sliding scale for uninsured |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Aspen Ridge Counseling Center product offering
Product offeringCore offering
Aspen Ridge Counseling Center is an outpatient mental health practice delivering individual therapy for adults, children and adolescents counseling, family therapy, couples therapy, and group therapy. Services are provided through in-person sessions at five clinic locations across northern Utah (Magna, Tooele, North Salt Lake/Bountiful, West Jordan, Taylorsville) and via statewide telehealth, with payment via insurance, Medicaid, and sliding-scale self-pay.
Product overview
Aspen Ridge Counseling Center is an outpatient mental health practice offering a unified set of therapy services. The core offering consists of five main service types: Individual Therapy for Adults, Children & Adolescents Counseling, Family Therapy, Couples Therapy, and Group Therapy. These services are delivered through two modalities: in-person sessions at five Utah locations (Magna, Tooele, Bountiful, North Salt Lake, West Jordan, and Taylorsville) and telehealth virtual appointments. The practice specializes in addressing depression, anxiety, behavioral challenges, academic difficulties, interpersonal conflicts, and substance misuse across all age groups.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Therapy for Adults One-on-one outpatient therapy sessions providing personalized support and guidance for adults addressing depression, anxiety, trauma, interpersonal conflicts, life transitions, and personal growth. Delivered in person at Aspen Ridge clinics or via telehealth.
- Children & Adolescents Counseling Specialized outpatient counseling services tailored to children and teenagers, addressing behavioral problems, academic struggles, emotional challenges, and family dynamics. Delivered in person at Aspen Ridge clinics or via telehealth.
- Family Therapy Outpatient therapy sessions involving the entire family to address relational dynamics, improve communication, and resolve conflicts affecting the family unit. Delivered in person at Aspen Ridge clinics or via telehealth.
- Couples Therapy Outpatient counseling sessions for partners focused on improving communication, resolving conflicts, strengthening relationships, and fostering healthier connections. Delivered by therapists certified in Prepare Enrich and the Gottman Method, in person or via telehealth.
- Group Therapy Supportive group sessions offering connection, healing, and growth where participants share experiences, learn coping strategies, and receive encouragement from others facing similar challenges.
- Telehealth Services Virtual therapy appointments delivered via video conferencing, providing remote access to mental health services for clients across Utah who prefer or require remote sessions.
- In-Office Appointments Traditional face-to-face therapy sessions conducted at Aspen Ridge's five physical office locations in northern Utah (Magna, Tooele, Bountiful, West Jordan, Taylorsville).
Companies that use Aspen Ridge Counseling Center
Customer profileSegments5 records
Ideal customer profiles3 records
Aspen Ridge Counseling Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Aspen Ridge Counseling Center partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Aspen Ridge Counseling Center competitors and assessment
Company assessmentBroad incumbents
- BetterHelp: Largest direct-to-consumer online therapy subscription platform. Operates as a national incumbent in outpatient mental health and is a primary alternative for Utah residents seeking therapy, particularly those willing to forgo in-person care for convenience and lower price points.
- LifeStance Health: Large, publicly traded outpatient mental health platform operating multi-specialty clinics (including therapy and psychiatry) across 30+ states. Aspen Ridge is a regional, single-state analogue that competes for the same therapist talent, payer contracts, and patient demand at a smaller scale.
- Acadia Healthcare: Public behavioral healthcare company operating psychiatric hospitals, residential treatment, and outpatient programs nationwide. While primarily inpatient/residential, its outpatient and partial-hospitalization segments overlap with Aspen Ridge's higher-acuity patient referrals.
Emerging players
- Grow Therapy: Therapist-friendly platform offering insurance billing, credentialing, and patient matching services to independent mental health providers. Competes with Aspen Ridge for therapist recruitment in Utah and across the U.S. via its insurance-panel infrastructure.
- Brightside Health: Online mental health provider offering therapy and psychiatry with insurance coverage, focusing on anxiety and depression. Operates as a national telehealth alternative that competes with Aspen Ridge's higher-acuity anxiety and depression caseload.
- Lyra Health: Mental health benefits platform serving employers and employees with therapy, coaching, and psychiatry services, including in-person options. Targets the same insurance/employer-funded therapy demand that Aspen Ridge accesses, particularly via employer-sponsored benefits.
- Headway: Marketplace platform that connects patients with in-network therapists and handles credentialing, billing, and insurance verification. Directly competes with Aspen Ridge for therapist supply (clinicians can choose between employment and Headway contractor models) and indirectly competes for patient acquisition through online booking.
Direct peers
- Two Chairs: Outpatient therapy practice group operating in-person clinics in select metros (including expansions in the Western U.S.) with a therapist matching model and evidence-based care focus. Closest direct competitor in terms of in-person clinic model and clinical-quality positioning.
- Talkspace: Online therapy platform providing individual, couples, and teen therapy via telehealth with insurance coverage. Targets the same patient segments (adults, couples, adolescents) and accepts similar insurance plans, making it a direct substitute particularly for Aspen Ridge's telehealth channel.
Regional players
- Embark Behavioral Health: Specialty mental health provider focusing on teens and young adults, with outpatient and residential programs across multiple states. Competes with Aspen Ridge for adolescent and family therapy referrals, particularly for higher-acuity teen cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Aspen Ridge Counseling Center social profiles
Digital presenceAspen Ridge Counseling Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aspen Ridge Counseling Center leadership team
Management profileNumber of profiles
Profiles1 record
Aspen Ridge Counseling Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aspen Ridge Counseling Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aspen Ridge Counseling Center
What does Aspen Ridge Counseling Center do?
Aspen Ridge Counseling Center is an outpatient mental health practice delivering individual therapy for adults, children and adolescents counseling, family therapy, couples therapy, and group therapy. Services are provided through in-person sessions at five clinic locations across northern Utah (Magna, Tooele, North Salt Lake/Bountiful, West Jordan, Taylorsville) and via statewide telehealth, with payment via insurance, Medicaid, and sliding-scale self-pay.
Is Aspen Ridge Counseling Center a public or private company?
Aspen Ridge Counseling Center is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aspen Ridge Counseling Center founded?
Aspen Ridge Counseling Center was founded in 2000. It employs 251 to 500 people.
Where is Aspen Ridge Counseling Center based?
Aspen Ridge Counseling Center is headquartered in Magna, United States, in the North America region.
How does Aspen Ridge Counseling Center make money?
Three revenue lines are on record. Therapy Session Fees are the primary driver. The others are insurance Reimbursement and self-Pay / Sliding Scale.
Who are Aspen Ridge Counseling Center's main competitors?
Broad incumbents on record are BetterHelp, LifeStance Health and Acadia Healthcare. Emerging players are Grow Therapy, Brightside Health, Lyra Health and Headway. Direct peers are Two Chairs and Talkspace. Embark Behavioral Health is listed as a regional player.
Does Aspen Ridge Counseling Center have an API?
No public API is recorded for Aspen Ridge Counseling Center.
What industry is Aspen Ridge Counseling Center in?
Aspen Ridge Counseling Center's product category is Mental Health Counseling Services. Its primary akta.pro industry code is HLAFABAC, Outpatient Mental Health & Counseling Clinics, with a secondary code of HLAFACAA, Outpatient Mental Health Clinics & Counseling Centers. Its NAICS code is 621420 and its SIC code is 8093.