Friend of a Friend
- Company typePrivate
- Founded2020
- HeadquartersNew York City, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Friend of a Friend firmographics
Firmographics- Name
- Friend of a Friend
- Legal name
- Friend of a Friend
- Website
- https://ofafriend.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Friend of a Friend is headquartered
LocationHeadquarters
- HQ city
- New York City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Friend of a Friend business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Professional Services: Collective of specialists providing art direction, branding, development, product design, product roadmapping, project planning, strategy, UX design, and web design services to partner brands. Revenue derived from client engagements and project-based work.
Go-to-market motion1 record
Friend of a Friend product offering
Product offeringCore offering
Friend of a Friend is a creative collective that partners with brands to curate, create, and launch innovative digital experiences. The firm delivers end-to-end e-commerce and web services—including Art Direction, Branding, Development, Product Design, Product Roadmapping, Project Planning, Strategy, UX Design, and Web Design—assembled into small, dedicated teams for each client engagement.
Product overview
Friend of a Friend is a service-based collective offering a unified suite of digital experience services rather than a software product. The company provides end-to-end capabilities spanning strategy, design, and development—specifically Art Direction, Branding, Development, Product Design, Product Roadmapping, Project Planning, Strategy, UX Design, and Web Design—all delivered through small, specialized teams for e-commerce and web projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Experience Services
Companies that use Friend of a Friend
Customer profileSegments1 record
Ideal customer profiles1 record
Friend of a Friend technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Friend of a Friend partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Friend of a Friend competitors and assessment
Company assessmentDirect peers
- Use All Five: Use All Five is a digital experience studio providing strategy, design, and development for brands and cultural institutions. It is a direct peer given its similar size, full-service digital offering, and brand-focused clientele.
- Instrument: Instrument is a digital experience agency offering strategy, design, and engineering for brand and commerce platforms. It is a direct peer given its parallel end-to-end service model targeting growth-stage and enterprise brands.
- Work & Co: Work & Co is a digital product studio that designs and builds end-to-end digital experiences for brands, including e-commerce and web platforms. It directly overlaps Friend of a Friend's strategy-through-launch service model and target brand customer base.
- Ueno: Ueno is a creative agency that combines design, branding, and development to deliver digital products and brand experiences. Its boutique, craft-driven model and full-stack service mix directly mirror Friend of a Friend's collective positioning.
- BASIC: BASIC is a digital agency that designs and develops brand websites, e-commerce experiences, and digital products. Its service mix and target customers closely match Friend of a Friend's boutique creative/tech collective model.
- Fantasy: Fantasy is a design and engineering studio that builds digital products and brand experiences. It is comparable to Friend of a Friend as a similarly sized boutique combining strategy, design, and development for brand clients.
Broad incumbents
- Huge: Huge is a large global digital agency providing strategy, design, and technology services across web, e-commerce, and brand experience. It competes with Friend of a Friend in the same digital experience category but operates at broader scale with a wider portfolio.
- R/GA: R/GA is a global digital agency spanning brand strategy, design, and technology for major brands. It overlaps with Friend of a Friend on end-to-end digital experience creation but as a much broader incumbent.
- Wieden+Kennedy: Wieden+Kennedy is a major independent creative agency with deep digital and brand experience capabilities. It overlaps with Friend of a Friend on brand strategy and digital execution but operates at significantly larger scale.
Emerging players
- Shopify Plus Partner Agencies: Shopify's partner ecosystem includes hundreds of boutique and mid-sized agencies delivering Shopify Plus builds, headless commerce, and storefront development. This network of certified partners is a partial competitor and ecosystem peer to Friend of a Friend's Shopify-centered e-commerce work.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Customer concentration
Friend of a Friend social profiles
Digital presenceFriend of a Friend financial estimates
Financial estimateRevenue estimate
Valuation estimate
Friend of a Friend leadership team
Management profileNumber of profiles
Friend of a Friend funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Friend of a Friend M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Friend of a Friend
What does Friend of a Friend do?
Friend of a Friend is a creative collective that partners with brands to curate, create, and launch innovative digital experiences. The firm delivers end-to-end e-commerce and web services—including Art Direction, Branding, Development, Product Design, Product Roadmapping, Project Planning, Strategy, UX Design, and Web Design—assembled into small, dedicated teams for each client engagement.
Is Friend of a Friend a public or private company?
Friend of a Friend is a private company. It is classified as unknown and is currently operating.
When was Friend of a Friend founded?
Friend of a Friend was founded in 2020. It employs 1 to 10 people.
Where is Friend of a Friend based?
Friend of a Friend is headquartered in New York City, United States, in the North America region.
How does Friend of a Friend make money?
One revenue line is on record: professional Services.
Who are Friend of a Friend's main competitors?
Direct peers on record are Use All Five, Instrument, Work & Co, Ueno, BASIC and Fantasy. Broad incumbents are Huge, R/GA and Wieden+Kennedy. Shopify Plus Partner Agencies is listed as an emerging player.
Does Friend of a Friend have an API?
No public API is recorded for Friend of a Friend.