What Office Choice does

Office Choice is an Australian office supplies and stationery retailer founded in 1993, headquartered in South Melbourne. The company distributes office products, stationery, furniture, technology accessories, cleaning supplies, workplace safety equipment, and kitchen/hospitality consumables to business offices, schools and educational institutions, industrial/warehouse operations, and individual consumers across Australia.

The company operates a hybrid distribution model combining a national e-commerce platform (officechoice.com.au) with a network of independently owned local stores. Its core technology is a standard e-commerce retail storefront with product categorization across more than ten categories, account-based pricing with GST-inclusive/exclusive toggles, and integration with brand partner catalogues (Avery, Brother, Logitech, Tork, Sorbent, Maxisafe, among others). The company also maintains printed and digital catalogues, email marketing, and local dealer-level marketing. No proprietary software products, APIs, or SDKs are disclosed.

Office Choice generates revenue through one-time product sales across wholesale and retail channels, mediated by its dealer network rather than through direct vertical retail. Customer acquisition is supported by the 'One Click Switch' account-transfer program and the 'Become a Dealer' recruitment program for new franchisees. The company is privately held with no disclosed parent, institutional investors, or funding history, and no revenue figures are publicly available.

Name

Office Choice

Legal name

Office Choice

Website

https://officechoice.com.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Office Choice is an Australian office supplies and stationery retailer founded in 1993 that distributes products to businesses, schools, and consumers through a national network of independently owned local stores and an e-commerce platform.

Ownership category

akta.pro rank

Product category

Office Supplies Retail

NAICS

Office Supplies and Stationery Retailers (45941)

SIC

Retail-Furniture Stores (5712), Computer & Office Equipment (3570)

akta.pro primary industry

General Office Supplies Retail (CRALABAA)

akta.pro secondary industries

Office Furniture & Workspace Accessories Retail (CRALABAE), Paper Products (Notebooks, Copy Paper, Envelopes) Retail (CRALABAC), Calendars, Planners & Organization Supplies Retail (CRALABAJ), Office & Desk Organization Retail (Desktop, File, Cable Trays) (CRAIAJAK)

Keywords

• Office supplies retail
• Stationery products
• Office furniture
• Workplace safety equipment
• Cleaning supplies wholesale

Headquarters

HQ city

South Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Revenue generated through the sale of office supplies, stationery, furniture, technology, cleaning, and workplace safety products. Products are sold to businesses, schools, and individuals through retail and wholesale channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Office Choice is an Australian retailer supplying office products, stationery, furniture, technology accessories, cleaning supplies, kitchen/catering items, warehouse and packaging materials, and workplace safety equipment. It sells through an e-commerce storefront at officechoice.com.au and a national network of independently owned local stores, offering its own Office Choice branded range alongside third-party brands such as Avery, Brother, Logitech, Fellowes, Staedtler, Tork, Sorbent, Maxisafe, Kensington, and Rapidline. The company also runs a 'One Click Switch' business account program and a 'Become a Dealer' recruitment program that invites operators to join its dealer network.

Product overview

Office Choice is an Australian office supplies and stationery retailer operating a comprehensive e-commerce platform offering a diverse portfolio of office products across multiple categories. The product range includes Filing Products, Furniture (chairs, signage, storage, whiteboards, office and outdoor furniture), Ink & Toner (inkjets, ribbons, toner), Office Stationery (pens, pencils, markers, tapes, adhesives, desk accessories, stamps, staplers), Paper & Books (business books, diaries, envelopes, labelling products), Printers & Office Machines (binding machines, calculators, laminators, shredders, POS systems), School Supplies (art supplies, early learning materials), Technology & Accessories (computer accessories, software, data storage, cables, chargers, docking stations, projectors, scanners), Warehouse & Packaging (bubble wrap, kraft paper, mailing supplies, packaging boxes), Kitchen & Catering (appliances, disposable kitchenware, food, beverages), Cleaning (bathroom accessories, cleaning chemicals, wipes, toilet paper, handwash), and Workplace Safety (body protection, ear/eye/head protection, first aid, gloves, fire safety, safety signs). The company also sells its own Office Choice branded products alongside third-party brands including Avery, Brother, Canon, Fellowes, Kensington, Logitech, Square, Staedtler, Tork, Sorbent, and Maxisafe safety equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Office Stationery Retail category covering pens, pencils, markers and highlighters, correction products, desk top accessories, hole punches, stamps, staplers, tapes and adhesives, scissors and cutters, clips and fasteners, batteries, clocks, notes and flags, I.D and security items, brochure holders, bags and compendiums, and rulers for everyday office and personal use.
• Paper, Post & Books Retail category offering copy paper (including Office Choice Premium Copy Paper A4 80gsm in reams of 500 and Double A copy paper), envelopes and post accessories (including DL self-seal white boxes of 500), labels and labelling machines, business books, diaries and calendars, pads, and books for offices and personal use.
• Furniture Retail category offering office chairs and accessories (including Buro Seating ergonomic chairs), signage, stools and ladders, storage furniture, whiteboards and memo boards, office furniture (including Rapidline workstations and K2 Office furniture), and outdoor furniture for workplace and commercial settings.
• Printers & Office Machines Retail category selling Brother multifunction laser printers (e.g., MFC-L2820DW), Dymo LabelManager Executive 640 CB label printers, shredders and laminators (Fellowes), binding machines and accessories, calculators and dictation, folding machines, guillotines and trimmers, and Point of Sale systems for office and small business environments.
• Technology & Accessories Retail category offering computer accessories, software and data storage (including Office Choice 32GB Rotating Drive USB 2.0), telephones and accessories, POS solutions (including Square payment solutions), projectors and screens, scanners, laptop bags and privacy screens, and cables, chargers and docking stations, with featured brands such as Logitech, Kensington, and Cygnett.
• Ink & Toner Retail category supplying inkjet cartridges, ribbons and film, and toner cartridges compatible with office printers for ongoing printing needs.
• Filing Products Retail category offering binders and folders, dividers, files, and filing and storage products for office document organisation, including Avery branded items.
• School Supplies Retail category providing art and craft supplies, books and pads, early learning materials, school furniture, and library supplies, including Office Choice exercise books and Staedtler and Posca writing and art products for schools, students, and parents.
• Warehouse & Packaging Retail category offering bubble wrap, honeycomb paper, kraft paper, lining paper, mailing envelopes, packaging boxes and mailing tubes, packing tape, pallet protection, satchels and mailing bags, and tools and accessories for shipping, warehousing, and logistics operations.
• Kitchen, Catering & Hospitality Supplies Retail category supplying kitchen appliances, disposable kitchenware, food and snacks, food packaging, gift hampers (Random Harvest Hampers), kitchen supplies, tea, coffee and beverages including Red Bull, and party supplies for office kitchens and hospitality settings.
• Cleaning Retail category offering bathroom accessories, bins and liners, cleaning chemicals, cleaning equipment, dishwashing products, dispensers, facial tissues, handwash and sanitisers, laundry products, paper hand towels, toilet paper (Tork T4 Premium, Livi Essentials, Sorbent Professional, Regal Eco Premium Recycled, Regal Executive), and wipes (Tork, Bibbulmun, Northfork) for offices, washrooms, and commercial facilities.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered minor.

• AveryminorOthersOffice Choice carries Avery branded products including labels, binders, and office organization products as part of their standard product assortment.
• BrotherminorOthersOffice Choice offers Brother products including printers, label makers, and multifunction devices as part of their technology product range.
• LogitechminorOthersOffice Choice stocks Logitech products including keyboards, mice, and computer accessories as featured brand partners.
• BibbulmunminorOthersOffice Choice carries Bibbulmun range of products including washroom and hygiene supplies, with dedicated brand pages for this supplier.
• Buro SeatingminorOthersOffice Choice features Buro Seating ergonomic chairs and furniture as a key brand partner in their furniture category.
• RapidlineminorOthersOffice Choice offers Rapidline office furniture and workstations, featured with dedicated EOFY promotions.
• Double A Copy PaperminorOthersOffice Choice stocks Double A copy paper products, featured as a key brand partner with dedicated homepage banner.
• StaedtlerminorOthersOffice Choice carries Staedtler writing instruments and art supplies as part of their stationery and school supplies range.
• FellowesminorOthersOffice Choice stocks Fellowes products including shredders, laminators, and ergonomic accessories as featured brand.
• TorkminorOthersOffice Choice offers Tork professional washroom and hygiene products including toilet paper, hand towels, and dispensers.
• Red BullminorOthersOffice Choice stocks Red Bull beverages as part of their kitchen, catering and hospitality supplies category.
• MaxisafeminorOthersOffice Choice carries Maxisafe workplace safety equipment including protective coveralls, gloves, and safety gear.
• SorbentminorOthersOffice Choice stocks Sorbent professional hygiene products including toilet paper, hand towels, and cleaning supplies.
• LiviminorOthersOffice Choice carries Livi commercial hygiene products including toilet paper, commercial wipes, and dispensers.
• RegalminorOthersOffice Choice stocks Regal commercial toilet tissue, dispensers, and recycled paper products as part of their cleaning range.
• CygnettminorOthersOffice Choice carries Cygnett technology accessories including charging stations and device accessories.
• PoscaminorOthersOffice Choice stocks Posca art markers and creative pens as part of their school supplies and art products.
• Random Harvest HampersminorOthersOffice Choice offers Random Harvest gift hampers as part of their corporate gifting and hospitality supplies.
• Vision ChartminorOthersOffice Choice carries Vision Chart educational and office chart products as part of their school supplies range.
• K2 OfficeminorOthersOffice Choice stocks K2 Office furniture products as part of their office and commercial furniture range.
• KensingtonminorOthersOffice Choice carries Kensington technology accessories including monitor arms, laptop bags, and ergonomic products.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Office Depot: Office Depot is a major North American office supplies and business services retailer with an omnichannel model. While not operating in Australia, it shares the same product categories, dealer/contract channel mix, and B2B/B2C split as Office Choice.
• Lyreco: Lyreco is a large European-headquartered global distributor of office supplies, workplace, and personal protection products with operations in Australia. It overlaps with Office Choice's B2B workplace supplies offering at the enterprise segment.
• Staples (US): Staples is one of the world's largest office supplies retailers, serving B2B and B2C customers across North America and globally. It is a useful global benchmark for the office supplies retail category in which Office Choice operates.
• Kmart (Wesfarmers): Kmart is an Australian mass-market discount retailer owned by Wesfarmers that stocks a meaningful range of low-cost stationery, office, and home organisation products. It overlaps with Office Choice on entry-level stationery and organisation categories.

Direct peers

• COS (Complete Office Supplies): COS is an Australian office supplies, stationery, and workplace products distributor serving businesses, government, and education. It directly competes with Office Choice in the B2B office supplies channel.
• Officeworks: Officeworks is the dominant Australian office supplies, stationery, furniture, and technology retailer, owned by ASX-listed Wesfarmers. It directly competes with Office Choice across the same B2B and B2C categories, with a much larger store network and broader assortment.
• Spicers: Spicers is an Australian office products, stationery, and janitorial wholesaler serving resellers and dealers. As a wholesale supplier to similar office supplies channels, it competes indirectly with Office Choice and could supply its dealer network.
• Winc Australia: Winc (formerly Staples Australia) is a major Australian B2B-focused office supplies, stationery, furniture, and workplace solutions provider serving enterprise, government, and education customers. It competes directly with Office Choice's B2B office supplies proposition.

Regional players

• Bunnings Warehouse: Bunnings, another Wesfarmers-owned Australian retailer, overlaps with Office Choice in workplace safety, cleaning, packaging, and consumables categories. While primarily a home improvement retailer, it competes for trade and business customer spend in adjacent categories.

Emerging players

• Amazon Business: Amazon Business is the B2B procurement arm of Amazon, selling office supplies, stationery, cleaning, and workplace products to Australian businesses. It competes with Office Choice on price, range, and delivery convenience, particularly for online procurement workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Office Choice