What Östersunds IK does

Östersunds Ishockeyklubb (ÖIK) is a Swedish non-profit ice hockey association (ideell förening) founded in 1965 and headquartered at Östersund Arena, Arenavägen 27, in Östersund, Jämtland. The club operates a complete hockey pathway for the Jämtland/Härjedalen region, from a free entry-level Jämtkraft Hockeyskola for children born 2018-2020, through age-group teams (U10-U17), junior programs (J18 Regional, J20 Regional), and a senior A-lag competing in Hockeyallsvenskan. A separate corporate entity, ÖIK Elithockey AB (established April 2023), manages elite-side A-team operations, sport management, marketing, and communications.

The organization's core technology stack consists of SportAdmin for member management, team administration, payments, and scheduling; Svenskhockey.tv for live streaming of youth and junior matches from cameras installed in both A-hallen and B-hallen at Östersund Arena; Microsoft Teams and Zoom for meetings; Google Forms for camp registration; and a Quickbutik webshop on Intersport's team platform for merchandise, with 3% cashback flowing back to the club on member-linked purchases.

Östersunds IK generates revenue through diversified streams: annual individual (400 SEK) and family (600 SEK) memberships, seasonal camps (summer 4,700 SEK, spring/autumn/Christmas 750-1,500 SEK, mini 2,600 SEK, open tryouts 200 SEK), match tickets and season tickets, sponsorship (Jämtkraft, Intersport, CCM Hockey, Engcon), the annual Sportlotten lottery, and the Folkspel JOYNA digital subscription lottery (160 SEK/month) launched in 2024. Customer segments span children ages 5-7 in entry-level hockey, youth and junior players ages 8-20 across competitive and recreational tracks (including girls' hockey), senior-team spectators and corporate hospitality clients, and adult recreational players (veterans, sponsor team). The club reported strong economic growth and solid finances for four consecutive years through 2024.

Name

Östersunds IK

Legal name

Östersunds Ishockeyklubb

Website

https://oik.ostersundik.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Östersunds Ishockeyklubb (ÖIK) is a Swedish non-profit ice hockey association in Östersund operating a complete pathway from free entry-level Hockeyskola (ages 5-7) through senior elite A-lag in Hockeyallsvenskan, serving youth, junior, senior, and recreational members in the Jämtland/Härjedalen region via memberships, camps, sponsorship, and streaming.

Ownership category

akta.pro rank

Product category

Amateur Ice Hockey Club Services

NAICS

Sports and Recreation Instruction (61162), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Ice Rinks & Winter Sports Facilities (MPAKAEAG), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Youth ice hockey
• Hockey club development
• Hockey training camps
• Junior hockey programs
• Amateur ice hockey

Headquarters

HQ city

Östersund

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Membership Fees: Individual membership at 400 SEK or family membership at 600 SEK per year, plus a 29 SEK (individual) or 39 SEK (family) administration fee. Members receive voting rights at general meetings and access to member offers.
2. Camp and Clinic Fees: Revenue from seasonal camps including Summer Hockey Camp (4,700 SEK), Goalie Camp (4,700 SEK), Mini Hockey Camp (2,600 SEK), Spring Camp (1,095 SEK), Autumn Camp (750-1,500 SEK), Christmas Camp (1,095 SEK), and open tryout/matchcamp (200 SEK).
3. Season Tickets and Ticket Sales: Revenue from season tickets (sittplats) and individual match tickets for A-laget matches, with standing room tickets also available. Sponsorship income from ATG hockeyettan matches.
4. Merchandise and Club Clothing: Online webshop (ostersundik-webshop.quickbutik.com) selling club-branded clothing through Intersport's team platform. Club receives 3% cashback on all purchases made through Intersport member accounts linked to ÖIK.
5. Sport Lottery (Sportlotten): Annual sport lottery where players sell 20 tickets each (families max 30), with cash prizes and sponsor prizes from Intersport, ICA Kvantum, Arenarestaurangen, and Cloud SPA. Sellers retain proceeds and receive an invoice.
6. JOYNA Digital Subscription Lottery: Folkspel digital subscription lottery (160 SEK/month) launched in 2024, sold through each player's unique webshop. Revenue supports new match kits, a youth coordinator, and increased team budgets without raising activity fees.
7. Sponsorship: Corporate sponsorship from Jämtkraft (main sponsor of Hockeyskola), Intersport, CCM Hockey, Engcon, and others. Sponsorship funds support operations, facilities, and programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Östersunds IK is a community-based ice hockey association in Östersund, Sweden that runs a complete player pathway from free introductory hockey (Jämtkraft Hockeyskola for ages 5-7) through age-group youth teams (U10-J20), junior teams, and an elite senior team (A-laget) competing in Hockeyallsvenskan. The club also sells seasonal training camps (summer, spring, autumn, Christmas, sportlov), specialized goaltender and mini camps, and merchandise, with elite operations housed in a wholly-owned subsidiary, ÖIK Elithockey AB.

Product overview

Östersunds IK operates as a multi-faceted ice hockey organization offering a comprehensive youth development pipeline and elite competitive team. The portfolio includes Jämtkraft Hockeyskola for early childhood development (ages 3-5), age-group youth teams spanning U9 through J20, and the senior A-laget professional team. The club supports player development year-round through seasonal hockey camps (Sommarhockeycamp, Vårcamp, Höstlovscamp, Sportlovscamp, Jullovscamp), specialized Goalie Camp, and Minihockeycamp for beginners. Operations are managed through Östersund Arena home facility and ÖIK Elithockey AB subsidiary for elite operations. The club utilizes SportAdmin for member management, Svenskhockey.tv for match streaming, and maintains partnerships with Intersport for merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• Jämtkraft Hockeyskola: Hockey school program for children born 2017-2020, offering introductory hockey training
• Jämtkraft Winter Classic
• Sommarhockeycamp
• Goalie Camp
• Minihockeycamp
• Markus Åkerblom Cup

Products and services

• Jämtkraft Hockeyskola

Quantifiable outcome

• For the fourth consecutive year (2024), Östersunds IK reported strong economic growth and solid finances
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Länsförsäkringar JämtlandminorStrategic or Co-development Partner · 27 February 2024Länsförsäkringar Jämtland co-sponsored the Sportlovscamp 2024 (6-7 March), making it free for all participants. The partnership demonstrates the club's ability to attract regional corporate support for youth programming.
• Folkspel (JOYNA)coreStrategic or Co-development Partner · 26 January 2024Östersunds IK participated in the launch of Folkspel's digital subscription lottery JOYNA in 2024. The subscription lottery (160 SEK/month) is sold through each player's unique webshop. Revenue targets include new match kits for all teams, a paid youth coordinator, and increased team budgets without raising activity fees. Folkspel has generated approximately 18 billion SEK for Swedish sports clubs since 1991.
• JämtkraftcoreStrategic or Co-development PartnerJämtkraft is the primary sponsor of the club's hockey school program (Jämtkraft Hockeyskola), which is offered free to children. The partnership enables the club to remove cost barriers for new participants and serves as the club's flagship youth recruitment initiative. Jämtkraft also sponsors the Jämtkraft Winter Classic youth event and Junior Winter Classic.
• IntersportcoreChannel Partner/ Reseller/ DistributorIntersport serves as the exclusive distributor for ÖIK-branded merchandise through a dedicated team webstore. The club's 3% cashback on all member purchases through Intersport member accounts creates a recurring revenue stream. Intersport also provides a sample collection for size verification at their Östersund store and donates to open house events (e.g., Bilbolaget provides fika for prova-på-dag).
• Svenskhockey.tvcoreTechnology or IntegrationSvenskhockey.tv provides live streaming infrastructure for matches at Östersund Arena (both A-hallen and B-hallen). The club receives 200 SEK per annual subscriber who designates ÖIK as their favorite club. All matches from U12 through J20 are broadcast, expanding the club's reach beyond the local region.
• ArenarestaurangenminorStrategic or Co-development PartnerArenarestaurangen operates the on-site restaurant at Östersund Arena, providing meals for camps, tournaments, and match-day catering. The restaurant manager (Emma Elfvendahl) handles parent duty buy-outs (friköp) and coordinates kiosk/safety volunteer assignments for home games.
• ICA Maxi ÖstersundminorGTM or Marketing PartnerICA Maxi provides complimentary match tickets to children who participate in open house events (prova-på-dag), converting trial participants into club members by incentivizing match attendance.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Others

• Svenskhockey.tv: Swedish hockey federation's streaming platform that broadcasts ÖIK matches and shares subscription revenue with the club. Relevant as a commercial partner and indirect benchmark for digital distribution of lower-tier Swedish hockey.

Direct peers

• Modo Hockey: Örnsköldsvik-based club with a strong youth academy feeding an elite team that has historically played in Hockeyallsvenskan/SHL. Comparable community-based identity and academy-driven model in a northern Swedish catchment.
• IF Björklöven: Umeå-based Swedish ice hockey club that also competes in Hockeyallsvenskan and runs a comparable youth-to-elite development pathway in a northern Swedish city. Highly comparable in scale, league positioning, and community-anchored operating model.
• Brynäs IF: Gävle-based traditional Swedish hockey club with a youth academy and senior team in Hockeyallsvenskan. Comparable in operating an ideell förening-style association with elite-team ambitions and a regional catchment.
• AIK Hockey: Stockholm-based club competing in Hockeyallsvenskan with a large youth program and a similar not-for-profit association structure. Comparable in operating a full pathway from youth to senior elite.
• Västerås Hockey: Västerås-based club competing in Hockeyallsvenskan with active youth development. Comparable in mid-sized-city, community-anchored hockey operations and recent second-tier positioning.
• Tingsryds AIF: Smaller Swedish hockey club competing in Hockeyallsvenskan with a youth development focus. Comparable in scale, league position, and reliance on community-driven operations.

Broad incumbents

• IF Malmö Redhawks: Malmö-based SHL club with a well-developed youth-to-pro pathway. Comparable in operating a full Swedish hockey pyramid, but at a larger scale and one tier above ÖIK.
• Luleå Hockey: Northern Swedish SHL club with a strong youth academy and proven track record of developing professional players. Comparable in northern Swedish catchment and academy-driven model, but at SHL scale.
• Skellefteå AIK: SHL club with one of Sweden's strongest youth academies and a small-city catchment model. Comparable in community-driven ice hockey operations in northern Sweden, though at a higher tier and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%C3%B6stersunds-ik

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Östersunds IK