Västerås IK
Västerås IK is a Swedish non-profit ice hockey association founded in 1913, running one of Sweden's largest youth-to-elite hockey programs with 800+ active players and a men's team in HockeyAllsvenskan, monetizing through season tickets, memberships, tiered corporate sponsorships, and a 145-company business network.
- Company typePrivate
- Founded1999
- HeadquartersVästerås, Sweden
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Västerås IK does
Västerås IK is a Swedish non-profit ice hockey association (ideell förening) headquartered at ABB Arena Nord in Västerås, Sweden. Originally founded in 1913 and operating its hockey program since 1939, the club runs one of Sweden's largest ice hockey associations with approximately 800 active players across 35 teams in 17 age groups, supported by 250 volunteer leaders and coaches, plus a women's team in Division 1 and a men's elite team competing in HockeyAllsvenskan, the second-highest Swedish hockey league. The club is steered by an elected board under chairman Caroline Moselius, with a commercial team led by a Commercial Manager, Sales Manager, and dedicated account staff, operating from a 56-person full-time headcount.
The business model is a multi-stream community sports monetization engine. Direct-to-consumer revenue comes from season tickets across five tiers (from Iron at 2,574 SEK to Gold at 5,250 SEK) sold through Tickster, three-tier memberships (Bas 400 SEK, Medium 1,000 SEK, Large 2,000 SEK), individual match tickets, and merchandise via the VIK web shop. Corporate revenue is structured as a six-tier partnership model ranging from Gulsvart Partner at >10,000 SEK to Huvudpartner at >750,000 SEK, supplemented by Club 2000 tiers (2,000-9,995 SEK), premium hospitality loges (8-30 persons at 14,000-50,000 SEK), and the VIK-verket business network (145 member companies at 35,000 SEK each). Additional revenue includes youth camps, Fantasy Camp, Training Camp, and corporate hockey experiences starting at 25,000 SEK.
The technology layer is intentionally light: Sportality powers team management and statistics, Tickster handles ticketing and season ticket administration, and a VIK mobile app (being replaced for 2026/27 with a new version planned by 2027/28) supports member and ticket holder engagement. The club's social sustainability platform, Ett Gulsvart Hjärta (A Yellow-Black Heart), runs values education with Stiftelsen Friends, conflict resolution with Rädda Barnen (Save the Children), the Återväxten youth attendance program (free admission for ages 0-17 with an adult), equipment lending, and Try Hockey outreach in partnership with Västerås Stad. The men's team has produced notable NHL alumni including Nicklas Lidström, Tommy Salo, and Mikael Backlund, which underpins regional brand strength.
Västerås IK firmographics
Firmographics- Name
- Västerås IK
- Legal name
- VÄSTERÅS ISHOCKEYKLUBB
- Website
- https://vik.se
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Västerås IK is a Swedish non-profit ice hockey association founded in 1913, running one of Sweden's largest youth-to-elite hockey programs with 800+ active players and a men's team in HockeyAllsvenskan, monetizing through season tickets, memberships, tiered corporate sponsorships, and a 145-company business network.
- Ownership category
- akta.pro rank
Västerås IK industry classification
Industry- Product category
- Professional Ice Hockey Club / Sports Entertainment
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI)
- akta.pro secondary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
Keywords
Where Västerås IK is headquartered
LocationHeadquarters
- HQ city
- Västerås
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Västerås IK business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Ticket Sales: Individual match tickets sold through Tickster platform and box office. Prices vary by section, match type, and opponent.
- Season Tickets: Season ticket packages (seriekort) providing access to all pre-season and regular season matches with discounts up to 55% compared to individual tickets. Multiple tiers from Gold (5,250 SEK) to Iron (2,574 SEK) for seats, and standing room options starting at 1,399 SEK.
- Memberships: Three-tier membership model: Bas (400 SEK/year), Medium (1,000 SEK/year), and Large (2,000 SEK/year). Revenue supports player budget and club operations.
- Corporate Sponsorship: Tiered partnership model: Huvudpartner (>750,000 SEK), Diamantpartner (>400,000 SEK), Guldpartner (>250,000 SEK), Silverpartner (>100,000 SEK), Bronspartner (>50,000 SEK), and Gulsvart Partner (>10,000 SEK). Includes exposure rights, hospitality access, and networking benefits.
- Hospitality and Events: Match hospitality including loges (8-30 persons at 14,000-40,000 SEK), Business Club (12,000 SEK), Coppersmiths Rinkside Bar (450 SEK/bilet), and custom event packages.
- VIK-verket Business Network: Corporate networking membership at 35,000 SEK offering access to lounge, match tickets, business meetings, and VIK golf tournament participation. Grown from 79 to 145 member companies in three years.
- Youth Camps and Hockey School: Summer hockey camps including Hockeyskoj (2,000 SEK), Västerås Hockey League (3,800 SEK), Tjejcamp (2,000 SEK), and Hockeyskola with subsidized fees through Salboheds partnership.
- Corporate Hockey Experiences: Company hockey events including ice time, equipment, referees, and officials starting at 25,000 SEK for up to 30 participants.
- VIK Shop: Web-based merchandise store at vik.partsverige.se selling official VIK merchandise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Gold seats: Premium seating with up to 55% discount vs individual tickets |
| Subscription | Annual | Silver seats: Mid-tier premium seating |
| Subscription | Annual | Bronze seats: Value-oriented seating |
| Subscription | Annual | Copper seats: Entry-level seating |
| Subscription | Annual | Iron seats: Budget seating option |
| Subscription | Annual | Standing room options for all ages |
| Subscription | Monthly | Premium membership with exclusive lounge access and name on seat |
| Subscription | Monthly | Mid-tier membership with perks |
| Subscription | Monthly | Basic membership for entry-level supporters |
| Subscription | Annual | Main partner tier with premium exposure |
| Subscription | Annual | Diamond partner with maximum exposure |
| Subscription | Annual | Gold partner tier |
| Subscription | Annual | Silver partner tier |
| Subscription | Annual | Bronze partner tier |
| Subscription | Annual | Entry-level partner tier |
| Subscription | Annual | Club 2000 base tier |
| Subscription | Annual | Club 2000 bronze tier |
| Subscription | Annual | Club 2000 silver tier |
| Subscription | Annual | Club 2000 gold tier |
| Subscription | Annual | Premium hospitality loge for 8 persons |
| Subscription | Annual | Large hospitality loge for 24 persons |
| Subscription | Event based | Private match hosting for 30 persons |
| Subscription | Annual | Adult hockey training program with VIPs |
| Subscription | Annual | Fitness training program with club trainers |
| Subscription | One time | Youth hockey camp for beginners |
| Subscription | One time | Youth hockey league camp |
| Subscription | One time | Girls hockey camp |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels11 records
Västerås IK product offering
Product offeringCore offering
Västerås IK operates a professional ice hockey club providing elite men's hockey in HockeyAllsvenskan, a women's team in Division 1, and a 35-team youth development program across 17 age groups. The club sells match tickets, season tickets, and tiered memberships to fans, while generating corporate revenue through tiered sponsorships, the VIK-verket business network, corporate suites, and hospitality at ABB Arena Nord. It also runs youth hockey schools, summer camps, adult Fantasy/Training Camps, and a merchandise e-commerce shop.
Product overview
Västerås IK is an ice hockey club with a multi-tiered product portfolio built around its core sport. The offering includes match attendance products (season tickets and memberships at Bas/Medium/Large tiers), youth development programs (Salboheds Hockeyskola, Cuper & Camper camps), adult fitness and networking products (Fantasy Camp, Training Camp, VIK-verket business network), and corporate hospitality (Business Club, corporate suites, food & beverage services). The club's CSR initiative 'Ett Gulsvart Hjärta' encompasses youth accessibility programs like Återväxten, equipment lending, and education partnerships. The portfolio is unified by the gulsvart (yellow-black) brand identity and anchored at ABB Arena Nord in Västerås.
Differentiator
Problem solved
Functional benefit
Brands
- Ett Gulsvart Hjärta: The club's social sustainability and CSR program launched in 2019, focusing on youth development, inclusivity, diversity, and value-based education for players, leaders, and parents.
- VIK-Verket
- Återväxten
- Salboheds Hockeyskola
- VIK-dagen
Products and services
- Season Tickets (Seriekort) Annual season ticket packages providing access to all preseason and regular season matches at ABB Arena Nord, with tiered seating from Guld (5,250 SEK) to Järn (2,574 SEK) and standing room from 1,399 SEK. Discounts up to 55% versus single-match tickets, with Klarna installment payment available.
- Membership (Medlemskap) Three-tier annual membership: Bas (400 SEK/year), Medium (1,000 SEK/year), and Large (2,000 SEK/year). Includes voting rights at the annual meeting and tiered perks including Gulsvart Lounge access and priority on season ticket renewal.
- Corporate Sponsorship Tiers Tiered corporate partnership packages: Huvudpartner (>750,000 SEK), Diamantpartner (>400,000 SEK), Guldpartner (>250,000 SEK), Silverpartner (>100,000 SEK), Bronspartner (>50,000 SEK), and Gulsvart Partner (>10,000 SEK). Includes brand exposure, hospitality, and networking benefits.
- VIK-verket Business Network Corporate business networking membership at 35,000 SEK providing access to lounge, match tickets, business meetings, and VIK golf tournament participation.
- Club 2000 Partner Program Tiered program offering tickets, branding, and networking access: Bas (2,000 SEK), Brons (3,995 SEK), Silver (6,995 SEK), and Guld (9,995 SEK).
- Corporate Suites (Loger) Premium hospitality suites including AVANS (8 persons, 15,000 SEK), ALFAGLAS (24 persons, 40,000 SEK), Vardagsrummet (10 persons, 14,000 SEK), and Mosaic Lounge (30 persons, 30,000 SEK), with buffet dining and exclusive arena views.
- Business Club Corporate hospitality membership (12,000 SEK) with buffet dining before each home match, access to pre-match talks with team representatives, and bar access during intermissions.
- Corporate Hockey (Företagshockey) Corporate team-building package from 25,000 SEK offering ice time, full equipment rental, referees, and custom match events for company groups of up to 30 participants.
- Salboheds Hockeyskola (Hockey School) Beginner hockey school program for children born 2020 or earlier, teaching skating and hockey basics through play. First four weekends are free trial, followed by subsidized membership with Salboheds partnership.
- Youth Hockey Camps (Cuper & Camper) Summer youth hockey camps: Hockeyskoj (2,000 SEK, 3-day for players born 2017-2019), Västerås Hockey League (3,800 SEK, 5-day for players born 2015-2017), and Tjejcamp (2,000 SEK, 3-day for girls born 2014-2019), each with ice sessions, lunch, snacks, and t-shirt.
- Fantasy Camp Adult hockey experience program (15,000 SEK) offering 30+ ice sessions with former VIK player appearances, Warrior training clothes, equipment lending, Intersport discount, and networking matches against other business networks.
- Training Camp Fitness training program (10,000 SEK) in partnership with BBros Fit and William Lindgren, offering bi-weekly group training, personal training plans, 20+ group sessions, and 10 individual programs.
- VIK Shop (Merchandise) Online merchandise store at vik.partsverige.se selling official VIK merchandise, apparel, and accessories.
Quantifiable outcome
- 3,200+ average attendance per home match in Hockeyallsvenskan
- +2 more outcomes
Companies that use Västerås IK
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles5 records
Västerås IK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Västerås IK partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core and minor.
- Stiftelsen FriendscorePartnership since 2019 for values education and safe environment programs. Includes annual mentor training for male and female players, parent education, leader training, and safety/trust surveys. Part of the Ett Gulsvart Hjärta CSR initiative.
- Rädda Barnen (Save the Children)corePartnership on 'High Five' project for conflict resolution and intervention when problems occur. Part of the safety and well-being framework for youth.
- SalbohedscoreMain partner of Salboheds Hockeyskola (Hockey School). Subsidizes the entire player fee for both girls and boys, making it free after initial 4 free trial weekends. Includes long-term support for the hockey school program.
- Hitachi EnergycorePartner for Flickdagar (Girl Days) - events to recruit more girls to hockey. Hitachi Energy sponsors the girl recruitment initiative with themed days for different age groups.
- Corem / KlövernminorPartner to Återväxten (Youth Ticket Program) supporting free youth attendance at matches.
- MimerminorPartner to Återväxten supporting youth ticket program.
- NordeaminorPartner to Återväxten supporting youth ticket program.
- SEBminorPartner to Återväxten supporting youth ticket program.
- ABBcoreDiamond partner providing arena naming rights (ABB Arena Nord) and significant sponsorship support.
- LF InvestcoreMain partner since 2016. Part of Stå upp för Gulsvart campaign that raised 3.5 million SEK to stabilize finances. Parent company of Harry Berglund Förvaltning and related entities.
- AlfabcoreMain partner (Huvudpartner) since 2023. Market leader in horse trucks and Liebherr cranes. Family company in second generation.
- AlfaglascoreMain partner since 2023. Complete supplier of windows, doors, and glass solutions.
- Hisstech ABcoreMain partner since 2024. Full-service company for elevators, stairs, doors, and similar systems. Celebrating 10-year anniversary in 2024.
- HygienteknikcoreMain partner since 2025. Focus on sustainable cleaning with environmentally certified products aligned with UN Global Sustainability Goals.
- WarriorcoreMain partner since 2026. American sports brand from Detroit (est. 1992), now owned by New Balance. Hockey equipment supplier with NHL players like Henrik Zetterberg.
- Svenska Ishockeyförbundet (Swedish Ice Hockey Association)coreAffiliated federation through which the club participates in competitions and receives athlete development guidelines.
- Sveriges Riksidrottsförbund (RF) (Swedish Sports Confederation)coreOverarching sports federation providing organizational framework and guidelines for Swedish sports associations.
- KinnarpsminorDiamond partner providing Kinnarps Lounge access for VIK-verket members and conference facilities.
- Coppersmith'sminorLocal brewery partner for beer tastings, brewery tours, and Rinkside Bar. Includes chocolate and beer pairing events.
- Steam HotelminorExperience destination partner offering Matchens Ånga (Match of the Day) competition for free hotel nights at each home game.
- ChampagneExpertenminorLocal Västerås company providing champagne tasting experiences as hospitality add-on.
- SmaksinnetminorVästerås wine import company providing wine tasting experiences as hospitality add-on.
- GoProfessionalminorPartner presenting 'Insidan av VIK' (Inside VIK) - behind-the-scenes match experiences for visitors.
- BBros Fit och William LindgrenminorClub's fitness trainers providing Training Camp program for fans to train like VIK players.
- Västerås Stad (City of Västerås)minorPartnership for Try Hockey (Prova på hockey) initiatives at Råby and Skultuna locations during school breaks. Summer and winter camp programs.
- SponsorkonsulternaminorProfessional sponsor sales company helping recruit new partners for Club 2000 and other sponsorship tiers.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Västerås IK competitors and assessment
Company assessmentDirect peers
- AIK Hockey: Stockholm-based HockeyAllsvenskan club with substantial youth participation, tiered corporate partnerships, and similar matchday hospitality products. Comparable in operating model and product breadth (memberships, camps, hospitality), though located in a larger metro.
- Almtuna IS: Uppsala-based HockeyAllsvenskan club operating in a comparable university/regional city context. Similar product structure around tickets, memberships, and corporate partnerships, with shared league and tiered commercial offers.
- IF Björklöven: Umeå-based HockeyAllsvenskan club with a comparable profile: mid-tier Swedish hockey city, strong regional fan base, community-driven youth programs, and tiered corporate sponsorship structure. Most directly comparable in scale, league, and business model.
- MoDo Hockey: Örnsköldsvik-based HockeyAllsvenskan club with a regional community-driven profile analogous to VIK. Operates a similar ecosystem of season tickets, youth development, and corporate partnerships in a mid-sized Swedish city.
- Örebro HK: Örebro-based HockeyAllsvenskan/SHL-ambition club with parallel tier-jump profile and similar mid-sized Swedish city catchment. Comparable in product portfolio (memberships, hospitality, youth camps) and pursuit of elite license promotion.
- Södertälje SportKlubb (SSK): HockeyAllsvenskan club in Södertälje with similar league positioning, multi-tier membership/season ticket structure, and significant youth academy operations. Closely comparable in revenue model mix (tickets, sponsors, hospitality, youth).
Broad incumbents
- Brynäs IF: Traditional Swedish hockey club in Gävle competing in SHL. Operates the same core sports club products (season tickets, memberships, corporate partnerships, youth academy) at a larger scale in the top tier, providing a benchmark for what scaled operations look like.
- Färjestad BK: Karlstad-based SHL club, one of Sweden's most established hockey organizations. Comparable ecosystem (youth development, corporate tiers, hospitality) at significantly larger scale; useful benchmark for partnership pricing and revenue mix.
- Djurgårdens IF Hockey: Major Stockholm-based SHL club with extensive youth programs, premium hospitality, and high-value corporate partnerships. Larger and more established than VIK but offers a relevant benchmark for tier-up potential and product monetization depth.
Others
- Svenska Ishockeyförbundet (Swedish Ice Hockey Association): The national governing body to which VIK is affiliated; sets competition rules, league participation, athlete development guidelines, and licensing requirements that directly govern VIK's HockeyAllsvenskan/SHL operations.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Västerås IK social profiles
Digital presenceVästerås IK financial estimates
Financial estimateRevenue estimate
Valuation estimate
Västerås IK leadership team
Management profileNumber of profiles
Profiles17 records
Västerås IK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Västerås IK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Västerås IK
What does Västerås IK do?
Västerås IK operates a professional ice hockey club providing elite men's hockey in HockeyAllsvenskan, a women's team in Division 1, and a 35-team youth development program across 17 age groups. The club sells match tickets, season tickets, and tiered memberships to fans, while generating corporate revenue through tiered sponsorships, the VIK-verket business network, corporate suites, and hospitality at ABB Arena Nord. It also runs youth hockey schools, summer camps, adult Fantasy/Training Camps, and a merchandise e-commerce shop.
Is Västerås IK a public or private company?
Västerås IK is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Västerås IK founded?
Västerås IK was founded in 1999. It employs 51 to 100 people.
Where is Västerås IK based?
Västerås IK is headquartered in Västerås, Sweden, in the Europe region.
How does Västerås IK make money?
Nine revenue lines are on record. Ticket Sales are the primary driver. The others are season Tickets, memberships, corporate Sponsorship, hospitality and Events, VIK-verket Business Network, youth Camps and Hockey School, corporate Hockey Experiences and VIK Shop.
Who are Västerås IK's main competitors?
Direct peers on record are AIK Hockey, Almtuna IS, IF Björklöven, MoDo Hockey, Örebro HK and Södertälje SportKlubb (SSK). Broad incumbents are Brynäs IF, Färjestad BK and Djurgårdens IF Hockey. Svenska Ishockeyförbundet (Swedish Ice Hockey Association) is listed as an others.
Does Västerås IK have an API?
No public API is recorded for Västerås IK.
What industry is Västerås IK in?
Västerås IK's product category is Professional Ice Hockey Club / Sports Entertainment. Its primary akta.pro industry code is MPAKABAI, Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.), with a secondary code of MPAKACAE, Local Amateur Clubs & Community Sports Organizations. Its NAICS code is 711211 and its SIC code is 7997.