What Tingsryds AIF does

Tingsryds AIF (Tingsryds Allmänna Idrottsförening) is a Swedish non-profit multi-sport association founded September 18, 1923, headquartered in Tingsryd, Kronoberg County, Sweden. Since the late 20th century it has functioned primarily as an ice hockey club, with its senior A-team competing in Hockeyettan (the third tier of Swedish hockey) and junior teams J18 and J20 competing in Elit Södra. The club operates Dackehallen arena, which is currently undergoing expansion with completion scheduled for autumn 2026, and runs a Swedish Ice Hockey Federation-certified elite ice hockey gymnasium (NIU) in partnership with Wasaskolan high school located 100 meters from the arena.

The club's core products and services are: (i) competitive ice hockey at senior and junior levels; (ii) youth hockey development programs from beginner through elite; (iii) the NIU hockey gymnasium accepting 10-14 students per year; (iv) annual memberships with tiered pricing (family 700 SEK, adult 400 SEK, youth 100 SEK); (v) match tickets sold at Dackehallen; (vi) a 50/50 lottery, geographically restricted to Tingsryd municipality; (vii) on-site hospitality (Dacke Restaurang & Bar, Skybar, Pub-Bryggeriet); (viii) merchandise via the TAIF Shopen; and (ix) CSR programs such as Locker Room Talk, girls' hockey introduction, and integration initiatives with Vuxenutbildningen/SFI.

The business model is event-driven and community-funded, drawing revenue from membership fees, ticket sales, multi-tier corporate sponsorships (Diamond/Gold/Silver/Bronze/Taif/1923), lottery proceeds (50% directed to youth operations), merchandise, restaurant/bar sales, the jubilee book, and fundraising campaigns (e.g., Enkronan, J20 playoff campaigns). The entity is organized as a Swedish ideell förening (non-profit association) governed by member voting at annual meetings, led by Chairman Jakob Klingstedt and CEO Christer Ekberg, with surpluses reinvested into club operations and youth development.

Name

Tingsryds AIF

Legal name

Tingsryds Allmänna Idrottsförening

Website

https://taif.nu

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

Tingsryds AIF is a Swedish non-profit ice hockey club founded in 1923, headquartered in Tingsryd. It fields a senior team in Hockeyettan, junior teams in Elit Södra, and operates a Swedish-Ice-Hockey-Federation-certified NIU elite hockey academy in partnership with Wasaskolan.

Ownership category

akta.pro rank

Product category

Ice Hockey Club / Sports Club Services

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI)

akta.pro secondary industries

Ice Hockey Leagues (MPAKAAAE), Ice Rinks & Winter Sports Facilities (MPAKAEAG), Recreational & Intramural Sports Programs (MPAKACAG)

Keywords

• Ice hockey club
• Youth hockey development
• Hockey academy
• Sports association
• Arena operations

Headquarters

HQ city

Tingsryd

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership program with tiered pricing for families (700 SEK), adults (400 SEK), and youth under 18 (100 SEK). Members receive voting rights, member communications, discounts from partners, and priority access to events.
2. Ticket Sales: Revenue from individual match tickets sold at Dackehallen arena. Cash-free entry implemented from 2024/2025 season.
3. 50/50 Lottery: Classic 50/50 lottery with both digital and physical tickets. Half the pot goes to youth operations. Maximum prize value of 50,000 SEK with second highest prize starting to accumulate. Municipal lottery permit restricts participation to Tingsryd municipality.
4. Sponsorship Partnerships: Multi-tiered sponsorship program including Diamond, Gold, Silver, Bronze, Taif, and 1923 partner levels. Partners include local businesses, regional companies, and national brands (Bauer, Swedbank).
5. Restaurant & Hospitality: Dacke Restaurang & Bar operates within Dackehallen, offering food service during matches with table reservations available. Also includes Skybar (member bar) and Pub-Bryggeriet.
6. Merchandise Sales: Souvenir shop (TAIF Shopen) located in Dackehallen selling club merchandise and memorabilia.
7. Jubilee Book Sales: Limited edition centenary book (100 years) priced at 400 SEK for pickup, 530 SEK with shipping. Proceeds support youth section.
8. Junior Fundraising: J20 playoff fundraising campaign and 50/50 lottery specifically targeting junior team support, with collection/donation option for businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Tingsryds AIF runs a competitive ice hockey program including a senior A-team playing in Hockeyettan, junior teams (J18 and J20) in Elit Södra, youth sections, and a Swedish Ice Hockey Federation-certified elite hockey gymnasium (NIU) run jointly with Wasaskolan high school. The club also operates the Dackehallen arena, sells match tickets, season passes and memberships, runs a 50/50 lottery, a souvenir shop, and an on-site restaurant (Dacke Restaurang & Bar), and packages multi-tiered corporate sponsorship programs.

Product overview

Tingsryds AIF is a Swedish multi-sport club founded in 1923, with ice hockey as its primary competitive sport. The club operates a unified portfolio consisting of: the elite ice hockey team competing in Hockeyettan; the certified elite ice hockey gymnasium (Ishockeygymnasiet) in partnership with Wasaskolan; junior teams (J18 and J20) playing in Elit Södra; membership and 50/50 lottery programs supporting youth operations; and the Dackehallen arena facility (currently undergoing expansion). Related offerings include the Dacke Restaurang & Bar, a centenary commemorative book, and various CSR initiatives. The club's structure follows a single-brand approach where all activities support and feed into the elite hockey program.

Differentiator

Problem solved

Functional benefit

Brands

• Dackehallen: The main arena facility where Tingsryds AIF plays home games.
• 50/50 Lotteriet

Products and services

• Senior A-Team Hockey (Hockeyettan) Senior competitive ice hockey team representing Tingsryds AIF in Hockeyettan (third-tier Swedish hockey), playing home matches at Dackehallen arena for the local Tingsryd community.
• Ishockeygymnasiet (Ice Hockey Gymnasium / NIU) Certified elite hockey academy (NIU) combining three years of specialized sports training (400 points) with high school education at adjacent Wasaskolan, accepting 10-14 students annually.
• Junior Teams (J18 & J20) Junior ice hockey teams at J18 and J20 level competing in Elit Södra, feeding the senior team pipeline.
• TAIF Annual Membership Annual membership providing voting rights at the annual meeting, member communications, partner discounts, and support for youth operations; sold in Family (700 SEK), Adult (400 SEK), and Youth (100 SEK) tiers.
• 50/50 Club Lottery Club lottery with both digital (ClubMate platform) and physical tickets sold at Dackehallen, with half the pot supporting youth operations and a maximum prize of 50,000 SEK; restricted to Tingsryd municipality.
• Match Tickets and Season Passes Individual match tickets and season passes for home games at Dackehallen arena, sold via the Tickster platform and at the arena with cash-free entry since the 2024/2025 season.
• TAIF Shopen (Souvenir Shop) On-site shop at Dackehallen selling club-branded merchandise, memorabilia, and souvenirs to fans and visitors.
• Dacke Restaurang & Bar Restaurant and bar hospitality operation within Dackehallen offering table-reservation dining on match days, plus the Skybar member bar, Pub-Bryggeriet, and three arena kiosks.
• Jubileumsboken (Centennial Book) 280-page illustrated centenary commemorative book on the club's 100-year history, sold at 400 SEK pickup or 530 SEK with shipping, with proceeds supporting the youth section.
• Corporate Sponsorship Packages Multi-tiered sponsorship program (Diamond, Gold, Silver, Bronze, Taif, 1923) sold to local, regional, and national brands (e.g., Bauer, Sparbanken Eken, Carlsson CSE) for brand visibility, community engagement, and CSR association.

Quantifiable outcome

• 13 of 14 named 2025/26 A-team players developed through TAIF youth academy program
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core, major and minor.

• Carlsson CSEcoreOthersDiamond-tier partner of Tingsryds AIF. Logo placement and branding association at highest sponsorship level.
• Skrufs GlasbrukmajorOthersGold-tier partner offering 20% discount to TAIF members upon presentation of membership card.
• Carlqvist BilmajorOthersGold-tier partner and automotive sector sponsor.
• Länsförsäkringar KronobergmajorOthersGold-tier partner offering property brokerage services. When members sell property through them mentioning 'TAIF', 3,000 SEK goes to the club.
• Hallabro ElmajorOthersGold-tier partner providing electrical services/solutions.
• JGAmajorOthersGold-tier partner. Also listed as CSR partner for Locker Room Talk initiative.
• RotaKornmajorOthersGold-tier partner in agricultural/specialty sector.
• Runes BensinmajorOthersGold-tier partner and fuel station operator.
• Locker Room TalkmajorStrategic or Co-development PartnerSwedish non-profit organization working to make locker rooms safe spaces with healthy values and inclusive environment. TAIF uses their program to guide youth development work year-round.
• WasaskolancoreStrategic or Co-development PartnerLocal high school (approximately 200 students) located 100m from Dackehallen. Partner in running the certified NIU elite hockey academy program. Offers academic programs including Child & Recreation, Industrial Technology, Business, Social Science, and Technology.
• Cancerstiftelsen KronobergminorOthersLocal cancer foundation partnership where at selected matches the foundation can present their operations and receive fundraising proceeds.
• HoltabminorOthersCSR partner supporting Locker Room Talk initiative and listed as Diamond-tier partner.
• OrthexminorOthersCSR partner supporting Locker Room Talk initiative.
• Swedbank and Sparbanksstiftelsen KronanminorOthersFinancial institution partnership supporting Locker Room Talk CSR initiative.
• Vuxenutbildningen and SFIminorStrategic or Co-development PartnerAdult education and Swedish-for-immigrants programs. Partnership aims to integrate new residents through hockey experiences, offering opportunities to attend matches and learn about club operations.
• BauercoreOthersDiamond-tier partner and international hockey equipment manufacturer. Provider of hockey gear and equipment.
• Sparbanken EkencoreOthersDiamond-tier partner - regional savings bank.
• LiljegrenscoreOthersDiamond-tier partner - local/regional business.
• SmålandspostencoreOthersDiamond-tier partner - regional newspaper/media outlet.
• Tingsryds kommuncoreOthersDiamond-tier partner - municipal government. Also provides lottery permit for 50/50 lottery restricting participation to Tingsryd municipality.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Visby/Roma HC: Visby/Roma HC competes in Hockeyettan with a small-town community model very comparable to Tingsryds AIF, including similar revenue mix from tickets, sponsorships, and member-driven activities.
• Borlänge HC: Borlänge HC plays in Hockeyettan and represents a similar small-city, community-owned hockey club model. Comparable revenue mix and reliance on local sponsorship base.
• Enköpings SK HK: Enköpings SK HK is a Hockeyettan club with a similar small-city, youth-development-focused community hockey model, directly comparable to Tingsryds AIF in tier and structure.
• Halmstad HC: Halmstad HC (Hammers) competes in Hockeyettan with a comparable small-city, community-supported hockey model and tier-equivalent operations to Tingsryds AIF.
• Piteå HC: Piteå HC is a Hockeyettan club from northern Sweden with a similar rural community-anchored business model, competing at the same tier as Tingsryds AIF.
• Kalmar HC: Kalmar HC plays in Hockeyettan and is structurally similar to Tingsryds AIF as a regional Swedish third-tier club with community-based sponsorship and youth development focus.
• Hudiksvalls HC: Hudiksvalls HC is a Swedish ice hockey club that competes in Hockeyettan (third tier), like Tingsryds AIF. Both clubs are small-town community-based organizations with similar reliance on local sponsors, membership fees, and youth development.
• Västerviks IK: Västerviks IK has historically competed in Hockeyettan/HockeyAllsvenskan and shares a similar southern Swedish community-hockey-club profile to Tingsryds AIF.

Broad incumbents

• IF Björklöven: IF Björklöven plays in HockeyAllsvenskan (second tier) and represents a larger, more established Swedish hockey club with broader commercial operations and a fan base comparable in regional identity to Tingsryds AIF, though at a higher competitive and commercial tier.
• Almtuna IS: Almtuna IS plays in HockeyAllsvenskan and operates with a similar community-driven model in a smaller Swedish city, providing a useful comparable for what TAIF could scale toward if promoted.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLgxV1-CPi2-AFOCw9wL9b2G-EUTz7GmRM
• Xx.com/tingsrydsaif
• Facebookfacebook.com/tingsrydsaif
• LinkedInlinkedin.com/company/tingsryds-aif

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Tingsryds AIF