Alberta Kinesiology Association

Name

Alberta Kinesiology Association

Legal name

Alberta Kinesiology Association

Website

https://albertakinesiology.ca

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: The AKA generates revenue through annual membership fees from Professional Kinesiologists, Provisional Professional Kinesiologists, Non-Practicing Professionals, Practicing Students, Students, and Affiliate members. Fees vary by membership class and include mandatory professional liability insurance for practicing members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Alberta Kinesiology Association (AKA) is a non-profit professional association that represents kinesiologists in Alberta, Canada. It sells tiered annual memberships (Professional, Provisional, Non-Practicing, Practicing Student, Student, Affiliate) and provides member benefits including professional liability insurance access via Prolink, free TELUS Health eClaims direct billing, legal advice, continuing education, and Canadian Kinesiology Alliance (CKA) affiliation. It also operates a public member directory, professional development events, and leads advocacy for regulation of kinesiology under Alberta's Health Professions Act.

Product overview

The Alberta Kinesiology Association (AKA) operates as a professional membership organization offering six distinct membership tiers for kinesiologists at different career stages. The core offerings include a searchable member directory of over 625 accredited kinesiologists, professional development and continuing education through events and the Clinical Kinesiology Fundamentals microcredential program, TheKinPod podcast series, a kinesiology jobs board, and the Regulation Task Force strategic initiative to achieve formal regulation under Alberta's Health Professions Act. Members also receive access to integrated tools including TELUS Health eClaims for direct billing, Wibbi for exercise programming, and ExpertVoice discount programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Kinesiologist Membership Tiered annual membership for individuals at various career stages in kinesiology, including Professional, Provisional, Non-Practicing, Practicing Student, Student, and Affiliate classes. Includes professional liability insurance access via Prolink, free TELUS Health eClaims direct billing, free legal advice, CKA affiliation, Wibbi exercise programming access, ExpertVoice discounts, voting rights, and continuing education opportunities.
• Kinesiologist Public Directory Publicly searchable directory of accredited AKA member kinesiologists across Alberta, including cities such as Calgary, Edmonton, Red Deer, and Lethbridge, listing members' specializations, languages, and contact information. Used by clients, employers, and healthcare partners to find kinesiologists.
• Professional Development & Continuing Education Program Continuing education and professional development offering for kinesiologists, including the Clinical Kinesiology Fundamentals Microcredential Program (delivered with Hyperion Health), annual conference, webinars, and research opportunities. Awards continuing education credits aligned with AKA standards and offers member discounts.
• Professional Liability Insurance Access (via Prolink) Professional liability insurance access provided to Professional Kinesiologist members through partner Prolink, with API integration into the AKA membership portal. Required for practicing Class A members.
• TELUS Health eClaims Direct Billing Access Free access to TELUS Health eClaims direct billing service for Professional Kinesiologist members, allowing electronic claim submission to insurers in their practices.

Quantifiable outcome

• Over 700 members and 540 accredited kinesiologists served by the association as of 2025.
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ProlinkcoreChannel Partner/ Reseller/ DistributorProlink provides professional liability insurance to AKA members through an integrated insurance policy. The AKA's membership management platform (Yapla) includes API integration with Prolink to allow streamlined insurance purchases as part of the membership renewal process.
• TELUS HealthcoreTechnology or IntegrationProfessional Kinesiologist members can sign up for TELUS Health eClaims free of charge to offer direct billing in their practice. The service allows kinesiologists to submit claims electronically to insurers.
• Canadian Kinesiology Alliance (CKA)coreStrategic or Co-development PartnerCKA membership is included with Professional Kinesiologist membership. AKA members can access CKA vendor discounts and the CKA professional liability insurance policy through Prolink. The CKA also supports AKA's regulation application efforts.
• ExpertVoiceminorGTM or Marketing PartnerExpertVoice offers AKA members up to 60% off on 50+ top brands including Brooks Running, Garmin, Cotopaxi, Oakley, Costa, and more. This is a member discount program accessible via the members area.
• Alberta Health Services (AHS)coreStrategic or Co-development PartnerAHS is a key stakeholder in the AKA's regulation efforts. The Regulation Task Force is building relationships with AHS and Primary Care Networks (PCNs) to establish integration pathways and align kinesiology with team-based care in Alberta's healthcare system.
• Primary Care Networks (PCNs)coreStrategic or Co-development PartnerPCNs are part of the Alberta health ecosystem the AKA is engaging to build referral pathways and integration opportunities for kinesiologists as part of the regulation effort.
• Sterling BackcheckminorOthersSterling Backcheck is used for annual criminal record checks required for Professional Kinesiologist membership. Members must complete a criminal record check through Sterling Backcheck to uphold their membership.
• Hyperion HealthcoreStrategic or Co-development PartnerHyperion Health delivers the Clinical Kinesiology Fundamentals Microcredential Program — an online professional development course for AKA members. The program counts toward professional development hours and AKA continuing education requirements, with exclusive enrollment discounts for AKA members.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Alberta Physiotherapy Association: Provincial professional body for physiotherapists in Alberta — an already-regulated HPA health profession whose scope overlaps with AKA members' rehabilitation, disability management, and ergonomics services.
• Canadian Kinesiology Alliance (CKA): National federation of provincial kinesiology associations in Canada. AKA bundles CKA membership into its Professional Kinesiologist tier and coordinates with CKA on vendor discounts and national regulatory advocacy — making CKA the closest structural peer at a national scale.
• Canadian Society for Exercise Physiology (CSEP): National voluntary organization representing exercise science and kinesiology professionals in Canada. Comparable as a professional membership body serving a closely related discipline to AKA's membership base.

Others

• National Athletic Trainers' Association (NATA): U.S.-based professional membership association for athletic trainers, addressing an adjacent applied movement science profession. Comparable in operating a multi-tier membership model, certification, and advocacy for an unregulated-to-regulated health discipline transition.
• American Kinesiology Association (AKA): U.S. academic-focused kinesiology association representing kinesiology departments and faculty. Comparable as a peer association serving the kinesiology profession across North America, with a more academic than practitioner orientation.

Direct peers

• British Columbia Association of Kinesiologists (BCAK): Provincial professional association for kinesiologists in British Columbia. Comparable to AKA in offering membership tiers, a public directory, and continuing education for kinesiologists in a single Canadian province.
• Ontario Kinesiology Association (OKA): Provincial professional association representing kinesiologists in Ontario. Operates a parallel membership model, directory, and advocacy mandate to AKA in a different province — the most directly comparable peer by structure and member services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AlbertaKinesiologyAssociation
• LinkedInlinkedin.com/company/albertakinesiologyassociation
• Instagraminstagram.com/albertakinesiologyassociation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alberta Kinesiology Association