Olazzo

What Olazzo does

Olazzo is a single-location, family-owned Italian restaurant operating at 7921 Norfolk Avenue in downtown Bethesda, Maryland. Founded in 2002 by brothers Roberto and Riccardo Pietrobono — sons of Italian immigrants — the restaurant has run continuously under family ownership for more than two decades, offering classic Italian fare across dine-in, weekend brunch, online ordering, third-party delivery, gift certificates, and an established catering operation that extends across the DC Metro area.

The restaurant operates as a traditional full-service hospitality business with no disclosed proprietary technology stack beyond the ToastTab point-of-sale and online-ordering platform and third-party delivery partnerships with DoorDash and Uber Eats. The core offering is a classic Italian menu with entrées priced from approximately $15 to $31 and sandwiches from $13 to $17, supplemented by a curated wine and spirits program that functions as a margin and differentiation layer.

The business model is a single-unit restaurant P&L with diversified revenue streams across in-house dining, off-premise delivery, brunch daypart sales, gift certificate prepayment, and event catering. Pricing is per-cover at restaurant price points, and the customer base is distributed across neighborhood diners, weekend brunch patrons, delivery consumers, and a fragmented set of corporate and social catering clients. The Pietrobono family retains full operational and capital control, with no external funding, debt issuance, or franchise activity disclosed in the available data.

Name

Olazzo

Legal name

Olazzo

Website

https://olazzo.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Olazzo is a family-owned Italian restaurant in downtown Bethesda, MD, founded in 2002, serving classic Italian fare via dine-in, weekend brunch, catering, online ordering, and third-party delivery to neighborhood diners, event hosts, and DC Metro catering clients.

Ownership category

akta.pro rank

Product category

Italian Restaurant / Full-Service Dining and Catering

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro industry

PRIMARYTHAFACAC

Family-Style Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYTHAFACAJ

All-Day Dining Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

• Italian restaurant
• Italian-American cuisine
• Full-service catering
• Event catering services
• Neighborhood dining

Headquarters

HQ city

Bethesda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Sales: Revenue from customers dining at the Bethesda location, including food and beverages (wine, spirits, craft cocktails, beer)
2. Third-Party Delivery Platform: Commissions paid to DoorDash and Uber Eats for delivery orders placed through their platforms
3. Catering Services: Full-service catering for corporate, social, and formal events including weddings, birthdays, bar/bat mitzvahs, and corporate events. Minimum 10 guests per order with customizable menus.
4. Alcohol Sales: Wine, spirits, craft cocktails, beer, and specialty drinks sold at the restaurant

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Olazzo is a family-owned Italian-American restaurant in downtown Bethesda, Maryland that serves classic dishes such as Lasagna Bolognese, Linguine with Sausage and Peppers, and Penne Pasta with Homemade Meatballs, complemented by an extensive Italian wine list and craft cocktails. Beyond dine-in service at the Norfolk Avenue location, it offers online ordering for pickup and delivery through ToastTab, DoorDash, and Uber Eats, full-service catering for corporate and social events of 10+ guests across the Washington DC area, weekend brunch, and digital gift certificates.

Product overview

Olazzo operates as a single-location, family-owned Italian restaurant offering a unified dining experience. The core offering consists of dine-in restaurant service featuring classic Italian-American cuisine (pastas, sandwiches, salads, and entrées), complemented by online ordering capabilities via Toast Tab, DoorDash, and Uber Eats platforms, full-service catering for events, an extensive wine and spirits program, gift certificates, and weekend brunch service. The restaurant was founded in 2002 by brothers Roberto and Riccardo Pietrobono and is located in Downtown Bethesda, Maryland.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Restaurant Service Family-owned Italian-American restaurant offering classic dishes such as Lasagna Bolognese, Linguine with Sausage and Peppers, and Penne Pasta with Homemade Meatballs, served in a recently remodeled, rustic dining room at 7921 Norfolk Ave, Bethesda.
• Online Ordering for Pickup and Delivery Digital ordering service enabling customers to place Olazzo orders for pickup via ToastTab and delivery via DoorDash and Uber Eats.
• Full-Service Catering Full-service catering for corporate, social, and formal events including weddings, birthdays, bar/bat mitzvahs, and corporate events, with customizable menus and a 10-guest minimum across the greater Washington DC area.
• Wine, Spirits, and Cocktails Program Extensive wine list featuring Italian selections (Prosecco, Rosé, reds from Piedmont, Tuscany, and Sicily) paired with craft cocktails, draft beer, and bottled beverages served at the restaurant.
• Weekend Brunch Service Weekend brunch service available Saturday and Sunday from 11am to 3pm, featuring Italian Toast, Eggs Benito, omelettes, crepes, and Bloody Marys/Mimosas.
• Gift Certificates Digital gift certificates available for purchase through the ToastTab platform for gifting occasions at Olazzo.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ToastTabcoreTechnology or IntegrationToastTab serves as Olazzo's primary online ordering platform for dine-in and pickup orders, and also handles gift certificate sales through their platform.
• DoorDashminorChannel Partner/ Reseller/ DistributorDoorDash is a third-party delivery partner enabling off-premise delivery orders from Olazzo to customers in the Bethesda/DC Metro area.
• Uber EatsminorChannel Partner/ Reseller/ DistributorUber Eats is a third-party delivery partner enabling off-premise delivery orders from Olazzo to customers in the Bethesda/DC Metro area.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Il Canale: Italian restaurant in Georgetown offering classic Italian cuisine, full bar, and private events. Comparable DC Italian full-service operator competing for similar weeknight dining and event occasions.
• Gringos: Listed alongside Olazzo on the founder family's website footer (along with Alatri Bros), suggesting it is a sibling concept run by the same Pietrobono network. Highly comparable as a DC-area, family-owned, independent restaurant group operator.
• Alatri Bros: Also co-branded in the Olazzo website footer, indicating it is part of the same family of restaurant concepts. Directly comparable as another family-operated, DC-area Italian-adjacent restaurant brand under common ownership/operator ties.
• Filomena Ristorante: Family-owned Italian restaurant in Georgetown with a strong neighborhood following and event/catering business. Closely comparable to Olazzo in being a multi-decade, family-run DC Italian destination with on- and off-premise revenue.
• Cafe Milano: Long-running Italian restaurant in Georgetown/DC serving a similar upscale-casual Italian-American clientele with private events and a robust beverage program — a directly comparable DC Italian peer with overlapping dine-in and private-event revenue.

Others

• Toast (ToastTab): Restaurant POS and online-ordering platform that powers Olazzo's pickup, gift cards, and online ordering. Relevant ecosystem/enabling peer rather than a competitor — illustrates Olazzo's dependence on third-party technology rails.

Broad incumbents

• Maggiano's Little Italy: National Italian-American full-service chain known for family-style portions, banquet rooms, and large-party/catering occasions. Directly overlaps Olazzo's family-style Italian positioning and event business at scale, but as a multi-unit chain rather than independent.
• Carmine's (DC): Italian-American family-style restaurant group with a DC location, focused on large-format family-style dining and private events. Overlaps Olazzo on Italian-American family-style positioning and group/catering occasions.
• Buca di Beppo: Italian-American chain specializing in family-style platters and event/banquet dining. Competes with Olazzo for group dining, celebrations, and catering occasions across the broader market.

Regional players

• Founding Farmers (Bethesda): High-volume independent restaurant in the immediate Bethesda market with strong catering/private events. Comparable as a Bethesda-based independent operator competing for the same local diners and corporate catering spend, though different cuisine.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/olazzo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olazzo