Old Route 66 Wellness

What Old Route 66 Wellness does

Old Route 66 Wellness is a single-location cannabis dispensary operating in Springfield, Missouri, founded in 2020. The company sells medical and recreational marijuana products including flower, pre-rolls, edibles, vaporizers, concentrates, tinctures, accessories, and apparel to Missouri medical marijuana patients and adult recreational consumers. It also offers medical marijuana card assistance and renewal services, along with a VIP Rewards loyalty program accessible via mobile applications on iOS and Android.

The company operates a direct-to-consumer retail model with a physical storefront on North Glenstone in Springfield, supplemented by online ordering routed through its partner Flora Farms' platform at florafarmsmo.com. Technology infrastructure is limited to standard retail POS, an online menu system, and proprietary mobile wallet/loyalty apps; no proprietary AI, data, or software platform is disclosed. The business maintains multi-channel customer engagement through Facebook, Instagram, YouTube, LinkedIn, Twitter, Vimeo, and Pinterest, with loyalty enrollment via phone number.

Old Route 66 Wellness is privately held with no disclosed external funding and no public listing. It operates under a brand relationship with Flora Farms, which serves as the apparent parent or controlling strategic entity. Revenue figures are not publicly disclosed. The company has 9 employees and was recognized as a 2024 Best of Missouri semifinalist. Its operating geography is restricted to Missouri, with no international or multi-state expansion indicated.

Name

Old Route 66 Wellness

Legal name

Old Route 66 Wellness

Website

https://oldroute66wellness.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Old Route 66 Wellness is a single-location medical and recreational cannabis dispensary in Springfield, Missouri, serving Missouri patients and adult consumers with a full product range, mobile loyalty apps, and online ordering under the Flora Farms brand.

Ownership category

akta.pro rank

Product category

Cannabis Dispensary Retail

NAICS

Pharmacies and Drug Retailers (45611)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)

akta.pro secondary industries

Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA), Medical Cannabis Dispensaries (CRANAFAB), Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)

Keywords

• Cannabis dispensary
• Medical marijuana retail
• Recreational cannabis
• Cannabis e-commerce
• Loyalty mobile app

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Marijuana Sales: In-store and online retail sales of cannabis products including flower, pre-rolls, edibles, vaporizers, concentrates, tinctures, accessories, and apparel. Point-of-sale transactions at physical dispensary location combined with online ordering and pickup/delivery options.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Old Route 66 Wellness operates a licensed medical marijuana and recreational cannabis dispensary in Springfield, Missouri, selling Flower, Pre-Rolls, Edibles, Vaporizers, Concentrates, Tinctures, Accessories, and Apparel. The dispensary combines a physical retail storefront at North Glenstone with online ordering through florafarmsmo.com and iOS/Android mobile applications, supported by a VIP Rewards loyalty program and medical marijuana card/renewal assistance services for qualifying patients.

Product overview

Old Route 66 Wellness is a medical marijuana and recreational cannabis dispensary operating in Springfield, Missouri. The company offers a diverse portfolio of cannabis products across multiple categories including Flower, Pre-Rolls, Edibles, Vaporizers, Concentrates, and Tinctures, supplemented by Accessories and Apparel. The dispensary operates an online ordering menu system accessible via website and mobile applications (iOS and Android), and provides services such as medical card assistance/renewals and a VIP Rewards loyalty program. Previously associated with Flora Farms, the dispensary continues to serve customers through its North Glenstone location.

Differentiator

Problem solved

Functional benefit

Products and services

• Flower Dried cannabis buds available for purchase at the dispensary, serving both medical marijuana patients and recreational consumers.
• Pre-Rolls Pre-rolled cannabis cigarettes ready for consumption, offered to medical patients and recreational consumers.
• Edibles Cannabis-infused food and beverage products including baked goods, gummies, and other ingestible items.
• Vaporizers Cannabis vape products including cartridges and devices for inhalation consumption.
• Concentrates High-potency cannabis extracts and concentrates such as shatter, wax, and rosin.
• Tinctures Liquid cannabis extracts typically administered sublingually (under the tongue).
• Accessories Cannabis consumption accessories including pipes, bongs, rolling papers, and other paraphernalia.
• Apparel Branded merchandise and clothing items sold through the dispensary.
• Medical Card/Renewals Assistance with obtaining and renewing medical marijuana cards for qualified patients in Missouri.
• VIP Rewards Loyalty program allowing customers to earn and redeem rewards by providing their phone number for enrollment.
• iOS Mobile App Official iOS mobile application for Old Route 66 Wellness dispensary, providing wallet functionality, loyalty access, and promotional content for customer engagement and ordering.
• Android Mobile App Official Android mobile application for Old Route 66 Wellness dispensary, providing wallet functionality, loyalty access, and promotional content for customer engagement and ordering.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Flora FarmscoreOthersOld Route 66 Wellness transitioned from being a Flora Farms branded dispensary, continuing operations at the same Springfield, Missouri location. The company now directs customers to florafarmsmo.com for online ordering and access to promotions and loyalty programs. The relationship represents a brand transition while maintaining operational continuity.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Curaleaf: Multi-state cannabis operator with retail, cultivation, and brands across dozens of U.S. markets. Comparable as a broader incumbent offering the same flower/edible/concentrate categories, though at much larger scale and across many states.
• Cresco Labs: Multi-state cannabis operator combining retail dispensaries with cultivation and branded products. Comparable overlapping SKU portfolio and omnichannel retail approach, though at a national scale rather than a single-store Missouri footprint.
• C3 Industries: Multi-state cannabis operator with retail, cultivation, and processing across Missouri and other states. Comparable in product categories and omnichannel retail, but operates at a larger portfolio scale than Old Route 66 Wellness.
• AYR Wellness: Multi-state cannabis operator with retail dispensaries across multiple U.S. states. Comparable in product mix and retail model, but differentiated by scale and geographic breadth versus Old Route 66 Wellness's single-store Missouri footprint.
• Trulieve: Large multi-state cannabis operator with retail dispensaries in numerous U.S. states including adjacent markets. Comparable product category overlap, but operates at significantly larger scale and broader geographic footprint than Old Route 66 Wellness.

Direct peers

• Swade Cannabis: Missouri-based dispensary operator with locations in the St. Louis region offering flower, pre-rolls, edibles, and concentrates. Comparable because it serves the same Missouri adult-use and medical patient base with a similar SKU portfolio and omnichannel ordering.
• Greenlight Dispensary: A multi-location Missouri cannabis dispensary chain offering flower, edibles, concentrates, and vapes with in-store and online ordering. Closely comparable to Old Route 66 Wellness in product assortment, omnichannel model, and Missouri-only footprint.
• Good Day Farm: Vertically integrated cannabis operator with multiple Missouri dispensary locations. Comparable to Old Route 66 Wellness as a same-state competitor with overlapping product categories and a similar medical-plus-adult-use customer base.
• Rooted Cannabis: Missouri cannabis dispensary offering flower, edibles, vapes, and concentrates with online ordering and pickup. Comparable to Old Route 66 Wellness in product mix, geographic market, and omnichannel retail model.
• Flora Farms: Missouri cannabis operator that serves as Old Route 66 Wellness's parent brand and operates the shared e-commerce and loyalty platform. Directly comparable because it sells the same product mix through the same digital channel and at the same location family.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OldWellness
• YouTubeyoutube.com/channel/UCkCoECmYGH58kCP73zTAbgQ
• Facebookfacebook.com/OldRoute66Wellness
• LinkedInlinkedin.com/company/old-route-66-wellness
• Instagraminstagram.com/oldroute66dispensary
• Pinterestin.pinterest.com/oldroute66wellness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Route 66 Wellness