Old Trinity Grammarians' Amateur Football Club

What Old Trinity Grammarians' Amateur Football Club does

Old Trinity Grammarians' Amateur Football Club (OTGAFC), also trading as Old Trinity Football Club, is a community-based amateur Australian rules football club based in Bulleen, Victoria. It fields four teams (Senior Men's, Reserve Men's, Men's Third XVIII, and Under 19s) and plays out of Trinity Marles Playing Fields, with Trinity Grammar School providing the grounds and core infrastructure. The club's purpose is to sustain amateur football participation and community engagement for current players, alumni, and local supporters.

The club's revenue model is multi-stream and non-technology. It sells tiered annual memberships (Coterie at A$1,100, Greenback at A$250-A$300, and a Social Club tier offering beverage discounts), individual player sponsorships from A$975 per season, event tickets (Annual Business Lunch from A$159, Past Players Dinner from A$50), and merchandise including playing jumpers (from A$35), shorts (A$30), and hoodies (A$85). It has also commercialized a club-branded wine program (OTGAFC Wine) produced in partnership with Scotchmans Hill from the Bellarine Peninsula. Sponsorship is the second major revenue axis: the club maintains a tiered partner structure (Club Partner, Gold, Green, Yellow) with 14 named local-business sponsors for the 2026 season, including McGrath Real Estate, Chemist Warehouse, Community Bank Inner East, Choice Fresh Meals, Melbourne City Toyota, and Trinity Grammar School.

Distribution is community-led: the Senior Administrative Officer (Sally McDonald) handles direct sponsor outreach, while memberships, merchandise, and event tickets flow through the club's Squarespace-hosted online store at oldtrinityfc.com.au. Marketing relies on the website, an email newsletter, club-hosted events (Season Launch, Business Lunch, Wine Nights, Best and Fairest), and social media (#goTs). The entity operates as a private membership-based amateur club with no disclosed funding rounds, no parent company, and no proprietary technology stack.

Name

Old Trinity Grammarians' Amateur Football Club

Legal name

Old Trinity Grammarians' Amateur Football Club

Website

https://oldtrinityfc.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Old Trinity Grammarians' Amateur Football Club is a community-based amateur Australian rules football club in Bulleen, Victoria, that fields four senior, reserve, thirds, and U19s teams and generates revenue from memberships, player sponsorships, local-business sponsorship tiers, merchandise, event tickets, and a Scotchmans Hill wine partnership.

Ownership category

akta.pro rank

Product category

Amateur Sports Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKACAK

University/College Club Sports Programs

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Amateur football club
• Community sports memberships
• Player sponsorship programs
• Club merchandise sales
• Community sports events

Headquarters

HQ city

Bulleen

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Player Sponsorship: Business and individual sponsors support specific players, receiving website recognition and business exposure. Priced from A$975 per season.
2. Coterie Membership: Premium membership tier offering invitations to exclusive events including Season Launch, Tahbilk Wine Night, and website recognition. A$1,100 per year.
3. Greenback Membership: Entry-level membership offering invitation to Past Players Lunch. A$250 per year.
4. Social Club Membership: Basic membership offering 10% discount on beverages at home games.
5. Merchandise Sales: Sale of club merchandise including playing jumpers (from A$35), shorts (A$30), hoodies (A$85), and event tickets.
6. OTGAFC Wine Sales: Sale of club-branded wines produced in partnership with Scotchmans Hill from the Bellarine Peninsula, sold by the dozen.
7. Event Tickets: Revenue from events including Annual Business Lunch (A$159), Past Players & Friends Dinner (from A$50).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Old Trinity Grammarians' Amateur Football Club is a community-based amateur Australian Rules football club that fields four teams (Senior Men's, Reserve Men's, Men's Third XVIII, and Under 19s) at Trinity Marles Playing Fields in Bulleen, Victoria. Its commercial offering revolves around tiered annual memberships (Coterie, Greenback, Social Club), player sponsorships, branded merchandise, event ticketing (Annual Business Lunch, Past Players Dinner), and a co-branded wine program with Scotchmans Hill.

Product overview

Old Trinity Grammarians' Amateur Football Club operates as a community football organization offering a portfolio of membership tiers, merchandise products, and club events. The product portfolio includes: OTGAFC Wine (a branded wine product in partnership with Scotchmans Hill); membership programs (Coterie Membership at $1,100 providing exclusive event access, Greenback Membership at $300 for past players events, and Social Club Membership offering beverage discounts); player sponsorship programs ($975+); merchandise (hoodies at $85, playing shorts at $30, playing jumpers from $35); and event tickets (Annual Business Lunch from $159, Past Players Dinner from $50). The club's store functions as the central commerce platform for merchandise and memberships.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• McGrath Real Estate - Ivanhoe & South YarracoreGTM or Marketing PartnerClub Partner level sponsor. McGrath Ivanhoe & South Yarra runs a referral program where $1,000 is donated for every property sold and $300 for every rental through their referral link supporting the club.
• Chemist Warehouse / Matt VerrocchicoreGTM or Marketing PartnerGold Club Sponsor serving as the Shorts Sponsor for 2026 season. Long-time supporters who funded installation of new light posts at Bulleen grounds.
• Community Bank Inner EastminorGTM or Marketing PartnerGreen Club Sponsor. Banking services partner represented by Nick Coker and Aaron Knott.
• Choice Fresh MealsminorGTM or Marketing PartnerGreen Club Sponsor. Fresh home-cooked meal delivery business for over 20 years, represented by Richard Taylor. Sponsors players Henry Taylor and Hugo Taylor.
• Simon Olive (24/7 Gym Kew)minorGTM or Marketing PartnerGreen Club Sponsor. 24/7 gym in Kew offering equipment, personalized plans, and community.
• Trinity Grammar SchoolcoreStrategic or Co-development PartnerGreen Club Sponsor. Provides the club's playing grounds and facilities at Trinity Marles Playing Fields, Bulleen. Key infrastructure partner.
• Smith FeutrillminorGTM or Marketing PartnerGreen Club Sponsor. Chartered Accountant and Wealth Management services firm represented by Ed Beasley and Nick Adgemis.
• Melbourne City ToyotaminorGTM or Marketing PartnerGreen Club Sponsor. Victoria's No. 1 selling Toyota dealer represented by Rod Ayoubi.
• TMS LogisticsminorGTM or Marketing PartnerGreen Club Sponsor. Transport Management Solutions, logistics, transportation, freight services and 3PL across Australia, represented by Mohammed Kassaby.
• Prop CultureminorGTM or Marketing PartnerYellow Club Sponsor. Real estate agency represented by Tabitha Robb, specializing in property buying and selling.
• AutomobilityminorGTM or Marketing PartnerYellow Club Sponsor. Wheelchair car conversions and mobility adapted vehicles provider represented by Jeff Waters.
• Tom Beasley (40 Forty)minorGTM or Marketing PartnerYellow Club Sponsor. Mortgage broker helping clients achieve property goals.
• Coverforce AughtersonsminorGTM or Marketing PartnerYellow Club Sponsor. Insurance solutions and business risk management represented by Dale Collins.
• AssurifyminorGTM or Marketing PartnerYellow Club Sponsor. Independent SMSF audit specialist working with SMSF administrators, accountants and financial planners, represented by David Burrows.
• Scotchmans HillminorStrategic or Co-development PartnerWines produced in partnership with Scotchmans Hill from the Bellarine Peninsula for the OTGAFC Wine program. Premium cool maritime climate wines.

Scale indicators1 record

Expansion highlights4 records

Direct peers

• Marcellin Old Collegians Football Club: Direct peer: Marcellin College alumni amateur football club competing in the VAFA, with parallel alumni membership, sponsorship, and merchandise operations.
• Old Brighton Grammarians Football Club: Direct peer: Brighton Grammar alumni amateur football club in the VAFA, comparable on school-affiliated community model, sponsor tiers, and player sponsorship program.
• Old Haileyburians Amateur Athletic Club: Direct peer: an alumni-based amateur football club from Haileybury school in Melbourne's VAFA competition, operating the same community-led membership, sponsorship, and merchandise model as OTGAFC.
• De La Salle Old Collegians Amateur Football Club: Direct peer: De La Salle College alumni amateur football club in the VAFA, comparable on membership tiers, local business sponsorship, and community event calendar.
• Caulfield Grammarians Football Club: Direct peer: alumni of Caulfield Grammar School fielding amateur football teams in Melbourne, with comparable member tiers, sponsor packages, and event-based fundraising.
• Old Xaverians Football Club: Direct peer: Xavier College alumni amateur football club operating in the VAFA Premier Division with a similar alumni membership, sponsor, and matchday revenue model.
• Old Wesley Collegians Football Club: Direct peer: Wesley College alumni amateur football club in the VAFA, running community membership programs, sponsorship tiers, and home-game social events analogous to OTGAFC.
• Old Melburnians Amateur Football Club: Direct peer: Melbourne Grammar alumni amateur football club competing in the VAFA, running a similar alumni-driven community, sponsorship, and membership revenue stack.

Others

• Victorian Amateur Football Association (VAFA): Governing body for amateur football clubs in Victoria including OTGAFC; relevant as the ecosystem operator that structures the competition, fixtures, and exposure that drives OTGAFC's membership and sponsorship value.

Regional players

• Melbourne University Football Club: Comparable institutionally-affiliated amateur football club in Melbourne's amateur leagues, with a similar alumni/community membership and sponsorship model, but anchored to a university rather than a secondary school.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/old-trinity-grammarians-amateur-football-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Trinity Grammarians' Amateur Football Club