Caulfield Grammarians Football Club

What Caulfield Grammarians Football Club does

Caulfield Grammarians Football Club (CGFC) is a private, volunteer-run amateur Australian Rules football club based at Glenhuntly Oval in North Caulfield, Victoria, Australia. Founded in 1920 and competing in the Victorian Amateur Football Association (VAFA), the club fields Men's (Premier B and Premier C divisions), Women's (Premier), and Under 19s teams, and operates a Player Welfare Program addressing mental health and wellbeing. The club's core product is community-based competitive football, monetised through a mix of membership fees (including a free student tier and a $120 Kellaway Club Life Membership), 20+ corporate sponsorship packages, merchandise and event-ticket sales via an online shop, and recurring fundraising events such as the Grand Final Eve Lunch (running over 20 years), Reverse Raffles, and the Presentation Night. Revenue is not publicly disclosed and headcount is reported as 1-10, consistent with a community committee-led operating model.

Underlying technology is minimal: the club's web presence is managed by partner Web Force 5, supplemented by a digital match centre for fixtures/ladders/results and active social channels (YouTube, LinkedIn, Instagram, Twitter, Facebook under @cgfc1920). There is no proprietary software, no API or app product, and no AI/ML capability disclosed. Distribution is direct, regional, and event-driven, with sponsorship outreach personally led by Club President Richard Harris.

The business model rests on a tightly integrated ecosystem with Caulfield Grammar School (feeder institution), the Caulfield Grammarians Association (CGA, alumni body since 1885), and the Kellaway Club (school football development since 2001), which together generate a continuous player and supporter pipeline. Notable commercial partners include Bendigo Bank Malvern East, SCM Financial Group, Toorak Hotel, Platinum Physio, HTA Advisory, Dorman Capital, and Cam Hammond Floors. The club has accumulated 21 premierships including the 1970 A Section pinnacle, the 2019 Premier B men's and women's doubles, and the 2024 U19 Section 4 flag, and continues to invest in long-term sustainability via the CGFC Future Fund and committee professionalisation (including a Strategy Lead with prior AFL experience).

Name

Caulfield Grammarians Football Club

Legal name

Caulfield Grammarians Football Club

Website

https://cgfc.com.au

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

1–10 employees

Short description

Caulfield Grammarians Football Club is a volunteer-run amateur Australian Rules football club founded in 1920 in North Caulfield, Victoria, fielding men's, women's, and Under 19s teams in the VAFA, funded via memberships, sponsorships, merchandise, and community events for Caulfield Grammar School alumni and the wider Glen Eira community.

Ownership category

akta.pro rank

Product category

Amateur Sports Club Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Amateur australian rules football
• Community football club
• Vafa competition teams
• Football club membership
• Amateur sports club

Headquarters

HQ city

Caulfield North

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Fees: Annual membership fees for players, supporters, and corporate members. Student membership offered free of charge. Various membership tiers available for parents, friends, and relatives.
2. Corporate Sponsorship: Club Partners program offering sponsorship packages at various levels. Sponsors include Toorak Hotel, SCM Financial Group, Bendigo Bank, HTA Advisory, Platinum Physio, and other local businesses. Contact Club President for package details.
3. Merchandise Sales: Online shop selling club merchandise, event tickets including reverse raffles and AFL Grand Final luncheons.
4. Events Revenue: Revenue generated from events including reverse raffles, Grand Final Eve Lunch (running over 20 years), and Presentation Night.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Caulfield Grammarians Football Club is an amateur Australian Rules Football club that fields Men's, Women's, and Under 19s teams in the Victorian Amateur Football Association (VAFA). The club delivers community-based competitive football via player membership, training, and match-day participation at Glenhuntly Oval in North Caulfield, Victoria.

Product overview

Caulfield Grammarians Football Club offers a comprehensive suite of football programs and community services centered around Australian Rules football. The core offering includes Men's, Women's, and Under 19s teams competing in VAFA competitions. Supporting services encompass a Player Welfare Program providing mental health support, an online shop for merchandise and event tickets, annual membership programs, match centre with fixtures and results, and various club events including Pride Round celebrations. The club also operates the CGFC Future Fund for long-term sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Senior Football Team Membership Annual player membership that grants amateur athletes the right to train with and compete in CGFC's senior Men's team in the Victorian Amateur Football Association (VAFA), including match-day participation at Glenhuntly Oval.
• Women's Senior Football Team Membership Annual player membership providing female amateur footballers with registration, training, and match participation in CGFC's senior Women's team competing in the VAFA.
• Under 19s Football Team Membership Junior player membership enabling Under 19-age amateur footballers to compete in CGFC's U19s team within the VAFA-aligned competition structure.
• Social / Supporter Membership Non-playing social or family membership offered to supporters, alumni, and community members, providing access to club functions, social events, and supporter engagement activities.

Named customers1 record

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered minor and core.

• Toorak HotelminorGTM or Marketing PartnerNew partner in 2025. Established in 1854, this historic venue has been a key part of the Toorak and Hawksburn communities. Offers classic pub favorites meets modern Australian flavors. Great spot for catching the footy.
• Caulfield Grammarians Association (CGA)coreStrategic or Co-development PartnerThe alumni organization for Caulfield Grammar School serving the interests of members since 1885. Provides opportunities for sporting, social, cultural clubs, career development, networking and reunions. Dedicated to inspiring lifelong relationships.
• SCM Financial GroupminorGTM or Marketing PartnerScholten Collins McKissock Wealth Management established in 1986. One of Australia's premier diversified wealth management organisations providing financial planning, superannuation, investment, accounting and lending services.
• Boutique Tours & TravelminorGTM or Marketing PartnerIndependent Private Journeys and Small Group Tours to China, France, India, Italy, Turkey, Uzbekistan & Vietnam. Up to 12 guests with professional tour managers and local guides. Luxury Chauffeured vehicles.
• Snap Print SolutionsminorGTM or Marketing PartnerOver 122 years in print industry with reputation for fast, high-quality service. Provides industry-leading print and design solutions both online and offline.
• HTA AdvisoryminorGTM or Marketing PartnerFull range of accounting, tax, business advisory, wealth management and finance broking services. One stop shop working closely with clients to develop plans and meet specific goals.
• Platinum PhysiocoreStrategic or Co-development PartnerCGFC preferred physiotherapists providing care and support to both Women's and Men's teams. Clinics in Brighton, Malvern, Windsor and Caulfield. Head Physios: Zoe Diamond (Women's Health) and Damien Lee (Men's Health).
• Grill'd ElsternwickminorGTM or Marketing PartnerHealthy living & healthy burgers. Burgers good for you and good for your community. Grass fed, free range Australian beef and lamb, RSPCA Approved chicken, highest quality freshest ingredients.
• Club WarehouseminorOthersAustralia's leading distributor of sports medical and physiotherapy supplies since the 1990s. Product range from first aid needs to pharmacy, sports performance, physiotherapy supplies to sophisticated sports recovery equipment.
• Caulfield Grammar SchoolcoreStrategic or Co-development PartnerEducational partner and feeder school. Nurtures learners to become capable, highly skilled, emotionally aware individuals with character, creativity, compassion and connection. Primary source of players for the club.
• Cromwell Owners Corporation ManagementminorGTM or Marketing PartnerModern Owners Corporation management firm built for responsiveness, transparency, and results. Proactive hands-on approach since 2020 delivering efficiency and cost savings for clients.
• Bendigo Bank - Malvern EastminorGTM or Marketing PartnerCommunity bank offering home loans with 100% offset accounts, insurance, leasing, credit cards, personal loans for university students & apprentices, business & commercial banking. Club receives 0.20% of any home loan settlement.
• Ern Jensen FuneralsminorGTM or Marketing PartnerEstablished in 1928, actively owned and led by Pinder family (generations of Caulfield Grammar alumni). Serving Melbourne families with friendly, flexible and professional funeral care.
• Cam Hammond FloorsminorGTM or Marketing PartnerMajor sponsor of the fields over many years. In business over 26 years specializing in commercial and retail vinyl and rubber floor installations on supply and install basis. Major projects include hospitals, healthcare and supermarkets.
• Matias GroupminorGTM or Marketing PartnerHelps people find and finance the car they want through dealer network. Also specializes in Equipment and I.T. Finance. Dedicated to helping Australian businesses and the CGFC community.
• Snap Fitness Caulfield & BrightonminorGTM or Marketing PartnerPremier 24/7 gym destination for total body wellness. Locally owned community dedicated to elevating movement and mindset. Special membership offer to CGFC Family & Friends: $0 joining fee, $0 access card fee and first 2 weeks FREE.
• Web Force 5coreTechnology or IntegrationWebsite development company providing powerful affordable easy to use websites. One of Australia's largest website development companies with unparalleled Australian based support. 96% client retention rate over 5 years. 25% discount offered to paid up club members.
• David Southwick MPminorGTM or Marketing PartnerLiberal State Member for Caulfield and advocate for upgrading of Glenhuntly Oval Change Rooms. Came on board as sponsor in current year.
• Elsternwick OsteopathyminorGTM or Marketing PartnerGenerously sponsored CGFC Pride Round 2021 supporting inclusivity and equality initiatives.
• VAFA (Victorian Amateur Football Association)coreStrategic or Co-development PartnerThe governing body for VAFA competition. CGFC competes in VAFA Premier B and Premier C divisions across men's and women's football. Provides insurance coverage (Gold-Level) for all players.
• Kellaway ClubcoreStrategic or Co-development PartnerEstablished in 2001 to assist development of Australian Rules Football at Caulfield Grammar School. Named after Kellaway family. Encourages parent and friend involvement. Funds equipment, coaching, appoints Team Managers, organizes functions and fundraising.
• City of Glen EiraminorOthersLocal council providing support for community facilities and sporting grounds in the Glen Eira area.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• University Blacks Football Club: VAFA amateur football club operating under a similar community/alumni membership model with comparable reliance on sponsorship and membership fees.
• Old Scotch Collegians Football Club: Long-standing VAFA amateur football club affiliated with Scotch College. Mirrors CGFC's alumni-driven structure, membership/sponsorship revenue mix, and community-led operating model.
• Old Brighton Grammarians: Brighton Grammar School alumni football club competing in VAFA competitions; structurally similar to CGFC in governance, sponsorship mix, and player pipeline.
• Old Xavier Football Club: VAFA amateur football club with school-affiliated heritage and a comparable membership/sponsorship/community-event revenue stack.
• Old Carey Grammarians Football Club: Direct VAFA competitor with an identical school-alumni model (Carey Baptist Grammar School). Competes in similar VAFA divisions and depends on the same volunteer/sponsorship revenue structure as CGFC.
• Mazenod Old Collegians Football Club: Catholic-school-affiliated VAFA amateur football club with analogous school-to-club player pathway and community-based operating model.
• Collegians Football Club (WAVFL): VAFA/WAVFL amateur football club with similar community and membership-based operating model, competing in comparable Melbourne amateur divisions.
• Old Melburnians Football Club: Melbourne Grammar School alumni football club in the VAFA; closely comparable to CGFC in school-pipeline dynamics, community focus, and amateur club economics.
• Old Haileyburians Football Club: School-alumni-affiliated VAFA amateur football club with comparable governance, sponsorship, and membership revenue structure to CGFC.
• Melbourne High School Old Boys Football Club: Long-running VAFA club representing Melbourne High School alumni; matches CGFC's school-alumni structure, volunteer governance, and historical legacy positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cgfc1920
• YouTubeyoutube.com/channel/UC21T44jpB_bycLdanf3hFLw
• Facebookfacebook.com/CGFC1920
• LinkedInlinkedin.com/company/caulfield-grammarians-football-club
• Instagraminstagram.com/cgfc1920

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caulfield Grammarians Football Club