What OLL™ does

OLL™ (operating as OLL.mobi) is a privately held Moroccan mobile marketing and customer engagement platform founded in 2020 and headquartered in Casablanca. The company builds and distributes a software stack — a GDPR-compliant Customer Data Platform, Audience Analytics, and a Campaign Management Suite — that helps retailers and brands identify and track buyers across channels, run automated mobile campaigns, A/B test creatives, and measure attribution without requiring hardware investment or Point of Sale replacement. Product features include cross-channel buyer identification, smart notifications, built-in gamification, real-time reporting, and a global instant cashback program positioned to drive higher store traffic and conversions.

OLL operates a two-sided business. On the retailer/brand side, it offers a freemium self-serve product with a $300 welcome budget for new applicants, augmented by enterprise demo-led sales, and references enterprise retail customers including H&M, Carrefour, Atacadão, Zara, Leader Price, and Mr. Bricolage. On the publisher and advertiser side, OLL monetizes a global consumer network through impression-by-impression ad serving and audience targeting via dedicated publisher and advertiser sales teams. Go-to-market combines product-led self-serve registration, email and SEO marketing, organic social presence across Facebook, Instagram, Twitter, LinkedIn, and YouTube, and direct sales motions for larger accounts. The company is privately held with no disclosed funding rounds, no public revenue figures, and a headcount of approximately 10 employees as of the input period.

Name

OLL™

Legal name

OLL.mobi

Website

https://ollmobi.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

OLL™ is a Casablanca-based mobile engagement platform offering a GDPR-compliant CDP, audience analytics, and campaign management tools that help retailers and brands retarget mobile customers, run gamified loyalty programs, and monetize a global ad network.

Ownership category

akta.pro rank

Product category

Mobile Marketing & Customer Engagement Software

NAICS

Advertising Material Distribution Services (54187), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift) (BPAFALAK)

Keywords

• Mobile marketing platform
• Customer data platform
• Audience analytics software
• Campaign management software
• Retail engagement solutions

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Publisher Advertising Revenue: OLL enables publishers (websites, apps) to monetize their audience through relevant, non-intrusive ads that match their content's look and feel. Publishers earn higher revenues from ads displayed on an impression-by-impression basis with highest yielding ad selection.
2. Advertiser Campaigns: Advertisers pay to reach global consumer audiences through targeted mobile campaigns, smart notifications, and retargeting of connected guests across the OLL network.
3. Loyalty & Engagement Platform: Platform provides instant and free loyalty program capabilities to brands and retailers, monetizing through campaign engagement and increased customer traffic to physical stores.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

OLL™ operates a mobile-first customer engagement and advertising platform that combines a GDPR-compliant Customer Data Platform, audience analytics, and a campaign management suite. It enables retailers, brands, and publishers to identify and track buyers across channels, run mobile campaigns, build loyalty and instant cashback programs, and monetize audiences via a global consumer network — without hardware investment or POS replacement.

Product overview

OLL™ is a mobile marketing and customer engagement platform comprising three interconnected products: a Customer Data Platform (CDP) for GDPR-compliant data collection and cross-channel buyer tracking, Audience Analytics for targeting and segmentation, and a Campaign Management Suite for automated messaging, real-time reporting, A/B testing, and attribution. The platform integrates these modules to help retailers and brands engage mobile users through smart notifications, loyalty programs, and gamification tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Customer Data Platform (CDP) A GDPR-compliant customer data platform that enables retailers, brands, and publishers to identify, track, and engage buyers across multiple channels without hardware investment or POS replacement. The CDP is built incrementally and supports cross-channel buyer identification and tracking.
• Audience Analytics Analytics and audience segmentation tool that enables businesses to target global audiences within minutes and track customer behavior across channels to support retargeting and engagement campaigns.
• Campaign Management Suite Marketing toolkit providing real-time reporting, automated messaging, A/B testing, and campaign attribution for managing multi-channel customer engagement, loyalty programs, smart notifications, gamification, and instant cashback campaigns.

Quantifiable outcome

• 65% of store guests leave without buying — retargeted with smart notifications
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Klaviyo: Klaviyo provides email/SMS marketing automation and customer data infrastructure tailored to retail and ecommerce brands — highly comparable to OLL's CDP + Campaign Management Suite positioned for retailers.
• Antavo: Antavo is a SaaS loyalty marketing platform for retail and fashion brands, with built-in gamification and campaign mechanics — highly comparable to OLL's gamification and instant cashback loyalty capabilities.
• Criteo: Criteo is a retail-focused digital advertising and retargeting network, directly analogous to OLL's advertiser-facing retargeting of connected store guests and publisher-side monetization flow.
• Braze: Braze is a cross-channel customer engagement platform with real-time messaging, segmentation, and A/B testing — directly comparable to OLL's automated messaging, segmentation, and campaign attribution feature set.
• Yotpo: Yotpo is a retention marketing and loyalty platform purpose-built for retailers — direct overlap with OLL's loyalty, segmentation, and automated messaging modules serving the same retail brand buyer.
• Twilio Segment: Segment (Twilio) is a leading Customer Data Platform with downstream marketing activation — directly comparable to OLL's GDPR-compliant CDP module and its orientation toward cross-channel buyer identification.
• Iterable: Iterable offers a cross-channel marketing platform with workflow automation, segmentation, and A/B testing for consumer brands — closest functional analog to OLL's campaign management layer for retail and DTC brands.
• Airship: Airship is a mobile-first customer engagement platform focused on retail and brand apps, offering push notifications, segmentation, and lifecycle campaigns — overlaps directly with OLL's mobile-first engagement and smart notification capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ollmobi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OLL™