OLYMPIC AUTO SALES

What OLYMPIC AUTO SALES does

Olympic Auto Sales LLC is a privately held, family-run used vehicle dealership founded in 2009 and headquartered at 4568 Memorial Dr, Decatur, Georgia, serving the broader Atlanta metro area (Brookhaven, Clarkston, Stone Mountain, Decatur). The company sells pre-owned cars, trucks, SUVs, vans, wagons, and coupes across a broad inventory spectrum — from budget vehicles under $10,000 to premium units exceeding $63,000 (e.g., 2023 BMW 7 Series, Porsche Macan, Mercedes-Benz S-Class, Tesla Model 3) — spanning model years 2011–2023 and approximately 91 units currently listed.

The dealership's core differentiation is its vertically integrated financing stack. Rather than relying on third-party lenders, Olympic Auto Sales provides in-house financing and a Buy Here Pay Here (BHPH) program with interest rates of 9.9%–14.9% APR, weekly/bi-weekly/monthly payment options, and approval based on income (minimum $2,000/month) rather than credit score. This explicitly targets credit-challenged buyers — bad credit, no credit, bankruptcy, or repossession histories — who are typically turned away by traditional banks and captive lenders. An online pre-qualification tool uses soft credit pulls, and digital applications support co-buyers and trade-in valuation. Extended warranty coverage is delivered through a partnership with Integrity Warranty Company across Basic, Bronze, Silver, Gold, and Wrap tiers.

The business runs on DealerCenter dealer management software for website, inventory, CRM, and online applications, with a recently deployed Virtual Dealership platform enabling online appointment booking and remote application submission. Ancillary revenue streams include extended warranty attach (eligible on over 97% of inventory per the company), trade-in valuation, and a service-partner relationship with European Automotive Specialist offering up to 25% off repairs. The company has accumulated 900+ five-star reviews, BBB A+ accreditation, and multiple industry awards including CarGurus Dealer of the Year 2023, Best of Georgia 2024 and 2025, and the CarGurus Triple Crown 2025 (Top Rated, Top Value, Top Digital Dealer). Headcount is reported at 1–10 employees, consistent with a single-location independent dealer.

Name

OLYMPIC AUTO SALES

Legal name

Olympic Auto Sales LLC

Website

https://olympicautoga.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Olympic Auto Sales is a privately held, family-run used vehicle dealership in Decatur, Georgia, serving credit-challenged and budget-conscious Atlanta-metro buyers with in-house Buy Here Pay Here financing, extended warranties, and a vertically integrated sales-finance-trade-in model.

Ownership category

akta.pro rank

Product category

Used Car Dealership

NAICS

Used Car Dealers (441120), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

Keywords

• Used car dealership
• Buy here pay here financing
• Used vehicle sales
• In-house auto financing
• Extended auto warranties

Headquarters

HQ city

Decatur, Georgia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales: One-time sales of used cars, trucks, and SUVs at competitive prices. Revenue generated from the markup between acquisition cost and sale price. Inventory spans budget-friendly options under $10,000 to premium luxury vehicles exceeding $60,000.
2. In-House Financing (Buy Here Pay Here): Direct dealership financing where customers make payments to the dealership. Interest income generated from APR charges ranging from 9.9% to 14.9%. Payments can be weekly, bi-weekly, or monthly with auto-withdrawal options.
3. Extended Warranty Plans: Partnership with Integrity Warranty Company offering vehicle service contracts. Coverage tiers include Basic, Bronze, Silver, Gold, and Wrap plans with terms ranging from 12 to 48 months and mileage limits up to 200,000 miles.
4. Trade-In Services: Appraisal and valuation services where customers can apply trade-in value toward new vehicle purchases, facilitating inventory turnover and customer upgrades.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Olympic Auto Sales is a used vehicle dealership in Decatur, GA offering pre-owned cars, trucks, SUVs, vans, and electric vehicles from various brands at prices ranging from $5,000 to over $60,000. The dealership pairs its inventory with vertically integrated in-house financing and Buy Here Pay Here (BHPH) programs for credit-challenged buyers, plus trade-in valuation, pre-qualification, and extended warranty plans through Integrity Warranty.

Product overview

Olympic Auto Sales operates as a used car dealership offering a diverse inventory of pre-owned vehicles spanning multiple body types (sedans, SUVs, trucks, pickups, vans, wagons, coupes) from brands including Mercedes-Benz, BMW, Porsche, Tesla, Audi, Dodge, Ford, Toyota, Kia, and others. The company provides a vertically integrated financing ecosystem combining in-house financing, Buy Here Pay Here (BHPH) programs, and pre-qualification options, all supported by extended warranty coverage through Integrity Warranty. Additional services include trade-in valuation, virtual dealership capabilities, and a specialized electric vehicle inventory. The business model is designed to serve customers across all credit profiles, from excellent credit to those rebuilding credit or facing financial challenges.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Vehicle Sales Sale of pre-owned cars, trucks, SUVs, vans, and electric vehicles from brands including BMW, Mercedes-Benz, Porsche, Tesla, Audi, Toyota, Dodge, Ford, and others across model years 2011-2023, priced from approximately $5,000 to over $60,000.
• In-House Financing Direct dealership financing program offering vehicle loans to buyers regardless of credit history, with interest rates starting at 9.9% APR, flexible weekly/bi-weekly/monthly payment terms, and quick approvals often completed same day.
• Buy Here Pay Here Financing Buy Here Pay Here financing where payments are made directly to the dealership, designed for customers with bad credit, no credit, or past financial challenges, with approval based on income and ability to pay rather than credit score. Rates from 14.9% APR.
• Extended Warranty Plans Extended vehicle service contracts offered through Integrity Warranty Company in Basic, Bronze, Silver, Gold, and Wrap coverage tiers with terms of 12-48 months and mileage limits up to 200,000 miles, covering engine, transmission, A/C, brakes, steering, and suspension.
• Trade-In Valuation Appraisal and valuation service where customers receive a competitive trade-in value for their current vehicle, which can be applied as credit toward a new vehicle purchase at the dealership.
• Pre-Qualification Online pre-qualification using soft credit checks that lets prospective buyers explore financing options and estimated terms without impacting their credit score before committing to a vehicle purchase.
• Used Electric Vehicles Specialized inventory of pre-owned electric vehicles including Tesla Model 3, Nissan Leaf, Chevrolet Bolt EV, and Mercedes-Benz EQB, offered with in-house financing and eligibility for the federal $4,000 Clean Vehicle Credit.

Quantifiable outcome

• Over 97% of vehicles have warranties available for purchase
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• European Automotive SpecialistminorImplementation/ SI/ Consulting PartnerPartner service shop offering maintenance and repair services. Customers can save up to 25% on all repairs and maintenance compared to standard rates. Provides ongoing service relationship for vehicles sold.
• Integrity Warranty CompanycoreTechnology or IntegrationWarranty provider offering multiple coverage tiers (Basic, Bronze, Silver, Gold, Wrap) for vehicles up to 20 years old and 200,000 miles. Covers engine, transmission, A/C, cooling, brakes, steering, and suspension systems.
• BBB (Better Business Bureau)coreStrategic or Co-development PartnerAccredited business with A+ rating status, providing consumer trust and dispute resolution backing. Accreditation indicates commitment to ethical business practices and customer satisfaction standards.
• DealerCentercoreTechnology or IntegrationDealer management software platform powering website, inventory listings, and online application systems. Enables digital retailing, inventory management, and customer relationship management.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Carvana: National online-only used-car retailer with proprietary financing; competes for digitally native used-car shoppers and pressures local dealers' customer acquisition.
• Group 1 Automotive: Large U.S. franchised dealer group with meaningful used-car and F&I revenue; operates in select Southeast markets overlapping Olympic's metro Atlanta customer base.
• Lithia Motors: Large multi-brand dealer group with growing used-vehicle and digital retailing (Driveway) operations; competes for used-vehicle shoppers across multiple geographies.
• AutoNation: Largest U.S. auto dealer group with significant used-car and finance-and-insurance operations; broader portfolio but overlapping inventory and F&I attach economics.
• Sonic Automotive: Major U.S. franchised dealer group with EchoPark used-car banner; directly comparable used-vehicle retail model at larger scale with similar F&I attach emphasis.
• EchoPark Automotive: Sonic Automotive's used-car focused banner offering no-haggle pricing, financing, and trade-in; competes in the same used-vehicle customer segment at multi-state scale.
• Penske Automotive Group: International automotive retailer with used-car and finance operations; comparable diversified retail model with scale advantages in inventory and capital.
• CarMax: Largest U.S. used-vehicle retailer with national footprint and in-house financing arm; competes for the same budget-conscious and credit-constrained shoppers at greater scale.

Direct peers

• Vroom: Online used-car retailer with home delivery and financing; competes in the same mid-priced used-vehicle segment and has overlap with credit-flexible buyers.
• DriveTime: Largest U.S. Buy Here Pay Here used-car dealer network with in-house financing for credit-challenged buyers; directly comparable business model combining inventory, in-house lending, and warranty at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/olympic-auto-sales

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OLYMPIC AUTO SALES