Olympic Travel

What Olympic Travel does

Olympic Travel is a privately held, locally owned Serbian travel agency operating through three branch offices in Belgrade (Makedonska broj 30), Kragujevac (Karađorđeva broj 20), and Novi Sad (Ilije Ognjanovića br. 8), supported by multiple phone lines and the olympic.rs website. The company serves individual travelers, families, and small groups in Serbia, selling package holidays, accommodation-only bookings, flight tickets, wellness and spa breaks, ski holidays, and organized group and individual trips across roughly 25+ destinations spanning the Mediterranean, the Alps, and selected long-haul markets. Olympic Travel is a member of YUTA (the Serbian Tourist Agencies Association), holds ISO 9001 certification, and sells under a direct-to-consumer go-to-market combining walk-in offices, telephone reservations, and a self-service booking site.

The product portfolio is anchored on three pillars: Letovanje (summer beach holidays across Montenegro, Greece, Cyprus, Turkey, Tunisia, Egypt, Croatia, Slovenia, Bulgaria, Albania, and Malta), Zimovanje (winter ski holidays in Serbia, Slovenia, Bosnia and Herzegovina, Bulgaria, Austria, Italy, France, and Montenegro), and Putovanja (organized European and long-haul city and group tours). Supporting services include Wellness & Spa packages across Serbia, Slovenia, Hungary, Montenegro, and Croatia, plus Avio Karte (flight ticketing) for worldwide routes. Underlying technology is standard agency infrastructure: IATA-accredited flight issuance via the Amadeus Global Distribution System, the WSpay payment gateway for card settlement (Visa, MasterCard, Maestro, DinaCard), and bundled travel insurance through the Triglav Insurance partnership; no proprietary platform, native mobile application, public API, or AI/ML capability is disclosed.

Olympic Travel generates revenue on a transaction-fee model across all product lines, with pricing denominated in euros. Summer packages range from approximately €666 per person (Tunis) to €3,166 per person (premium Turkey offerings), mid-range packages sit in the €1,000–€1,899 band (Cyprus, Portugal, Turkey), and luxury hotel rates reach €220 per person per day (for example, Small Luxury Hotels of the World properties in Croatia). Promotional pricing is layered through Rani Booking (First Minute) discounts, Last Minute deals, and the Deca Gratis (children-free) family program. Headcount is reported at 12 employees, revenue is not publicly disclosed, and there is no parent company, private equity, or venture capital backing evident in the source data.

Name

Olympic Travel

Legal name

Olympic Travel

Website

https://olympic.rs

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Olympic Travel is a privately held Serbian travel agency operating three branch offices (Belgrade, Kragujevac, Novi Sad) and the olympic.rs website, selling package holidays, accommodation bookings, flight tickets, wellness retreats, and group tours to individual travelers and families seeking Mediterranean beach, ski, and wellness vacations.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (56152)

SIC

Transportation Services (4700)

akta.pro primary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

akta.pro secondary industries

Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ), Adventure & Active Travel Agencies (THAKABAD)

Keywords

• Package holidays
• Flight tickets
• Ski vacations
• Wellness spa breaks
• Group tours

Headquarters

HQ city

Beograd (Belgrade)

HQ country

Serbia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Package Holidays and Accommodation Bookings: The primary revenue stream consists of packaged vacation deals including hotel accommodations, with options for flight-inclusive packages or self-drive arrangements. Prices range from approximately €666 to €3,166 per person for various destinations including Cyprus, Greece, Turkey, Tunisia, Egypt, and others. Daily hotel rates span from €29 to €220 per person per day.
2. Flight Tickets: Sales of international and domestic flight tickets through IATA-affiliated agency operations, utilizing GDS systems for bookings.
3. Group Tours: Organized group travel packages to European destinations and long-haul locations including Portugal (Algarve, Azores, Madeira), Morocco, Dubai, and various European cities.
4. Wellness and Spa Packages: Specialized wellness travel packages to spa destinations in Slovenia, Hungary, Croatia, Serbia, and Montenegro featuring thermal baths and spa resorts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Olympic Travel is a Serbian travel agency and tour operator that sells bundled vacation packages (summer beach holidays, winter ski holidays, and organized travel packages), individual accommodation and flight bookings, wellness and spa retreats, and organized group tours to European, Mediterranean, and long-haul destinations. The company serves customers through three physical branch offices (Belgrade, Kragujevac, Novi Sad), a website booking platform, and phone-based sales, operating as an IATA-accredited agency and Amadeus GDS user.

Product overview

Olympic Travel is a Serbian travel agency operating as a traditional tour operator offering a comprehensive portfolio of vacation and travel services. The core product line consists of three main pillars: Letovanje (summer beach holidays), Zimovanje (winter ski holidays), and Putovanja (travel packages). Supporting services include Wellness & Spa breaks and Avio Karte (airline ticketing). The product portfolio is structured around destination-based packages with multiple pricing tiers including First Minute (early booking), Last Minute, and family-focused Deca Gratis programs. Distribution channels include direct sales through three physical branch offices in Belgrade, Kragujevac, and Novi Sad, plus the online platform. The company also offers specialized group travel (Grupna Putovanja) and individual/custom travel (Individualna Putovanja) as distinct sub-product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Letovanje (Summer Holidays) Summer vacation packages offering beach destinations across the Mediterranean including Montenegro, Greece, Cyprus, Turkey, Tunisia, Egypt, Croatia, Slovenia, Bulgaria, Albania, and Malta. Includes both accommodation-only and full package options with flight transfers for Serbian individual travelers and families.
• Zimovanje (Winter Holidays) Winter vacation and skiing packages covering ski destinations in Serbia, Slovenia, Bosnia and Herzegovina, Bulgaria, Austria, Italy, France, and Montenegro. Includes accommodations near ski resorts and ski pass arrangements for Serbian skiers and families.
• Putovanja (Travel Packages) Organized travel packages including group tours and individual trips to European cities and far destinations such as Dubai, Morocco, Jordan, Israel, Portugal, and Georgia. Features package holidays with flights and accommodation, city breaks, and curated travel experiences.
• Grupna Putovanja (Group Travel) Organized group tours to European destinations including Barcelona, Istanbul, Baden-Baden, Lisbon, Madrid, Rome, Berlin, Algarve, Copenhagen, Madeira, Karlovy Vary, Prague, Athens, and long-haul destinations like Morocco. Targets travelers preferring fixed itineraries with guides.
• Individualna Putovanja (Individual Travel) Customized individual travel arrangements including city breaks and tailor-made trips to European cities and far destinations such as Dubai, designed for travelers seeking flexible itineraries.
• Wellness & Spa Wellness and spa vacation packages offering spa hotel accommodations in Serbia, Slovenia, Hungary, Montenegro, and Croatia. Includes thermal spas, wellness centers, and therapeutic treatments for travelers seeking relaxation retreats.
• Avio Karte (Air Tickets) Airline ticket booking service for worldwide destinations through the company's IATA-accredited agency status and Amadeus GDS connectivity. Serves Serbian travelers needing flight-only reservations.
• Smeštaj (Accommodation Booking) Hotel and accommodation booking service across all destinations, offering various hotel categories from budget to luxury, with detailed information, photos, pricing, and booking functionality for Serbian travelers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Five partnerships are on record, tiered core and moderate.

• IATA (International Air Transport Association)coreTechnology or IntegrationOlympic Travel operates as an IATA-accredited agency, enabling the sale of international flight tickets through standardized GDS systems and industry-recognized ticketing processes.
• AmadeuscoreTechnology or IntegrationUtilizes Amadeus GDS platform for flight reservations and inventory management, enabling access to global airline schedules, availability, and booking capabilities.
• Triglav InsurancecoreGTM or Marketing PartnerPartnership with Triglav insurance company for offering travel insurance products to customers. The company's website prominently features Triglav insurance options and information materials for travelers.
• WSpay Payment GatewaycoreTechnology or IntegrationIntegrated payment processing through WSpay secure payment gateway enabling credit card payments (Visa, MasterCard, Maestro, DinaCard) for online bookings and in-office transactions.
• YUTA (Udruženje turističkih agencija Srbije)moderateStrategic or Co-development PartnerMember of the Serbian Tourist Agencies Association, with travel programs aligned with YUTA standards and regulations as stated in their general travel terms.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Expedia Group: Global online travel platform spanning Expedia, Hotels.com, Vrbo, and package holiday brands. Overlaps with Olympic Travel on hotel and flight bundle bookings; competing for the same Serbian outbound traveler with broader inventory and digital-first funnel.
• Jet2 Holidays: UK-focused package holiday operator with strong Mediterranean beach offering and bundled flight-plus-hotel product. Comparable in core product (Mediterranean beach packages with bundled pricing and family-friendly policies) though much larger and UK-centric.
• TUI Group: Europe's largest integrated tour operator and travel group offering package holidays, cruises, flights, and hotels across Mediterranean, Alpine, and long-haul destinations. Comparable in product scope (beach, ski, group tours) but operates at vastly greater scale with proprietary hotel inventory and aircraft.
• Trip.com Group: Global online travel platform (Trip.com, Ctrip, Skyscanner, MakeMyTrip) offering flights, hotels, and packages. Indirectly competes for Serbian outbound bookings; relevant proxy for global OTA competitive pressure on traditional retail agencies.
• Booking Holdings: Global OTA conglomerate (Booking.com, Priceline, Agoda, KAYAK) dominating accommodation reservations. Competes with Olympic Travel for the same Serbian travelers' Mediterranean beach and ski bookings; represents the structural disintermediation threat facing traditional retail agencies.

Regional players

• Balkan Holidays: UK specialist tour operator focused on Bulgaria and broader Balkan/Southeast European package holidays. Comparable on destination mix (Bulgaria, Greece, Turkey) and beach/ski package structure, but serves UK travelers rather than Serbian customers.

Direct peers

• Hays Travel: UK's largest independent retail travel agency with extensive high-street branch network and package holiday focus on Mediterranean and long-haul destinations. Closely analogous business model — physical retail, third-party GDS, packaged beach/ski/Wellness offerings — but operating at much larger scale in the UK.
• Lastminute.com Group: European online travel agency specializing in dynamic packaging of flights, hotels, and packages to Mediterranean and short-haul destinations. Comparable in last-minute and packaged-holiday product positioning; overlaps on Serbian-adjacent European destinations.
• Etraveli Group: European OTA focused on flights, hotels, and packages across the Nordics and broader Europe. Comparable on European outbound package holidays and flight-led bundling; relevant for tracking competitive dynamics in European leisure travel distribution.
• Big Blue Travel Group: Serbian retail travel agency offering package holidays, group tours, and airline tickets with multi-city office presence. Most directly comparable peer — same geography, same target customer (Serbian outbound travelers), and overlapping product portfolio including beach, ski, and wellness packages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/OlympicTravelSr
• LinkedInlinkedin.com/company/olympic-travel

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olympic Travel