What Omnia Homes does

Omnia Homes is a Melbourne-based custom new home builder founded in 1999 and operating exclusively in Victoria, Australia, from its headquarters in Altona North. The company designs and constructs residential properties using standard building methodologies including waffle pod slab systems engineered by structural engineers, with all homes achieving a minimum 7-star energy rating and including 2.2KW solar PV systems, ducted gas heating, and a 10-year structural warranty. Its core product portfolio spans 85 unique home designs organised into three ranges: Simplify by Omnia (entry-level, from $205,900), Omni Range (premium family homes), and Custom Homes (fully bespoke designs), supplemented by Knockdown Rebuild, Dual Occupancy, and Multi-Unit Developments service lines. Distribution occurs through direct in-person sales at the Altona North office via the in-house Colour Studio, plus channel partnerships with land estates and finance brokers across Melbourne's western, northern, and inner suburbs plus the Geelong/Surfcoast region.

Omnia operates a sales-led go-to-market model with New Home Consultants managing customer engagement from initial consultation through colour/electrical selection, contract signing, and construction. Average build timeframes are approximately 5.5 months for single storey and 7.5 months for double storey homes. Revenue is generated on a one-time construction contract basis, with pricing varying based on home design selection, land costs, site costs, developer requirements, customisation options, and turn-key inclusions. The company is privately held as Omnia Homes Pty Ltd, has no disclosed external funding, no parent company, no subsidiaries, and operates with a very lean team of 6 employees while relying on outsourced trade labour and supplier relationships with major brands including Boral, Monier, Colorbond, Laminex, and Rinnai for cost efficiency.

The business serves six distinct customer segments: first home buyers (primary), property investors (primary), upgraders, downsizers, developers and multi-unit investors (primary), and multi-generational families. Its competitive positioning rests on true fixed-price contracts, guaranteed site start and completion dates, no hidden costs, free design customisation (customers pay only for additions), and a deliberate "quality over quantity" posture that limits annual project volume. The company is a 25-year continuous member of the Housing Industry Association (HIA), has helped thousands of Victorians build homes, and has no patent, trademark, or proprietary technology assets disclosed.

Name

Omnia Homes

Legal name

Omnia Homes Pty Ltd

Website

https://omniahomes.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Omnia Homes is a Melbourne-based custom new home builder founded in 1999, serving Victorian first home buyers, property investors, upgraders, downsizers, and developers across Melbourne's western, northern, and inner suburbs plus Geelong. The company offers 85 home designs across three ranges alongside knockdown rebuild, dual occupancy, and multi-unit development services.

Ownership category

akta.pro rank

Product category

Residential Construction Services

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), New Multifamily Housing Construction (except For-Sale Builders) (236116)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industry

Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)

Keywords

• Custom home building
• Residential construction
• Knockdown rebuild services
• Dual occupancy developments
• House land packages

Headquarters

HQ city

Altona North

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Custom Home Construction: Omnia Homes generates revenue through one-time custom home construction services. They offer multiple home ranges (Simplify, Omni, Custom) with pricing starting from $205,900 for the base home. Additional revenue comes from customisation options, upgrades, developer requirements, site costs, and turn-key inclusions. They also offer dual occupancy and multi-unit developments for developers and investors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Omnia Homes designs and constructs custom residential homes across Melbourne and Geelong, Victoria. The company offers three home ranges (Simplify by Omnia for first home buyers and investors, Omni Range for growing families, and Custom Homes for bespoke designs) covering 85 pre-engineered floorplans. Beyond single-dwelling builds, they provide knockdown rebuild, dual occupancy, multi-unit townhouse developments, and house-and-land packages with partner land estates, complemented by an in-house Colour Studio and financial services referrals.

Product overview

Omnia Homes is a Melbourne-based residential new home builder operating a portfolio of distinct product lines across three sub-brands (Simplify by Omnia, Omni Range, and Custom Homes) and four service verticals (Knockdown Rebuild, Dual Occupancy, Multi-Unit Developments, and House & Land Packages). The core offering spans 85 pre-designed home floorplans with extensive customisation options, augmented by add-on services including an in-house Colour Studio, financial services referrals, and standard inclusions covering solar, heating, and structural warranties. The company operates exclusively in Victoria, Australia, with particular focus on Melbourne's western, northern, and inner suburbs plus Geelong.

Differentiator

Problem solved

Functional benefit

Brands

• Simplify By Omnia: Affordable homes for budget conscious first homeowners and investors without compromising on quality. The Simplify by Omnia range includes home designs with a generous range of inclusions, all with handpicked external & internal colour schemes.
• Omni Range

Products and services

• Simplify by Omnia Affordable home design range targeting budget-conscious first home buyers and investors, with handpicked external and internal colour schemes curated by the Omnia design team and a generous range of standard inclusions. Pricing starts from $205,900 for base construction.
• Omni Range Premium home range designed for growing families, featuring large open spaces, impressive kitchens, ample room, and premium inclusions while maintaining budget consciousness.
• Custom Homes Fully bespoke residential home design and construction service leveraging a dedicated in-house design team. Customers can choose from 85 existing designs or collaborate on a completely custom home, with no customisation fees — only paying for additions.
• Knockdown Rebuild Complete knockdown and rebuild service allowing homeowners to demolish an existing dwelling and construct a new custom-designed home on their existing land, avoiding the need to relocate.
• Dual Occupancy Architecturally designed dual-occupancy developments placing two homes on a single block, suitable for investors, families, downsizers, and multi-generational living arrangements.
• Multi-Unit Developments Full-service townhouse and multi-unit development covering feasibility assessments, town planning, working drawings, fixed-price contracts, construction management, and permit-ready fast-track options for duplexes through 3+ townhouse projects, targeted at developers and investors.
• House & Land Packages Pre-packaged house and land bundles combining Omnia's home designs with land from partner estates, presented with combined pricing across Melbourne's western suburbs, northern suburbs, inner suburbs, and Geelong. Pricing ranges from approximately $485,990 to $687,540 depending on suburb, land size, and home design.
• Omnia Colour Studio In-house colour and interior design consultation service at Omnia's Altona North headquarters, where expert colour consultants help customers select fixtures, fittings, colours, and upgrades from leading brand partners for their home build.
• Standard Inclusions Bundled standard inclusion package provided with every home build, covering pre-construction services (site analysis, soil reports, energy assessments), minimum 7-star energy ratings, 2.2KW solar PV systems, ducted gas heating, appliance packages, structural warranties, and quality fixtures from leading suppliers.
• Financial Services Referral-based financial advisory service connecting customers with partnered mortgage brokers and finance professionals covering first home buyer loans, investment property loans, owner-occupied home loans, SMSF loans, construction loans, guarantor loans, bad credit home loans, and self-employed loans.

Quantifiable outcome

• Build completion in approximately 5.5 months for single storey homes and 7.5 months for double storey homes
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Financial Services PartnerscoreChannel Partner/ Reseller/ DistributorOmnia Homes has partnered with financial professionals including finance brokers to assist customers in securing construction loans and home financing. Services offered include First Home Buyer Loans, Investment Property Loans, Owner Occupied Home Loans, SMSF Loans, Construction Loans, Guarantor Loans, Bad Credit Home Loans, and Self Employed Loans.
• Building Material SupplierscoreOthersIndustry-leading suppliers including Monier (roofing), Australian Bricks, Corinthian, Colorbond, Hafele (hardware), Laminex (cabinetry), Flooring Xtra, Phoenx, Boral, Gainsborough, Jim's (services), Haymes (paints), Saviglooring, Rinnai (appliances) provide Omnia with large range of options and upgrades at discount prices, producing significant savings for customers.
• Land EstatescoreChannel Partner/ Reseller/ DistributorPartnerships with land estates throughout Melbourne West, North, Inner, and Geelong regions. Estates include locations in Tarneit, Werribee, Melton South, and other areas. Omnia packages their designs with land to provide complete house and land solutions to customers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Henley Homes: Long-established Melbourne home builder with similar range of services (custom homes, knockdown rebuild, house and land packages). Competes directly with Omnia in Melbourne's growth corridors, offering multiple product tiers analogous to Omnia's Simplify and Omni ranges.
• Metricon Homes: One of Australia's largest home builders, headquartered in Melbourne with extensive operations across Victoria. Offers similar residential construction services (single-family, knockdown rebuild, dual occupancy) at much greater scale, with display home networks and broad product ranges that compete with Omnia across most of its target segments.
• JG King Homes: Established Victorian home builder with comprehensive house and land package offerings across Melbourne's growth corridors. Competes directly with Omnia's house and land packages in western and northern suburbs.
• Simonds Homes: Melbourne-headquartered home builder founded in 1949, offering similar residential construction services including house and land packages and dual occupancy. Comparable product structure and customer targeting, with significantly broader geographic reach and scale than Omnia.
• Porter Davis Homes: Major Victorian-based home builder offering house and land packages, knock-down rebuild, and multi-unit developments across Melbourne. Directly comparable customer segments (first home buyers, upgraders, investors) and product structure (multiple home ranges, fixed-price contracts), but at substantially larger scale than Omnia.

Direct peers

• Sherridon Homes: Boutique Victorian home builder with comparable scale to Omnia, offering custom homes, dual occupancy, and knockdown rebuild services in Melbourne's growth corridors. Targets similar first home buyer and upgrader segments with comparable fixed-price contract offerings.
• Carlisle Homes: Melbourne-based home builder with multiple product ranges and a strong focus on first home buyers, upgraders, and investors — directly overlapping with Omnia's customer segments. Offers fixed-price contracts, knockdown rebuild, and house and land packages in the same Victorian regions.
• Boutique Homes: Melbourne-based builder offering affordable house and land packages targeted at first home buyers and investors — closely matching Omnia's Simplify range positioning. Operates across similar growth corridors in western and northern Melbourne.
• AVID Homes: Small-to-mid Victorian home builder offering custom homes and knockdown rebuild services in Melbourne. Comparable in scale to Omnia with similar product range and target customer segments.

Regional players

• Jinding Design and Build: Australian home builder offering knock-down rebuild and custom homes with strong presence in Melbourne's growth corridors. Comparable product offering but operates with broader geographic footprint than Omnia's Victorian-only focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/omniahomes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omnia Homes