What Sherridon Homes does

Sherridon Homes (legal entity Sherridon Pty Ltd) is a residential home builder headquartered in Derrimut, Victoria, that designs and constructs new detached and semi-detached dwellings across metropolitan Melbourne and regional Victoria. The company operates a portfolio of five home collections — New Living, Essence, Simplicity, Homestead, and Promenade — encompassing 90+ floorplan designs ranging from entry-level first-home buyer product to luxury multi-generational homes, plus ancillary services including knockdown-rebuild, custom townhome projects, and house-and-land packages developed in partnership with Victorian land developers. Sherridon is the foundation brand of Mirrastone, which itself sits within the AHB Group; together these entities ranked Victoria's largest builder and fifth-largest nationally in the 2024/25 HIA Housing 100 report, with 2,891 new site starts in FY23/24 (20% year-on-year growth). The operating technology stack is a proprietary multi-brand software platform implemented since 2021 to enable resource and operational sharing across Mirrastone's seven sub-brands, complemented by the MyHome customer portal for build-progress tracking and document management.

The business model is a one-time construction contract model: customers pay fixed-price building contracts (locked for 18 months under the Price Lock program), with revenue generated through base home price plus site costs, facade upgrades, and decoration packages. Distribution combines direct-to-consumer sales via dedicated New Home Consultants, physical display homes across 20+ locations, regional offices with local sales and construction teams, developer partnerships for house-and-land packages, mortgage broker referrals, and a customer referral reward program. Customer segments span first-home buyers (assisted via government incentives), growing families, multi-generational households, property investors, country/acreage buyers, luxury upgraders, and knockdown-rebuild customers. Sherridon holds Victorian and NSW builder licences and backs its product with a Lifetime Structural Warranty and a 97% on-time completion rate; the company cites a $1.2B VMIA insurance facility at the parent group level as evidence of financial resilience.

Name

Sherridon Homes

Legal name

Sherridon Pty Ltd

Website

https://sherridonhomes.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Home Construction

NAICS

New Housing For-Sale Builders (236117)

SIC

Operative Builders (1531)

akta.pro primary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

akta.pro secondary industry

Custom Home Building (IMAFABAC)

Keywords

• Residential home building
• House and land packages
• Custom home construction
• Knockdown rebuild services
• New home sales

Headquarters

HQ city

Derrimut

HQ country

Australia

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Home Construction: Construction of new residential homes including custom home designs, with base pricing, site costs, and decoration upgrades as components. Revenue is generated through building contracts for detached homes and knockdown rebuild projects.
2. House and Land Packages: Complete house and land packages through partnerships with land developers, offering exclusive packages that combine land purchase with construction. Pricing includes base house price plus land costs, with various promotions and upgrade options.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

Sherridon Homes is a residential home builder operating across metropolitan and regional Victoria, Australia. It designs, sells, and constructs new detached and semi-detached homes across five distinct collections (New Living, Essence, Simplicity, Homestead, Promenade), offers house-and-land packages through developer partnerships, knockdown-rebuild services, and custom home builds. Backed by parent company Mirrastone and ranked Victoria's largest builder by HIA.

Product overview

Sherridon Homes is a residential home builder operating as Victoria's largest builder (per HIA ranking) and part of the AHB Group/Mirrastone. The company offers a portfolio of five distinct home collections: New Living (timeless modern family designs), Essence (affordable foundations), Simplicity (practical affordable homes), Homestead (country/rural acreage designs), and Promenade (everyday luxury for multi-generational living). These collections encompass 90+ home designs ranging from entry-level to luxury options. Alongside the core home building services, Sherridon provides house and land packages through developer partnerships, custom/townhome build services, knockdown rebuild services, and access to 20+ display homes across Victoria. The company differentiates through value-added services including Lifetime Structural Warranty, 18-Month Price Lock, 7-star energy ratings, and a dedicated customer portal. Sherridon operates throughout metropolitan Melbourne and regional Victoria with local sales and construction teams.

Differentiator

Problem solved

Functional benefit

Brands

• Sherridon Regional: Regional division of Sherridon Homes serving towns and cities across regional Victoria with local teams, local trades, and deep roots in community development.
• Essence
• New Living
• Simplicity
• Homestead
• Promenade

Products and services

• New Living Collection A home design collection featuring timeless designs and liveable spaces for modern families. Includes standard inclusions such as 7-star energy rating, LED downlights throughout, and stone surface benchtops. Targeted at growing families seeking premium mid-range homes.
• Essence Collection An entry-level home design range providing the essentials to create an affordable foundation for homeownership. Launched in June 2025 to make homeownership more accessible, particularly targeted at first home buyers.
• Simplicity Collection A home design range focused on practicality, functionality, and affordability. Includes value-adding inclusions such as gas ducted heating and floor coverings throughout. Targeted at budget-conscious buyers.
• Homestead Collection A home design range embracing the country lifestyle for acreage and rural living. Features farmhouse-inspired designs with modern luxury, mudrooms, butler's pantries, and timber-look finishes. Targeted at buyers on larger rural or semi-rural blocks.
• Promenade Collection An 'everyday luxury' home collection crafted for lifestyle needs, including multi-generational living arrangements with flexibility for adult children staying home or grandparents moving in. Targeted at luxury upgraders and multi-generational families.
• House and Land Packages Complete house and land packages offered through partnerships with leading developers across metropolitan and regional Victoria. Packages combine land purchase with home construction, including exclusive deals not available elsewhere. Pricing includes base house price plus land costs, with various promotions and upgrade options.
• Custom Packages / Townhome Projects Personalised house and land packages crafted based on individual customer needs, including townhome projects, for buyers who cannot find a suitable match in the standard package range.
• Knockdown Rebuild Services A service for homeowners who want to demolish existing structures on their land and build a new home in its place, including development advisory and custom home solutions on the customer's existing block.
• Dual Master Suite (MS2) Designs Home designs featuring two master bedrooms each with ensuite and walk-in robe, designed for multi-generational living. Includes models such as Bellevue 268MS2 and Maldon 234MS2.

Quantifiable outcome

• 97% on-time completion rate based on historical data
• +4 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Burbank Homes: Victorian-founded volume home builder offering curated design ranges across metro Melbourne. Directly comparable on design portfolio segmentation and project home delivery model.
• Boutique Homes: Victorian volume builder specializing in affordable family homes and investment-grade properties. Comparable segments including first home buyers and property investors with similar display village distribution.
• Metricon Homes: Australia's largest volume home builder with national operations and major Victorian presence. Closely comparable scale, production builder model, and broad collection-based home portfolio, competing head-to-head in Melbourne growth corridors.
• Dennis Family Homes: Western Australia-based builder with strong presence in Victoria. Comparable as a multi-collection, project-home builder focused on affordability and family segments.
• Simonds Homes: One of Australia's largest home builders with deep Victorian roots and broad design collections. Comparable in scale, multi-collection product strategy, and starter-to-luxury coverage across Melbourne.
• Carlisle Homes: Victorian-headquartered volume home builder serving Melbourne metro and regional Victoria. Highly comparable in product tier segmentation, display home strategy, and first-home-buyer focus.

Broad incumbents

• GJ Gardner Homes: National franchise-based home builder operating across all Australian states. Comparable on design collections and project home delivery, with a broader geographic footprint than Sherridon.

Regional players

• Clarendon Homes: Major NSW-focused volume home builder with comparable design-collection strategy and project home model. Relevant peer as Sherridon expands into NSW under its newly acquired contractor licence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SherridonHomesAus
• Facebookfacebook.com/SherridonHomesAus
• LinkedInlinkedin.com/company/sherridon-homes/?originalSubdomain=au
• Instagraminstagram.com/sherridonhomes
• TikToktiktok.com/@sherridonhomes

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sherridon Homes