OMNICA

What OMNICA does

OMNICA S.R.L. is an Italian performance marketing agency headquartered in Rovigo, Veneto, operating under the omnica.agency and omnicadigital.com brands. The firm manages paid advertising, email automation, analytics, social strategy, and creative production for more than 50 client companies, primarily SMB eCommerce and DTC brands based in Italy across fashion, beauty, tourism, food, motorcycle gear, and entertainment. Disclosed operational scale includes management of over €10M in advertising budget and recognized partnerships with Google (since 2021), Meta, and Brevo. The team is small, around eight professionals led by founder-CEO Andrea Fiore with CFO Giulia Caniato overseeing finance.

The company's service stack centers on paid acquisition across Google Ads and Meta Ads, supplemented by Klaviyo and Brevo email automation, GA4 and Looker Studio analytics, social media strategy, and a creative studio. A proprietary AI-driven UGC video generation system, reportedly capable of producing 50+ multimodal assets per day at approximately €0.15 per video, functions as a margin lever and potential standalone product. The business model combines performance-marketing retainers tied to media spend with project-based creative and consulting work, plus a Marketing Assessment entry product for new client acquisition.

Growth signals include active hiring (open Junior Digital Marketing Specialist and Performance Marketing Specialist roles), the 2025 AI product launch, and continued partner-badge accumulation. The customer base is fragmented across SMB logos with no dominant anchor account, which supports predictable churn exposure but limits per-account revenue depth. Geographically the firm remains Italy-centric in client mix, though its tooling and partner stack are platform-agnostic and could support cross-border expansion.

Name

OMNICA

Legal name

OMNICA S.R.L.

Website

https://omnicadigital.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

OMNICA is an Italian performance marketing agency in Rovigo serving 50+ SMB eCommerce and DTC clients with paid media, email automation, analytics, and a proprietary AI UGC video generation system.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI), Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA)

Keywords

• Performance marketing services
• Paid advertising management
• Email marketing automation
• Digital analytics dashboards
• Creative studio services

Headquarters

HQ city

Rovigo, Veneto

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Performance Marketing Agency Services: OMNICA operates as a performance marketing agency providing managed services across multiple channels. Services are priced through customized formulas including monthly fees, percentage on generated revenue, or hybrid models. The agency manages over €10 million in advertising budget for clients.
2. Email Marketing & Automation: Email automation services including lead nurturing, welcome series, cart abandonment flows, and re-engagement campaigns implemented through Klaviyo platform.
3. Performance Marketing Retainer: For the Performance Marketing Specialist role, RAL is 22,000€ – 28,000€ for full-time employees, indicating standard employment cost structure. The agency charges clients for ongoing campaign management and optimization services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

OMNICA is a performance marketing agency that plans, executes and optimizes paid media campaigns across Google Ads and Meta Ads, supported by email marketing automation, digital analytics and Looker Studio dashboards, social media strategy and an in-house creative studio. Its offerings are bundled into a Marketing Assessment entry point, Paid Advertising (Google Ads + Meta Ads Management), Email Marketing & Automation, Digital Analytics & Data Visualization, Social Media Strategy, Creative Studio, and a proprietary AI UGC Video Generation System used to produce ad creative at scale. Services are delivered by vertical specialist teams to a deliberately limited portfolio of Italian SMEs, eCommerce and B2B clients.

Product overview

OMNICA is a performance marketing agency offering an integrated suite of digital marketing services. The core offering centers on Paid Advertising (Google Ads and Meta Ads management), complemented by Email Marketing & Automation, Digital Analytics & Data Visualization, Social Media Strategy, and Creative Studio services. The agency also provides a proprietary AI UGC Video Generation System for automated creative production. A Marketing Assessment service serves as the entry point for new client engagements. All services are delivered by specialist teams and unified through data-driven methodologies and custom reporting dashboards built in Looker Studio.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Advertising Managed Paid Advertising service for SME and eCommerce clients covering Google Ads, Meta Ads and other paid channels, focused on maximizing conversions and reducing customer acquisition cost through data-driven strategy, A/B testing and continuous optimization.
• Google Ads Management Managed Google Ads service covering Search, Display, Shopping, YouTube and Performance Max campaigns, with strategic keyword targeting, conversion tracking setup, structured campaign build, controlled launch, iterative optimization and ROAS focus.
• Meta Ads Management
• Email Marketing & Automation
• Digital Analytics & Data Visualization
• Creative Studio
• Social Media Strategy
• Marketing Assessment
• AI UGC Video Generation System

Quantifiable outcome

• +129% conversion rate increase for eCommerce client through email automation and CRO optimization
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability10 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or Integration · 1 January 2021Official Google Partner since 2021. OMNICA holds Google Partner certification demonstrating expertise in Google Ads platform management. The partnership provides access to Google resources, training, and support for managing client advertising campaigns across Search, Display, YouTube, Shopping, and Performance Max.
• Meta/FacebookcoreTechnology or IntegrationFacebook Marketing Partner designation. OMNICA manages Meta Ads campaigns across Facebook and Instagram platforms, utilizing Meta's advertising technologies including Pixel, Conversion API, Advantage+, and advanced targeting capabilities.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Disruptive Advertising: US performance marketing agency focused on Google Ads, Meta Ads, and conversion optimization for mid-market and enterprise clients. Closely comparable business model and channel focus.
• Ladder: Performance marketing agency combining creative production with paid media management. Comparable for its integrated creative + media approach and AI-assisted testing workflows.
• KlientBoost: US-based performance marketing agency specializing in PPC, SEO, and CRO for SaaS and eCommerce. Direct peer with similar paid-media-led model and case-study-driven growth marketing approach.
• Different: Italy-based digital performance marketing agency serving B2B and eCommerce clients with paid media, SEO, and analytics. Direct domestic peer operating in the same geographic market.
• NP Digital: Global performance marketing agency founded by Neil Patel, focused on SEO, paid media, and content. Comparable in mid-market client focus and digital channel breadth.
• Power Digital Marketing: US-based performance marketing agency combining paid media, SEO, content, and creative for eCommerce and B2B brands. Similar full-stack digital agency model with data-driven positioning.

Broad incumbents

• Jellyfish: Global digital marketing agency under the Brandtech Group offering media planning, paid media, and analytics. Comparable paid media services as part of a much broader portfolio.
• GroupM: World's largest media investment group operating agencies across paid media planning, buying, and analytics. Operates at vastly larger scale in the same paid media category.
• WebFX: Large US full-service digital marketing agency offering SEO, PPC, social, and web design for SMB and mid-market clients. Comparable in SME customer focus and integrated service delivery.
• Tinuiti: Large US independent performance marketing agency managing paid media, email, and analytics across major platforms. Broader incumbent with overlapping capabilities but enterprise-scale operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/omnica.agency
• LinkedInlinkedin.com/company/omnicadigital
• Instagraminstagram.com/omnica.agency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OMNICA