Omnicom Media Group Brazil

What Omnicom Media Group Brazil does

Omnicom Media Group Brazil is the Brazilian regional operation of Omnicom Media Group, the global media services arm of publicly traded Omnicom Group Inc. (NYSE: OMC). Founded as a Brazil entity in 2020 and headquartered in São Paulo, the unit operates within a network of 40,000+ specialists across 70+ global markets and six core agency brands (OMD, PHD, UM, Hearts & Science, Initiative, Mediahub). It delivers media planning, strategy, buying, and optimization services to enterprise multinational clients including Amazon, Apple, Disney, L'Oréal, Mercedes-Benz, Uber, Chanel, and Novo Nordisk, with revenue generated through negotiated multi-year contracts based on agency fees, media commissions, and performance arrangements.

The operating model is built on a proprietary technology stack: the Omni Intelligence Platform unifies data, creativity, and AI; Acxiom Real ID provides identity resolution across 2.6 billion+ verified global IDs; Flywheel powers AI/ML-driven media strategy and execution; and Creo transforms 15M+ creators into a measurable media channel. The Brazil entity directly benefits from global first-to-market partnerships announced in 2026 with Disney (sequential ads in streaming), NBCUniversal, Paramount+, Netflix, and Snowflake-based multi-party clean room measurement infrastructure, with explicit expansion plans into Latin America.

Distribution is via direct enterprise sales through specialist agency brands and dedicated client leadership teams. The unit's go-to-market is enterprise field sales targeting global consumer-facing brands requiring multi-market media coordination, cross-platform measurement, and data-driven targeting. Recent strategic signals include the retention and Brazil expansion of Uber's $800M global media account (July 2026), reflecting the Brazil entity's active role in servicing the largest global clients within the LATAM region.

Name

Omnicom Media Group Brazil

Legal name

Omnicom Media Group

Website

https://omnicommediagroup.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Omnicom Media Group Brazil is the Brazilian regional subsidiary of Omnicom Media Group, the global media services arm of Omnicom Group Inc. (NYSE: OMC), providing media planning, buying, and AI-enabled data-driven media services to enterprise multinational brands through proprietary platforms including Omni, Acxiom, and Flywheel.

Ownership category

akta.pro rank

Product category

Advertising Media Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Media planning services
• Media buying services
• Advertising agency services
• Media management
• Digital media strategy

Headquarters

HQ city

São Paulo, SP

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Media Planning and Buying Services: Omnicom Media provides comprehensive media planning, strategy, and buying services to global brands across all media channels including digital, broadcast, print, out-of-home, and emerging platforms. Revenue is generated through agency fees, media commissions, and performance-based arrangements with clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Omnicom Media Group Brazil is part of a global full-service media management network providing integrated media planning, strategy, and buying services to enterprise brands across digital, broadcast, print, out-of-home, and emerging platforms. Services are delivered through six dedicated agency brands (OMD, PHD, Hearts & Science, Initiative, UM, Mediahub) and supported by proprietary technology platforms including Omni (unified data and AI), Acxiom Real ID (2.6B verified consumer IDs), Flywheel (commerce AI/ML), and Creo (creator platform with 15M+ creators). Revenue is generated through agency fees, media commissions, and performance-based arrangements negotiated via multi-year enterprise contracts.

Product overview

Omnicom Media Group operates as a media management ecosystem comprising multiple specialized agencies and proprietary technology platforms. The core offering consists of six global agency brands (OMD, PHD, Initiative, UM, Hearts & Science, and Mediahub) supported by proprietary intelligence platforms including Omni (unified data and AI platform) and Acxiom (identity and data enrichment with 2.6 billion verified IDs). The ecosystem is enhanced by specialized services including Annalect (data/analytics), Fuse (diverse creator network), Creo (creator platform with 15M+ creators), Flywheel (AI/ML capabilities), Optimum Sports (sports marketing), and OMG Signal (consumer research panel). The architecture integrates agencies with technology platforms for data-driven media strategy and execution.

Differentiator

Problem solved

Functional benefit

Brands

• Omni: Omnicom's proprietary intelligence and data platform that unifies data, creativity, and AI to empower teams and clients with a single integrated view of growth.
• Acxiom
• Creo at the Core
• Commerce Powered by Flywheel
• Connected Content
• Red Thread
• OMG Signal
• Fast Start Dashboard
• Team X
• Diverse Content Creators Network

Products and services

• OMD

Quantifiable outcome

• RECMA report recognizes Omnicom Media as the leading media management network by billings and industry share (July 2026)
• +2 more outcomes

Named customers21 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability9 records

Feature6 records

Partnerships

22 partnerships are on record, tiered flagship, core and minor.

• NetflixflagshipStrategic or Co-development Partner · 1 June 2026First-time ad product deal announced at Cannes Lions, part of Omnicom's series of partnerships connecting brand content with streaming programming and viewing experiences.
• JioStarcoreStrategic or Co-development Partner · 1 June 2026Omnicom Media India partnered with JioStar and Whisper World to introduce In Content Ads program spanning linear TV, OTT and CTV for brands, with Beiersdorf/NIVEA India as inaugural client.
• Whisper WorldcoreTechnology or Integration · 1 June 2026Technology partner providing ICA (In Content Ads) technology built through joint venture with Palo Alto-based Rembrand for scene-matched brand placements.
• Amazon AdscoreStrategic or Co-development Partner · 1 June 2026Collaboration with Amazon Ads ANZ showcased enhanced audience strategy using Acxiom capabilities. Partnership for Cannes studio content series.
• InnovidcoreTechnology or Integration · 1 June 2026Provides creative sequencing technology for sequential ads in streaming, combined with Disney's identity graph and Acxiom's capabilities.
• Genius SportscoreStrategic or Co-development Partner · 1 June 2026Joint study 'Embedded Advantage' shows augmented sponsorships increase brand impact with branded in-game graphics increasing brand favorability and purchase intent.
• IBMflagshipGTM or Marketing Partner · 1 June 2026IBM to appoint Omnicom Media as global media agency of record following competitive process.
• SnowflakecoreTechnology or Integration · 1 January 2026Snowflake's data collaboration technology provides the secure multi-party clean room environment where publishers, advertisers and Omnicom can analyze data without exposing underlying customer information. Acxiom worked with Snowflake to extend the clean room with new cross-platform frequency measurement capabilities.
• DisneyflagshipStrategic or Co-development Partner · 1 January 2026First-to-market multi-party clean room measurement capability live with Disney, NBCUniversal, Paramount along with additional VOD platforms and FAST channels. Omnicom and Disney also collaborate on dynamic contextual ads for CTV and sequential advertising in streaming.
• NBCUniversalflagshipStrategic or Co-development Partner · 1 January 2026First-mover partnership to make connected TV advertising more dynamic and measurable through clean room measurement capabilities.
• Paramount+coreStrategic or Co-development Partner · 1 January 2026Partnership on Dynamic Fixed Ad Units in the streamer's premieres, advancing Omnicom's CTV strategy.
• VideoAmpcoreTechnology or Integration · 1 January 2026Provides measurement data combined with Acxiom Real ID and publisher-enabled Creative IDs to deliver unified view of creative frequency and performance.
• Tesco MediaminorStrategic or Co-development Partner · 1 January 2026Partnership to use real-time data to affect in-store creative, connecting brand content to consumer experiences.
• Snap Inc.minorStrategic or Co-development Partner · 1 January 2026Partnership for Cannes studio content exploring next generation of consumers.
• FireworkminorStrategic or Co-development Partner · 1 January 2022Partnership making shoppable video platform's short-form and livestreaming capabilities available across Omnicom network for ecommerce growth.
• TeadscoreTechnology or Integration · 1 January 2021Integration of Teads' cookieless targeting technology into Omni Platform to prepare for cookieless future.
• Disney Advertising SalesflagshipStrategic or Co-development Partner · 1 January 2021Initial media client for Disney's data clean-room solution powered by Disney Select (1,000+ first-party segments), using Habu, InfoSum and Snowflake for sanitization.
• IAB Tech LabcoreStrategic or Co-development Partner · 1 January 2021Partnership for fraud prevention in CTV, promoting best practices including IAB Tech Lab's ads.cert 2.0 security protocols.
• Colossus SSPminorGTM or Marketing Partner · 1 January 2021Supply-side platform partnership delivering diverse marketplace for diverse content investment.
• NMSDC (National Minority Suppliers Development Council)coreStrategic or Co-development Partner · 1 January 2021Partnership to certify OMG's creators as Minority Business Enterprises (MBE), building industry database of certified diverse creators.
• WalmartcoreStrategic or Co-development Partner · 1 January 2021Omnicom among first media agencies to embrace Walmart Connect's demand-side platform, enabling frequency capping across campaigns.
• The Trade DeskcoreTechnology or Integration · 1 January 2021Walmart DSP partnership with The Trade Desk allowing Omnicom clients to access Walmart retail media inventory.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Media.Monks (S4 Capital): Digital-first, content/technology-led marketing services firm competing for enterprise media and creative mandates. Tech-driven model makes it a relevant emerging competitor in data and content-led media work.
• Stagwell: Publicly traded challenger marketing services group with Assembly, Anomaly, and a growing media footprint. Aggressive on M&A and technology investment, positioned as a credible alternative to the legacy holding companies.

Regional players

• WMcCann (Brazil): Brazilian arm of the McCann Worldgroup network and a leading domestic media agency. Direct competitor for Brazilian enterprise clients and a comparable scale player in the local market.
• Africa (Brazilian independent): Leading Brazilian independent advertising and media agency, often ranked among the top agencies in Brazil. Provides direct competitive context in the Brazilian market where OMG's local entity operates.

Direct peers

• Havas Media Group: Global media agency network within Havas (Vivendi-owned) offering integrated media planning, buying, and analytics. Operates with comparable enterprise client focus and competes in Brazil.
• IPG Mediabrands (Interpublic Group): Global media agency network operating UM-agnostic brands including Initiative, Mediabrands, and Magna. Competes head-to-head with OMG for enterprise clients and was the focus of the 2026 OMG-Mediabrands integration referenced in company materials.
• Publicis Media (Publicis Groupe): Holding-company peer operating Starcom, Zenith, and Digitas across global media planning and buying. Directly competes with OMG for the same enterprise brand clients and has comparable scale and platform investments.
• Horizon Media: Largest independent media agency in the United States, offering full-service media planning and buying without the holding-company structure. Comparable to OMG's agency brands in client mix and capability.
• GroupM (WPP): World's largest media investment company and OMG's primary global competitor. Operates WPP's media agency brands (Mindshare, MediaCom, Wavemaker, EssenceMediacom) across the same enterprise brand clients and geographies including Brazil.
• Dentsu Media: Japanese-headquartered global media agency network operating Dentsu X and Carat. Direct competitor in planning, buying, and data-driven media services across APAC, EMEA, and the Americas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/OMGMENA
• Facebookfacebook.com/OMDMexico
• LinkedInlinkedin.com/company/omg-br
• Instagraminstagram.com/omnicommediagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omnicom Media Group Brazil