Omnicom Media Group Asia Pacific

What Omnicom Media Group Asia Pacific does

Omnicom Media Group Asia Pacific is the Asia Pacific regional entity of Omnicom Media, a global media management network and wholly-owned connected capability of Omnicom Group Inc. (NYSE: OMC). The network was formally unified in December 2025 through the integration of Omnicom Media Group and IPG Mediabrands following Omnicom's acquisition of Interpublic Group, consolidating six global agency brands — OMD, PHD, Initiative, UM, Hearts & Science, and Mediahub — alongside specialized services including Optimum Sports, Creo (influencer marketing), and Beauty Co-Lab. Omnicom Media reports $73.5 billion in billings, approximately 30% industry share in activity volume, and operations across 70+ markets and 150+ cities, with the APAC regional headquarters registered in Singapore (city HQ at the Singapore office; Tony Harradine serves as CEO APAC). Clients include Amazon, Apple, AT&T, Disney, L'Oréal, Chanel, Diageo, Volkswagen, Uber ($800M global AOR), Novo Nordisk ($520M U.S. AOR), IBM, Mark Anthony Brands International, Major League Soccer, Etsy, and others.

The technology foundation is the Omni Intelligence Platform, a unified marketing operating system that integrates proprietary data, creativity, and AI capabilities across the network. Core components include Acxiom Real ID (enriching 2.6 billion verified global IDs with trillions of cultural, media, and consumer signals), Flywheel (AI/ML-powered commerce capabilities), Q (cultural intelligence platform), Creo Influencer Discovery Agent (linking Walmart purchase-based insights with Meta's creator ecosystem), Annalect (data and analytics), and Kinesso (martech). First-to-market capabilities include multi-party clean room cross-platform CTV measurement (built on Snowflake and Acxiom identity), sequential ads in streaming with Disney Advertising (live in U.S., expanding to Europe and LATAM), dynamic contextual ads with NBCUniversal, dynamic fixed ad units with Paramount+, a Consumer Prompt Insights Agent with Google, and CTV frequency management combining Amazon Ads and Roku signals.

Revenue is generated through B2B enterprise media services — media planning, buying, investment management, data analytics, commerce, and creative — typically structured as multi-year contracts with retainer fees, commissions, and performance-based arrangements. Pricing is quote-based and not publicly disclosed. Distribution is entirely B2B direct enterprise sales through the six agency brand portfolios, supplemented by dedicated units (Beauty Co-Lab for L'Oréal, Optimum Sports for sports marketing, Creo for influencer mandates) and selective APAC partnerships such as the Jiostar/Nivea India in-content advertising program. Recent awards include 32 trophies at Festival of Media APAC Awards 2026 and 83 Lions at Cannes 2025 as the most awarded media holding company.

Name

Omnicom Media Group Asia Pacific

Legal name

Omnicom Media Group

Website

https://omnicommediagroup.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

101–250 employees

Short description

Omnicom Media Group Asia Pacific is the Asia Pacific regional entity of Omnicom Media, the world's largest global media management network unifying six agency brands (OMD, PHD, Initiative, UM, Hearts & Science, Mediahub) with Acxiom data, Flywheel commerce, and the Omni Intelligence Platform to deliver AI-powered media planning, buying, and measurement for global enterprise brands.

Ownership category

akta.pro rank

Product category

Media Management Services

NAICS

Media Buying Agencies (541830), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)

akta.pro secondary industry

Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH) (BPAFABAE)

Keywords

• Media planning and buying
• Media management services
• Connected TV advertising
• Data-driven marketing
• Commerce media solutions

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Media Planning and Buying Services: Core agency revenue derived from media planning, buying, and investment management services for global brands across all media channels including TV, digital, CTV, social, OOH, and print. Revenue earned through retainer fees, commissions, and performance-based arrangements with clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Omnicom Media Group Asia Pacific is a full-service media management network that provides media planning, buying, and investment management services to global enterprise brands across TV, digital, CTV, social, OOH, and print channels. The company delivers data-led, AI-powered marketing solutions through the Omni Intelligence Platform, Acxiom Real ID identity infrastructure, Flywheel commerce capabilities, and Q cultural intelligence, supported by six agency brands (OMD, PHD, Initiative, UM, Hearts & Science, Mediahub) and 40,000+ specialists across 70+ markets.

Product overview

Omnicom Media operates as a unified platform-plus-partner ecosystem built around the Omni Intelligence Platform, which serves as the central nervous system integrating proprietary data, AI capabilities, and creative assets. The platform is powered by Acxiom Real ID (identity infrastructure enriching 2.6 billion global IDs), Flywheel (AI/ML-powered commerce capabilities), and Q (cultural intelligence platform). The portfolio includes six global agency brands—OMD, PHD, Initiative, UM, Hearts & Science, and Mediahub—alongside specialized services including Optimum Sports, Creo (influencer marketing), Kinesso (martech), Annalect (data analytics), and Beauty Co-Lab. The architecture enables agencies to access shared infrastructure while maintaining distinct brand cultures, with the Omni platform serving as the unifying intelligence layer that connects all capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Omni: Omnicom's proprietary intelligence platform that unifies data, creativity, and AI to empower teams and clients with a single view of growth. It serves as the marketing operating system across Omnicom Media agencies.
• Acxiom Real ID
• Q
• Flywheel
• Creo
• OM Media Trials

Products and services

• OMD Global media agency brand within Omnicom Media, recognized as the best performing global media network for 11 consecutive RECMA reports with approximately $35.6 billion in billings. Provides full-service media planning, buying, and investment management for global enterprise brands.
• PHD Global media agency brand known for strategic innovation. Named Agency of the Year and Agency Network of the Year at 2025 Festival of Media North America Awards after winning nine categories, and 2025 Festival of Media Cause Campaign Awards with 5 Grand Prix.
• Initiative Global media agency brand that engineered a dramatic turnaround, winning more than $2 billion in new billings in the first half of 2025 and named Media Agency of the Year at Campaign US Agency of the Year Awards 2026.
• UM Global media agency brand ranked among the top ten best performing media agencies, serving major global brands including appointment as global media agency of record for Mark Anthony Brands International.
• Hearts & Science Omnicom Media agency brand focused on data-driven marketing science and audience activation, leveraging shared Omnicom data and technology infrastructure.
• Mediahub Omnicom Media agency brand appointed as media agency of record for Major League Soccer (MLS) overseeing media planning and buying across traditional and digital channels for 30 clubs. Won Campaign US 2026 Media Team of the Year for Etsy partnership.
• Optimum Sports Sports media and marketing arm of Omnicom Media, operating as a strategic growth engine with the proprietary Omni Sports platform that links media exposure to business outcomes.
• Creo Omnicom Media's influencer agency that operates creators as a media channel, woven directly into the Omni platform and measured with the same rigor as paid media. Manages 15M+ creators and 1,000+ categories through the Influencer Discovery Agent.
• Beauty Co-Lab Dedicated agency for L'Oréal, focused on beauty industry marketing solutions and campaign development.

Quantifiable outcome

• OMD named #1 best performing global media network for 11th consecutive RECMA report
• +4 more outcomes

Named customers21 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature7 records

Partnerships

24 partnerships are on record, tiered core and minor.

• Disney AdvertisingcoreStrategic or Co-development Partner · 24 June 2026First-mover collaboration enabling sequential ads in streaming. Combines Disney's identity graph, Acxiom's identity capabilities, Omni's measurement platform, and Innovid's creative sequencing technology. Replaces repetitive streaming ads with dynamic, personalized storytelling across VOD and live programming. Enabled by multi-party clean room measurement. Live in U.S., expanding to Europe and Latin America.
• NetflixcoreStrategic or Co-development Partner · 22 June 2026First-time ad product deal announced at Cannes Lions as part of Omnicom's four-day Cannes news series spotlighting first-mover partnerships connecting brand content with streaming programming.
• Genius SportsminorStrategic or Co-development Partner · 15 June 2026Collaboration on 'Embedded Advantage' research study showing augmented sponsorships increase brand impact. Branded in-game graphics increase brand favorability and purchase intent while enhancing fan viewing experience.
• NBCUniversalcoreStrategic or Co-development Partner · 1 June 2026First-mover partnership crafting dynamic contextual ads for content. Aims to make connected TV advertising more relevant by matching ads to content context in real-time, advancing Omnicom's strategy of connecting brand content to platform programming.
• Paramount+coreStrategic or Co-development Partner · 1 June 2026First-mover partnership on dynamic fixed ad units in Paramount+ premieres. Further advances Omnicom's strategy for connected TV advertising innovation.
• Tesco MediaminorStrategic or Co-development Partner · 1 June 2026Partnership using real-time data to affect in-store creative. Capped Day 1 of Cannes Lions news series with first-mover partnership connecting brand content to consumer experiences.
• InnovidcoreTechnology or Integration · 1 June 2026Creative sequencing technology provider enabling dynamic sequential ads in streaming as part of Disney-Omnicom collaboration.
• JiostarminorStrategic or Co-development Partner · 1 June 2026Omnicom Media India partnership introducing unified in-content advertising program across linear TV, OTT, and CTV for Nivea India using audience intelligence and scene-matched storytelling.
• Ad Alliance (Germany)minorStrategic or Co-development Partner · 1 June 2026First-mover partnership between OM Germany and Ad Alliance for adapting TV commercials live to program content.
• iSpotcoreTechnology or Integration · 1 June 2026Cross-screen measurement partner being stitched into Omnicom's media stacks alongside VideoAmp for CTV measurement evolution.
• Snap Inc.coreStrategic or Co-development Partner · 5 March 2026Joint research with Ipsos revealing social media as primary driver of movie discovery and theater attendance. Study shows 73% more likely to see movie after creator recommendation; 76% of Gen Z motivated by online trends.
• ZefrcoreStrategic or Co-development Partner · 3 March 2026Collaboration releasing first-of-its-kind research study 'AI Slop or Not?' measuring brand impact of ad adjacency to AI-generated content. Zefr provides AI-powered content classifications for brand suitability.
• Walmart ConnectcoreStrategic or Co-development Partner · 6 January 2026First-to-market collaboration linking Walmart's first-party purchase-based insights with Meta's Instagram influencer ecosystem via Creo. Enables brands to identify creators based on demonstrated conversion potential rather than popularity metrics. Builds on earlier integration of Walmart data with TikTok.
• Meta (Instagram)coreStrategic or Co-development Partner · 6 January 2026Collaboration with Walmart Connect through Creo influencer platform linking purchase-based insights with Instagram creator audiences for precision influencer selection based on demonstrated conversion.
• GooglecoreStrategic or Co-development Partner · 5 January 2026Future of Search partnership creating Consumer Prompt Insights Agent for deeper search insights in AI-powered era. Leverages search signals to understand consumer intent in new forms of search. Next generation search agent launched at CES 2026.
• SnowflakecoreTechnology or Integration · 1 January 2026Long-standing collaboration providing secure multi-party clean room environment where publishers, advertisers and Omnicom analyze data without exposing underlying customer information. Snowflake's data collaboration technology enables cross-platform TV measurement across Disney, NBCUniversal, Paramount+ and other streaming platforms.
• Amazon AdscoreStrategic or Co-development Partner · 1 January 2026First-to-market collaboration with Amazon and Roku designed to solve excessive ad frequency across linear and streaming TV. Combines Amazon Ads' authenticated graph, Roku's linear and CTV viewership signals, Omni intelligence, and Acxiom audience data for unified reach and frequency tied to conversion outcomes.
• RokucoreStrategic or Co-development Partner · 1 January 2026First-to-market collaboration with Amazon and Omnicom to solve TV ad frequency problems. Roku's linear and CTV viewership signals combined with Amazon authenticated graph, Omni intelligence, and Acxiom data for near-real-time unified measurement.
• PinterestcoreStrategic or Co-development Partner · 1 January 2026First-to-market partnership announced at CES demonstrating expanded data, identity, and technology assets translating CES insights into actionable growth opportunities.
• VideoAmpcoreTechnology or Integration · 1 January 2026Measurement data provider combined with publisher-enabled Creative IDs, Acxiom Real ID, and Snowflake clean room for unified cross-platform frequency measurement.
• Amazon Ads ANZminorStrategic or Co-development Partner · 24 August 2025Collaboration showcasing enhanced audience strategy with Acxiom in Australia and New Zealand to improve audience targeting capabilities.
• PayPalcoreStrategic or Co-development Partner · 18 June 2025First-to-market partnership announced as part of Cannes Lions 'Live' blitz. One of eight game-changing partnerships unveiled.
• X (Twitter)coreStrategic or Co-development Partner · 18 June 2025First-to-market partnership announced as part of Cannes Lions 'Live' blitz. One of eight game-changing partnerships.
• YouTubecoreStrategic or Co-development Partner · 1 June 2025YouTube livestream partnership concluding Cannes Lions presence. Final announcement of eight first-to-market partnerships.

Scale indicators11 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Havas Media Group: Global media agency network within Havas (owned by Vivendi) operating Havas Media, Arena Media, and Forward Media. Competes with Omnicom Media's agency brands for multinational AOR assignments, particularly in Europe and LATAM.
• WPP (GroupM): World's largest advertising holding company and Omnicom Media's principal global rival. GroupM (Mindshare, Wavemaker, EssenceMediaCom, mSix&Theatres) operates the same media planning, buying, and investment management model across 70+ markets, recently lost the Novo Nordisk $520M U.S. account to Omnicom Media.
• Publicis Groupe (Publicis Media): Global advertising holding company operating a directly comparable media agency network (Zenith, Starcom, Mediavest|Spark, Digitas) that competes head-to-head with OMD, PHD, and Initiative for the same enterprise brand clients and global AOR mandates.
• Dentsu International (Dentsu Media / Carat): Global advertising group operating Dentsu Media (including Carat, iProspect, dentsu X) — a directly comparable media planning and buying network competing for the same multinational brand budgets across all channels including CTV, digital, and commerce media.
• Horizon Media: Largest privately held U.S. media agency, consistently a top-five RECMA-ranked media network. Competes directly with OMD, PHD, and Initiative for large U.S. enterprise AOR mandates including consumer goods, entertainment, and tech clients.

Broad incumbents

• Accenture Song: The experience and marketing services arm of Accenture, competing for the same large global clients across creative, content, commerce, and increasingly media operations — offering an in-housing alternative that pressures traditional agency models.

Others

• Adobe (Adobe Advertising / GenStudio): Enterprise martech and content platform provider whose AI-powered advertising and content solutions (Adobe GenStudio, Adobe Advertising) increasingly compete for the same marketing technology budgets Omnicom Media monetizes via Kinesso and Omni.
• The Trade Desk: Leading independent demand-side platform for programmatic advertising. While not a direct competitor for media-planning mandates, it represents the broader technology layer enabling advertiser in-housing and is both a partner and structural threat to agency media-buying economics.
• Mediabrands (historical / IPG Mediabrands legacy): Pre-merger IPG Mediabrands (UM, Initiative, Mediabrands Audience Connection) was a direct competitor; the entity was integrated into Omnicom Media in December 2025. Included for historical peer-comparability given prior scale and RECMA rankings.

Emerging players

• Stagwell (Assembly, Anomaly, Doner Partners Network): Challenger advertising holding company that has been actively acquiring media, digital, and data capabilities (including Assembly and Stagwell Media Network) to compete with the 'big six' holding companies for global enterprise media mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/omnicom-media-group-asia-pacific
• Instagraminstagram.com/omnicommediagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omnicom Media Group Asia Pacific