Once Upon A Child - Lexington
Single-location retail franchise in Lexington, KY buying and reselling gently used children's clothing, shoes, toys, and baby gear at up to 70% off retail, operating under Winmark Corporation's Once Upon A Child brand and serving local families.
- Company typePrivate
- Founded-
- HeadquartersLexington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Once Upon A Child - Lexington does
Once Upon A Child - Lexington is a single-location retail franchise operating in Lexington, Kentucky, under the Once Upon A Child brand owned by Winmark Corporation (Minneapolis, MN). The store operates a two-sided resale marketplace for gently used children's goods: it purchases items directly from local families for immediate cash payment and resells them to other customers at prices stated as up to 70% off original retail. Core inventory categories include kids' clothing (newborn through teen), shoes, toys, and baby gear such as strollers, car seats, and high chairs. The store is walk-in only with no appointment required to sell, and is open daily across all seasons.
The business employs approximately 12 people and has been designated a Gold Standard Store by parent franchisor Winmark Corporation, indicating compliance with the franchisor's quality and operational benchmarks. Technology is limited to a standard retail point-of-sale and inventory management system typical of franchise resale stores, with no proprietary technical features disclosed. Customer acquisition is supported by a FiveStars loyalty rewards program, an email newsletter, and active organic presence on Facebook (@OnceUponAChildLexington) and Instagram (@ouaclexington). The store does not operate a mobile app, does not have public API infrastructure, and does not disclose AI or automation capabilities.
Revenue is generated on a per-transaction unit-pricing basis with no subscription or recurring component, and the store operates as a direct-to-consumer physical retailer serving the Lexington, KY trade area only. The franchisee identity is not publicly disclosed, and the entity is a private, independently owned franchise within Winmark Corporation's broader portfolio of resale brands (which also includes Plato's Closet, Play It Again Sports, Style Encore, and Music Go Round).
Once Upon A Child - Lexington firmographics
Firmographics- Name
- Once Upon A Child - Lexington
- Legal name
- Winmark Corporation
- Website
- https://onceuponachildlexington.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Single-location retail franchise in Lexington, KY buying and reselling gently used children's clothing, shoes, toys, and baby gear at up to 70% off retail, operating under Winmark Corporation's Once Upon A Child brand and serving local families.
- Ownership category
- akta.pro rank
Where Once Upon A Child - Lexington is headquartered
LocationHeadquarters
- HQ city
- Lexington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Once Upon A Child - Lexington business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Resale of Gently Used Kids' Items: The store purchases gently used kids' clothing, shoes, toys, and baby gear from individuals for cash on the spot, then resells these items to other customers at discounted prices (up to 70% off retail). This is a traditional retail resale model with two-sided transaction flow.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Customer resale transactions - items sold to customers at discounted prices |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Once Upon A Child - Lexington product offering
Product offeringCore offering
Once Upon A Child - Lexington is a single retail franchise location that buys and sells gently used children's clothing, shoes, toys, and baby gear. The store purchases pre-owned items from individuals for immediate cash payment, then resells them to other customers at up to 70% off original retail prices. It operates a two-sided resale model serving local families in Lexington, KY as an independently owned franchise under the Winmark Corporation brand.
Product overview
Once Upon A Child - Lexington is a single-location retail franchise offering a unified resale marketplace for pre-owned children's goods. The core product portfolio consists of gently used kids' clothing, shoes, toys, and baby gear, all sold at up to 70% off retail prices. The business operates a two-sided model: customers can sell their gently used kids' items for immediate cash payment and also purchase items from the curated inventory. The FiveStars loyalty program provides customer retention and rewards functionality. As a franchisee of Winmark Corporation, the store benefits from corporate brand standards including the Gold Standard Store designation but operates as an independently owned and managed location.
Differentiator
Problem solved
Functional benefit
Products and services
- Gently Used Kids' Clothing Pre-owned children's clothing available for purchase at up to 70% off retail prices, spanning sizes from newborn to teen.
- Gently Used Kids' Shoes Pre-owned footwear for children including sneakers, sandals, dress shoes, and boots from brand-name manufacturers.
- Toys Gently used toys including educational toys, games, puzzles, action figures, dolls, and outdoor play equipment.
- Baby Gear Pre-owned baby equipment and accessories including strollers, car seats, high chairs, pack and plays, and nursing accessories.
- Sell to Us Service Cash-for-items resale service where customers bring gently used kids' items and receive immediate payment; no appointment required, accepts items for all seasons daily.
- FiveStars Loyalty Program Customer rewards and loyalty program allowing customers to earn points and redeem rewards for discounts on future purchases.
Quantifiable outcome
- Customers can save up to 70% off retail prices on kids' items
Companies that use Once Upon A Child - Lexington
Customer profileSegments1 record
Ideal customer profiles1 record
Once Upon A Child - Lexington technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Once Upon A Child - Lexington partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights2 records
Once Upon A Child - Lexington competitors and assessment
Company assessmentBroad incumbents
- Style Encore: Another Winmark Corporation franchise brand running the buy/sell resale model focused on women's apparel — shared parent company, operating playbook, and franchise economics but different target demographic.
- Play It Again Sports: Sibling Winmark Corporation franchise brand applying the same buy/sell resale model to sporting goods — directly comparable operating playbook and franchise economics despite different merchandise category.
- Music Go Round: Winmark Corporation franchise brand applying the buy/sell resale model to musical instruments and gear — shares parent company, franchise economics, and two-sided operating model despite a non-overlapping product category.
- Plato's Closet: Sister brand under Winmark Corporation operating the same two-sided buy/sell resale model but targeting teen and young adult apparel; comparable operating model, franchise structure, and corporate parent but distinct demographic focus.
Emerging players
- Poshmark: Peer-to-peer online marketplace for secondhand apparel including a sizable kids' category; competes indirectly by offering local sellers an alternative channel that may divert supply away from brick-and-mortar resale stores like Once Upon A Child.
- ThredUp: Online-first resale platform for women's and kids' clothing — operates at national scale with a different (consignment / managed) model but competes for the same value-conscious family shopper seeking discounted branded apparel.
Direct peers
- Kid to Kid: National franchise resale chain that buys and sells gently used children's and maternity clothing, toys, and baby gear — directly competing with Once Upon A Child in the same category, customer demographic, and two-sided buy/sell model.
- Once Upon A Child (other franchise locations): Other independently owned Once Upon A Child franchise stores across the U.S. and Canada operating under identical brand, model, and Winmark standards — direct peers in the same resale category serving different local trade areas.
Regional players
- Goodwill of Kentucky: Regional nonprofit thrift retailer with a Lexington presence offering secondhand clothing, toys, and household goods at low prices — overlaps in category but operates a donation-driven, mission-based model rather than a two-sided buy/sell model.
Others
- Facebook Marketplace: Free local online classifieds platform where individuals list and sell used kids' items directly — not a single retailer, but a structural alternative channel that competes for both seller supply and buyer demand in the Lexington trade area.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Once Upon A Child - Lexington social profiles
Digital presenceOnce Upon A Child - Lexington financial estimates
Financial estimateRevenue estimate
Valuation estimate
Once Upon A Child - Lexington leadership team
Management profileNumber of profiles
Once Upon A Child - Lexington funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Once Upon A Child - Lexington M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Once Upon A Child - Lexington
What does Once Upon A Child - Lexington do?
Once Upon A Child - Lexington is a single retail franchise location that buys and sells gently used children's clothing, shoes, toys, and baby gear. The store purchases pre-owned items from individuals for immediate cash payment, then resells them to other customers at up to 70% off original retail prices. It operates a two-sided resale model serving local families in Lexington, KY as an independently owned franchise under the Winmark Corporation brand.
Is Once Upon A Child - Lexington a public or private company?
Once Upon A Child - Lexington is a private company. It is classified as unknown and is currently operating.
When was Once Upon A Child - Lexington founded?
Once Upon A Child - Lexington was founded in -1. It employs 11 to 50 people.
Where is Once Upon A Child - Lexington based?
Once Upon A Child - Lexington is headquartered in Lexington, United States, in the North America region.
How does Once Upon A Child - Lexington make money?
One revenue line is on record: resale of Gently Used Kids' Items.
Who are Once Upon A Child - Lexington's main competitors?
Broad incumbents on record are Style Encore, Play It Again Sports, Music Go Round and Plato's Closet. Emerging players are Poshmark and ThredUp. Direct peers are Kid to Kid and Once Upon A Child (other franchise locations). Goodwill of Kentucky is listed as a regional player. Facebook Marketplace is listed as an others.
Does Once Upon A Child - Lexington have an API?
No public API is recorded for Once Upon A Child - Lexington.