Onderwijs van Morgen

What Onderwijs van Morgen does

Onderwijs van Morgen is a Dutch online content platform that provides educational news, lesson materials, themed collections, columns, and event programming for teachers in primary education (basisonderwijs), secondary education (voortgezet onderwijs), and vocational education (mbo). The platform operates under three sub-brand verticals — Juf & Meester (PO), De Docent (VO), and De Docent MBO — and covers subjects from Dutch language and mathematics to biology, history, citizenship, and digital literacy, alongside curated themes on AI, diversity, wellbeing, and reading motivation.

The technical foundation is a standard web-based content management and publishing platform that distributes digital educational materials; the platform is accessible without payment, with optional OvM account registration unlocking additional articles and newsletter preferences. There is no disclosed mobile app, no API surface, and no proprietary technology stack beyond conventional CMS and digital publishing tooling. Editorial and customer-service operations are handled by parent publisher Uitgeverij Malmberg, with advertising sales outsourced to Onderwijs Media.

The business model is content-led and freemium: the user-facing product is free and the company monetizes through digital advertising and sponsorships (e.g., Diogenes Reizen, Schoolfruit.nl, Gezonde School), digital product sales such as e-books and downloadable lesson resources, and cross-promotion of Malmberg's teaching methods via the 'Extra Materialen' section. The platform is Netherlands-only, with no evidence of international expansion or venture funding, and operates with roughly 20 employees as an initiative of an established educational publisher.

Name

Onderwijs van Morgen

Legal name

Uitgeverij Malmberg

Website

https://onderwijsvanmorgen.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Onderwijs van Morgen is a free Dutch online content platform providing educational news, lesson materials, and themed resources for primary, secondary, and vocational teachers, operated as an initiative of Uitgeverij Malmberg and monetized via advertising and digital product sales.

Ownership category

akta.pro rank

Product category

Educational Content Platform

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

OER Authoring, Remixing & Publishing Tools/Platforms (EDAGAJAM)

Keywords

• Educational content platform
• Teacher lesson materials
• Dutch education resources
• Professional development
• Classroom teaching support

Headquarters

HQ city

's-Hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Digital advertising and sponsorships: Third-party advertisers and sponsors promote their products and services on the platform. Examples include school travel companies (Diogenes Reizen), educational programs (Schoolfruit.nl), and health initiatives (Gezonde School).
2. Digital product sales: Sale of digital educational materials including e-books, downloadable lesson resources, and digital licenses through the platform.
3. Parent company cross-promotion: Platform serves as marketing channel for Uitgeverij Malmberg's educational methods and teaching materials, with Malmberg handling customer service for method-related questions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Onderwijs van Morgen is a free Dutch online platform that provides educational news, lesson suggestions, teaching tips, themed collections, and digital resources for teachers in primary (basisonderwijs), secondary (voortgezet onderwijs), and vocational (mbo) education. It is operated as an initiative of Uitgeverij Malmberg and monetizes through advertising, digital product sales, and cross-promotion of its parent publisher's educational methods.

Product overview

Onderwijs van Morgen is a Dutch education platform for teachers, operated as an initiative of Uitgeverij Malmberg. The platform provides educational news, lesson materials, inspiration, and teaching resources across primary education (basisonderwijs), secondary education (voortgezet onderwijs), and vocational education (mbo). Key offerings include the Juf & Meester Magazine for primary education, themed lesson collections, current affairs assignments, teaching tips, columns, and professional development content. The platform organizes events such as the Nationaal Congres Basisonderwijs and publishes educational materials across subjects including Dutch, English, German, French, Biology, Geography, History, Economics, and Citizenship education.

Differentiator

Problem solved

Functional benefit

Brands

• Juf & Meester: Magazine section for primary education teachers offering teaching resources, lesson ideas, columns, and inspiration
• De Docent
• De Docent MBO

Products and services

• Juf & Meester Magazine A magazine section providing teaching resources, lesson ideas, columns, downloadable materials (cards, posters), and inspiration specifically for primary education teachers (basisonderwijs, groups 1-8).
• De Docent (Secondary Education Section) Platform section for secondary education teachers (vmbo, havo, vwo) providing subject-specific news, lesson materials, and teaching resources across Dutch, English, German, French, biology, geography, history, economics, and citizenship.
• De Docent MBO (Vocational Education Section) Platform section for vocational education teachers (mbo) providing news, teaching materials, and resources across citizenship, Dutch, English, German, mathematics, and care & welfare subjects.
• Praktijk en Kennis Digital content section featuring the best content from the traditional square-format teaching magazine, offering practical knowledge and professional development resources for teachers.
• Onderwijs van Morgen Online Platform Free Dutch-language online platform providing educational news, lesson suggestions, themed collections, teaching tips, columns, and digital resources for teachers in primary, secondary, and vocational education.
• Extra Materialen (Supplementary Materials for Malmberg Methods) Supplementary digital materials including year planning tools, group plans, teacher tips, and resources for teachers working with Malmberg's educational methods in primary education.
• Digital Educational Products (E-books and Lesson Resources) One-time digital product sales including e-books, downloadable lesson resources, and digital licenses available through the platform.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Young ImpactminorGTM or Marketing Partner · 1 January 2026Partnership for the Jonge Spreker op de Dam initiative. Young Impact provides trainers for classroom sessions and DIY lesson packages on freedom and remembrance themes. The platform promotes this initiative to schools.
• Uitgeverij MalmbergcoreStrategic or Co-development PartnerOnderwijs van Morgen is an initiative of Uitgeverij Malmberg, a Dutch educational publisher. Malmberg provides the platform infrastructure, content strategy, and customer service for method-related inquiries. The platform serves as a marketing channel for Malmberg's educational methods and teaching materials.
• Nationaal Comité 4 en 5 meiminorGTM or Marketing PartnerCo-organizer of the Jonge Spreker op de Dam initiative, selecting a young speaker for the National Commemoration on May 4th. Onderwijs van Morgen promotes this educational program.
• Gezonde SchoolminorGTM or Marketing PartnerThe platform promotes Gezonde School (Healthy School) initiative and provides educational materials on health topics like smoking prevention, nutrition, and student wellbeing.
• Schoolfruit.nlminorGTM or Marketing PartnerSummer package program for schools. Platform publishes articles promoting the initiative that provides fruit and healthy food packages to students.
• Onderwijs MediaminorChannel Partner/ Reseller/ DistributorAdvertising sales partner for the platform. Contact: 030 – 210 23 86 or [email protected]

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Docentenplein: Online Dutch community and content resource for teachers across primary and secondary education. Overlaps with Onderwijs van Morgen in serving Dutch teachers with lesson materials, news, and professional community features.
• Wikiwijs / Maken.wikiwijs: Dutch open educational resources (OER) platform where teachers find, create, and share digital learning materials. Comparable as a teacher-content platform focused on Dutch curriculum resources.
• Lesmateriaal.nl: Dutch platform that aggregates and distributes lesson materials and teaching resources for primary and secondary educators. Directly comparable as a teacher-facing content distribution channel operating in the same Dutch market.

Emerging players

• Squla: Dutch EdTech platform offering adaptive online practice and gamified learning content for primary-school students, used in classroom and home settings. Comparable as a Dutch digital education provider competing for teacher and school engagement.
• Learnbeat: Dutch digital learning platform offering adaptive practice, method-integrated content, and teacher dashboards for secondary and vocational education. Comparable as a Dutch EdTech player serving the same VO/MBO teacher segment.

Others

• Kennisnet: Public Dutch organization supporting digital infrastructure and ICT in education. Comparable as an adjacent education-sector enabler providing news, resources, and policy updates to Dutch schools and teachers.

Broad incumbents

• ThiemeMeulenhoff: One of the largest Dutch educational publishers, producing methods and digital materials for primary, secondary, and vocational education. Comparable as a publisher operating in the same Dutch educational content market with overlapping curriculum coverage.
• Noordhoff Uitgevers: Dutch educational publisher offering methods, digital learning tools, and teacher resources across secondary and vocational education. Comparable as a publisher with similar content and teacher-support offerings in the Netherlands.
• Uitgeverij Malmberg: Parent company and major Dutch educational publisher producing paid teaching methods across PO, VO, and MBO. Comparable as the broader publisher whose educational methods OvM cross-promotes.
• Zwijsen (WPG Kindermedia): Dutch publisher focused on children's educational materials, including reading methods and primary-school resources. Comparable as a Dutch educational publisher with primary-education content targeting the same teacher audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/onderwijs
• YouTubeyoutube.com/channel/onderwijsvanmorgen
• Facebookfacebook.com/onderwijsvanmorgen
• LinkedInlinkedin.com/company/onderwijs-van-morgen
• Instagraminstagram.com/onderwijsvanmorgen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onderwijs van Morgen