ONEArmenia

What ONEArmenia does

ONEArmenia (also known as 1A) is a 501(c)(3) non-profit organization, registered in both the United States and Armenia and founded in 2012, that advances responsible experiential travel in Armenia. Originally a crowdfunding platform funding socio-economic and humanitarian projects (35 projects, ~6,000 beneficiaries, $7M raised since inception per its own reporting), the organization in 2021 pivoted its mission to making Armenia the leading travel destination in the South Caucasus by incubating travel experiences that direct 66% of profit back to local communities, versus an estimated 20-33% in conventional tourism. It serves three primary segments: international curious travelers seeking authentic, responsible experiences in Armenia; rural Armenian communities that historically have not shared in tourism economics; and local tourism entrepreneurs that need support to develop and scale sustainable products. Institutional funders include the diaspora (Hovnanian Foundation, Tufenkian Foundation) and development partners (EU4Business, GIZ).

Name

ONEArmenia

Legal name

ONEArmenia

Website

https://onearmenia.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

ONEArmenia is a US-Armenia registered 501(c)(3) non-profit founded in 2012 that incubates and sells responsible experiential travel products in Armenia through its 2492 Travel brand, serving curious international travelers, rural Armenian communities, and local tourism entrepreneurs, funded by diaspora donations and institutional grants.

Ownership category

akta.pro rank

Product category

Experiential Travel Services

NAICS

Tour Operators (56152), Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAJABAL

Multi-Activity & Expedition Packages (Guided Adventure Trips)

Travel & Hospitality/Tours, Attractions & Experiences/Adventure & Outdoor Experiences (Hiking, Rafting, Zipline, Safaris)

SECONDARYTHALAFAF

Tours, Activities & Experiences Booking Marketplaces

Travel & Hospitality/Travel Technology & Distribution Services/Online Booking Platforms & Marketplaces (B2C/B2B)

SECONDARYTHAJAGAA

Culinary Walking & Market Tours

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

SECONDARYTHAKAFAB

Adventure & Expedition Travel Agencies

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Specialty/Niche Travel Agencies (Luxury, Adventure, Honeymoon, etc.)

Keywords

• Experiential travel services
• Responsible tourism
• Community crowdfunding
• Sustainable tourism
• Nonprofit development

Headquarters

HQ city

Yerevan

HQ country

Armenia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. 2492 Travel Bookings: Revenue generated from booking travel experiences through the 2492 Travel platform. Profit from bookings supports ONEArmenia's nonprofit work in Armenia. The model emphasizes that 66% of profit from experiences stays in local communities.
2. Donations and Crowdfunding: ONEArmenia is a 501(c)(3) nonprofit organization registered in both the U.S. and Armenia. The global community has donated over $7 million since 2012 to support various projects. Individual donations are tax-deductible.
3. Project Partnerships: Co-funded projects with organizations like EU4Business, GIZ, and other institutional funders support the development and acceleration of travel experiences in Armenia.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

ONEArmenia is a 501(c)(3) nonprofit that incubates, accelerates, and launches responsible experiential travel products in Armenia through its for-purpose brand 2492 Travel. Offerings include multi-course dining experiences in natural settings, self-drive wine and Soviet-architecture road trips, walking food tours, and wine tastings, with 66% of profits retained in rural Armenian communities. The organization also operates the HIKEArmenia hiking app, the Inside Yerevan crowdsourced city map, and previously ran community crowdfunding campaigns for socio-economic and humanitarian projects.

Product overview

ONEArmenia operates a portfolio of experiential travel products centered on its 2492 Travel platform (launched 2022), which offers original experiences including Wild Food Adventures, Dreams of Terroir Road Trip, Soviet Time Machine Road Trip, and Yerevan Gastrotrip. Supporting products include the HIKEArmenia app for trail navigation and Inside Yerevan crowdsourced city guide. The organization previously operated crowdfunding campaigns for various projects including WineCubes and CBD Tea products.

Differentiator

Problem solved

Functional benefit

Brands

• 2492 Travel: ONEArmenia's for-purpose experiential travel brand and platform for Armenia, launched in 2022. It offers travel experiences incubated by ONEArmenia to curious and adventurous travelers, including Wild Food Adventures, Dreams of Terroir Road Trip, Soviet Time Machine Road Trip, and Yerevan Gastrotrip.

Products and services

• 2492 Travel For-purpose experiential travel brand and online booking platform created by ONEArmenia that offers curated, community-benefit travel experiences in Armenia; 66% of profits from bookings stay in local communities.
• Wild Food Adventures Three-course dining experiences hosted by local guides and chefs for groups of up to 8 in Armenia's natural settings, including the cliffs and vineyards of Areni (Vayots Dzor) and the Yeranos Mountains (Ararat).
• Dreams of Terroir Road Trip Pre-planned 3-day, 2-night self-drive road trip in Armenian wine country including a decked-out 2017 Lada Niva, a wine-themed itinerary, and 24/7 customer support.
• Soviet Time Machine Road Trip Pre-planned 3-day, 2-night self-drive road trip exploring Soviet-era architecture in Armenia, with a decked-out 2017 Lada Niva, themed itinerary, and 24/7 customer support.
• Yerevan Gastrotrip Private walking food tour of Yerevan featuring 6 stops at 6 of the city's best eateries, with storytelling guides covering Armenian food legends and lore; a portion of each booking supports the Jermik Ankyun Foundation.
• Yerevan Winetrip Wine tasting experience featuring 13 different Armenian wines led by professional guides at Yerevan's best wine bars, with guides trained at the EVN Wine Academy.
• HIKEArmenia App Free mobile hiking app covering over 60 trails around Armenia with GPS coordinates, user comments, local guide connections, and accommodation listings; over 13,000 downloads.
• Inside Yerevan Map Non-commercial, crowdsourced map of Yerevan featuring curated recommendations for restaurants, bars, museums, shops, and events, helping 40,000 travelers discover Armenia's capital.
• WineCubes of Armenia Sustainable tourism experience featuring elegant tasting rooms (WineCubes) built in Armenian vineyards to promote Momik Wines and other local winemakers; helped Momik Wines increase annual income by over 160%.
• No 36° Blend CBD-Infused Tea Premium CBD-infused organic Armenian white mint tea blended with yarrow flower and Damascan rose, created in partnership with Good Company Tea, with 30% of sales supporting fair trade employment in Armenia.

Quantifiable outcome

• 66% of experience profit stays in local communities (compared to 20-33% with other forms of tourism)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• German Development Cooperation (GIZ)coreStrategic or Co-development PartnerImplementing partner for the 'Innovative Tourism and Technology Development for Armenia' project, co-funded by European Union and Federal Ministry for Economic Cooperation and Development (BMZ).
• Caucasus Nature FundminorStrategic or Co-development Partner2,000 AMD from every 2492 Travel booking of Wild Food Adventures is donated to the Caucasus Nature Fund, which doubles the amount and sends it to local conservation organizations.
• Arpa Protected LandscapeminorStrategic or Co-development PartnerWild Food Adventures in and around Areni benefit Armenia's first community-managed protected area, managed by a foundation representing villages of Khachik, Gnishik and Areni in Vayots Dzor.
• Khosrov State Forest ReserveminorStrategic or Co-development PartnerWild Food Adventures in the Yeranos Mountains benefit the Khosrov State Forest Reserve, one of the oldest protected areas in the world founded in the 4th century BCE.
• Jermik Ankyun FoundationminorStrategic or Co-development Partner1,000 AMD from every 2492 Travel booking of Yerevan Gastrotrip is donated to the Foundation, which provides forever-homes and individualized care to young adults with special needs who have outgrown orphanages.
• My Forest ArmeniaminorStrategic or Co-development PartnerTo offset carbon emissions of 2492 Travel's pre-made road trips, 1 tree is planted for every 360 kms driven. Organization sustainably increases forest coverage and combats soil erosion.
• Yeremyan AcademyminorImplementation/ SI/ Consulting PartnerCulinary experience owners undergo training at Armenia's top culinary and hospitality school, learning skills in culinary arts, hygiene, first aid, and food waste management.
• WineWorksminorStrategic or Co-development PartnerPartnered with WineWorks to give grape growing families viticulture trainings, access to a modern winemaking facility, marketing and branding coaching, and WineCube tasting rooms.
• Semina ConsultingminorStrategic or Co-development PartnerPartnered with Semina Consulting to provide Southern Armenia's grape-farming communities with resources to enter the wine industry through farming support and winemaking facilities.
• Tufenkian FoundationminorStrategic or Co-development PartnerMultiple partnerships including clean water project in Artsakh, kindergarten renovation in Moshatagh, health clinic in Aghavnatun, and safe house support.
• Sahman NGOminorStrategic or Co-development PartnerPartnerships for greenhouse construction in Berkaber border village and LeverEdge program catalyzing job creation in border communities through small business support.
• Birthright ArmeniaminorChannel Partner/ Reseller/ DistributorCollaboration with Birthright Armenia for recruiting young people of Armenian descent living outside Armenia to volunteer with ONEArmenia.
• Armenian Volunteer CorpsminorChannel Partner/ Reseller/ DistributorBirthright Armenia's sister organization for volunteers over age 32 and/or not of Armenian descent.
• Children of Armenia Fund (COAF)minorStrategic or Co-development PartnerPartnerships for cafeteria and toothbrushing station in Aragatsavan school and Santas Wanted gift programs for children.
• Good Company TeaminorStrategic or Co-development PartnerCollaboration to create No 36° Blend CBD-Infused Organic Armenian White Mint Tea, with 30% of sales supporting fair trade employment in Armenia.

Scale indicators12 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Klook: Asia-headquartered tours and activities booking platform expanding globally. Comparable as a broader OTA-style marketplace in the experiences category where 2492 Travel competes for traveler wallet share.
• Airbnb Experiences: Airbnb's hosted experiences marketplace offers Armenia-relevant tours (food, wine, hikes) and represents both a peer and a potential distribution channel for ONEArmenia's incubated experiences.

Direct peers

• TourRadar: OTA marketplace for multi-day guided tours and adventure trips. Comparable as a distribution channel for curated tour packages similar to ONEArmenia's road trips and Wild Food Adventures.
• Intrepid Travel: Global adventure travel operator running small-group guided tours with a strong responsible-travel positioning. Directly comparable to ONEArmenia's 2492 Travel experiential, community-embedded tour model, though at vastly greater scale and geographic breadth.
• GetYourGuide: Global tours, activities, and experiences marketplace with curated supply across destinations. Directly comparable to 2492 Travel's marketplace model and the natural aggregator that could host ONEArmenia-incubated experiences at scale.
• Withlocals: Marketplace for host-led, locally-guided food, culture, and experience tours. Highly comparable to ONEArmenia's Gastrotrip, WineTrip, and Wild Food Adventures, with the same community-embedded guiding model.
• G Adventures: Small-group adventure tour operator with a strong community-tourism and 'Ripple Score' sustainability framework. Closely mirrors ONEArmenia's responsible-travel positioning and the Dreams of Terroir / Soviet Time Machine road-trip format.
• Viator: Leading online marketplace for tours, activities, and experiences worldwide (owned by Tripadvisor). Direct competitor to 2492 Travel's booking marketplace layer for Armenia experiences and the category benchmark for tours/activities distribution.

Others

• Birthright Armenia: Non-profit that places diaspora volunteers in Armenia and is already a partner/channel for ONEArmenia. Comparable as a fellow diaspora-engaged Armenia non-profit and as a demand-side feeder for 2492 Travel.

Emerging players

• Responsible Travel: Niche UK-based holiday company specializing in responsible, locally-owned vacations. Directly comparable to ONEArmenia's positioning as a for-purpose travel brand focused on community benefit.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/onearmenia
• Instagraminstagram.com/onearmenia
• Xx.com/onearmenia
• LinkedInlinkedin.com/company/onearmenia

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ONEArmenia