My Forest Armenia

What My Forest Armenia does

My Forest Armenia is a Yerevan-based nonprofit NGO founded in 2019 focused on reforestation, afforestation, and environmental education in the Lori region of northern Armenia. By January 2026 the organization had planted 3 million native trees across 953+ hectares in six communities, operating nurseries at Gugark and Vanadzor. Its work uses endemic species selection and trench-planting methodology rather than monoculture plantations, with local villagers serving as forest custodians for ongoing maintenance and protection.

The organization's operational infrastructure includes two greenhouses at the Gugark nursery, the second opened in May 2024 with Japanese Embassy support and adding roughly 122,400 seedlings of annual propagation capacity. Revenue is generated through multiple channels: individual tree donations at $3 per tree, Seed Sowers monthly subscription programs at $12-$60 tiers, Named Forest partnerships of 20,000+ trees, special-occasion gifting programs, and volunteer event fees. International donors access the organization through tax-deductible partnerships with the King Baudouin Foundation (Belgium), Myriad Australia, and My Forest Foundation USA.

The business model combines long-tail individual giving with major institutional contracts. Key institutional partners include the Central Bank of Armenia and the Union of Banks (trilateral memorandum for 100 hectares, November 2025), the Environmental Projects Implementation Unit (EPIU) under a five-year operational partnership targeting 500 hectares by 2030, the Aznavour Foundation (Charles Aznavour Forest, 14,000 trees), and diaspora communities including the Australian-Armenian community (Sydney-Gugark parallel fundraising event, June 2024, 27,000 trees pledged). The organization employs 11-50 staff and in 2026 launched Forest Bike Tours, an eco-tourism product leveraging the planted forest assets to diversify revenue.

Name

My Forest Armenia

Legal name

My Forest Armenia NGO

Website

https://myforestarmenia.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

My Forest Armenia is a Yerevan-based nonprofit founded in 2019 that reforests degraded lands in Armenia's Lori region, planting 3 million native trees across 953+ hectares via individual donations, corporate partnerships, and international tax-deductible channels serving the Armenian diaspora.

Ownership category

akta.pro rank

Product category

Environmental and Reforestation Services

NAICS

Support Activities for Forestry (1153), Forest Nurseries and Gathering of Forest Products (11321), Support Activities for Forestry (115310)

SIC

Forestry (800)

akta.pro primary industry

Forestry & Reforestation (BPAGAGAD)

akta.pro secondary industries

Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE), Post-Planting Maintenance (Weeding, Mulching, Fertilization, Irrigation) (AFAMACAG), Regeneration & Reforestation Operations (Site Prep, Planting, Seeding) (AFAMAAAC), Timberland Carbon & Natural Capital Project Development (Offsets/REDD+) (AFAMAKAH)

Keywords

• Reforestation services
• Tree planting programs
• Carbon offset initiatives
• Environmental conservation
• Seedling nursery operations

Headquarters

HQ city

Yerevan

HQ country

Armenia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Individual tree donations: One-time donations for individual trees at 3 USD/EUR per tree. Donation covers seedling preparation, planting, and three years of maintenance.
2. Seed Sowers Monthly Giving: Monthly recurring donations where participants commit to ongoing tree planting. Options include $12 (48 trees/year), $30 (120 trees/year), $60 (240 trees/year). Trees absorb 1 ton CO2 per 10 trees over 25 years.
3. Named Forest Corporate Partnerships: Companies and organizations can establish named forests starting at 20,000 trees. Volume pricing with cost per tree decreasing for larger plantings, up to 100,000 trees.
4. Special occasion programs: Newlyweds Forest and Growing Up Together programs for specific life events with symbolic tree planting as wedding favors or child milestones.
5. Volunteer and event participation: Revenue from volunteering activities, public events, and potentially merchandise associated with forest bike tours and COP-17 events.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

My Forest Armenia is a non-profit organization that plants and maintains large-scale forests in Armenia using seedlings grown in its own nurseries. It sells individual and recurring tree donations, commemorative planting programs (Newlyweds Forest, Growing Up Together), corporate Named Forests, and ecotourism bike tours. Each tree includes 3 years of post-planting maintenance and 20 years of monitoring.

Product overview

My Forest Armenia is an NGO offering a portfolio of reforestation programs and environmental services in Armenia. The core offering consists of large-scale reforestation services using seedlings produced in their own nurseries. The product line includes corporate naming programs (Named Forest starting at 20,000 trees), individual monthly giving (Seed Sowers), commemorative programs (Newlyweds Forest, Growing Up Together), and experiential offerings (Forest Bike Tours). All programs include 3 years of maintenance and 20 years of monitoring. The organization also provides a carbon footprint calculator tool to help donors determine their offsetting needs. Pricing is standardized at $3/€3/AMD 1,200 per tree across individual programs.

Differentiator

Problem solved

Functional benefit

Brands

• Seed Sowers: Monthly giving program for tree planting donations
• Newlyweds Forest
• Growing Up Together
• Named Forest
• Forest Bike Tours
• Charles Aznavour Forest

Products and services

• Reforestation Services

Quantifiable outcome

• 3 million trees planted since foundation, reaching milestone January 24, 2026
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Central Bank of ArmeniacoreStrategic or Co-development Partner · 28 November 2025Trilateral memorandum signed between Central Bank, Union of Banks of Armenia, and My Forest Armenia to plant 100 hectares of new forest. Major institutional endorsement of reforestation efforts.
• Environmental Project Implementation Unit (EPIU)coreStrategic or Co-development Partner · 8 May 2025Five-year operational partnership with Ministry of Environment's EPIU targeting 500 hectares of new forests by 2030. Government-level cooperation.
• Australian-Armenian CommunitycoreStrategic or Co-development Partner · 16 June 2024Pledged 27,000 trees (exceeding 20,000 named forest threshold) for Australian-Armenian forest in Lernajour covering 6 hectares. Creates 20+ local jobs.
• King Baudouin FoundationcoreChannel Partner/ Reseller/ DistributorBelgian foundation established 1976 enables tax-exempt donations for European donors. Partners include France, Netherlands, Luxembourg, Denmark.
• Myriad AustraliacoreChannel Partner/ Reseller/ DistributorAustralian organization enables tax-deductible donations for Australian residents supporting My Forest Armenia.
• Aznavour FoundationcoreStrategic or Co-development PartnerFirst partner for Charles Aznavour Forest project, donated 14,000 trees covering ~5 hectares. Project targets 100 ha of 300,000 trees for centenary celebration.
• Ararat BankminorStrategic or Co-development PartnerGeneral sponsor of Charles Aznavour Forest concert event enabling full ticket proceeds to go to tree planting.
• Rock Aid Armenia / One Tree Per ChildminorGTM or Marketing PartnerInitiatives founded by Jon Dee (Australian TV host) supporting Armenian reforestation through international visibility and fundraising.
• Eco ValleyminorOthersGlamping site near Gugark nursery offering free accommodation for volunteers working at the nursery.
• Corporate Partners (Ardshinbank, JHM Foundation, SOL Group, Aregak UCO, Power of One Dram, Misserlian Family, Viva, Barsamian Diamonds)coreStrategic or Co-development PartnerVarious companies and families with established named forests supporting reforestation efforts.
• UN Armenia / Gulbenkian FoundationminorStrategic or Co-development PartnerInternational organizations listed as non-profit partners with named forest pages on the website.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• World Resources Institute: Large global research organization with major forest restoration initiatives including Global Restoration Initiative. Operates at much larger scale and broader scope than My Forest Armenia but works on forest policy and restoration projects.

Emerging players

• Ecosia: Search engine that funds tree planting from ad revenue. While different funding mechanism, Ecosia plants millions of trees globally and is a comparable nonprofit reforestation brand targeting individual consumers.
• GreenWave: Nonprofit focused on regenerative ocean farming with some forestry-adjacent ecosystem restoration work. Partial overlap in NGO-driven ecosystem restoration with community engagement component.

Direct peers

• WeForest: International nonprofit running reforestation projects with corporate partnerships and science-based methodology. Similar model combining large-scale planting, corporate named-forest sponsorship, and biodiversity focus.
• Trees for the Future: Nonprofit focused on agroforestry and reforestation in developing regions with farmer training. Comparable model combining tree planting with community livelihoods, similar to My Forest Armenia's local villager employment and fruit-bearing tree strategy.
• One Tree Planted: Nonprofit reforestation organization accepting $1/tree donations across global projects. Closely comparable business model with per-tree donation pricing, corporate partnerships, and reforestation project portfolio.
• Eden Reforestation Projects: Major nonprofit focused on large-scale reforestation globally, employing local communities. Directly comparable model: NGO-driven tree planting with per-tree donations, community employment, and biodiversity focus.
• Reforest'Action: European reforestation nonprofit enabling corporate and individual tree donations with project tracking. Closely comparable in European fundraising channels (King Baudouin-style partnerships) and corporate named forest programs.
• Trillion Trees (Plant for the Planet): Conservation NGO coalition focused on large-scale forest restoration. Comparable mission and approach to My Forest Armenia's large-scale afforestation work, though operates as a coalition rather than single-organization implementation.
• Armenian Tree Project: Nonprofit focused specifically on reforestation in Armenia, very close geographic and mission overlap. Directly comparable peer operating in the same country with same Armenian reforestation mission and diaspora-driven fundraising model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/my-forest-armenia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Forest Armenia