One SMG
One SMG is a privately held South Australian automotive group operating 12 franchised dealerships across 17 brands, a $150M+ AUM fleet leasing business, collision repair, and caravan retail, serving primarily regional Australian communities with approximately 300 employees across 18 businesses.
- Company typePrivate
- Founded1922
- HeadquartersAdelaide, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What One SMG does
One SMG, formerly Smith Motor Group, is a privately held diversified automotive group founded in 1922 and headquartered in South Australia, operating 18 businesses across Australia and New Zealand under the ownership of Hans Ehmann (who acquired the business in 1987). The group employs approximately 300 people and represents 17 automotive brands through 12 franchised dealerships, with approximately 90% of its operations located in regional communities.
The company's revenue model spans the full vehicle ownership lifecycle. New and used vehicle sales are generated through the franchised dealership network; recurring revenue comes from StreetFleet fleet leasing and management (which surpassed $150M in assets under management following the December 2024 Alliance Fleet acquisition), Smiths Bodyshops collision repair (an approved repairer for all major insurers), and Dave Benson Caravans, including the new Zeus all-electric caravan product. Ancillary income streams include finance and insurance commissions, parts, servicing, and the group's NDIS-aligned disability transport modification capabilities.
Geographically, One SMG is anchored in regional South Australia — Port Lincoln, Port Augusta, Port Adelaide, Renmark, and surrounding areas — with expanding presence on the east coast of Australia following the Alliance Fleet acquisition. The group is simultaneously investing in physical infrastructure (Port Lincoln Prestige super-dealership opened May 2025, Smiths Bodyshops Port Adelaide redevelopment through 2026, new Augusta Ford showroom November 2025) and organizational capacity (new CFO Stephen Unerkov, new HR/WHS Manager Karen Prevost), signalling a deliberate multi-year capital deployment plan to deepen regional dominance and scale the fleet and aftersales businesses.
One SMG firmographics
Firmographics- Name
- One SMG
- Legal name
- Smith Motor Company Pty Ltd
- Website
- https://onesmg.au
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- One SMG is a privately held South Australian automotive group operating 12 franchised dealerships across 17 brands, a $150M+ AUM fleet leasing business, collision repair, and caravan retail, serving primarily regional Australian communities with approximately 300 employees across 18 businesses.
- Ownership category
- akta.pro rank
One SMG industry classification
Industry- Product category
- Automotive Retail and Fleet Services
- NAICS
- Other Motor Vehicle Dealers (4412), Recreational Vehicle Dealers (44121)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- SME & Small Business Vehicle Leasing (TLABAAAB)
Keywords
Where One SMG is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices12 records
Markets served
One SMG business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others
Revenue model
- Vehicle Sales: Sale of new and used vehicles through 12 automotive dealerships across Australia representing multiple brands including Ford, Kia, MG, Mitsubishi, Subaru, Nissan, Isuzu, Holden, Toyota, Mazda, and others.
- Caravan Sales and Service: Sale of new and used caravans and camper trailers through Dave Benson Caravans, with the largest indoor caravan showroom in the southern hemisphere. Also provides servicing, accessories, and spare parts.
- Fleet Management and Leasing: StreetFleet provides finance leasing, novated leasing, operating lease, finance lease, chattel mortgage, sale and leaseback, and fleet management services to corporate organisations, not-for-profits, and NDIS providers.
- Collision Repair Services: Smiths Bodyshops provides collision repair services as an approved repairer for all major insurers, serving motoring customers and handling insurance claims directly.
- Vehicle Servicing: Service centres within dealership businesses providing regular vehicle and caravan servicing to strict manufacturer standards.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
One SMG product offering
Product offeringCore offering
One SMG operates 18 businesses across Australia and New Zealand including 12 vehicle dealerships selling new and used vehicles under multiple brands (Ford, Kia, MG, Mitsubishi, Subaru, Nissan, Isuzu, GWM, KGM, RAM, Toyota, Mazda), Dave Benson Caravans (caravan and camper trailer retail), StreetFleet (fleet management, novated leasing, operating lease, finance lease, chattel mortgage, sale and leaseback), Smiths Bodyshops (collision repair), and manufacturer-standard service centres. The group serves retail consumers, corporate fleet clients, not-for-profits and NDIS providers with approximately 90% of operations in regional Australia.
Product overview
One SMG is a diversified automotive group operating 18 businesses across Australia and New Zealand. The portfolio consists of three core product lines: (1) Automotive Dealerships - a network of 12 vehicle dealerships selling new and used vehicles with service and parts capabilities; (2) Dave Benson Caravans - caravan and camper trailer sales with the largest indoor showroom in the southern hemisphere; and (3) StreetFleet - fleet management and leasing services for corporate, not-for-profit, and NDIS clients. Supporting these are Smiths Bodyshops (collision repairs), Service Centres, and YouNovate (novated leasing). The group represents 17 automotive brands including Ford, Kia, MG, Mitsubishi, Nissan, Subaru, GWM, and KGM Ssangyong, with operations primarily in regional Australia.
Differentiator
Problem solved
Functional benefit
Brands
- StreetFleet: Fleet management and leasing business operating across Australia and New Zealand, specializing in providing car leasing and fleet management services to corporate organisations, not-for-profits, and NDIS providers.
- Dave Benson Caravans
- Smiths Bodyshops
- YouNovate
Products and services
- StreetFleet Fleet Management and Leasing End-to-end fleet management and vehicle leasing service providing finance leasing, novated leasing, operating lease, finance lease, chattel mortgage, sale and leaseback, and fleet management solutions to corporate organisations, government, not-for-profits, and NDIS providers across Australia and New Zealand.
- YouNovate Novated Leasing Dedicated novated leasing retail offering by StreetFleet providing personalised novated lease solutions for individuals.
- Smiths Bodyshops Collision Repair Collision repair and crash repair service operating as an approved repairer for all major insurers, RAA, and Motor Trade Association SA/NT. Uses Car-o-Liner computerised chassis straightening and welding equipment plus Sikkens environmentally friendly water-based paint. Locations in Port Adelaide, Clare, and Port Augusta SA, with the Port Adelaide facility undergoing major redevelopment opening early 2026.
- Dave Benson Caravans Retail Retail sale of new and used caravans and camper trailers plus caravan servicing, accessories, and spare parts. Operates the largest indoor caravan showroom in the southern hemisphere and stocks brands including Victory, Royal Flair, Essential Caravans, and CUB Campers.
- Automotive Dealership Network Network of 12 vehicle dealerships across Australia and New Zealand selling new and used vehicles under multiple brands including Ford, Kia, MG Motor, Mitsubishi, Nissan, Subaru, Isuzu, GWM, KGM Ssangyong, RAM, Toyota, Mazda, and Holden legacy. Subsidiary dealerships include Augusta Automall, Augusta Motor Company, Broken Hill Motor Co, City Motors Port Lincoln, Port Lincoln Prestige, Silver City Motors, Spencer Motor Company, Victor Harbor Motor Company, McLeods Whyalla Automotive, Mid North Motor Company, and Horsham Motor Company.
- Manufacturer-Standard Service Centres Vehicle and caravan servicing to strict manufacturer standards within the dealership network, providing maintenance and hassle-free servicing across the group with EV servicing capability at Port Lincoln Prestige.
- Zeus All Electric Offroader Caravan First-of-its-kind all-electric caravan featuring DCX power platform with 14.3kWh or 7.1kWh battery options, 5kW inverter/charger, up to 4kW scalable solar, and 1720W solar array. Exclusive to South Australia through Dave Benson Caravans.
Quantifiable outcome
- 30,839 km driven and 74 clients served by sponsored Care in Motion vehicle in 2024-25
- +3 more outcomes
Companies that use One SMG
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
One SMG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
One SMG partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Alliance FleetcoreStreetFleet acquired Melbourne-based competitor Alliance Fleet, established over 25 years ago with strong market presence in Victoria, NSW, Queensland, and ACT. Clients span Sport & Recreation and Healthcare sectors. Transaction raised StreetFleet's assets under management to over $150 million.
- Bedford Group - Big Day OutminorStreetFleet provided gold sponsorship of Bedford Group's Big Day Out event held on 25th October 2024 at Bedford Panorama.
- Q House Kew EastminorStreetFleet opened new East Coast Headquarters at Q House, 677 High Street Kew East - a landmark building that is also home to ASX listed A2 Milk Company Australia and multinational Monika.
- Care in MotioncoreOne SMG provides vehicle sponsorship to Care in Motion, a community transport provider. Spencer Motor Company sourced and provided a sponsored vehicle for transport disadvantaged residents in Port Pirie. The partnership delivers vital transport services enabling access to healthcare and services, completing 30,839 km, 187 trips, and serving 74 individual clients in 2024-25.
- Port Pirie Regional CouncilcoreCollaborative partnership with Care in Motion and One SMG to enhance community transport accessibility. Port Pirie Regional Council contributed funds to assist with covering operational running costs for the sponsored vehicle program.
- Mentally Fit EPminorPort Lincoln City Motors sponsored Mentally Fit EP mental health organisation with a brand new ISUZU MU-X vehicle complete with custom vinyl wrapping for transporting team and gear.
- Bedford GroupcoreStreetFleet, part of One SMG, entered presenting partnership with Bedford Group for Beyond Imagination Gala Evening 2024. Bedford Group is Australia's second largest employer for people with disability, providing services for 1,400 clients across 18 sites in South Australia.
- GWM and KGM SsangyongcoreSilver City Motors in Broken Hill expanded to include KGM Ssangyong and GWM brands, bringing fresh offering of vehicles to local customers supporting regional demand for versatile, high-quality vehicles.
- FordcoreAugusta Motor Co successfully retained Ford franchise for Port Augusta region covering postcodes from Whyalla through to Port Pirie. Second Ford dealership under One SMG banner following Port Lincoln representation.
- KiacoreKia integration of new corporate logo and global brand slogan within One SMG network at Silver City Motors, Broken Hill. Kia range also available at Augusta Motor Company (Port Augusta), City Motors (Port Lincoln), and Horsham Motor Company.
- GWM (Great Wall Motors)coreGWM partnered with One SMG to enhance representation through regional South Australia at Spencer Motor Company in Port Pirie, joining an established stable of 15 auto brands.
- Mitsubishi Motors AustraliacoreMitsubishi vehicles available at Port Lincoln Prestige joining Ford, RAM, and Subaru brands. One SMG has been part of Mitsubishi family for almost 30 years with locations in Whyalla, Port Pirie, and Port Augusta.
- KG Mobility (formerly SsangYong)coreKG Mobility added to Mid-North Motor Company in Clare SA, featuring range of 4x4 vehicles backed with 7-year unlimited KM warranty including commercial use.
- Greenfleet AustraliacoreStreetFleet, One SMG's fleet management and leasing business, partners with Greenfleet Australia for the Native Pathways Project. Has offset 588 tonnes of carbon emissions since October 2019 through purchase of native trees across Australia and New Zealand.
Scale indicators13 records
Recent moves13 records
Expansion highlights5 records
One SMG competitors and assessment
Company assessmentBroad incumbents
- Inchcape plc: London-listed global automotive distributor and retailer operating across multiple markets including Australia. Comparable in distribution and multi-brand retail philosophy, but at far greater scale and with a broader geographic and product scope than One SMG.
- Pendragon plc: Historically a major UK multi-brand automotive retailer (recently restructured and largely divested to Lithia). Comparable to One SMG in multi-brand franchised retail strategy, used-vehicle operations, and aftersales focus.
- Vertu Motors: UK-listed automotive retailer operating a national network of franchised dealerships and aftersales centres. Comparable to One SMG in multi-brand franchised retail and aftersales model, though UK-focused and substantially larger.
Direct peers
- Autosports Group: ASX-listed multi-brand automotive retailer in Australia and New Zealand operating a portfolio of franchised dealerships across luxury and volume brands. Closely comparable to One SMG in offering mix and ANZ geography, with overlap on Ford, Mitsubishi, Kia, and Subaru brands.
- SG Fleet Group: ASX-listed provider of fleet management, vehicle leasing, and novated leasing across Australia, the UK, and New Zealand (ASX: SGF). Directly comparable to One SMG's StreetFleet subsidiary in product offering (operating lease, finance lease, novated lease, fleet management) and ANZ customer base.
- Eagers Automotive: Australia's largest automotive retail group (ASX: APE) operating multi-brand new and used vehicle dealerships plus fleet and aftermarket services nationally. Most directly comparable operator to One SMG by business model, though at much greater scale and with a metro-weighted footprint.
- FleetPartners: ASX-listed fleet leasing and management company (ASX: FPR) operating in Australia and New Zealand. Directly comparable to StreetFleet's end-of-lease, novated leasing, and corporate fleet management services for SME and corporate customers.
- Peter Warren Automotive Holdings: ASX-listed Australian automotive retailer (ASX: PWR) operating premium, luxury, and mainstream brand dealerships plus fleet services. Comparable to One SMG in multi-brand retail model and inclusion of fleet/leasing solutions, with a NSW-weighted footprint.
Others
- Bapcor: ASX-listed Australian automotive aftermarket parts distributor and retailer (ASX: BAP). Comparable to One SMG's parts and aftersales operations across the service centres and Smiths Bodyshops, though Bapcor operates in wholesale and trade retail rather than franchised new-car retail.
- ALD Automotive / LeasePlan: Global fleet management and vehicle leasing company formed via the merger of ALD Automotive and LeasePlan. Comparable to StreetFleet at the operating-leasing and corporate-fleet-management level, providing strategic context on the structural trajectory of the fleet-leasing segment StreetFleet serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
One SMG social profiles
Digital presenceOne SMG financial estimates
Financial estimateRevenue estimate
Valuation estimate
One SMG leadership team
Management profileNumber of profiles
Profiles4 records
One SMG subsidiaries and ownership
Company hierarchySubsidiaries14 records
One SMG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
One SMG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about One SMG
What does One SMG do?
One SMG operates 18 businesses across Australia and New Zealand including 12 vehicle dealerships selling new and used vehicles under multiple brands (Ford, Kia, MG, Mitsubishi, Subaru, Nissan, Isuzu, GWM, KGM, RAM, Toyota, Mazda), Dave Benson Caravans (caravan and camper trailer retail), StreetFleet (fleet management, novated leasing, operating lease, finance lease, chattel mortgage, sale and leaseback), Smiths Bodyshops (collision repair), and manufacturer-standard service centres. The group serves retail consumers, corporate fleet clients, not-for-profits and NDIS providers with approximately 90% of operations in regional Australia.
Is One SMG a public or private company?
One SMG is a private company. It is classified as family owned and is currently operating.
When was One SMG founded?
One SMG was founded in 1922. It employs 11 to 50 people.
Where is One SMG based?
One SMG is headquartered in Adelaide, Australia, in the Oceania region.
How does One SMG make money?
Five revenue lines are on record. Vehicle Sales are the primary driver. The others are caravan Sales and Service, fleet Management and Leasing, collision Repair Services and vehicle Servicing.
Who are One SMG's main competitors?
Broad incumbents on record are Inchcape plc, Pendragon plc and Vertu Motors. Direct peers are Autosports Group, SG Fleet Group, Eagers Automotive, FleetPartners and Peter Warren Automotive Holdings. Others are Bapcor and ALD Automotive / LeasePlan.
Does One SMG have an API?
No public API is recorded for One SMG.
What industry is One SMG in?
One SMG's product category is Automotive Retail and Fleet Services. Its primary akta.pro industry code is TLABAAAB, SME & Small Business Vehicle Leasing. Its NAICS code is 4412 and its SIC code is 7510.