Oogst

What Oogst does

Oogst is a Dutch retail company operating a chain of self-service farm shops ("boerenwinkels") under the tagline "De Nieuwe Boerenwinkel." As of the latest data, it runs four physical locations in the Netherlands — Haarlem (Gierstraat 14L), Leiden (Hogewoerd 8A), Woerden (Rijnstraat 16), and Montfoort (Blokland 8, hosted on Boerderij Bloemenweide). Customers use the Oogst mobile app (iOS and Android) to unlock store doors, browse the assortment, enter product quantities or weights, and pay via the iDEAL Dutch banking payment rail; stores are accessible 06:00–22:00 daily, with staff present during peak hours to onboard first-time shoppers and host tastings. Each store curates an assortment from approximately 50 local farmers and artisan makers within a 30km radius, with roughly 90% of products carrying organic certification and a stated focus on regenerative agriculture, biodiversity, and fair producer pricing. The product mix spans fresh vegetables and fruit, farm dairy and cheese, eggs, fresh meat and wild game, artisan sourdough bread, specialty delicatessen items, and pantry essentials, complemented by gift vouchers (from €20) and a home bread-baking starter kit.

The underlying platform is a mobile-app-driven self-service retail infrastructure: door access control, digital catalog, weight/quantity capture, digital cart, and iDEAL checkout, with no traditional POS terminal and no delivery or e-commerce channel. The go-to-market is community-led and direct-to-consumer: marketing runs through Instagram (@oogst.shop), LinkedIn, an email newsletter that offers a seasonal recipe e-book as a lead magnet, content marketing via recipes and farmer profiles on the website, and in-store word-of-mouth from local store managers (Femke Prins in Haarlem, Joost van Schie in Leiden, Ramona Schalkwijk in Woerden and Montfoort). The customer base is health- and environmentally conscious Dutch consumers in mid-sized towns who value local sourcing transparency and regenerative farming. Oogst is privately held, headquartered at Landzichtlaan 52, Heemstede, with no disclosed parent company, venture capital, or external funding beyond a minor LEADER/EAFRD subsidy supporting the Leiden store opening. Total headcount is approximately 20, including store teams, volunteers, and a central Data Protection Officer (Fennie Lansbergen), with revenue figures not publicly disclosed.

Name

Oogst

Legal name

Oogst

Website

https://oogst.shop

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Oogst is a Dutch self-service farm shop chain operating 4 physical stores (Haarlem, Leiden, Woerden, Montfoort) where customers use a mobile app to unlock doors and pay via iDEAL. It curates local, ~90% organic and regenerative produce from about 50 farmers and makers within a 30km radius of each store.

Ownership category

akta.pro rank

Product category

Specialty Organic Grocery Retail

NAICS

Fruit and Vegetable Retailers (445230)

akta.pro primary industry

Organic Produce & Farm Market Retail (CRAHAEAD)

Keywords

• Self-service grocery retail
• Local organic food
• Regenerative agriculture sourcing
• Farm-to-table retail
• Specialty biological groceries

Headquarters

HQ city

Heemstede

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Retail Sales — In-Store Product Sales: Revenue is generated through direct retail sales of local, organic, and regenerative food products. Customers pay at the point of sale via the Oogst app using iDEAL. No delivery or e-commerce is offered. Pricing is comparable to Ekoplaza biological supermarkets.
2. Gift Vouchers (Cadeaubonnen): Oogst sells gift vouchers starting at €20, available for purchase as送礼 (gift) products on the website. These represent prepaid revenue that is redeemed when recipients shop in-store.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Oogst operates a network of four physical self-service farm shops in the Netherlands where customers use the Oogst mobile app to unlock store doors, browse a curated assortment, and pay via iDEAL. Each store stocks products from approximately 50 local farmers and makers within a 30km radius, with roughly 90% of the assortment certified organic. The offering spans organic vegetables and fruit, farm dairy and cheese, free-range eggs, fresh meat and game, artisan bread, specialty delicacies, and drinks and pantry essentials.

Product overview

Oogst operates a network of 4 physical self-service farm shops (in Haarlem, Leiden, Woerden, and Montfoort) combined with a mobile app that serves as the primary access and payment mechanism. The core offering consists of local, organic, and regenerative agricultural products organized into distinct categories: Eieren van de Boer (biological eggs), Boerenzuivel & Kaas (farm dairy and cheese), Vers Vlees & Wild (fresh meat and game), Biologisch Groenten & Fruit (organic vegetables and fruit), Ambachtelijk Brood (artisan bread), Bijzondere Delicatessen (specialty delicacies), and Borrel en Voorraadkast (drinks and pantry essentials). The product portfolio is complemented by the Oogst Broodbakpakket (bread baking starter kit) and gift vouchers. The Oogst App serves as the unified digital interface that connects customers to all physical store locations, enabling door access and self-checkout.

Differentiator

Problem solved

Functional benefit

Products and services

• Oogst Self-Service Farm Shops Network of physical self-service farm shops in Haarlem, Leiden, Woerden, and Montfoort where customers use the Oogst app to access the store and purchase local, organic, and regenerative agricultural products from approximately 50 nearby farmers and makers.
• Oogst App

Quantifiable outcome

• Approximately 90% of products carry biological/organic certification, meeting Oogst's minimum sourcing standards.

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

29 partnerships are on record, tiered core and minor.

• iDEAL (Nederlandse bank payment system)coreTechnology or IntegrationiDEAL is the Dutch online banking payment system integrated into the Oogst app for processing customer payments. It is a core infrastructure component of the self-service retail model, enabling cashless transactions without a physical POS terminal.
• Apple App Store / Google PlaycoreTechnology or IntegrationThe Oogst mobile app is distributed through Apple's App Store and Google Play, enabling customer acquisition and store access. The app is a prerequisite for the self-service shopping experience.
• Tomasu (Thomas, Piet, Jeroen & Bert)coreOthersTomasu is a Dutch soy sauce producer based in Hoeksche Waard, producing miso and soy sauce using traditional Japanese fermentation techniques on Dutch soil. Available in Oogst stores in Leiden, Woerden, and Montfoort. Delivered multiple times per week to maintain freshness.
• Stadsbakkerij Water & Bloem (Mattijs)coreOthersLocal artisan bakery in Leiden city centre producing 100% sourdough bread using sustainable ingredients, including experiments with Dutch heritage grains. Products include dikbrood, spelt bread, tiger bread, stol, hot cross buns, cinnamon buns, and cheesecake. Available in Oogst Leiden store.
• Boerderij de Eenzaamheid (Joost)coreOthersSixth-generation farmer on an island in the Kagerplassen, accessible only by boat. Produces raw milk cheese and beef from 55 Montbeliarde cows grazing on species-rich grasslands. Pioneer in regenerative agriculture with a 'Route Regeneratief 2040' plan. Products: Wilde Weide raw milk cheese and beef. Available in Oogst Leiden.
• De Kaagse Boer (Johan & Sandra)coreOthersFifth-generation family farm on Kaageiland near Leiden. Produces artisanal Leidsche Sleutelkaas (raw milk cheese with imprinted keys) and farmer's butter. 55 dairy cows, 50 young cattle, 15 chickens, and 2 goats. 36 hectares of pasture. Operates organically with meadow bird management. Also runs a farm B&B. Available in Oogst Leiden.
• Lakenvelder Boerderij Boterhuispolder (Fernand)coreOthersSmall-scale sustainable farm breeding old-Dutch Lakenvelder cattle near Leiden. Animals graze outdoors in summer and are fed only roughage from own land in winter. Slaughtered at a small-scale butcher and processed by an artisan butcher. Products: meat packages and loose meat. Available in Oogst Leiden.
• Botmas (Folkert & Yward)coreOthersSeventh-generation farmers from Friesland producing fresh, seasonal, ready-to-eat meals. Their mission is to reconnect farmers and citizens around good food. Products: seasonal ready meals. Available in Oogst Leiden.
• The Good Spice (Iona)coreOthersSupplier of sustainably grown spices using traditional farming methods without pesticides. Supports regenerative agriculture. Products include cinnamon, paprika powder, turmeric, ginger, and pepper. Available in Oogst stores in Leiden and Haarlem.
• Elegast Cider (Arjen & Teun)minorOthersProduces cider from heritage high-stem orchards along the Vecht, Kromme Rijn, and Betuwe rivers. Their work preserves biodiverse landscapes with old trees, wildlife habitats, and moss. Available in Oogst Leiden.
• Choro Koji Fermentation (Hiro)minorOthersJapanese-style fermentation producer in Rotterdam using local Dutch ingredients (buckwheat, emmer wheat) instead of traditional rice or barley. Products: buckwheat miso, barley miso, and specialty soy sauces. Fermentation in barrels for 15–20 months. Available in Oogst Leiden.
• Imkerij Weerlanerpolder (Meinhard)minorOthersBeekeeper in Hillegom managing around 10 colonies with ~500,000 bees. Produces cold-spun honey with no additives, including willow honey, fruit blossom honey, wildflower honey, rapeseed honey, and linden honey. Available in Oogst Leiden.
• Boerderij Bloemenweide (Ramona)coreOthersFarm hosting the Oogst Montfoort store. Produces organic milk from which artisanal cheese is made on-site. Part of the Bloemenweide Boerderij network supplying multiple Oogst stores with dairy products (Bloemenweide Brie, raw milk products). Also serves as store manager for Oogst Montfoort.
• De Predetarier (James, Kai & Philip)coreOthersProduces wild game products (wild boar, deer, geese) from responsible nature management. Their approach reduces pressure on industrial meat production while restoring ecosystems. Products: wild burgers, wild sausages. Available in Oogst stores in Leiden and Montfoort.
• Wilder Land (Daan & Matthijs)coreOthersAmsterdam-based company producing tea, kombucha, pasta, and flavourings from wild native Dutch plants. Works with farmers to sow herbs on field margins, promoting biodiversity. Products: herbal teas, kombucha, pasta, seasonings. Available in Oogst stores in Leiden, Haarlem, and Montfoort.
• Mengelmoestuin (Marielle)minorOthersNatural harvest garden in Bergambacht, Krimpenerwaard, producing jam, chutney, syrup, herbs, tea, and salve from seasonal and wild plants. Uses no pesticides or artificial fertilisers, and practices cosmic planting methods. Available in Oogst Montfoort.
• Voedselbos Velics (Karin & Rianne)minorOthersFood forest in Lopik being transformed from apple and pear orchard. Managed by Stichting Duurzaam Lopikerwaard with volunteers. Produces nuts, vegetables, mushrooms, and cider. Available in Oogst Montfoort.
• Voedselbos van Jaarsveld (Ben & Mia)minorOthersPermaculture farm in Montfoort's floodplains producing berries, herbs, and nuts from a food forest established on former conventional fruit orchard land. No artificial fertilisers or pesticides used. Available in Oogst Montfoort.
• Landgoed de Olmenhorst (Familie de Clerq)coreOthers165-year-old family estate in Lisserbroek producing organic apples and pears from 50,000 apple trees and 10,000 pear trees. Pursues regenerative and circular agriculture. Products: apples, pears, apple juice. Available in Oogst stores in Leiden and Haarlem.
• Akkerbouw Kempenaar (Chris, Johan & Marianne)coreOthersFamily farm in Leimuiden growing onions, potatoes, grain, cabbage, beets, courgettes, cucumbers, and flour. Practices circular agriculture with organic fertilisers and natural pest management. Available in Oogst stores in Leiden and Haarlem.
• Kwekerij Eko-Logisch (David)coreOthersBiological vegetable nursery in Roelofarendsveen growing leafy vegetables and fruit crops both in greenhouses and open fields on peat soil. All harvesting, planting, weeding, and sowing is done by hand. Available in Oogst stores in Leiden and Haarlem.
• De Herkomst (Dirk Koolen)coreOthersProduces pork from Dutch Landvarken heritage breed pigs fed 100% on local GFT food waste. Climate-neutral pork equivalent to plant-based meat alternatives. Operates as a social enterprise on the total-use principle. Available in Oogst stores in Leiden and Haarlem.
• Boer Bert (Jacco & Liesbeth)coreOthersFifth-generation food producers near Woerden with ~280 organic dairy cows, ~250 chickens for eggs, and on-farm artisan cheese making. 3,100 solar panels power the farm and supply ~300 households. Active in nature management for meadow birds. Available in Oogst stores in Leiden and Woerden.
• Phans (Phi & Cúc)coreOthersVietnamese-Dutch family in Urk producing fish sauce, ketjap, and dressing from Dutch North Sea fish using traditional fermentation. Products are PFAS-free and made from sustainable bycatch such as gurnard. Available in Oogst stores in Leiden, Woerden, and Montfoort.
• Waterland Brewery (Kristian)minorOthersOrganic craft brewery in Purmerend producing award-winning beers. Won three medals at the 2025 Concours International des Produits Biologiques in Paris. Operates with energy-efficient processes, water conservation, and on-site solar panels. Available in Oogst stores in Leiden and Haarlem.
• De Oesterzwammerij (Erik & Michiel)minorOthersOyster mushroom cultivators in Bloemendaal growing on coffee grounds collected daily from Haarlem hospitality businesses. Part of circular economy and loop agriculture. Products: oyster mushrooms, zwambitterballen (mushroom croquettes), and zwambiertjes (mushroom beer). Available in Oogst Haarlem.
• Geitenboerderij van Dorp (Erwin & Monique)coreOthers35-year biological goat farm in Weteringbrug with ~60 goats producing artisan hard and soft cheeses, with and without herbs. Small-scale, organic for 10 years, sells only locally at markets and regional shops. Available in Oogst stores in Leiden and Haarlem.
• La Burrata (Roberto & Ornella)minorOthersItalian duo producing buffalo mozzarella and burrata from local water buffalo milk in Oudendijk, North Holland. Farm-to-fork approach using seasonal organic Dutch ingredients, no preservatives or additives. Available in Oogst stores in Leiden and Haarlem.
• Oma Appel (Sandra Dool)minorOthersArtisanal producer in Leiderdorp making seasonal jam, chutney, syrup, dried vegetables and fruit from locally sourced ingredients. Works with nature-inclusive growers. Also the jam cook for Hortus Botanicus Leiden. Available in Oogst stores in Leiden and Haarlem.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ekoplaza: Largest Dutch organic supermarket chain, with a national footprint of ~130 stores and an online shop. Oogst prices are described as 'comparable to Ekoplaza,' making it the direct premium-organic benchmark Oogst competes against, though Ekoplaza offers much broader assortment and full staffing.
• Picnic: Largest Dutch online grocery delivery service, now operating across the Netherlands, Germany, and France. Included as a broad incumbent shaping the Dutch grocery competitive context; Picnic's app-first, delivery-only model represents the digital alternative Oogst does not currently compete with.
• Crisp: Dutch online supermarket focused on quality, fresh, and locally sourced products. Comparable to Oogst in producer-storytelling and assortment quality, but Crisp operates as a national digital-only grocery, not a physical farm-shop concept.
• Udea / Terra: Dutch organic food wholesaler and parent of the Terra supermarket chain. Comparable to Oogst in organic assortment, though Udea is a much larger B2B wholesaler with Terra as its retail arm — broader and more established than Oogst's curated model.

Direct peers

• Odin: Dutch organic food retailer and cooperative sourcing directly from biodynamic and organic farmers. Odin shares Oogst's local/regenerative sourcing philosophy and operates physical stores plus wholesale, making it the closest small-scale peer in values and assortment.
• Landwinkel: Dutch network of ~350 farm shops selling directly from farmer to consumer. Comparable to Oogst in farm-direct, local-product positioning, though Landwinkel members are individual farms rather than a curated aggregator like Oogst.
• Boeren & Buren: Dutch online platform organizing local farmer-to-consumer pickup points where households order directly from regional producers. Comparable to Oogst in the local-sourcing mission and community framing, but operates via periodic pickup rather than permanent self-service stores.
• Streekboer: Dutch online local-food platform that aggregates regional farmers and delivers to consumers' homes. Comparable to Oogst in its local-sourcing curation model, but Streekboer is digital/delivery-first versus Oogst's physical self-service stores.

Emerging players

• Marqt: Was a Dutch premium organic supermarket chain acquired by Picnic in 2022. Marqt shared Oogst's premium positioning and focus on local makers, and is included as a comparable concept even though its stores no longer operate under the Marqt banner.
• De Groene Slager: Dutch chain of sustainable butcher shops focusing on organic, regional, and animal-welfare meat. Comparable to Oogst in regenerative/sustainable sourcing narrative and store-led retail format, but narrower product scope (meat only).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/oogstvanhier
• Instagraminstagram.com/oogst.shop

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oogst