Oowee

What Oowee does

Oowee Vegan, legally Oowee V Ltd, is a UK-based plant-based fast-food restaurant chain founded in Bristol in 2016 as Oowee Diner and rebranded under its current exclusively-vegan identity in 2018. The company operates three physical restaurant locations at Bristol Baldwin Street, London Brixton Village Market, and Brighton Market Street, serving plant-based burgers, fried chicken alternatives, dirty fries, loaded mac n cheese, shakes, and desserts to general consumers on a walk-in, walk-in takeaway, click-and-collect, and Deliveroo-fulfilled delivery basis.

The company's central technical asset is a patented seitan-based chicken protein recipe designed to replicate the texture and juiciness of traditional fried chicken, coated in a proprietary 12-herb-and-spice blend and prepared in-house. Menu construction spans three protein platforms: the proprietary seitan fried chick'n, IMPOSSIBLE plant-based beef patty burgers, and Symplicity vegetable-based patty burgers. Supporting production is highly manual: buns are baked to order daily by a local baker and signature sauces are made fresh by the chef team each day. The technology stack beyond the kitchen is operationally standard: Deliveroo for delivery, Stripe for online payments, and Google Analytics for web traffic monitoring.

Oowee generates revenue through dine-in and walk-in takeaway transactions across its three sites, online click-and-collect orders, Deliveroo-fulfilled home delivery, and an e-commerce channel selling digital gift cards (denominations £10-£150) and branded t-shirts (£19.95). The customer base is broad-based consumer traffic, augmented by the Oowee VIP Club email loyalty program. The business is privately held, founder-owned by Charlie and Verity, with no disclosed institutional funding, venture capital, or private equity participation.

Name

Oowee

Legal name

Oowee V Ltd

Website

https://ooweevegan.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Oowee Vegan is a UK-based plant-based fast-food restaurant chain operating three locations across Bristol, London, and Brighton, serving proprietary seitan-based fried chicken alternatives, IMPOSSIBLE patty burgers, and sides to general consumers via dine-in, takeaway, delivery, and click-and-collect channels.

Ownership category

akta.pro rank

Product category

Quick-Service Vegan Restaurants

NAICS

Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Plant-Based & Vegan Fast Casual (THAFABAK)

Keywords

• Vegan fast food
• Plant-based burgers
• Restaurant chain
• Seitan chicken alternatives
• Quick service dining

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Restaurant Dining and Takeaway: Revenue from dine-in and takeaway customers at their three UK restaurant locations in Bristol, Brighton, and London Brixton. They operate a walk-in only policy with no table bookings.
2. Delivery via Deliveroo: Home delivery orders placed through their website and fulfilled by Deliveroo as their delivery partner.
3. Click & Collect: Online orders placed for collection at their restaurant locations.
4. Gift Cards: Digital gift vouchers sold in denominations of £10, £25, £50, £75, £100, and £150. Redeemable in-store only at Bristol, Brighton, and London locations.
5. Merchandise: Branded merchandise including t-shirts sold through their online shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Oowee Vegan operates a plant-based vegan fast-food restaurant chain serving burgers (IMPOSSIBLE beef, seitan-based fried chick'n, and vegetable patties), dirty fries, loaded mac n cheese, chick'n bites and tenders, shakes, desserts, and drinks. The company runs three dine-in locations in the UK (Bristol, London Brixton, Brighton), with home delivery via Deliveroo and click-and-collect via its own website. Supplementary revenue comes from digital gift cards, branded t-shirts, and a VIP Club membership program.

Product overview

Oowee Vegan operates as a plant-based fast-food restaurant chain offering a unified product portfolio centered on vegan fast food. The core offering consists of plant-based burgers (IMPOSSIBLE patty burgers, seitan-based fried Chick'n burgers, and Symplicity vegetable-based burgers), complemented by sides (Dirty Fries, Loaded Mac N Cheese, Chick'n & Bites), shakes, desserts, and drinks. Additional revenue streams include Gift Cards and T-shirt merchandise sold through the online shop, plus the Oowee VIP Club loyalty program for community engagement. All items are exclusively vegan and are made in-house or carefully sourced, with delivery and click-and-collect services powered by Deliveroo.

Differentiator

Problem solved

Functional benefit

Products and services

• IMPOSSIBLE Burgers Plant-based beef burgers made with IMPOSSIBLE meat patties, available in multiple flavor variants including double smash, classic cheese, flamin hot, BBQ smokestack, and signature variants. Sold at all Oowee Vegan UK locations for dine-in, takeaway, delivery, and click-and-collect.
• Fried Chick'n Burgers Seitan-based fried chick'n burgers with proprietary crispy coating seasoned with 12 herbs and spices. Sold as signature menu items at all Oowee Vegan locations for dine-in, takeaway, delivery, and click-and-collect.
• Symplicity Burgers Vegetable-based patty burgers featuring mushroom and other vegetable patties as a third burger option beyond beef and chick'n alternatives.
• Dirty Fries and Loaded Mac N Cheese Loaded side dishes featuring fries and mac n cheese topped with cheese sauce, gravy, chick'n, jalapenos, bacon alternatives, and signature sauces.
• Chick'n & Bites Plant-based chicken alternative bites and tenders served as standalone menu items or shareable sides.
• Shakes, Desserts, and Drinks Shakes, churros, ice cream, soft drinks, and alcoholic beverages served as menu accompaniments.
• Oowee Vegan Gift Cards Digital gift vouchers sold in fixed denominations (£10-£150) and redeemable in-store at all three Oowee Vegan UK restaurant locations. E-vouchers delivered via email.
• Oowee Vegan Branded T-Shirts Branded cotton t-shirts with the Oowee Vegan logo sold online through the company e-commerce shop, available in sizes Small to 4XL.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Deliveroo (Roofoods Ltd)coreChannel Partner/ Reseller/ DistributorDeliveroo handles home delivery for Oowee Vegan orders placed through their website. Oowee acts as agent for Deliveroo. Customers need a Deliveroo account to place delivery orders. Delivery and service charges are set by Deliveroo.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Honest Burgers: UK-based gourmet burger chain with multiple locations. Comparable as a premium-positioned UK burger restaurant chain; though not exclusively plant-based, it represents the mainstream UK burger competition Oowee benchmarks itself against.
• McDonald's (UK): Global QSR incumbent with UK plant-based menu items including McPlant. Represents the low-price competitive threat to Oowee's premium plant-based positioning if mainstream chains continue expanding vegan options.
• Leon Restaurants: Established UK fast-casual chain with a strong naturally-healthy and increasingly plant-forward menu. Comparable as a UK fast-casual competitor targeting health-conscious consumers in similar locations.
• Wagamama: UK casual dining chain with an extensive vegan menu and broad UK footprint. Comparable as a UK casual dining operator that has expanded plant-based options, representing the broader competitive set for plant-forward dining occasions.

Others

• Beyond Meat: Plant-based protein supplier whose IMPOSSIBLE alternatives and own brand are sold through Oowee. Adjacent ecosystem participant and key upstream supplier relationship for Oowee's menu.

Direct peers

• Temple of Seitan: London-based vegan fried chicken specialist focused on seitan-based chick'n, very similar to Oowee's proprietary seitan chicken protein concept. Direct competitor in the vegan fried chicken sub-category.
• What The Pitta: UK vegan fast-food chain serving plant-based wraps, burgers, and chick'n alternatives. Comparable positioning to Oowee as a 100% plant-based UK restaurant chain targeting mainstream fast-food occasions.
• Neat Burger: London-based plant-based burger restaurant chain with a similar vegan fast-food concept, dine-in and delivery focus, and comparable target customer. Closest direct competitor to Oowee Vegan in the UK plant-based QSR space.

Emerging players

• Clive's Pure Pies: UK plant-based pie and bakery brand with foodservice and retail presence. Comparable as a UK plant-based food brand operator, though primarily CPG rather than restaurant, offering a view of category adjacencies.
• Purezza: UK's first vegan pizzeria chain with multiple locations, similarly operating as a 100% plant-based casual dining concept in the UK. Comparable in category and target audience, though differentiated by pizza vs. burger focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ooweevegan
• Facebookfacebook.com/ooweevegan
• Instagraminstagram.com/oowee_vegan
• LinkedInlinkedin.com/company/oowee

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oowee