What Open House Estate Agents UK does

Open House Estate Agents UK, operating through the legal entity Real5 Estates Limited, is a UK hybrid estate agency founded in 2010 and headquartered in Warrington, England. The company combines a national network of local estate agents who conduct in-person property valuations with an online pricing and listing model designed to undercut traditional high street agencies. Core products comprise residential sales services, full lettings management for landlords, an auction solution with a 0% sales fee and online bidding platform, and a mortgage advisory service delivered via a sub-brand (UK Mortgage Centre). Properties are syndicated across Rightmove, Zoopla, Primelocation and FindaProperty, supported by an online property search portal, a smartphone search experience, and an instant online valuation tool.

The underlying technology stack is light and integration-led rather than proprietary: an online bidding platform with 6.5 million annual page views, buyer-seller matching software, wide-angle digital photography and floor plan tools, and Agency Central-powered portal feeds. Customer acquisition combines digital property portals, SEO-driven website search, 24/7 phone service, traditional local press and door-to-door canvassing, and referral partnerships — notably with UK Mortgage Centre for mortgage advice and auction solicitor partners for legal packs.

Revenue is generated entirely on a transaction-fee basis: commission on property sales, management fees on lettings (with a 'No Let, No Fee' guarantee), and auction fees paid by buyers rather than sellers. The mortgage sub-brand produces affiliate/referral revenue. The company employs 51-100 staff, is privately held with no disclosed funding rounds, and operates exclusively in the United Kingdom with regulatory memberships in The Property Ombudsman, Client Money Protect, Tenancy Deposit Scheme, and RICS.

Name

Open House Estate Agents UK

Legal name

Real5 Estates Limited

Website

https://openhouseestateagents.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Open House Estate Agents UK is a hybrid estate agency combining a national local agent network with online pricing to serve UK residential property sellers, landlords, buyers, and auction clients across sales, lettings, auctions, and mortgage referrals.

Ownership category

akta.pro rank

Product category

Residential Real Estate Agency

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Real Estate Auction Services (FSAEAJAL), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Estate agency services
• Residential property sales
• Property lettings management
• Property auction services
• Mortgage advisory services

Headquarters

HQ city

Warrington, England

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based estate agency fees for selling properties through their hybrid agent network
2. Lettings Management Fees: Property management services for landlords with 'No Let, No Fee' model - no charge unless property is rented at price landlord is happy with
3. Auction Services: 0% sales fee auction service - buyers pay fees which funds the marketing and advertising. Solicitor costs only apply when property sells. Legal pack provided on No Sale, No Fee basis through solicitor partners
4. Mortgage Referral Revenue: UKMC mortgage services partnership providing mortgage advice for first time buyers, remortgages, purchases, buy-to-let, protection, and equity release

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

Open House Estate Agents is a hybrid UK estate agency that combines a national network of local agents with online pricing efficiency. It provides residential property sales, lettings and full property management for landlords, a 0% sales-fee auction service with an online bidding platform, and mortgage advisory services through its UK Mortgage Centre sub-brand. Properties are marketed across major UK portals including Rightmove, Zoopla, Primelocation and FindaProperty.

Product overview

Open House Estate Agents operates as a hybrid estate agency combining traditional local agent services with online pricing. The core offering consists of residential sales services (selling and letting properties with local agent support), the Auction Solution (0% sales fee auction service with online bidding platform), and UK Mortgage Centre (separate mortgage advisory brand). Additional services include an online property valuation tool and property search functionality with map and draw-your-search features. The company provides property listings across major UK portals including Rightmove, Zoopla, and Primelocation.

Differentiator

Problem solved

Functional benefit

Brands

• UK Mortgage Centre (UKMC): Mortgage advisory service providing first-time buyer, remortgage, purchase, buy-to-let, protection, and equity release services. Operates as a carbon neutral service.

Products and services

• Property Sales Services Full-service residential property sales combining a local agent for in-person valuations and viewings with online pricing efficiency. Properties are marketed across Rightmove, Zoopla, Primelocation and other major portals, with 24/7 telephone support, professional photography, floor plans, and proactive sales progression from instruction to completion.
• Lettings and Property Management Comprehensive lettings and property management service for landlords including tenant finding, referencing and credit checks, rent collection, maintenance oversight, and compliance with the Tenancy Deposit Scheme. Operated on a 'No Let, No Fee' basis — landlords are not charged unless a tenancy is secured at an acceptable rent.
• Auction Solution Online property auction service with a 0% sales fee for sellers. Properties are listed on an online bidding platform with instant feeds to all leading UK property portals, fixed auction end dates, and visible bid history. Buyers pay non-refundable fees that fund marketing, and a legal pack is provided on a No Sale, No Fee basis through partner solicitors. Commercial property sales are handled by RICS-qualified team members.
• UK Mortgage Centre (UKMC) Mortgage advisory service operating as a separate sub-brand covering first-time buyer, remortgage, purchase, buy-to-let, protection insurance, and equity release advice. Carbon-neutral service delivered via referral partnership with the UK Mortgage Centre.

Quantifiable outcome

• 0% Sales Fee on auction properties - sellers keep all proceeds
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• RightmovecoreGTM or Marketing PartnerProperty portal partnership for listing properties. Open House agents utilize Rightmove to advertise to the widest possible audience of property seekers.
• ZooplacoreGTM or Marketing PartnerProperty portal partnership for listing properties and reaching potential buyers across the UK property market.
• PrimelocationcoreGTM or Marketing PartnerProperty portal partnership providing additional exposure for listed properties to prospective buyers.
• FindaPropertyminorGTM or Marketing PartnerAdditional property portal used to maximize property marketing exposure.
• UKMC (UK Mortgage Centre)coreGTM or Marketing PartnerMortgage services partnership providing expert advice for first time buyers, remortgages, purchases, buy-to-let, protection, and equity release. UKMC is carbon neutral and offers human approach to mortgage advice.
• RICS (Royal Institute for Chartered Surveyors)coreStrategic or Co-development PartnerProfessional membership for auction commercial property services. RICS-qualified team oversees commercial property sales ensuring professional standards.
• Agency CentralcoreTechnology or IntegrationSoftware provider enabling listings to property portals online. Contact information stored on secure servers for agent-customer communication.
• The Property Ombudsman SchemecoreOthersRegulatory membership ensuring professional standards and dispute resolution for property transactions.
• Tenancy Deposit SchemecoreOthersDeposit protection scheme ensuring tenant deposits are properly safeguarded under government requirements.
• Auction Solicitor PartnerscoreStrategic or Co-development PartnerSolicitor partners providing legal pack on No Sale, No Fee basis for auction properties, allowing buyers to conduct due diligence.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Foxtons: Established London-centric high street estate agency offering sales, lettings, and mortgage services. Represents the traditional high street incumbent model Open House's hybrid proposition targets.
• Hunters Property Group: National UK estate agency network with sales, lettings, and mortgage services. Comparable in offering breadth and franchise-network distribution model to Open House's hybrid approach.
• Connells Group: One of the UK's largest high street estate agency networks with national coverage across sales, lettings, and mortgage referrals. Broad incumbent competing at scale against Open House's national hybrid network.
• Savills: Global real estate services firm with a substantial UK residential sales and lettings business. Premium-segment incumbent relevant for benchmarking brand positioning and service breadth.

Direct peers

• Doorsteps.co.uk: Online estate agency offering low fixed-fee property sales across the UK. Operates in the same hybrid-to-online segment as Open House, targeting similar seller and buyer cohorts.
• HouseSimple: UK online estate agency offering fixed-fee property sales and lettings. Competes in the same low-fee segment as Open House with a similar digital-led value proposition.
• Emoov: UK online estate agency with a low-fee sales proposition. Direct competitor in the online-disruption segment to Open House's hybrid model.
• Yopa: Hybrid estate agency combining local agents with online pricing in the UK. Directly competes with Open House on the cost-efficient residential brokerage proposition and has raised significant venture capital to scale.
• Purplebricks (Strike): UK hybrid/online estate agency offering fixed-fee property sales with local agent support and online marketing. Most direct competitor to Open House's hybrid model and primary benchmark for the lower-fee proposition.

Others

• The Property Jungle: UK website and technology provider for estate agents. Listed as Open House's website development partner; relevant ecosystem peer given shared technology and marketing tooling for hybrid agencies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/open-house-estate-agents-uk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Open House Estate Agents UK